Public Relations and Advertising Commons^™

Ua12/2/1 College Heights Herald, Vol. 95, No. 10, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Deppen, Laurel. Words Are Powerful – Racial Slurs
• Dobbs, Jack. WKU Fights Declining Student Enrollment
• Stack, Madalyn. Editorial Cartoon re: Kentucky Loves Andy Beshear
• Coyle, Cameron. Progressive Policies – Andy Beshear
• Warner, Casey. Students & Staff Talk Governor’s Race
• Kohley, Chris. A Moment’s Notice – Taylor Kiser, Firemen
• Sisler, Julie. Great to Be 21
• Tolbert, Eleanor. Professor by Day, Sleepy Hollow Resident by Night – Craig Taylor
• Kieser, Nick. Seniors Lead WKU Soccer in C-USA Tournament Push
• Gaylord, Kaden. Leading Role – Volleyball
• Jessie, Alec. …

Ua12/2/1 College Heights Herald, Vol. 95, No. 9, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Burris, Lily. The World Was Truly Robbed – Taylor Grider
• Sisler, June. Interfraternity Council Plans On-Campus Benefit Concert
• Nutter, Abbey & Lily Burris. LifeWorks Helps Students on Autism Spectrum
• Nutter, Abbey. First Year Village to Have Living Learning Communities, Communal Bathrooms Stay
• Stack, Madalyn. Editorial Cartoon re: Voting
• Every Vote Counts
• Heath, Esther. Coming Home – Decades of Spirit
• Holland, Kelley. Express Yourself – Colby Wicker
• Latture, Katelyn. Gatton Academy Student Proves Age Is No Obstacle – Samuel Chang
• Sisler, Julie. Speech to Text: One …

Ua12/2/1 College Heights Herald, Vol. 95, No. 8, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Civil Suit: Ex-WKU Player Accused of Sex Assault – Marlon Hunter
• Burris, Lily. WKU to Be Tobacco-Free, Smoke-Free Campus
• Burris, Lily. Behind the Mask – Big Red, O’Brian McKinley
• Burris, Lily. WKU Expects Freshman Enrollment Drop, University of Kentucky & Murray State University Up
• Dobbs. Jack. Graduate Programs for Criminology, Sociology Set to Be Cut
• Stack, Madalyn. Editorial Cartoon re: Matt Bevin Email
• Schmalbert Schmells – Matt Bevin Email
• Mattison, Reed. Not Horsing Around – Ethan Harrington, Farriers
• Tolbert, Eleanor. Shoot Your Shot – Gun …

Ua12/2/1 Wku Homecoming, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Metcalf, Taylor. Honored at Home – Scott Applewhite
• Williams, Matthew. 3 Alumns Inducted to Hall of Distinguished Alumni – Scott Applewhite, Shirley Gray, Dixie Snider
• Spencer, Jesse. All-Time Greats – Anthony Winchester, Megan Argabright, John Bushong, Jackie Cooper
• Benningfield, Chloe. Coming Together: Fraternities Build Spirit Through the Decades
• Coyle, Cameron. Funding the Future
• WKU Homecoming Bar Map
• Jessie, Alec. Then There Were Two – Parker Howell, Miles Pate
• Alvey, Rebekah & Griffin Fletcher. WKU Alumni Pick Bowling Green’s Best Bars
• What Decade Are You?
• Mitchell, …

Ua12/2/1 College Heights Herald, Vol. 95, No. 7, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Deppen, Laurel. Another Video with Racial Slur Emerges – Chi Omega
• Bertucci, Leo. Students React to New Bus Routes
• Dobbs, Jack. Student Government Association Members Plan Protest Against Alpha Xi Delta
• Lamb, Cassidy. Kelly Thompson Hall Renovations Provide New Learning Opportunities
• Chisenhall, Jeremy. Why We Cover Racial Slur Usage on Campus
• Stack, Madelyn. Editorial Cartoon re: Racial Slurs
• Intolerable – Racial Slurs
• Heath, Esther. Heavy Metal – Blacksmiths, Hammer-In
• Holland, Kelley. Prideful Protest – Fairness Ordinance
• Metcalf, Taylor. Abundance of Abes Highlights Small-town Festival – …

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Trabue, Amanda. VP Notes
• Hearst Awards
• Alumni & Students Offered Fulbright Grants, Participate in Summer Institute
• WKU Students Finish Fifth in National Concrete Canoe Competition
• WKU Forensics Team Named 2019 American Forensic Association National Champions
• Kentucky Archaeological Survey Now Housed at WKU
• C-USA Board – Timothy Caboni
• New Faces in Leadership Roles on the Hill
• Convocation – Timothy Caboni
• Gatton Academy of Mathematics & Science
• Coming Soon to the Hill: The WKU Commons at Helm Library
• Rementer, Rose. Regional Medical School Partnership
• WKU President Timothy Caboni & First Lady Kacy Caboni Establish Scholarship
• Thank You! – …

Ua12/2/1 College Heights Herald, Vol. 95, No. 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Dobbs, Jack & Laurel Deppen. Fallout from Sorority Racial Slur Video Unclear – Alpha Xi Delta
• Dobbs, Jack. Scholarship Change Sets WKU Apart
• Williams, Matthew. Warren County Battles Voter Registration Misinformation
• Crimes Hold Steady in 2018 Campus Safety Report
• Stack, Madalyn. Editorial Cartoon re: Test Scores
• New Scholarship Criteria Benefits Everyone
• Davis, Emily. Difficulty Navigating New Bus Routes Frustrates Students
• Heath, Esther. International Love – International Festival
• Operation Anvil – World War II Reenactment
• Bunton, Gabby. Be A Boss: Bowling Green Entrepreneur Inspires Youth – …

Ua19/16/2 Womens' Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics related to WKU womens' basketball team from July to December 2019.

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's football team from August to December 2019.

Video Game Sociology And Public Relations/Marketing Efforts: An Analysis And Application Of Sociological Elements And Efficacy Of Public Release In The Bioshock Series, Bethany Johnson

Mahurin Honors College Capstone Experience/Thesis Projects

Video games are a major, viable source of entertainment for all age groups and offer practical application to everyday life; however, they are mostly viewed in terms of sales and viral popularity. They often go unanalyzed in terms of narrative, real-life implications, reach, and impact. In order to understand different audiences and achieve greater public reach, the game must be thought about in terms of its sociological meaning, public relations and marketing messages, and the market segmentation of domestic versus international consumers. Using one of the more unique games to come out of the last two decades as an example, …

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's basketball team from August to December 2019.

Use Of Culture In The Website Brand Management Of Kentucky Wine Producers, Benjamin J. Triana

The Qualitative Report

Digital and social media offer new opportunities for communication for brands, producers, and their stakeholders, especially for local producers with limited access to multiple industry-related marketing and communication resources. This study examines the digital brand management practices presented on the websites of Kentucky wine producers. The study analyzed all available Kentucky wine websites during the length of the study (2013-2015) with emphasis on the use of culture in the brand messaging. Cultural symbols were identified as the primary associations adopted by Kentucky wine brands for differentiation and recognition. Kentucky wine producers employ a combination of local, unique, international wine community, …

Ua12/2/1 College Heights Herald, Vol. 95, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Nutter, Abbey. Residence Halls See Increase in Police Presence
• Dobbs, Jack. Housing Still Sees 10 Mold Reports Per Day
• Rexing, Brody. Up in Smoke – Vaping
• Williams, Matthew. Greeks Go Green to Get Organizations Helping Environment
• Burris, Lily. WKU Helps Bring Baseball Back to Puerto Rico
• Warner, Casey. Southern Rock Bands Impress at Tidball’s
• United Auto Workers vs. General Motors
• Steele, Emma. 100 New Friends – Danny Carothers, Mobile Grocery Store
• Metcalf, Taylor. Floral Design Offers Unique Class Experience
• Fletcher, Griffin. Survivor: Auditioning for a …

Ua12/2/1 College Heights Herald, Vol. 95, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Burris, Lily. WKU Discusses Confidence in Timothy Caboni
• Nutter, Abbey. Parking & Transportation Services Changes Include Parking Meter Rate Increases for 2019-20
• Burris, Lily. College Heights Herald Reporter Arrested for Public Intoxication – Alec Jessie
• Williams, Matthew. WKU Plans to Shut Down Tate Page Hall
• Interweb Woes – KentuckyWired
• Mallon, Sam & Reed Mattison. Bienvenidos – Hispanic Americans
• Kieser, Nick. Going for Gold – Larissa Franklin
• Jessie, Alec. Hilltoppers Enter First Bye Week with Questions to Answer – Football
• Gaylord, Kayden. WKU Volleyball Extends Winning …

Ua12/2/1 College Heights Herald, Vol. 95, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Nutter, Abbey. Meet WKU’s New Physical Therapy Chair – Beth Norris
• Nutter, Abbey. Greek & Destroy – Lambda Chi Alpha
• Rexing, Brody. Computer-less Students to be Given Opportunity for Free Desktop
• Goodlett, Ryan. Exhibit Offers Unique Lenses on Kentucky Heritage – Kentucky Museum
• Dobbs, Jack. New Perspective – Stacey Biggs, Marketing
• Chisenhall, Jeremy. Why We’ve Decided to Resume Publishing Crime Reports
• Every 40 Seconds – Suicide Prevention Day
• Day of Dance
• Mitchell, McKenna. Empower Your Health Comes to WKU’s Campus
• Metcalf, Taylor. Hidden Gems – …

Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, Sri Dewi Setiawati 1, Asep Suryana 2, Dadang Sugiana 3, Centurion Chandratama Priyatna 4

Library Philosophy and Practice (e-journal)

The basic problems of SME actors are capital and marketing. the internet and social media have become widely used media in conducting marketing communication strategies. The problem is that there are still a few SME actors who can make optimal use of the internet and social media as a marketing communication strategy. most of the SME actors use influencer strategies from public figures at a high cost. This strategy is considered to be less effective, and burdensome to SME actors, who have problems with capital. Some of the SME actors have succeeded in developing marketing communication strategies by optimizing the …

Ua12/2/1 College Heights Herald, Vol. 95, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Nutter, Abbey. WKU Police Announces Renovation Plans
• Dobbs, Jack. Changes to WKU’s Retirement System Remain Undecided
• Nutter, Abbey. Campus Safety is Focus with New Key Cards
• Breu, Natasha. Construction Continues Across Campus
• Williams, Matthew. A True Cupanion – Fill It Forward
• ISEC’s Attention Leads to Retention – Intercultural Student Engagement Center
• Broekema, Gabi. Cider Celebration – Jackson’s Orchard
• Latture, Katelyn. English Major, Park Ranger – Eric Knackmuh
• Holland, Kelley. Candle Making in 3 Steps at Wicks & Things
• Sisler, Julie. Freshman Exhibit Helps Students Share …

Crafting The Message: The Complex Process Behind Presidential Communication In Higher Education, Jon Mcnaughtan, Patricia Ryan Pal

Journal of Research on the College President

University presidents engage in formal and informal communicationthrough multiple modes of communication. While scholars have studied the content and motivations behind presidential communication, this study provides insight into the process that university presidents engage in when crafting public statements. Utilizing interviews with presidents (8) and vice-presidents of communication (4) at U.S. flagship universities, we employ the cognitive process writing theory to develop a process model of presidential communication,while highlighting how presidents describe their experiences crafting communication. Results highlight thepresident’sperception of theirroleas instigator of communication, the involvementof other senior leaders (e.g., legal counsel, chief of staff, etc.), andinsight into thecomplex process …

Guide To The News Print Media Coverage Records (University Of San Diego), University Of San Diego

University Records

This collection is a compilation of news articles, printouts of web media, and magazine clippings that contain articles about the University of San Diego. The majority of these clippings have been affixed to paper and are housed in folders organized by month. Table of Contents accompany the later years of monthly records. The Table of Contents lists the topical grouping of the media coverage, the article title, and the news agency. The majority of the original compilations are accompanied by photocopied duplicates. Beginning in 2001, these duplicates are bound.

Finding Aids are tools used to aid research by describing the …

Ua12/2/1 College Heights Herald, Vol. 95, No. 1, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Dobbs, Jack. WKU Launches Comprehensive Investigation Into Student Fees
• Burris, Lily. A Persistent Force – Ann Mead
• Burris, Lily. 4 Big Topics Students Missed This Summer – Reorganization, Construction, Administrators, Retirements
• Same Money, More Problems – Terry Ballman
• Freshman Frenzy – MASTER Plan
• Fletcher, Griffin. Fit for Duty – Tim Gray, WKU Police
• Deppen, Laurel. WKU Alumnus Fronts Narrative-driven Band – Jordan Allen
• Kieser, Nick. Alumnus Helps Little League Team Honor Fallen Teammate – Matt Idlett
• Wells, Elliott. WKU Shows Tenacity During Opening Weekend
• Gaylord, …

How Fashion And Beauty Advertising Negatively Effects Women, Olivia Free

WRIT: Journal of First-Year Writing

In today’s society consumers are constantly exposed to advertisements throughout their day to day lives, whether they realize it or not. The influence advertising has had over the last ten years has grown because of the materialistic society. It is important to realize the extent in which advertisings are thrown into the hustle of every day lives. One of the most problematic industries is fashion and beauty. The subject of most fashion and beauty ads are women and they are being objectified and dehumanizing causing a drastic decline in self-esteem and in increase in overall body shaming from the unrealistic …

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua19/16/1 2019-20 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2019-20 season.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua10/1 Vitality Report, Wku Suzanne Vitale Clinical Education Complex

WKU Administration Documents

Newsletter created by and about the WKU Suzanne Vitale Clinical Education Complex.

• Moore, Mary. LifeWorks Groundbreaking Ceremony Announced
• Hardin, Amy. Sensory Bags Avaiable at WKU Home Football Games
• Kersting, Frank. LifeWorks Job Training & Placement
• Sales, Shannon. Coffee & Conversation: Resources in the SOKY Area for Families with Special Needs
• Hudson, Caroline. Renshaw Early Childhood Care Center Explores the Wonders of Nature Through Play
• Hudson, Caroline. Dating Dos & Don'ts - Circle of Support
• Elkins, Michelle. Building Leadership Skills with a New Kelly Autism Program Group
• Elkins, Michelle. Kelly Autism Program Summer Camp Experience
• Orndorff, Ericka. A Farewell Letter
• Collins, …

Ua35/8 Reveille, Vol. 27, No. 1, Wku Veterans Upward Bound

WKU Administration Documents

Newsletter created by and about WKU Veterans Upward Bound.

• Veterans Administration Community Suicide-Prevention Challenge
• RallyPoint
• PsychArmor Institute
• Explore VA.gov to Learn About Your Benefits
• Stone, Davy. The Director's Desk - Michelle Shutt

Ua52/1 Out Of The Box, Wku Archives

WKU Administration Documents

Newsletter created by and about WKU Archives and the records management program.