Public Relations and Advertising Commons^™

Lights, Camera, Inaction: Relationship Management In The Film Industry Following Sexual Misconduct Accusations, Autumn Crouch

Honors Undergraduate Theses

In the wake of the #MeToo movement, how society responds to sexual misconduct allegations has greatly changed. It has had an effect on policy from the federal to the organizational level. Looking at overarching changes that came about after the movement is one thing but taking a look at consequences brought upon certain individuals who had allegations put against them is another. This thesis explores public relations (PR) strategies executed by prominent individuals in the film industry and their publicity teams following sexual misconduct accusations. PR at its core is about relationship management. So, this line of thought leads one …

The Political Preference Of Arkansas Farmers And Ranchers, Rachel J. Barry, Donna L. Graham

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

Access to information is critical to improving production efficiency, but little is known about how farmers are informed on the policy or issues influencing programs related to farming. This research sought to determine the sources of communication used by farmers and ranchers to form opinions about agricultural policy and candidates, identify the issues important in voting, and their level of participation in the political process. Face-to-face interaction was the preferred form of communication in farm organization meetings, with friends, or farm agencies. Magazines were the preferred source of print communication, and university/extension websites were preferred for internet sources. Broadcast media …

The Age Of The Advertorial: Incorporating Sponsored Content Into The Newsroom, Hayley Robb

Mahurin Honors College Capstone Experience/Thesis Projects

During a time when news is fast, frequent and easier to find than ever, it has become harder for news outlets to not only generate revenue but to establish a need with their readers. Sponsored content pieces, also referred to as native advertising, have offered creative solutions to this problem for student media groups and professional news outlets across the country.

Using WKU’s first-ever content agency, Cherry Creative, as a case study and by analyzing various other news outlets in the U.S., this project aims to develop a series of recommendations for the future of Cherry Creative and student media, …

Richard Dyer's Star Theory Applied To Musician/Actress: Lady Gaga, Allora R. Lee

Capstone Showcase

Richard Dyer’s Stars and general studies analyze the unusual phenomena surrounding influential film stars and their unmitigated power to compel and amaze those outside of the spotlight. His studies separate the theory into three intermingling parts: stars as a social phenomenon, stars as images, and stars as signs. There are many components in Dyer’s studies that can be extracted and used in analyses of particular actors and actresses. However, this does not solely revolve around film stars. In this analysis, I will be examining the famous pop music icon and recent actress, Lady Gaga. Through an analysis of her style, …

Exploring The Challenges Of Social Integration Within An Upper-Level Public Relations Classroom, Tabitha Hayley Dyer

Graduate Theses, Dissertations, and Problem Reports (ETD)

Despite three decades of literature that has explored the gender imbalance of public relations at a professional level, there is a dearth of information addressing if or how these experiences are informed at a collegiate level. Accordingly, this study examines if the gender imbalance impacts students in the upper-level public relations classroom, and the similarities and differences exist between other single-gender dominant programs including nursing and Science, Technology, Engineering, and Mathematics (STEM) using three dimensions (i.e., role strain, teamwork, and overall social environment) as a comparison. Using qualitative in-depth interview data collected from 13 junior- and senior-standing public relations students …

The Big Era Of Podcasting: A Timely Examination Of Advertisements In Popular Podcasts, Kristine Johnson, Marilena O. Vilceanu, Erika P. Solis, Kailey C. Bertelson

AMTP Proceedings 2020

No abstract provided.

Does This Grant Them Agency? An Analysis Of The Female Athlete As Portrayed In Espn's Body Issue, Aubri Mckoy

Senior Independent Study Theses

Since 2009, one of the world’s largest and most circulated sports mediums, ESPN, has been publishing an annual nude magazine. Formerly known as ESPN’s Body Issue, this magazine seeks to highlight aesthetics of the athletic form, as well as the power of testimony told through the inhabited bodies of the magazine’s featured athletes. Over the years, the magazine has featured many identities, including the representation of varying races, genders, body types, physical abilities, and sports. This study particularly examines the representation of a Black woman athlete, Tori Bowie, as featured in the magazine’s tenth edition. Furthermore, this study focuses on …

Legacy Traditions, Abigail Schreiner

Williams Honors College, Honors Research Projects

This paper discusses and examines how I planned and executed a new fall program for Girl Scouts of North East Ohio entitled, “Legacy Traditions.” This program took place in October 2019 at Camp Timberlane in Wakeman, Ohio. The attendance of the camp consisted of girls between the ages of 6 to 11 years old. After seeing there was a need for a program that discussed Girl Scout Traditions while teaching leadership and other core values of Girl Scouts, the program was created in partnership with Girl Scouts of North East Ohio. Girl Scouts is an organization where girls of all …

Track Record Of Public Relations Research In The Repository, Ari Agung Agung Prastowo, Retasari Dewi, Hanny Hafiar, Renata Anisa

Library Philosophy and Practice (e-journal)

Public Relations is a study that is part of the communication science family at a faculty in tertiary institutions in Indonesia. The graduates of this study program have produced thousands of research titles since they were established as independent study programs in 2013. Based on the track record of research results recorded in the university's repository, it is known that there are research trends relating to the development of international public relations scholarship. This is influenced by technological developments and globalization. These developments have led to a diversity of research topics carried out by graduates of public relations study programs. …

The Fight Is Still On: An Ethical Analysis Of The American Civil Liberties Union’S Partisan Rhetoric In The Trump Era, Emily Charlotte Gerber

Graduate Theses, Dissertations, and Problem Reports (ETD)

The 2016 U.S. presidential election of Donald Trump generated a newfound surge in political advocacy that greatly benefitted certain nonprofits and grassroots organizations. One of these organizations was the American Civil Liberties Union, a nonpartisan nonprofit dedicated to protecting and defending civil liberties and rights in the U.S. The ACLU received an unprecedented number of donations following Election Day and has since pursued an aggressive campaign against President Donald Trump.

In order to explore this phenomenon, this thesis analyzed the ACLU’s rhetoric between Presidents George W. Bush and Donald Trump (both Republicans) and between Presidents Barack Obama (Democrat) and Donald …

Narrativizing The Holidays: Event Branding Through Commodity Narrative Campaigns, Peighton Hinote

Masters Theses

Event planning and coordination often view events to be standalone, existing only until the event has passed. However, this thesis looks to serialize events to exist long after a single event takes place. Through the application of narrative, myth, and floating signification through the lens of semiotics theory, this thesis aims to create evergreen content for public relations practitioners in their efforts to promote events. The contents of this thesis focus on theory and application, allowing the two to enrich one another. Furthermore, this thesis practically applies foundational concepts from scholars like Fiske (1987, 1990) and Barthes (1957, 1970, 1978) …

Using Sport Identification & Rhetorical Strategy: Evaluating An Ncaa D1 Collegiate Football Team’S Social Media Presence, Maria Baldwin

Masters Theses

Using social media platforms to build identification amongst stakeholders is of increasing importance for a growing range of organizations. Social media represents a powerful tool for marketing and developing business. In sports organizations, the use of social media can build identification amongst a fanbase by using George Cheney’s (1983) rhetorical strategies. The purpose of this study was to explore the content of a regional D1 university football team’s twitter and Instagram platforms, using a content analysis to clarify the organization’s use of rhetorical strategies and design elements to foster sport identification amongst their social media fanbase. Many sports organizations use …

Educating Public Information Officers In Kentucky, Lori Kent

Murray State Theses and Dissertations

Abstract

This study researched the education and training of public information officers (PIO) within Kentucky. Even though training exists, the effectiveness of prior training and education of currently employed public information officers is unknown. As the formalization and importance of the role has evolved in recent years, it is more important to determine and possibly create proper training and post-secondary courses to prepare public information officers for their role. Interviews were conducted, utilizing standard questions with practicing public information officers throughout the state. Research found inconsistent experience and a lack of training by public information officers prior to obtaining their …

Aqua Ads As An Instrument Of Indonesia National Identity Development, Asnurul Novia Narendra, Sri Kusuma Habsari, Deny Tri Ardianto

Informasi

Advertising is not only present as a media that is able to introduce products of goods and service to encourage people to consume based on their needs, but rather to simulate life models and create fake needs made by producers. The research focused on analyzing the signs found on 600ml Aqua mineral water bottle labels with themed Temukan Indonesiamu. The study aims to find implicit purpose of using themed labels Temukan Indonesiamu in a 600 ml size Aqua mineral water bottle through the signs that appear on the ads. The study uses Rolland Barthes's semiotics method to five motions …

Challenges Of Dual Roles Of Marketing Public Relations And Public Relations In Developing A Positive Image Of Pt. Overseas Zone, Siti Khopipah, Ade Tuti Turistiati

Informasi

The terms Marketing Public Relations and Public Relations are sometimes used interchangeably. However, actually the two roles are different. The purpose of this study is to analyse a dual role of Marketing Public Relations (MPR) and Public Relations (PR) in building a positive image of PT. Overseas Zone Education Consultant or PT. This research method uses a descriptive qualitative approach. Data collection techniques use observation, in-depth interviews, literature studies from books and relevant articles or documents. Researchers observed the Head of MPR who also plays a role as a PR in carrying out her daily work activities. In-depth interviews were …

Ua19/16/1 Hilltopper Football 2019 Bowl Guide, Wku Athletic Media Relations

WKU Administration Documents

Media guide for the First Responder Bowl, WKU vs. Western Michigan University.

The Promise Of Happy Cows: How American Milk Brands Persuade Consumers Regarding Farm Animal Welfare Conditions And How Consumers Respond To Incidents Of Being Misled, Chelsea Newson

Student Theses and Dissertations

The purpose of this research is to examine how American dairy companies employ language and imagery in brand communications (marketing, advertising, and public relations) to persuade consumers regarding farm animal welfare (FAW) conditions on supplier farms, and to examine how consumers respond in instances in which conditions on supplier farms are shown to be counter to what is depicted in brand communications. In other words, it examines how the dairy industry communicates its FAW-related values and promises to consumers and investigates consumer tolerance for being misled regarding FAW conditions. This project is thus intended as an exploration of the intersection …

Travel To Cuba: A Case Study Of Media Branding In A Politicized Context, Yaneisis Infante

Student Theses and Dissertations

The purpose of this research is to detail a case study of U.S. tourism to Cuba in a politicized context; specifically, to compare and contrast the Obama and Trump administrations. This study seeks to examine how the Cuban “brand” and the island’s overall tourism strategy is formulated, circulated, shaped and reshaped by various actors and the public in the changing context of the newly antagonistic bilateral U.S.-Cuba political relationship. The research questions explore issues of how diplomatic relations impact Cuban tourism and advertising messaging. This paper also discusses the changes in the U.S. news media coverage of Cuba as a …

Ua12/2/1 College Heights Herald, Vol. 95, No. 14, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Dobbs, Jack. Experienced Staff Members Exit Finance Office – Paula Jarboe, Jim Cummings
• Deppen, Laurel. 3^rd Racial Slur Incident Prompts Greek Life Review – Alpha Tau Omega
• Nutter, Abbey. Students Study the Forgotten History Under Their Feet – Jonesville
• Chisenhall, Jeremy. A Senior Sign-off: Thanks for Reading This Semester’s News
• Heichelbech, Evan. Letter from the (Former) Editor: Dear Herald, Thank You
• Collins, Michael. THC Vapes Continue to Pose a Danger to Public Health – Tetrahydrocannabinol
• Williams, Matthew. WKU Middle of the Road in Student …

Ua12/2/1 Grad Guide, Wku Student Affairs

WKU Administration Documents

Special graduation magazine issue of the College Heights Herald includes articles:

• Robb, Hayley. Dear Fall 2019 Graduates
• Graduation Weekend Schedule
• College of Education & Behavioral Sciences Graduates
• Norvell, Abbey & Ryan Goodlett. Topping Off the College Years – Mortarboards
• Gordon Ford College of Business Graduates
• College of Health & Human Services Graduates
• Benningfield, Chloe. Graduate Christmas List
• Ogden College of Science & Engineering Graduates
• Norvell, Abbey. Picking the Perfect Pair – Shoes
• Potter College of Arts & Letters Graduates
• Brandt, Jess. What Kind of Co-Worker Are You?

Toxic Gymnastics Culture’S Impact On The #Metoo Movement: Sexual Abuse Survivor Aly Raisman’S Trauma Fosters Fight For Change, Jessica Malinsky

Faculty Curated Undergraduate Works

This paper explores how female gymnasts, particularly Aly Raisman, have sparked the gymnastics world’s involvement in the #MeToo movement. It briefly touches on Raisman’s beginnings with gymnastics and how she became an elite U.S. gymnast but promptly dives into her #MeToo story, focusing on her traumatic experiences with Olympic doctor Larry Nassar. Furthermore, her story brings to light how she and other survivors of sexual assault have faced credibility discounting, also known as gaslighting, for sharing their truth. By sharing parts of Aly Raisman and other survivors’ testimonies, this paper highlights not only the trauma and pain they endured while …

Ua12/2/1 College Heights Herald, Vol. 95, No. 11 [13], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Chisenhall, Jeremy. WKU Deals Offer Chances to Study in China – Shaanxi Normal University
• Collins, Michael. How DACA Rulings Could Affect WKU Students – Deferred Action for Childhood Arrivals
• Stahl, Matt. WKU Basketball Records Request Heads to In-camera Review
• Burris, Lily. 5 Questions with Dean Larry Snyder
• Lamb, Cassady. Students Can Pay Back Library Fines in a New Way
• Stack, Madalyn. Editorial Cartoon re: Freedom of the Press
• Penalizing the Press – China
• Mattison, Reed. On Ice – SoKY Ice Rink
• Holland, Kelley. Folklore Class …

Ua12/2/1 Adulting, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald includes articles:

• Robb, Hayley. Dear Reader
• Certifying Success
• Navigating Your Faith After College
• Brandt, Jess. The Post-grad Adjustment Period
• Morrison, Brittany. How to Dress Professionally
• Wax On, Wax Off – Waxing the City
• Christensen, Nicole. Striking a Balance: Combining Passions with Careers
• A Booth & a Brand – Ashley Rogers, Tapsnap
• Planning the Perfect Wedding

Coronavirus And Journalism In Pakistan, Syed Osama Ali

MSJ Capstone Projects

The lockdown caused by the Coronavirus pandemic in 2019 made the reporting process extremely challenging for journalists. In this dire situation, Pakistani journalists like other journalists around the world, ensured the implementation of Coronavirus SOPs while fulfilling their duty as journalists and reporting problems they faced in the process, this is my subject of writing.

Ua12/2/1 College Heights Herald, Vol. 95, No. 12, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Lamb, Cassidy & Lily Burris. College Towns Go Blue, Aiding Andy Beshear – Elections
• Dobbs, Jack. Double-Check – Matt Bevin
• Rexing, Brody. WKU Retention, Out-of-State Enrollment Improves
• Nutter, Abbey & Cassady Lamb. New Cash Registers Reduce Waits at On-campus Restaurants
• Stack, Madalyn. Editorial Cartoon re: Matt Bevin Losing
• Just Give It Up – Matt Bevin
• Heath, Esther. Stressful Relief – Kart Racing
• Tolbert, Eleanor. GypsyMoon Marketplace Increases Draw, Builds Tradition
• Button, Gabby. Style for All – Paige McKinney, Trash Queen
• Latture, Katelyn. Pop-up Doughnut Shop …

Evaluating The Outcomes Of Social Media Marketing Alongside Traditional Promotional Techniques In Library Outreach, Liana Bayne, Caroline Hamby

Showcase of Graduate Student Scholarship and Creative Activities

James Madison University MALA (Madison Academic Library Associates) graduate assistants worked together with Special Collections and the library’s Outreach department to help market and support JMU’s First Annual Pulp Studies Symposium in Fall 2016. Social, digital, and physical ultimately came together to highlight and surface Special Collections’ extensive holdings of pulp magazines. Hashtags, archival ephemera, and everything in between melded in this multi-part exhibit. Since one of the least known and studied genre of pulps are the romance pulps, Love Story Magazine was the focus of our social media outreach project. Its florid narratives led organically to the idea of …

Who’S Got My Back? Comparing Consumers’ Reactions Topeer‐Provided And Firm‐Provided Customer Support, Lan Jiang, Matthew O'Hern, Sara Hanson

Marketing Faculty Publications

This study demonstrates that when an individual encounters a product‐related problem, fellow consumers (i.e., one’s peers) have a unique advantage in providing social support to the affected consumer. Specifically, we find that social support can be a dominant driver of consumer satisfaction when the risk of customer defection is at its highest (i.e., following an unsuccessful attempt to solve the consumer’s problem). Using real‐world data from an online support community, a pilot study finds that if the problem that a consumer faces goes unsolved, satisfaction is greater when consumers receive peer‐provided versus firm‐provided support. Study 1 replicates this finding in …

Andrew T. Hatcher: Press, Public Information & Perception For A Nation In Transition Historical Content Analysis On The First African American To Serve As A White House Associate Press Secretary, Nayita Wilson

LSU Master's Theses

Andrew T. Hatcher rose to one of the highest positions in U.S. government when he became the first African American to serve as associate White House press secretary in 1960 under the administration of President John F. Kennedy and during the peak of the Civil Rights Movement. This is a historical content analysis that analyzes Hatcher’s role through primary sources, presidential archives, and select national, local, and minority newspapers.

The overarching purpose of this study was to ascertain Hatcher’s role as associate White House press secretary during civil rights. This study provides further insight into: 1) to what extent did …

Ua12/2/1 College Heights Herald, Vol. 95, No. 11, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Nutter, Abbey. Heat Issues Affect 15 Buildings on Campus
• Decision Day – Election Day
• Dobbs, Jack. Potter College Has Merger Plan in Midst of CAPE – Comprehensive Academic Program Evaluation
• Burris, Lily. Paid Parental Leave Policy Could Benefit Multiple Parties
• Stack, Madalyn. Editorial Cartoon re: Finals
• Laves, Karl. Letter to the Editor: Get Ahead of the Curve on Finals
• Warner, Casey. Kentucky’s Heavy Metal Artists Deserve More Support
• Mallon, Sam. Cynthiana Found Us – Mountain Workshops
• Martel, Andrew. Philosophy Course Examines Our Darker Sides – …

Communication Crisis In Tourism Office: Negative News By Online Media, Faustyna Faustyna Faustyna, Lukiati Komala Erdiana, Hanny .. Hafiar ., Iriana .. Bakti .

Library Philosophy and Practice (e-journal)

Abstract

Objective: This study aims to provide an explanation of how the Medan Tourism Office carries out communication crisis activities on negative coverage produced by online media on the culinary tour "Merdeka Walk" Medan Methodology: This research uses the constructivism paradigm. Ontologically, mental construction on social experience is local and specific and depends on the party doing it.. Finding: Negative coverage by online media triggered by fallen trees in 2017 at night culinary tourism location in "Merdeka Walk" has drawn a response from the Governor of North Sumatra with intrusion closing and diverting the function of night culinary tourism …