Public Relations and Advertising Commons^™

Betting On Casinos As A Community Benefit: Analyzing Local News Coverage Of The Development Of Casino Gaming In Ohio, Jessalynn Strauss

International Conference on Gambling & Risk Taking

This research examines news coverage of casino gaming in Ohio in the period 2008-2018. Ohio legalized gambling by popular vote in November 2009 and the state now has four casinos and 7 racinos with VLT gaming. This study will use a framing analysis to look at the way that news coverage portrays casinos with respect to social responsibility and their impact on the local community.

With the spread of gambling outside of traditional strongholds such as Las Vegas and Atlantic City, many have debated casinos’ benefit to communities, and some have criticized casinos’ impact on localities. This study will assess …

Jiahd In The Global Village: Al-Qaeda's Digital Radicalization And Recruitment Campaign, Katie Cannata

Honors College Theses

Following America’s “War on Terror,” al-Qaeda and its affiliates became highly decentralized in terms of organizational and media operations. Though mass media outlets continue to play a significant role in drawing attention to al-Qaeda’s transnational campaign, Salafi Jihadists have recently begun to rely on new media for purposes of legitimization and promotion. The Internet serves as a suitable platform for these groups’ media objectives since it is inherently anonymous and absent of censorship. Most importantly, the Internet facilitates al-Qaeda in reaching a global audience, which is made evident by the growing amount of Salafi Jihadist media that is translated or …

The Hotel Manager’S Perceived Conflict Of Providing For Hospitality And Security: Can The Two Exist In Harmony?, Silvano Cozzini

UNLV Theses, Dissertations, Professional Papers, and Capstones

The hospitality industry relies upon regular and repeat customers for its survival. No traveler or visitor will return to a hotel property where a bad incident occurred. Would a diner go back to any restaurant where they were sickened by their meal? Would a hotel guest return to any property where they were a victim of a crime? Bad experiences make us tell ourselves, “I will never go back there again!”

This same psychology holds true for criminals. At places where they have been deterred by a high security presence, it is unlikely that they would return there, either. A …

Vendor Of The Month: A Marketing Collaboration, Lateka Grays, J. Cory Tucker

Library Faculty Publications

Marketing library resources remains an important issue despite library reductions in staff and collections budgets. In order to maintain or expand marketing programs, libraries could do well tapping into the expertise available through the vendors supplying resources to libraries. A case study of a library marketing program called, “Vendor of the Month,” at the University of Nevada, Las Vegas explains the collaboration between the library and its vendors to increase awareness and use of selected electronic resources.

Appearances Do Matter! What Libraries Can Learn From Clinton Kelly, Nancy E. Fawley

Library Faculty Publications

One could easily mistake Clinton Kelly’s closing keynote presentation at ACRL 2011 in Philadelphia last March as light fare. Kelly, cohost of TLC’s What Not To Wear, spoke enthusiastically about the importance of one’s appearance and the necessity of making an extra effort in the way individuals present themselves. His keynote address, and the fact that a fashion expert was a speaker at a conference for librarians, sparked debates on Twitter and in the blogosphere.

Do appearances matter? I say they do and add that this applies to buildings and objects, as well. Academic libraries, especially, could benefit from some …

From The Last Frontier To The New Cosmopolitan A History Of Casino Public Relations In Las Vegas, Jessalynn Strauss

Occasional Papers

This research chronicles the history of public relations by the gaming industry in Las Vegas. Reflecting larger trends in the field, public relations efforts by the casinos and hotels in this popular tourist destination have used a variety of communication tactics over time to promote themselves to potential Las Vegas tourists. Based on archival materials from over 30 casinos and gaming corporations, this paper identifies four ways in which public relations is practiced in the gaming industry and four macro-level trends in the evolution of casino public relations in Las Vegas.

Crowdsourcing Course Design: Tapping The Collective Intelligence Of Campus Stakeholders, Patrick Griffis, Steven Hoover

Scholarship Colloquium

Background

• UNLV General Education Reform

– led to First Year Experience Course in College of Business

• Course taught by advisors in College Of Business

• Collaboration between Librarians and BUS103

• Libraries hosted Faculty Institute for First Year Seminars

– Collaborative course design with business instructors, civic engagement and student success professionals, technology specialists, and librarians

Academic Libraries And English Composition Programs: A Literature Review Of Current Trends, Erin E. Rinto

Scholarship Colloquium

This literature review examines a sampling of the last ten years of research on the relationships between academic libraries and English Composition Programs in an effort to uncover potential methods for a new collaboration between the Lied Library and the English Composition Program at UNLV. Three general trends are identified and discussed in terms of their strengths and weaknesses for local implementation.

The Social Web: Utilizing Social Media To Expose And Provide Access To The Unlv Libraries Digital Collections, Amy Jo Hunsaker

Scholarship Colloquium

Why use Social Media?

Exposure

Access points

Promotion

Establish relationships

Promote discourse

Promoting Awareness Of The Unlv University Archives, Tom D. Sommer

Scholarship Colloquium

Promoting awareness of the University Archives has evolved for me for the past six years as University Archivist. It started out as an idea that quickly grew into a wonderful relationship between the University Archives and the rest of UNLV. I originally promoted awareness through outreach services as a librarian in Oro Valley, Arizona. It was a nice way for the organization to get the word out about the new library in the neighborhood. I started by reading novels to kids in Summer Camps at the nearby middle and high schools. It was a lot of fun and I was …

Business Community Outreach: Exploration Of A New Service Role In An Academic Environment, Patrick Griffis, Sidney Lowe

Library Faculty Publications

A recent special issue of the Journal of Business & Finance Librarianship focusing on business librarianship and entrepreneurship includes many case studies detailing entrepreneurship outreach initiatives from academic libraries. The introductory article, "Entrepreneurship Outreach: A New Role for the Academic Business Librarian" by Karen MacDonald, outlines entrepreneurial outreach initiatives in the issue, stating that they “describe three very different approaches libraries have taken to align themselves with a key mission of the university – economic development” (MacDonald, 2010, p. 159). This chapter elaborates on this previous work in describing the exploration of a new role in business community outreach as …

Public Utilities Commission Of Nevada: A Research Design For Data Collection, Mario Heresi, Jamie Stout, Brandy Davis, Cheyenne Pasquale

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Public Utilities Commission of Nevada (PUCN) needs tools to develop a system by which reliable data can be collected in order to assist in the regulation of public utilities in Nevada. Their particular emphasis is on low-income and elderly populations. The PUCN needs to have reliable data they can utilize to make decisions that are fact based. Part of their needs is to have a thorough understanding of the factors that affect both low-income and elderly populations. Like so many other organizations, the PUCN does not have a set system to investigate all issues and makes decisions on a …

Facebook And The Police: Communication In The Social Networking Era, Mari Sakiyama, Deborah K. Shaffer, Joel D. Lieberman

Graduate Research Symposium (GCUA) (2010 - 2017)

An increasing number of police departments are using Facebook to communicate with the public. As with any emerging communications technology, there is considerable variation in the usage of this medium. This study reports the results of a content analysis designed to determine how police departments are using Facebook.

What Is Conservatism?, Heidi Peters

Graduate Research Symposium (GCUA) (2010 - 2017)

The re-branding of the right manifested itself in conservative movements and gatherings across the country in-between 2008 & 2010. One of those events included Glenn Beck's Restoring Honor Rally on August 28, 2010. This research project is a case study that illustrates how the conservative political ideology is defined and rejuvenated after massive defeat.

Explore Guerrilla Marketing Potentials For Trade Show, Jie Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

This is an exploratory research paper trying to identify effective guerrilla marketing practices in solving tradeshow marketing challenges. Major problems faced by trade show marketers are analyzed in the beginning: limited marketing budget, ineffective marketing tools and dissatisfaction from exhibitors. The study introduced guerrilla marketing methods by both exploring the theory and identifying successful cases. At the end, specific guerrilla marketing guidelines were built for tradeshow marketers.

Selling Knowledge: A Sociological Analysis Of Attorney Advertisement In Las Vegas, Giselle Velasquez

UNLV Theses, Dissertations, Professional Papers, and Capstones

I analyze how Las Vegas attorneys represent themselves, their associates and clients in televised law firm commercials. I use attorney commercials as a case to explore cultural beliefs in media representations. Using an inductive method, I analyze the textual, visual, and aural symbols that appear most frequently in television commercials to interpret how law firm advertisements convey themes of attorney expertise, knowledge, ethnic and gender stereotyping. I introduce this study with a historical evaluation of the rise of advertisement in the United States. I continue discussing how the media is an important realm of discourse that affects people's identity. Using …

Business Community Outreach: Exploration Of A New Service Role, Patrick Griffis, Sidney Lowe

Library Faculty Presentations

Benefits of Business Outreach:

- Promotes value of library in a community
- Increases awareness of library services in a community
- Provides opportunities for external fundraising
- Connects library to other community agencies
- Increases library awareness of community services
- Provides opportunities for programming activities

Demonstrating Library Value In A Period Of Retrenchment, Jeanne M. Brown

Library Faculty Presentations

Approaches
- What users want
- What users like
- Worth
- What users value
- Presenting your case to the PTB
- Plan Bs

Going Global: An Information Sourcebook For Small And Medium-Sized Businesses, J. Cory Tucker

Library Faculty Publications

Awe (Univ. New Mexico, Albuquerque) has produced a wonderful resource for entrepreneurs and business owners interested in expanding their companies to the international market.

The Burger King Revolution: How Las Vegas Bounced Back, 1983-1989, David G. Schwartz

Library Faculty Publications

Most who have considered Las Vegas history have concluded that not much happened in Las Vegas gaming between the openings of the original MGM Grand (1973) and Mirage (1989). In fact, several structural changes during the 1980s had already reversed a declining appeal. Responding to three crises—competition from Atlantic City, a national economic downturn, and the MGM Grand fire—Las Vegas casino operators began to draw more extensively on a middle-class mass market. Capitalizing on the “Burger King Revolution,” Strip casinos drew more gamblers who, on average, played less, and slot machines displaced table games as the industry’s leading revenue producer. …

Risk Communication For Emerging Technologies: A Mini-Roadmap, Susanna Hornig Priest, Ted Greenhalgh, Elizabeth Young

Public Policy and Leadership Faculty Publications

This document summarizes the results of a workshop on risk communication that took place in January, 2009, involving participants from across North America but concentrated in the Western U.S. The workshop considered risk communication challenges and opportunities across a range of technologies and strategies. The discussions suggested that potential synergies exist across risk-related topics, as well as across disciplines, and highlighted the need for constructing opportunities for members of this research community to exchange ideas and results on an ongoing basis.

Buy Low, Sell High, Get In Now: Low-Stakes/Low-Investment Information Literacy Initiatives Pay Off Big, David Wilson, Jeremy Donald, Steven Hoover

Library Faculty Presentations

Become familiar with the concept of low stakes/low investment information literacy initiatives in order to communicate their potential value to faculty members, other librarians, and administrators. Recognize how collaboration between your library and other entities on campus can reinforce information literacy initiatives in order to draw upon the strengths and shared values of existing programs. Learn about successful initiatives in order to generate ideas that would be useful for your institution.

Organizational Credibility Counts, Christine G. Springer

Public Policy and Leadership Faculty Publications

As economic stressors increase and voting participation decreases, it is important for public administrators to find ways to minimize the negative consequences of distrust in government and to rebuild credibility by making the necessary changes to organizational culture, improving business practices, working with the media to build new more positive relationships, and by accentuating the good news about progress made. Events like Hurricane Katrina tragically teach us how long lasting one negative event can truly be because it is truly a disaster not only for those directly affected but also for those indirectly involved due to its negative affect on …

The Guacamole Fund Presents...

Native American Forum on Nuclear Issues

Special Bonnie Raitt Benefit Tickets

Cherokee Nation Long-Range Communication Plan, Mike Miller

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Cherokee Nation is the second largest Indian tribe in the United States. It has the rights of a sovereign nation, though those rights are somewhat limited by Congress. Because Congress can take away a tribe’s sovereignty, it is important for tribes to maintain a strong public image among the dominant culture, because politicians do not attack popular entities. This paper proposes a long-term plan to keep Cherokee Nation in good favor with the general public, and more specifically the opinion leaders and elected officials who can impact the Nation’s future. The plan will include budgets, staffing plans and major …

Communication Counts, Christine G. Springer

Public Policy and Leadership Faculty Publications

The author discusses the necessity of communications in a business setting. She cited the implementation of Plain Talk by the Annie E. Cassey Foundation which proves the fact that policy works best when decision makers, community residents and citizen customers communicate effectively. She also revealed that to surely achieve success in the business, it is suggested to never underestimate the emotional power of human nature and build a sense of community through continual communication.

Hitting The Headlines In Europe: A Country-By-Country Guide To Effective Media Relations, Priscilla Finley

Library Faculty Publications

Burton and Drake's guide offers a practical approach for British or American flacks who are planning public relations campaigns in Europe. The first half presents an overview of the European media landscape with specific advice about approaching print media, news agencies, and media centers. The second half profiles 43 European countries, surveying the general media environment and noting key players in various media genres.