Public Relations and Advertising Commons^™

Influencing Public Opinion: Activist Public Relations And The Arrest Of Susan B. Anthony, Arien Rozelle

The Seneca Falls Dialogues Journal

The Suffrage movement stands out as an early progressive cause that utilized an integrated approach to public relations in support of a clear objective. The arrest of Susan B. Anthony provided the movement with a huge opportunity to influence public opinion in order to win the right to vote.

Engaged Social Media In Higher Education While Avoiding The Label Of "Striving", Jessica Nerren

Journal of Critical Issues in Educational Practice

Striving has become a word laden with problematic meanings in the world of higher education. For instance, if a university is too aligned with business, or becomes overly selective, or deviates from original purpose or mission, then, at times, those actions are seen as striving (O’Meara, 2007). O’Meara (2007) defines striving as participation in efforts to improve status and prestige in line with the hierarchy. Allen (2021) echoes the problematic nature of this practice witnessed abroad, equating striving educational practices with neoliberalism, potentially overshadowing primary purposes of the institution, such as learning and teaching, or drowning out important parts of …

A Case Of Shifting Focus Friction: Extension Directors And State 4-H Program Leaders’ Perspectives On 4-H Lgbtq+ Inclusion, Jeremy Elliott-Engel, Donna Westfall-Rudd, Eric Kaufman, Megan Seibel, Rama Radhakrishna

Journal of Extension

Contemporary Lesbian, Gay, Bisexual, Transgender, Queer/Questioning (LGBTQ+) youth are identifying and communicating their identities earlier in childhood than generations before as a result of more awareness and more acceptance of gender identity and sexual minorities by society. A qualitative study of U.S. 4-H program leaders and Extension directors generated an emergent theme around the importance of serving LGBT youth and the resulting implementation challenges. The administrators of 4-H, the largest youth serving organization in the country, recognize the presence of LGBTQ+ youth in 4-H and believe the organization must be inclusive. But challenges remain in ensuring youth experience inclusion at …

Covid-19 & University Stakeholders: A Faculty Perspective, Torie Fowler

Dissertations

The purpose of this study was to investigate faculty member perceptions of job satisfaction, response efficacy, organizational communication efforts, along with organizational trust and goodwill in relation to the COVID-19 crisis. A cross-sectional survey was conducted, using faculty members employed at their institution of higher education during the 2019-2020 and 2020-2021 academic years. A total of 285 responses were analyzed.

Results of this study suggest faculty member perceptions of job satisfaction and response efficacy were significant in predicting perceptions of trust and goodwill. The most significant predictor of organizational trust and goodwill was perceptions of organizational communication efforts. Also, this …

Ua45/6 Commencement Program, Wku Registrar

WKU Administration Documents

Commencement program for fall 2021.

Public Relations Of Inclusion: A Critical Reframing Of Autism Inclusion With Professors Of Teacher Candidates, Jessica Block Nerren

Electronic Theses, Projects, and Dissertations

There is a problem when inclusion is broken in our communities and in our schools while preliminary teachers call out for more preparation for Autism Spectrum Disorder (ASD) inclusion in their credential programs (Bryant, 2018; Busby et al., 2012; Finch et al., 2013; Loiacono & Valenti, 2010; Morgan, 2015; Robertson et al., 2003; Walters, 2012). The purpose of this study is to explore the framing of ASD inclusion by professors of multiple and single subject preliminary teacher candidates. At this stage in the research, the framing of inclusion is defined as a pre-conscious sensemaking of inclusion for individuals with ASD …

Symbolism Or Substance: Factors Influencing Campus Messaging Decisions And Their Alignment With Institutional Values, Laura Herzog Jacobs

Graduate Theses and Dissertations

Historically, institutions of higher education (IHE) have been cautious and slow in making changes. Yet in today’s fast-paced and dynamic world of content availability and information flow generated by 24-hour news cycles and the ubiquity of social media present a challenging reality for colleges and universities in their public relations and communications approaches (Sands & Smith, 2000). Creating a harmonious and agile approach to managing these responsibilities against the backdrop of an incessant flow and public demand for information, including responses to national events often with seemingly little or no connection to the institution, suggested a need to examine the …

Welcoming Families With Children To Csusb: Making An Intergenerational Difference, Leslie Leach

Electronic Theses, Projects, and Dissertations

Coming back to school after a gap in your education can be a daunting task. For students with children (SWC), the undertaking has different challenges than their classmates. Providing resources geared towards their success plays a significant role in the student's ability to complete their education. It also allows the SWC to feel a sense of belonging within their institution of higher learning. This project analyzes other California State Universities' family housing programs to advocate a similar program at California State University, San Bernardino. Using the Communication Theory of Identity (CTI) and Organizational Identity (OI), I can illustrate how resources …

Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital, Gillian Brooks, Jenna Drenten Ph.D., Mikolaj Jan Piskorski

School of Business: Faculty Publications and Other Works

The digital age has given rise to new pathways for everyday individuals to accrue media attention, which can be translated into promotional endeavors. Such sociocultural currency is referred to as celebrity capital, which can be exchanged within the field of advertising through celebrity endorsements. Traditional celebrities acquire celebrity capital through institutional intermediaries such as sport, television, music, and movies. Research is needed to understand the unique process by which social media influencers (SMIs) acquire celebrity capital. We draw on interviews with 40 global advertising industry practitioners and influencers to better understand how influencers acquire celebrity capital in a saturated media …

Lessons Learned: Steven Adamske, Mercedes Cardona

Journal of Financial Crises

Steven Adamske was Communications Director for the House Financial Services Committee under Chairman Barney Frank in 2008 and later served as a spokesman for the Treasury Department under Secretary Timothy Geithner. Adamske handled communications for issues including the Troubled Asset Relief Program (TARP), the auto industry rescue, and the Dodd-Frank Wall Street Reform and Consumer Protection Act. At Treasury, he specialized in domestic finance issues such as the reform of Fannie Mae and Freddie Mac, the wind-down of TARP, and implementation of Dodd-Frank. This Lessons Learned summary is based on an interview with Mr. Adamske.

Demystifying Operational Definition And Levels Of Measurement, Arvind Diddi

Proceedings of the New York State Communication Association

Teaching mass communication research methods at the undergraduate level attains an increased challenge because students at this stage seem to be more focused on skill-based courses in order to work in various media-related professions. Most of them have difficulty in comprehending that learning research methods is beneficial to them as it helps build their analytical and logical thinking. Among various aspects of research methods such as trying to figure out the link between theory and method, a constant struggle for beginners is to understand what is an operational definition and the levels of measurement. The key lies in demystifying research …

Putting The Social In Social Media: How Human Connection Triggers Engagement, Stephanie Adomavicius

Proceedings of the New York State Communication Association

Social media has become the preferred channel of information and has altered patterns of interaction and connection. As a result, society now revolves around a two-way form of communication with constant dialogue and instant responses. Public relations practitioners have had to adapt and change their strategy in order to keep up with the times, and because of this, engagement is now considered to be a measurement of success.

In terms of social media, engagement is how users interact with content and participate in online conversations. This study will uncover what causes people to engage on social media and identify the …

Going Remote: Marketing Library Resources And Services, Lin Wu, Sarah Thompson, Jennifer M. Langford, Kaylee Strahan

Southern Chapter/Medical Library Association Annual Conference

Objectives

• Describe the library’s efforts in restructuring marketing strategies strategies to reach out and engage library patrons in a virtual environment

• Examine the impact of the efforts on library services and resource access

Ua12/2/2 Talisman, Wku Student Affairs

WKU Administration Documents

Fall 2021 Talisman:

• Brandt, Jess. Editor’s Letter
• Ode to Tali Brandt, Jess, et al. What is Your Talisman?
• Plescia, Audrey. Nature’s Apothecary – Addison James
• Stephens, Grace. Rose Petal Syrup
• Spears, Kayla. Flip the Beat – Joseph Jones
• Lunte, Hailee. My Own Eden
• Quinn, Jack. Deep Sleep – Jim Williams, Hypnotist
• Roth, Elizabeth. Chain Reaction – Howard’s Cycling & Fitness
• Donnelly, Rose. Spoilers
• Rooted in Red – Homecoming
• McCormick, Megan. In Her Hands – Abbey Lewis
• Spears, Kayla. When I Worked at the Cracker Barrel Gift Store
• Poindexter, Katie. Unearthed – Mammoth Cave
• Williams, Erik. Turning the Page
• Wilson, Gabby. …

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU women's basketball team from August to December 2021.

Ua3/10 President's Messages - Fall Semester, Wku President's Office - Caboni

WKU Administration Documents

President's Message emails sent by Timothy Caboni to faculty & staff during fall semester, 2021.

• Convocation
• COVID-19 Vaccine
• End of Semester
• Fall Semester – Topper Fest
• Homecoming
• Living Learning Communities
• Margaret Munday
• MASTER Plan – Topper Directions
• National Philanthropy Day – WKU Opportunity Fund
• Parent & Family Weekend
• Summer Reflections/Fall Semester
• Tornado – Student Death
• Tornado Damage
• Tornado Recovery
• Vacation Hours / Salaries
• WKU Emergency Student Assistance Opportunity Fund

Ua45/1 Registrar Updates, Wku Registrar

WKU Administration Documents

Newsletter created by and about the WKU Registrar's Office.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU basketball team from August to December 2021.

Masculinity, Car Culture, And Carbon Emissions, Benjamin C. Hasenkopf, Robert F. Steiner Ii

Student Publications

Car culture is a subculture that exists in which people value the aesthetic, cultural, or historical significance of certain vehicles, and who often use their own vehicle as a means of self expression. We assumed that car culture was a dominantly male subculture and wanted to evaluate whether gender in advertising was related to fuel efficiency. We wanted to see how each decade would differ in the terms of the number of gender targeted advertisements. We also wanted to see how fuel economies and marketing strategies changed over time. We also wanted to compare fuel economies of cars that were …

Eureka: Identifying What It Means To Practice Student- Centered Teaching In A Hypermodern Age, Audra Diers-Lawson

Journal of Communication Pedagogy

Contemporary professional reports and research suggest that in corporate communication and related programs, we are not creating environments for modern students to thrive nor are we meeting the industry’s expectations in a ‘hypermodern’ world. Using personal ethnography, this article to analyzes industry-articulated limitations in the knowledge and skill sets of new communication practitioners, reviews contemporary literature identifying the learning needs of today’s students, and proposes a set of best practices based on the literature and the author’s own journey as a higher education practitioner of 20 years. Best practices identified incorporate elements of entertainment, engagement, and an ‘open-world’ approach that …

Ua42 Division Of Extended Learning & Outreach, Wku Archives

WKU Archives Collection Inventories

Records created by and about the Division of Extended Learning & Outreach.

Social Media’S Innate Feature Of Social Interaction And Engagement That Are Utilized By The Marketing Industry, Zayna Qaissi

The Cardinal Edge

No abstract provided.

The 2021 Ipr Future Of Communications In Asia Report, Sarah Crawshaw, Alexis B. Fitzsimmons, Tina Mccorkindale, Pang, A., Stephen Thomas, Su Lin Yeo

Research Collection Lee Kong Chian School Of Business

IPR interviewed 27 senior communications executives who work for Asian-headquartered companies, specifically in mainland China, Hong Kong SAR, Japan, South Korea, Thailand, Singapore and India, through February 2020. Interviews were transcribed and a thematic analysis was conducted. In light of the COVID-19 pandemic, IPR conducted follow-up focus groups with nearly 20 senior communications leaders in Asia in November and December 2020 to better understand the long-term impact of the pandemic on communications in the region. These sessions were conducted according to Chatham House rules, so the participants’ identifiers have been removed.

Precision Public Health Campaign: Delivering Persuasive Messages To Relevant Segments Through Targeted Advertisements On Social Media, Jisun An, Haewoon Kwak, Hanya M. Qureshi, Ingmar Weber

Research Collection School Of Computing and Information Systems

Although established marketing techniques have been applied to design more effective health campaigns, more often than not, the same message is broadcasted to large populations, irrespective of unique characteristics. As individual digital device use has increased, so have individual digital footprints, creating potential opportunities for targeted digital health interventions. We propose a novel precision public health campaign framework to structure and standardize the process of designing and delivering tailored health messages to target particular population segments using social media–targeted advertising tools. Our framework consists of five stages: defining a campaign goal, priority audience, and evaluation metrics; splitting the target audience …

Cialdini's Principle Of Liking And The 2016 Presidential Election, Dylan M. Ureno

Montview Journal of Research & Scholarship

What was the impact of celebrity endorsements on the 2016 presidential election between Donald Trump and Hillary Clinton? To answer this question, celebrities and their endorsements were evaluated from a persuasion standpoint. Celebrity endorsements have often been used in the marketing world and the political world. This persuasive strategy has been effective and utilizes several persuasive concepts to influence consumers. Through a review of the literature, it has been demonstrated that this tactic utilizes concepts such as meaning transfer, heuristics, and reference cues to persuade the consumer. In this same manner, celebrity endorsement tactics were applied to many political campaigns …

Ua12/2/1 Fresh Start, Vol. 97, No. 1, Wku Student Affairs

WKU Administration Documents

College Heights Herald magazine regarding returning to WKU in person after COVID-19 lockdown.

• Stone, Damon. Fresh Faces, Familiar Traditions Come to Campus with Incoming Class – Class of 2025
• Jones, Jake. WKU Commons Sees Delays, Expected to be Completed In the Fall – University Libraries
• Murray, Debra. Living Learning Communities Bring a New Sense of Home to WKU
• Murray, Debra. What You Missed on the Hill This Summer – Garrett Conference Center, First Year Village, Munday Hall, COVID-19, Retirement
• Fisher, Brittany. Reclaiming the Hill – MASTER Plan
• Burris, Lily. Dear Readers
• Stryker, Shane. The Usual Take on My Unusual College …

Alcohol Advertisements On Social Media: A Study Of How Alcohol Advertisements On Social Media Platforms Appeal To Young People, Alexis Campbell

Journalism Undergraduate Honors Theses

Underage drinking is not uncommon and is associated with a number of school, social, legal, emotional, behavioral, health problems, and even death. This research seeks to explore alcohol-related social media advertisements across a variety of alcohol types, alcohol brands, and social media platforms. This was accomplished by a content analysis of the most popular alcohol brands’ advertisements on the Internet that examined the strategies used to appeal to consumers and the overall content patterns and characteristics of online alcohol advertisements. The strategy used differed by brand and alcohol type, but the most common themes included “taste,” “seasonal,” “holiday,” “recipe,” and …

Exploring Latinx Alumni Donor Motivations At Hispanic Serving Institutions, Monica Alejandre

Electronic Theses, Projects, and Dissertations

Higher education is a funding priority every state should invest in. However, the great recession of 2008 left a catastrophic impact on how public universities in the United States are funded thus mobilizing higher education institutions to seek external support. This focus has led to public universities developing advancement programs to cultivate and solicit alumni support. With the average alumni giving rate at 10% across the nation and 2.8% more specifically for HSIs, and more Latinx students graduating with their bachelor’s degrees, it is important for universities to understand philanthropic motivations among their Latinx alumni population.

This study explored Latinx …

Corporate Social Advocacy On The Blm Movement: A Content Analysis Of Corporate Responses Via Instagram, Oromidayo Racheal Tunji-Ajayi

Electronic Theses and Dissertations

Black Lives Matter (BLM) has been a concern in the US since 2013, thereby becoming an increasing interest. Several US corporations’ attention has been drawn to BLM due to its radical strategy on social media to facilitate engagements. Research shows that a company's engagement in activism by taking a stance on socio-political issues often records growth. Also, scholars have focused on corporate responses to BLM through the lenses of the implications or intentions of the brand’s engagement. This study, however, analyzes 236 corporate Instagram BLM posts through the lenses of the attributes of their responses. It is assumed that brand …

Media And Social Media Best Practices For Feminist Activist Groups And Organizations, Arien Rozelle

The Seneca Falls Dialogues Journal

Feminist organizations and activist groups from the Women’s Suffrage movement to the Women’s March have utilized media relations tactics and techniques to share organizational messages. Over time, the art of media relations has evolved from a tactical role to a strategic necessity, one that is vital to the success of any activist organization or group as they seek to inform, educate and/or persuade their intended audience through the use of media and social media.

This essay identifies best practices for feminist activist groups and organizations to help begin or improve their media relations efforts, ranging from initial hiring, to media …