Cognitive Science Commons^™

The Possibilities Are Limitless: A Case Study Of The Best Practices Of User Experience For Apple Inc., Chloe Richardson

Experience Industry Management

In recent years, society has followed the development of user experience practices in technology companies. User experiences contribute to emotional connections between the company and the consumer, memorable experiences associated with the brand, and the design of products. The purpose of this study was to examine the best practices of user experience for Apple Inc. The research for this study was conducted using a best practice case study guide developed by the researcher that examined the user experience Apple provides. The results of this study indicate there are numerous ways Apple creates user experiences. Apple was recognized as a leading …

Accessibility Compliance And Assessments For Gateway Websites In Life Sciences: Toward Inclusive Design, Noreen Y. Whysel, Shari Thurow, Bev Corwin

Publications and Research

One main purpose of information architecture and site navigation is to enhance the effectiveness of user interfaces (UIs) by supporting and enabling task completion, accessibility, and sustainability. This is of particular importance for science gateways given the complexity of information on portal sites.

We examined the accessibility of 50 randomly selected gateway websites in the Life Sciences category in the Science Gateways Community Institute (SGCI) catalog, using both manual and automated methodologies. None of these sites produced an accessible website as per W3C, WCAG 2.1, and Section 508 standards. The most common accessibility success in these websites was URL structure, …

Effectiveness Of Digital Game-Based Learning In Enhancing Primary Four Pupils’ Achievement In Fraction, Jia Yi Boo

Student Works (2020-2029)

Fraction is one of the basic concepts in Mathematics but the general understanding of the concept is still inadequate among pupils in elementary schools. A hindrance in the method of teaching and the lack of technological tools in the topic of fraction have led to the need of a deeper understanding about the causes of low achievement among Malaysian pupils in Mathematics. This study aims to examine the effectiveness of a digital game-based learning in enhancing Primary Year Four Pupils’ achievement in fraction. A quasi-experimental research design was conducted to answer the three research questions of this study. The sample …

Action Real-Time Strategy Gaming Experience Related To Enhanced Capacity Of Visual Working Memory, Yutong Yao, Ruifang Cui, Yi Li, Lu Zeng, Jinliang Jiang, Nan Qiu, Li Dong, Diakun Gong, Guojian Yan, Weiyi Ma, Tiejun Liu

General Human Environmental Sciences Faculty Publications and Presentations

Action real-time strategy gaming (ARSG)—a major genre of action video gaming (AVG)—has both action and strategy elements. ARSG requires attention, visual working memory (VWM), sensorimotor skills, team cooperation, and strategy-making abilities, thus offering promising insights into the learning-induced plasticity. However, it is yet unknown whether the ARSG experience is related to the development of VWM capacity. Using both behavioral and event-related potential (ERP) measurements, this study tested whether ARSG experts had larger VWM capacity than non-experts in a change detection task. The behavioral results showed that ARSG experts had higher accuracy and larger VWM capacity than non-experts. In addition, the …

Metaphors Matter: Top-Down Effects On Anthropomorphism, Hailey Austine Scherer

Dartmouth College Undergraduate Theses

Anthropomorphism, or the attribution of human mental states and characteristics to non-human entities, has been widely demonstrated to be cued automatically by certain bottom-up appearance and behavioral features in machines. In this thesis, I argue that the potential for top-down effects to influence anthropomorphism has so far been underexplored. I motivate and then report the results of a new empirical study suggesting that top-down linguistic cues, including anthropomorphic metaphors, personal pronouns, and other grammatical constructions, increase anthropomorphism of a robot. As robots and other machines become more integrated into human society and our daily lives, more thorough understanding of the …

Why Do We Follow Rules? An Exploration Of Normativity And Possibility, Eliza Jane Shaeffer

Dartmouth College Undergraduate Theses

The way we interact with the world is governed by a body of rules, many of which are unspoken. What makes these rules so compelling? How do they interact with our decision-making infrastructure? In a series of three studies, this article explores the shared adaptive sampling model’s ability to account for normative behaviors, using a time pressure paradigm in which subjects (N = 399) recruited via Amazon Mechanical Turk quickly judged whether actions of various degrees of moral permissibility and social acceptability were possible or impossible in a certain context (Phillips & Cushman, 2017; Phillips, Morris, & Cushman, 2019). When …

A Deep Learning Approach To Understanding Real-World Scene Perception In Autism, Erica Lindsey Busch

Dartmouth College Undergraduate Theses

Autism is a multifaceted neurodevelopmental condition. Around 90% of individuals with autism experience sensory sensitivities, particularly impacting visual perception. Despite this high percentage, previous studies investigating visual perception in autism impose severe limitations on our understanding. In many of these experiments, their stimuli and experimental methods are un-naturalistic and produce unreproducible and conflicting results. In this study, we investigate the nature of the real-world visual experience in autism with a cutting-edge experimental approach. First, we use virtual reality headsets with eye-trackers to measure gaze behavior while individuals freely explore real-world, everyday scenes. Then, we compare their gaze behavior to the …

Ideology And Predictive Processing: Coordination, Bias, And Polarization In Socially Constrained Error Minimization, Nathan E. Wheeler, Suraiya Allidina, Elizabeth U. Long, Stephen P. Schneider, Ingrid J. Haas, William A. Cunningham

Department of Political Science: Faculty Publications

Recent models of cognition suggest that the brain may implement predictive processing, in which top-down expectations constrain incoming sensory data. In this perspective, expectations are updated (error minimization) only if sensory data sufficiently deviate from these expectations (prediction error). Although originally applied to perception, predictive processing is thought to generally characterize cognitive architecture, including the social cognitive processes involved in ideological thinking. Scaling up these simple computational principles to the social sphere outlines a path by which group members may adopt shared ideologies and beliefs to predict behavior and cooperate with each other. Because ideological judgments are of specific interest …

Ultrafast Two-Photon Imaging Of A High-Gain Voltage Indicator In Awake Behaving Mice, Vincent Villette, Mariya Chavarha, Ivan K Dimov, Jonathan Bradley, Lagnajeet Pradhan, Benjamin Mathieu, Stephen W Evans, Simon Chamberland, Dongqing Shi, Renzhi Yang, Benjamin B Kim, Annick Ayon, Abdelali Jalil, François St-Pierre, Mark J Schnitzer, Guoqiang Bi, Katalin Toth, Jun Ding, Stéphane Dieudonné, Michael Z Lin

Faculty, Staff and Students Publications

Optical interrogation of voltage in deep brain locations with cellular resolution would be immensely useful for understanding how neuronal circuits process information. Here, we report ASAP3, a genetically encoded voltage indicator with 51% fluorescence modulation by physiological voltages, submillisecond activation kinetics, and full responsivity under two-photon excitation. We also introduce an ultrafast local volume excitation (ULoVE) method for kilohertz-rate two-photon sampling in vivo with increased stability and sensitivity. Combining a soma-targeted ASAP3 variant and ULoVE, we show single-trial tracking of spikes and subthreshold events for minutes in deep locations, with subcellular resolution and with repeated sampling over days. In the …

How To Create And Maintain An Effective Information Architecture And Navigation System For Science Gateway Websites, Noreen Y. Whysel, Omni Marketing Interactive

Publications and Research

Whether you have an existing Science Gateway website or are creating your first one, this hands-on tutorial will show you, step by step, how to create and update gateway websites so that their content is easier to find and easier to use.

As a Science Gateway provides its web-based tools and resources, it is essential that these sites utilize specific usability tests and other research methods to ensure positive and productive experiences with the sites. Successful information architecture (IA), intuitive site navigation, and clear user interfaces (UIs) all rely on knowing where various users expect to find needed information.

Since …

Ue-Based Estimation Of Available Uplink Data Rates In Cellular Networks, Christian Beder, Julia Blanke, Martin Klepal

NIMBUS Articles

Behaviour Demand Response (BDR) is the process of communicating with the building occupants and integrating their behavioural flexibility into the energy value chain. In this paper we will present an integrated behavioural model based on well-established behavioural theories and show how it can be used to provide predictable flexibility to the production schedule optimisation. The proposed approach is two-fold: the model can be used to predict the expected behavioural flexibility of occupants as well as to generate optimal communication to trigger reliable BDR events. A system architecture will be presented showing how BDR can be integrated into simulation passed building/district …

Motivational Valence Alters Memory Formation Without Altering Exploration Of A Real-Life Spatial Environment, Kimberly S. Chiew, Jordan Hashemi, Lee K. Gans, Laura Lerebours, Nathaniel J. Clement, Mai-Anh T. Vu, Guillermo Sapiro, Nicole E. Heller, R. Alison Adcock

Psychology: Faculty Scholarship

Volitional exploration and learning are key to adaptive behavior, yet their characterization remains a complex problem for cognitive science. Exploration has been posited as a mechanism by which motivation promotes memory, but this relationship is not well-understood, in part because novel stimuli that motivate exploration also reliably elicit changes in neuromodulatory brain systems that directly alter memory formation, via effects on neural plasticity. To deconfound interrelationships between motivation, exploration, and memory formation we manipulated motivational state prior to entering a spatial context, measured exploratory responses to the context and novel stimuli within it, and then examined motivation and exploration as …

Bridging Cultural Sociology And Cognitive Psychology In Three Contemporary Research Programmes, Michèle Lamont, Laura Adler, Bo Yun Park, Xin Xiang

Jepson School of Leadership Studies articles, book chapters and other publications

Three prominent research programmes in cognitive psychology would benefit from a stronger engagement with the cultural context of cognition: studies of poverty focused on scarcity and cognitive bandwidth, studies of dual-process morality and studies of biases using the implicit association test. We address some limitations of these programmes and suggest research strategies for moving beyond an exclusive focus on cognition. Research on poverty using the cognitive bandwidth approach would benefit from considering the cultural schemas that influence how people perceive and prioritize needs. Dual-process morality researchers could explain variation by analysing cultural repertoires that structure moral choices. Research using the …

Saccade Adaptation Deficits In Developmental Dyslexia Suggest Disruption Of Cerebellar-Dependent Learning, Edward G. Freedman, Sophie Molholm, Michael J. Gray, Daniel Belyusar, John J. Foxe

Publications and Research

Background: Estimates of the prevalence of developmental dyslexia in the general population range from 5% to as many as 10%. Symptoms include reading, writing, and language deficits, but the severity and mix of symptoms can vary widely across individuals. In at least some people with dyslexia, the structure and function of the cerebellum may be disordered. Saccadic adaptation requires proper function of the cerebellum and brainstem circuitry and might provide a simple, noninvasive assay for early identification and sub-phenotyping in populations of children who may have dyslexia.

Methods: Children between the ages of 7 and 15 served as participants in …

General And Emotion-Specific Alterations To Cognitive Control In Women With A History Of Childhood Abuse, Kristen L. Mackiewicz Seghete, Roselinde H. Kaiser, Anne P. Deprince, Marie T. Banich

Psychology: Faculty Scholarship

Background

Although limited, the literature suggests alterations in activation of cognitive control regions in adults and adolescents with a history of childhood abuse. The current study examined whether such alterations are increased in the face of emotionally-distracting as compared to emotionally neutral information, and whether such alterations occur in brain regions that exert cognitive control in a more top-down sustained manner or a more bottom-up transient manner.

Methods

Participants were young adult women (ages 23–30): one group with a history of childhood physical or sexual abuse (N = 15) and one with no trauma exposure (N = 17), as assessed …

The Threat Of Innovation: Tactics To Improve Small Team Creative Outcomes In Risk-Averse Organizations, Paul Gaylo

Creativity and Change Leadership Graduate Student Master's Projects

This project explores the paradox that creativity is generally viewed as a positive force and is a desired trait or characteristic, yet when faced with the true cost of creativity, individuals and organizations may purposefully or inadvertently suppress creativity. Real world examples are used to frame the applicability of this project to the typical large and complex technical product organization. The project includes a review of creativity scholarship in the context of organizations and a discussion to establish the foundational science behind this paradox. The project introduces the new creativity readiness level index, and a survey strategy to gauge organizational …

Off The Lip Conference - Transdisciplinary Approaches To Cognitive Innovation. Conference Proceedings, Sue Denham, Michael Punt, Edith Doove, Martha Blassnigg, Raluca Briazu, Kathryn Francis, Agi Haynes, Guy Edmonds, Adam Benjamin, Matthew Emmett, Iris Garrelfs, Christopher B. Germann, Joanna Griffin, Diane Humphrey, Bryanna Lucyk, Christie Purchase, Rachel Sansone, Emily Baxter, Amy Ione, Frank Loesche, Abigail Jackson, Alexis Kirke, Eduardo Miranda, Luke Rendell, Simon Ingram, Yutaka Nakamura, Gi Taek Ryoo, Eugenia Stamboliev, Michael Straeubig, Chun-Wei Hsu, Pinar Oztop, Mihaela Taranu, Sundar Sarukkai, James Sweeting, Minami Hirayama

Off the Lip Conference - Transdisciplinary Approaches to Cognitive Innovation

The promise of cognitive innovation as a collaborative project in the sciences, arts and humanities is that we can approach creativity as a bootstrapping cognitive process in which the energies that shape the poem are necessarily indistinguishable from those that shape the poet. For the purposes of this conference the exploration of the idea of cognitive innovation concerns an understanding of creativity that is not exclusively concerned with conscious human thought and action but also as intrinsic to our cognitive development. As a consequence, we see the possibility for cognitive innovation to provide a theoretical and practical platform from which …

Using Data Analytics To Further Understand The Role That Boredom, Loneliness, Social Anxiety, Social Gratification, And Social Relationships (Brag) Play In A Driver’S Decision To Text, Nathan White, Yair Levy, Steven R. Terrell, Steve Bronsburg

All Faculty Scholarship for the College of Education and Professional Studies

Texting while driving is a growing problem that current efforts have failed to curtail. This behavior has serious, and sometimes fatal, consequences, and the factors that cause a driver to text are not well understood. This study investigates the influence that boredom, social relationships, social anxiety, and social gratification (BRAG) have upon the texting driver. A survey instrument was used to collect data from 297 respondents at a mid-sized regional university in the Pacific Northwest of the United States. The data was evaluated with PLS-SEM, which indicated that social gratification plays a very significant role in a driver’s decision to …

How To Go Beyond The Body: An Introduction, Guy Dove

Faculty and Staff Scholarship

Embodied cognition represents one of most important theoretical developments in contemporary cognitive science. Many cognitive processes appear to be influenced by body morphology, emotions, and sensorimotor systems. This perspective is supported by an ever increasing collection of empirical studies that fall into two broad classes: one consisting of experiments that implicate action, emotion, and perception systems in seemingly abstract cognitive tasks and the other consisting of experiments that demonstrate the contribution of bodily interaction with the external environment to the performance of such tasks.

Now that embodied cognition is fairly well established, the time seems right for assessing its further …

Time To Start Training: A Review Of Cognitive Research In Sport And Bridging The Gap From Academia To The Field, Patrick Belling, Paul Ward

Michigan Tech Publications, Part 1

Research demonstrates the importance of perceptual-cognitive skills, such as pattern matching, anticipation, and decision making in numerous sports, including badminton [1], baseball [2], basketball [3], handball [4], rugby [5], soccer [6], squash [7], tennis [8], and volleyball [9]. While other factors may be important (e.g., visual search patterns), the accuracy and/or speed with which athletes anticipate their opponent's intentions and/or decide on an appropriate course of action, as assessed on representative tasks have been shown to be the best predictors of skilled performance in the field [10]. Moreover, several studies indicate that these skills can be improved and transfer to …