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Public Relations and Advertising Commons™
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- Public relations (4)
- Advertising (3)
- Advertising agencies (3)
- PR industry (3)
- Socio-economic lines (3)
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- Advertisers (2)
- Business communication (2)
- PR agencies (2)
- Advertisement (1)
- Advertising themes (1)
- Brand creation (1)
- Branding (1)
- Communication planning (1)
- Consumer fair (1)
- Corporate decision (1)
- Corporate policy (1)
- Environmental intelligence (1)
- Focus groups (1)
- Foreign bank (1)
- Frontiers in advertising (1)
- Host economy (1)
- Internationalisation (1)
- Life cycle (1)
- Market savvy (1)
- Marketing management (1)
- Media (1)
- Media analysis (1)
- Product Management (1)
- Professional communication (1)
- Promotion of services (1)
Articles 1 - 11 of 11
Full-Text Articles in Public Relations and Advertising
Researching The Public Opinion Environment By Sherry Devereaux Ferguson, Sage, 2000, Pp 296, Price: $30 (Cloth)., Vijay G Vancheswar
Researching The Public Opinion Environment By Sherry Devereaux Ferguson, Sage, 2000, Pp 296, Price: $30 (Cloth)., Vijay G Vancheswar
IIMB Management Review
Researching the Public Opinion Environment examines theories, systems, and methods for understanding and managing public perceptions that shape governments and corporations. Ferguson emphasizes environmental intelligence systems, research, and continuous feedback as essential tools for navigating rapid change and media scrutiny. The book critiques reliance on media reports alone, arguing that organizations should validate public opinion through surveys, focus groups, and other research techniques. It explains sampling methods, questionnaire design, and analytical tools such as content analysis, Delphi technique, and Q methodology. Ferguson also explores media influence, highlighting concepts like the spiral of silence and third-person effect in public opinion formation.
Successful Branding By Pran K Choudhury, Universities Press, 2000., Vijay G Vancheswar
Successful Branding By Pran K Choudhury, Universities Press, 2000., Vijay G Vancheswar
IIMB Management Review
Successful Branding is a good amalgam of real-life Indian case studies which highlight the role of branding in successful marketing. While most of the cases revolve around fast moving consumer brands, given the sensitivity of this category to market perceptions, houdhury does provide interesting cases of brand creation in low interest category commodity products such as cement(Ambuja Cement) and intermediate products such as denim (Arvind Mills).
Communication Planning : An Integrated Approach By Sherry Devereaux Ferguson, New Delhi: Sage Publications, 1999., Asha Kaul
IIMB Management Review
No abstract provided.
Frontiers In Advertising, S Seshadri
Advertising And Public Relations In The Next Decade, Tara Sinha, Mithileshwar Jha
Advertising And Public Relations In The Next Decade, Tara Sinha, Mithileshwar Jha
IIMB Management Review
No abstract provided.
Advertising And Promotion Of Services, Umesh Rajamani
Advertising And Promotion Of Services, Umesh Rajamani
IIMB Management Review
No abstract provided.
Is There A Life Cycle For Foreign Bank Advertising Themes?, William Renforth
Is There A Life Cycle For Foreign Bank Advertising Themes?, William Renforth
IIMB Management Review
Advertisements by foreign banks in the US were examined to determine the services advertised, promotional themes used and the degree of internationalization of the strategy depicted. The results indicated an emphasis on general institutional characteristics rather than a focus on specific services, and a tendency to emphasize the size of assets, internationality, experience and competitiveness. The study suggested an advertising life cycle whereby foreign banks became more competitive and globally oriented in their strategies as they gained experience and became more active in their host economy.
Public Relation In Corporate Policy, Dilip Cherian
Public Relation In Corporate Policy, Dilip Cherian
IIMB Management Review
The widely perceived image of Public Relations (PR) as mere window dressing is fast changing. PR is now evolving into a formalised mainstream element of corporate decision making responsible for creating and presenting a robust image of its company and performing the highly sensitive task of balancing between corporate interests and public understanding of corporate performance
Business Communication Today By Sushil Bahl. Response Books, New Delhi. A Division Of Sage Publications., C N Kumar
IIMB Management Review
Ihe book under review, as the author says in the preface, has been mainly targeted at new entrants and students in communication- related fields such as advertising, public relations and media. The book starts with the subject of what business communication is about, and covers aspects of written, verbal and non-verbal communication and how to make them effective. This could serve as a useful hand book for beginners as well as other more experienced practitioners and “executives on-run”.
Nexus' 91: The Consumer Fair, Jeetendra Jain
Nexus' 91: The Consumer Fair, Jeetendra Jain
IIMB Management Review
No abstract provided.
Social Advertising, S Shivaramu
Social Advertising, S Shivaramu
IIMB Management Review
Social Advertising is a subset of Social Marketing which in turn, is a subset of Marketing discipline. There is an increasing application of marketing concepts and tools to social issues. Here, an attempt is made to give the genesis and growth of social marketing as a distinct set in marketing discipline. For the last two decades, there has been an attempt to broaden the concept of Marketing to include social causes marketing. In India, there are many social causes which were taken up for planned social changes. Using some of the elements of communication, an attempt is made to give …