Graphic Communications Commons^™

What Does It Mean To Stand Out? How Visual Design And Presentation Affects Attention And Memory In A Warning Message., Nichlas Waugh, Jeannette Sutton, Laura M. Fischer, Ginder Orton

Emergency Preparedness, Homeland Security, and Cybersecurity Faculty Scholarship

In emergency communication, it is essential to call attention to key information that can be interpreted quickly and remembered easily. Individuals possess a limited number of cognitive resources to allocate to message processing in an emergency. Because of this, they are more likely to allocate attention to messages they are motivated to care about, or to message attributes that stand out. In this study, we focus on how warning messages are attended to when they are viewed in a busy media environment and ask the question: “What does it mean to stand out?” To address the research questions, we used …

Show And Tell: Audience Engagement In Reporting On Covid-19 Vaccination In Data Journalism-Based Media, Khuswatun Hasanah, Sika Nur Indah

Informasi

Data journalism is a new genre in journalism that utilizes data visualization to engage the audience in news reporting. This engagement also provides certainty and minimizes the spread of misinformation regarding the COVID-19 vaccination policy in Indonesia. This study aims to explain how data journalism-based media, which is Katadata.co.id, communicates their news and embodies audience engagement through data visualization. The type of research is content analysis with quantitative and qualitative data collection techniques. In quantitative data collection, 49 news titles were searched, which were the results of keyword discovery in January-March 2021 in the "Data Journalism" rubric of Katadata.co.id. The …

Reducing Food Scarcity: The Benefits Of Urban Farming, S.A. Claudell, Emilio Mejia

Journal of Nonprofit Innovation

Urban farming can enhance the lives of communities and help reduce food scarcity. This paper presents a conceptual prototype of an efficient urban farming community that can be scaled for a single apartment building or an entire community across all global geoeconomics regions, including densely populated cities and rural, developing towns and communities. When deployed in coordination with smart crop choices, local farm support, and efficient transportation then the result isn’t just sustainability, but also increasing fresh produce accessibility, optimizing nutritional value, eliminating the use of ‘forever chemicals’, reducing transportation costs, and fostering global environmental benefits.

Imagine Doris, who is …

Adaptation And Countermeasures Of Label Manufacturing Companies In The Face Of The Growing Digital Printing Industry, Max Meehan

All Theses

In the constantly evolving landscape of the printing industry, the adoption rate of various technologies remains uneven, notably in digital printing. Although having existed for decades and increasingly matching the capacities of Flexography, label manufacturers have adopted digital printing within label manufacturing domains. This thesis delves deep into the history and operational mechanisms of Flexography and digital printing, shedding light on their innovative trends. By juxtaposing the capabilities of both methods through actual printed samples and comparing costs, we strive to discern the underlying reasons for companies either embracing or refraining from transitioning to digital printing. In conclusion, the research …

An Imc Plan For The Blue Dolphin Company, A Local Nonprofit, Allison Evelyn Campbell

Journalism

Alan Godley's journey into marine preservation began as a dock boy, a role that brought him face-to-face with the environmental impact of boat cleaning practices. Witnessing the washing of harsh chemicals into the ocean and waterways fueled his environmental consciousness. Years later, he founded the Blue Dolphin Company in 1989, an “organization focused on furthering the awareness of whales and dolphins, and all marine life … [supporting] the rehabilitation and release of marine mammals and other wildlife”. Over the three decades, Mr. Godley has operated this nonprofit and small business, leveraging educational initiatives to inform people of all ages about …

Argumentation For Critical Heterogenous Political Discussions: Constructing A Rebuttal, Rebecca Oliver

Discourse: The Journal of the SCASD

This activity seeks to explain to undergraduate students how to craft a proper attack and defense in argumentation and debate, persuasion, or political communication courses. The activity teaches students 1) the parts of a basic argument structure and 2) how to construct a rebuttal using a basic argument structure. Students will argue against their true political typology by selecting an opposing typology from the Pew Research Typology Quiz. Broadly, this exercise is designed to encourage students to engage in dialogues with people who disagree with their political positionality. Specifically, the activity accomplishes this by teaching students the value of basic …

Encoding & Decoding: Artfully Modeling Communication, Daniel L. Foster, Ashley D. Garcia

Discourse: The Journal of the SCASD

Drawing objects and concepts, such as cats, trees, love, democracy, and family, is probably the last activity students expect to do in a communication course. Although this sounds like an introductory art activity, creating visual representations provides a nuanced understanding of the encoding and decoding processes. Encoding and decoding are the most hidden and often the most unfamiliar and complex fundamental components of communication for students to comprehend. By engaging in this activity, students translate their decoding process into drawings, which serve as personal artifacts representative of their encoding and decoding. Students come to better conceptualize this cognitive process with …

“Party In The Communication Classroom”: Exploring Communication Competence To Raise Social Awareness, Nancy Bressler

Discourse: The Journal of the SCASD

This activity demonstrates communication competence and allows students to observe, assess, and ultimately utilize the model of communication competence to engage with other people successfully. To understand how to engage in communication competence, students must recognize that appropriateness and effectiveness are crucial aspects of their communication. Through the communication competence model, students examine how to achieve effectiveness in their communication by setting goals for specific contexts; they also consider to what extent their goals are achievable given the particular situation. Using a 2014 MTV Video Music Award example, students can analyze why Miley Cyrus allowed a homeless man to accept …

Introducing Public Speaking Self-Concept (Pssc): A Novel, Qualitatively-Derived Communication Anxiety And Competence Variable, Karla M. Hunter, Joshua N. Westwick

Discourse: The Journal of the SCASD

Despite numerous quantitative assessments of teaching interventions that have helped mitigate public speaking anxiety (PSA), this common barrier to public speaking persists. In addition, quantitative measures may not be appropriate for all instructional goals, especially with students from across a variety of cultures. To enrich educators’ capacity to help diverse bodies of students overcome the challenges presented by PSA, this qualitative study asked students to “Please describe yourself as a public speaker” at the beginning and the end of a freshman-level, general education public speaking class. Thematic analysis identified a two-dimensional pattern within student responses (N = 51) (a …

Front Matter

Discourse: The Journal of the SCASD

No abstract provided.

Discourse: The Journal Of The Scasd, Volume 8 (2023), The Speech Communication Association Of South Dakota

Discourse: The Journal of the SCASD

No abstract provided.

Pro-Cap: Leveraging A Frozen Vision-Language Model For Hateful Meme Detection, Rui Cao, Ming Shan Hee, Adriel Kuek, Wen Haw Chong, Roy Ka-Wei Lee, Jing Jiang

Research Collection School Of Computing and Information Systems

Hateful meme detection is a challenging multimodal task that requires comprehension of both vision and language, as well as cross-modal interactions. Recent studies have tried to fine-tune pre-trained vision-language models (PVLMs) for this task. However, with increasing model sizes, it becomes important to leverage powerful PVLMs more efficiently, rather than simply fine-tuning them. Recently, researchers have attempted to convert meme images into textual captions and prompt language models for predictions. This approach has shown good performance but suffers from non-informative image captions. Considering the two factors mentioned above, we propose a probing-based captioning approach to leverage PVLMs in a zero-shot …

Matk: The Meme Analytical Tool Kit, Ming Shan Hee, Aditi Kumaresan, Nguyen Khoi Hoang, Nirmalendu Prakash, Rui Cao, Roy Ka-Wei Lee

Research Collection School Of Computing and Information Systems

The rise of social media platforms has brought about a new digital culture called memes. Memes, which combine visuals and text, can strongly influence public opinions on social and cultural issues. As a result, people have become interested in categorizing memes, leading to the development of various datasets and multimodal models that show promising results in this field. However, there is currently a lack of a single library that allows for the reproduction, evaluation, and comparison of these models using fair benchmarks and settings. To fill this gap, we introduce the Meme Analytical Tool Kit (MATK), an open-source toolkit specifically …

The Crusading Days Of Jackie Stewart: Evaluating The Development Of Safety In Motor Racing During The 1960s., Alex Twitchen

Journal of Motorsport Culture & History

This article critically evaluates the contribution of Jackie Stewart in making motor racing a safer sport for competitors. It challenges the validity of the popular assumption that Jackie Stewart by himself developed a ‘culture of safety’ that transformed the sport. Instead, the role of other individuals are identified alongside the importance of three social processes. These processes are identified as the changing balance of power between different masculine identities, the development of commercial sponsorship and a growth in the coverage of the sport on television.

The development of motor racing from the 1960s onwards as a safer sport in which …

Book Review: I Was A Nascar Redneck: Recollections Of The Transformation Of A Yankee Farm Boy To A Southern Redneck In The Golden Era Of Nascar And Beyond., Quinn Beekwilder, Daniel Dean

Journal of Motorsport Culture & History

No abstract provided.

Ai In The College Classroom: From Communication To Animation, Stefanie Powers, Erika Grodzki, Gary Carlin, Hung Chum Kao

Faculty and Staff Publications & Presentations

No abstract provided.

The Role Of Organizational Messages About Mental Health In Disclosure And Support-Seeking Decisions Among First Responders: A Qualitative Investigation, Erin S. Craw, Michelle Miller-Day

Communication Faculty Articles and Research

First responders, especially those without adequate support, are at heightened risk for experiencing adverse mental health outcomes. Workplace mental health interventions for first responders are becoming more common. However, systematic research within the field of communication has not typically informed the development of these workplace interventions. The current study conducted interviews with 26 first responders to examine the messages they receive about mental health from their organizations and how those messages affect their support-seeking decisions. Analysis of the interviews revealed that first responders receive inconsistent messages from their departments about whether to seek support for mental health-related problems, creating confusion …

A Multimodal Discourse Analysis Of Nasa's Instagram Account, Danica Lynn Tomber

Dissertations and Theses

In an increasingly interconnected society where science and technology are advancing at a rapid pace, knowledge dissemination, specifically in terms of public engagement and popularization, must be both encouraged and critically evaluated. As an internationally recognized government agency that is dedicated to the advancement of space exploration and present on several social media platforms, the U.S. National Aeronautics and Space Administration (NASA) provides a useful lens from which to analyze large-scale messaging of multimodal scientific information. Although there is a substantial amount of linguistic research into political and government-based messaging in social media, there is not much literature on the …

Taking Comfort In Virtual Humor: Tolkien Memes As Adaptation And Escape, Nick Polk

Journal of Tolkien Research

Presented at the inaugural Prancing Pony Podcast Moot in 2021, this paper's aim is to argue that Tolkien memes can be classified as adaptation as Linda Hutcheon defines adaptation and argue for a hermeneutic of Tolkien's concept of Escape, as laid out in his essay On Fairy-stories, as way to understand Tolkien meme creation and circulation. Concluding remarks are given to the spreadability of Tolkien memes among Tolkien fan communities.

Older Women’S Stories Of Covid-19 Loss: Communicated Narrative Sense-Making Through Photography, Anne Walker

Electronic Theses and Dissertations

The diverse array of challenges associated with the COVID-19 pandemic make it difficult to assess the full impact of this global health crisis. More than 300,000 older Americans died, leaving a nation of grieving survivors in their absence. This profound loss of life will undoubtedly inform the field’s understanding of grief and grieving for many years to come. Pre-pandemic, older women in the United States understood grief to be part of their life stage; COVID-19 amplified the grief experience through both cumulative losses and the isolation particular to the novel coronavirus response. However, few qualitative studies explore older women’s grief, …