Graphic Communications Commons^™

Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola

Experience Industry Management

Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce ...

Promoting Community Engagement Through Basic User Tutorial Of Epa Geospatial Screening Tools, Jonas Nguyen

Master's Projects and Capstones

Social inequalities are riddled with health disparities and outcomes leading toward lower life expectancy. Communities of color, low income, and rural neighborhoods lack the voice and resources to effectively oppose industrial settlement which would likely lead to the release of toxic wastes into the water, air and ground ultimately affecting residential health. Empowering members through community engagement is a relatively new strategic process where researchers are finding mutual benefits in design, implementation, and results. This study aims to identify and promote tools for community engagement within the scope of environmental justice by working with EPA geospatial screening tools and designing ...

Architecture In Open World Video Games, Congshuo Zhang

English Language Institute

No abstract provided.

An Evaluation Of A Web-Based Tool To Improve Feeding Practices And The Home Environment Among Parents Of Low-Income Minority Preadolescents At-Risk For Childhood Obesity, Katrina F. Mateo

Dissertations and Theses

Background: Web-based/mHealth interventions may be an engaging approach to promote positive dietary-related behaviors among parents of youth at-risk for childhood obesity. Importantly, childhood obesity research highlights the role of parents as a key support mechanism in improving child dietary outcomes. Intervention INC is a childhood obesity intervention that comprises a unique, interactive web-based child nutrition comic aimed at improving dietary behaviors among urban Black/African American (AA) and Latino preadolescents, and also weekly online parent newsletters (with feeding tips, healthy printable recipes, links to coupons to support healthy eating/feeding and health-promoting local/community events, and access to the ...

Covid-19 And Boredom: A Photoessay, Kylie Cooper

Social Space

For the second time in my life, I was riding a train alone. I looked around to see what my fellow passengers were up to. A woman wearing a lime green beanie was leaned over, asleep with her mouth open. Nearby, a man was flipping through the pages of a newspaper, pausing every now and then to take a sip of his drink. Why were they on the southbound train on a foggy Saturday morning at 7:30 am?

The Subaltern Magazine, Rebecca Fox, Riese Nichols

Social Sciences

The Subaltern intends to reach Cal Poly students who do not feel as if their voices are heard and allow them the platform to share their stories. Our focus is on unheard stories from our campus - whether this involves race, class, gender identity, mental health, ethnicity, culture, or any unique part of one’s identity or experience. We hope that these stories will begin to shed light on what we usually consider “taboo” topics and allow students to feel as if they aren’t alone.

Being a very homogeneous campus, it is important for us to realize that privileged voices ...

Testing The Impact Of Animating Infographics On Consumer Trust And Attitude When Communicating About Genetic Modification, Alexa J. Lamm, Kristin Gibson, Jessica Holt, Kevan Lamm, Jason D. Ellis Ph.D., Joy N. Rumble

Journal of Applied Communications

Scientific innovation provides benefits to society but also fosters suspicion and distrust. The unknown of scientific innovations in agriculture has yielded a strained relationship between consumers and farmers, creating little to no public support for solutions to agricultural issues. The relationship between public trust and agricultural innovation is further strained when discussing genetic modification (GM) science and food. Informational graphics are an increasingly popular communication technique that may effectively communicate GM science to consumers. This study examined, through a experimental design using two treatments and a control, if static or animated infographics sharing current societal perceptions of GM science in ...

Women Trailblazers In The Local Oxford Community: Real And Relevant Stories Of Six Unique Paths To Success, Karsyn S. King

Honors Theses

Women Trailblazers In The Local Oxford Community is a collection of six women’s stories in six different fields and their unique paths to success, all showcased through written and visual elements in a multi-modal website. The goal of the project was to have a diverse compilation of women from a variety of backgrounds, ages, careers, and experiences. The trailblazers represented include a woman in the STEM field (science, technology, engineering, math) who is the only female on the biomedical engineering staff, a first generation college student who now holds the second highest position in higher education academia, a local ...

Spring 2020

Conversations

Dean's Letter: With Pride and Gratitude; Free Speech and the American Way; Engagement Takes Center Stage: The new Center for Communication Engagement wants to get students, faculty and the community talking; On a Mission to Diversify Advertising: Summer BRAND camp introduces diverse students to the advertising industry; Where the Action Is: Alumna Ximena Larkin finds excitement and fulfillment in the heart of Chicago; An In-Depth View of Black Student Protests; An Eye-Opening Experience: Journalism student Nikki Roberts turns her passion for writing into a career; Around the College; Accolades

Fyre Festival: The Good, The Bad, The Ugly And Its Impact On Influencer Marketing, Loren Grace Gilbert, Courtney Childers, Brandon Boatwright

Chancellor’s Honors Program Projects

No abstract provided.

Consumer Response To Green Brands Vs. Traditional Brands On Digital Platforms: An Analysis Through A Series Of Case Studies, Madison Busick

Honors Scholar Theses

In the age of environmental crisis, consumers are increasingly aware of the environmental impact of their decisions. Accordingly, many companies seek to provide more eco-friendly and sustainable products while building their brand around these values. Consumers also are increasingly using and engaging on social media and other digital platforms. But just how well do these "green" brands do in the digital space? This study aims to compare differences between brands that embody environmentalist values and traditional brands with a variety of case studies across several consumer goods segments including clothing, cosmetics, and technology. The data is collected from a variety ...

Instagram And Eating Disorders: An Empirical Study Of The Effects Of Instagram On Disordered Eating Habits Among Young Girls, Katherine Wayles

Graduate Theses and Dissertations

Scholars have studied the relationship between body dissatisfaction and social media use, particularly focusing on young women as vulnerable consumers. Many studies concentrate on the amount of media consumed, rather than the specific activities and behaviors associated with feelings of low self-esteem or poor body image. It is important to determine exactly what behaviors and social media engagements contribute to disordered relationships with food, assessing a user’s pre-existing weight/body concerns in relation to the amount and type of media they consume. Instagram in particular is included in this study, as it is an image-based social networking site where ...

Framing Death And Suffering: An Examination Of Photographs Of Dead And Dying During The U. S. Civil War, World War Ii, And The Vietnam War, Richard Anthony Lewis

Dissertations

The dissertation analyzes photographic images of dead bodies that appeared in news settings related to warfare in the United States in three distinct eras – the 1860s, the 1940s, and the 1960s. The primary subject of the analysis are photographs of corpses created in the context of the American Civil War (1861-1865), World War II including the immediate aftermath of the Holocaust (1939-1946), and conflict and war in Vietnam (1950-1975). While the sample represents a partial catalogue of images of the dead in the context of warfare since photography emerged in the 1840s as a medium for disseminating news, the selected ...

Misleading Or Informing? Examining The Effects Of Labeling Design On Consumers’ Perception Of Gluten-Free Products And Wheat Safety, Kimberly Cantrell, Nan Li, Courtney Meyers, Cindy Akers

Journal of Applied Communications

As food products marketed as “gluten-free” become increasingly popular, many consumers start to exclude sources of gluten (e.g., wheat, barley, and rye) from their diets for both medical and non-medical purposes. The grain industry is facing a growing challenge to (re)boost consumers’ confidence in the healthiness and safety of its commodities. Using 561 participants recruited from the Amazon Mechanical Turk workers’ panel, this study implemented a 2 (pretzels vs. potato chips) * 2 (positive- vs. negative- frame) * 2 (wheat image vs. no wheat image) experiment to examine the effects of gluten-free labels on consumers’ perceived healthiness and safety of ...

Heebie & Jeebie's Shortcut, Liz Husmann

Zea E-Books Collection

Heebie & Jeebie take a shortcut home because they played too long after (ghost) school. It's an exciting journey.

Communicating Job Skills To Individuals Living With Developmental Disabilities: Preparation Of A Wireframe Prototype, Chelsea Adams

Creative Components

Being able to get a job and keep it has been shown to improve quality of life for all individuals, including individuals living with developmental disabilities. Despite the majority of these individuals wanting a job, there continues to be a low employment rate among people with developmental disabilities. The job interview presents one of the main challenges to getting hired for individuals with developmental disabilities, so providing pre-interview support to ensure proper preparation before attending the interview is one way to increase the likelihood of a successful outcome of the interview process. In this creative component, a flowchart and set ...

Using Theory Of Planned Behavior To Create A Smartphone App To Increase Student Usage At Recreation Services At Iowa State University, Britney Walters-Chester

Creative Components

Recreation Services, an auxiliary extension of Iowa State University, caters to student needs when it comes to different program areas in recreation like outdoor recreation, aquatics, group fitness, personal training, intramural sports, sports clubs, and more.

Students’ use of Recreation Services declines as they progress from freshmen (or referred to as first-year for the remainder of this article) college students to seniors and graduate students.

To address the problem, a design for a smartphone application was created using the constructs of the theory of planned behavior. Stages of the smartphone app were created utilizing the construct of attitudes, subjective norms ...

Towards Automated Infographic Design: Deep Learning-Based Auto-Extraction Of Extensible Timeline, Zhutian Chen, Yun Wang, Qianwen Wang, Yong Wang, Huamin Qu

Research Collection School Of Computing and Information Systems

Designers need to consider not only perceptual effectiveness but also visual styles when creating an infographic. This process can be difficult and time consuming for professional designers, not to mention non-expert users, leading to the demand for automated infographics design. As a first step, we focus on timeline infographics, which have been widely used for centuries. We contribute an end-to-end approach that automatically extracts an extensible timeline template from a bitmap image. Our approach adopts a deconstruction and reconstruction paradigm. At the deconstruction stage, we propose a multi-task deep neural network that simultaneously parses two kinds of information from a ...

When Cute Becomes Criminal: Emoji, Threats And Online Grooming, Marilyn M. Mcmahon, Elizabeth A. Kirley

Minnesota Journal of Law, Science & Technology

No abstract provided.

Super, Brown And Queer, Carolyn Adams

Capstones

In response to policy seeking to turn back time for marginalized communities, characters and creators - standing at their intersections - are springing into action to change lives in their worlds and ours. Carolyn Adams explores the circumstances surrounding contemporary mainstream representation of women of color and queer superheroes on the big screen and bookshelves alike.

link to capstone: https://www.carolyn-adams.com/writing-updates/capstone