Public Relations and Advertising Commons^™

Logo Rebranding: Indonesian Tax Authority Public Relations Strategy In Forming Organizational Culture Images, Febri Noviardi, Andre Noevi Rahmanto, Yulius Slamet

Informasi

This paper explains how the process of rebranding the logo of the Directorate General of Taxes (DGT) of the Republic of Indonesia carried out by DGT public relations in shaping the image by displaying the cultural values of the Ministry of Finance. This is motivated by the lack of a comprehensive explanation of the process of rebranding the logo in previous studies. At DGT, logo rebranding is carried out because of the low level of the public's trust in the DGT. Therefore, one of the strategies of the DGT public relations is the formation of an institutional image. This study …

Journalism Through Learning Design, Geoff Decker

Capstones

Abstract

At its core, journalism is a civic enterprise with a mission to help citizens better understand their world and communities. Fulfilling this lofty mission in today’s digital media landscape poses new and evolving challenges, but it also presents a unique opportunity to reexamine the relationship between storytellers and their audiences. Advancements in the learning sciences in recent decades offer important insights into how the mind works. In teaching and learning, pedagogical experts and practitioners increasingly utilize these insights to refine and implement instructional strategies that increase student engagement, motivation, and learning. This capstone project aims to establish a framework …

Disrxupt Podcast Advances Pharmacy Innovation, Mark D. Weinstein

News Releases

Cedarville University’s Center for Pharmacy Innovation (CPI) launched a new podcast, DISRxUPT, to highlight the innovation of Cedarville faculty and students. DISRxUPT is available on Apple Podcasts, Google Podcasts, Spotify, Overcast, Castro, Stitcher, Pocket Casts, Cast Box and TuneIn.

Exploring The Effect Of Cultural Sensitivity In Public Relations Campaigns, Amanda N. Christian

Senior Honors Projects, 2020-current

This study examines the importance of perceived cultural sensitivity on consumer attitudes and intent to support. Participants were randomly assigned to campaign messaging with a perceived high level of cultural sensitivity or a perceived low level of cultural sensitivity. Findings reveal that higher perceived levels of culturally sensitive messages generate more positive attitudes and increase the willingness of consumers to demonstrate supportive communication and intent to purchase. Other hypotheses comparing the response between two groups—self-identifying Hispanic and non-Hispanic respondents— aimed to distinguish the role origin plays in determining how important cultural sensitivity is to the perception of the organization. These …

Emergency Text Messaging Systems And Higher Education Campuses: Expanding Crisis Communication And Chaos Theory, Tanya Desselle Ickowitz, Michael J. Palenchar

Annual Research Symposium of the College of Communication and Information

Recent public safety threats affecting college and university campuses during episodes of natural disasters and mass violence have exposed numerous challenges and opportunities in risk and crisis communication. This study addresses how colleges and universities have incorporated emergency text messaging systems into their crisis communication plans; how these institutions have tested such emergency notification systems; and what, if any, prevalent gaps exist between audience expectations and actual practices. Using grounded theory, the data collected in this study through in-depth phone interviews (N=10) of university public relations practitioners, as well as a document analysis of media coverage of campus crises (N=36), …

No, Kidding! Are We Branded From Birth ? Content Analysis Of Ads In Children's Magazines, Meenakshi Trichur Venkitasubramanian, Jinhee Lee

Annual Research Symposium of the College of Communication and Information

Children are the favorite among marketers and advertisers. Most of the advertisers make use of the convincing power children have to make adults purchase products. This is exploited by advertising the messages exclusively to cater to children’s taste and interest. This is a proposed exploratory study that looks at the message strategies used by the advertisers in ads present in children’s magazines. Most of the research conducted focuses on television commercials and this paper hopes to add to the research on ads in children’s magazine. This study uses the six-segment strategy wheel to analyze the ads in the children’s magazines. …

The Influences Of Perceived Environmental Responsibilities On Green Purchasing Intentions, Jinhee Lee, Ilwoo Ju

Annual Research Symposium of the College of Communication and Information

The current study examined the influences of perceived environmental responsibilities of the three types of important social agents (individuals, companies, and governments) on consumers’ green purchasing intentions. Drawing on the environmental consumerism and purchase decision making literature, consumers’ perceptions of the aforementioned social agents’ roles in environment protection were hypothesized to influence their purchase intentions for green products. In addition, the current study attempted to investigate the different prediction patterns of such factors for two different purchase intention measures (e.g., general purchase intention and “willingness to pay more” for green products) to capture the nuance between the different measurement scales, …

Communication Strategies In Direct-To-Consumer Prescription Drug Advertisements, Ilwoo Ju

Annual Research Symposium of the College of Communication and Information

Little research has incorporated a theoretical framework for the analysis of message and creative strategies used in DTCA to date. The purpose of the current study is to extend the previous literature by providing a more complete list of DTCA message and/or creativity strategies based on Taylor’s message strategy wheel. The results show that DTCA has been used to promote drugs for such life-threatening conditions as asthma, acid reflux, Alzheimer’s disease, depression, and arthritis. The most common inducement was the offer of consumer support information. In general, magazine DTC ads from 2006 to 2010 were likely to take both informational …

Honoring Reese Brothers For Development Of Cedarville Athletics Facilities, Mark D. Weinstein

News Releases

Cedarville University will honor the “dynamic duo” of Cedarville’s outdoor sports facilities with the naming of the Pete Reese and Gene Reese Athletic Fields. The Cedarville University board of trustees approved the renaming of the fields this week.

Corporations And The American Polity, Patrick Labossiere

Student Theses and Dissertations

Research on corporate communications’ effects on politics presents an acknowledgement of a relationship between the two topics, leaving a void in the explanation and examination of this topic. The void presents an opening to introduce a conceptual process for how corporations are able to craft communications to influence the American Polity, the democratic social organization within the United States. This research begins with a historical review of how corporations gain prominence in American society, capturing the ability to participate in the democratic social organization of the polity. A qualitative analysis of several conceptual frameworks serves as data, to establish an …

Crisis Communications In A Natural Agricultural Disaster, Erica Irlbeck, Austin Moore

Journal of Applied Communications

Wildfires in Texas, Oklahoma, and Kansas in the late 2010s caused seven deaths and catastrophic damage to millions of acres of ranch and farmland. Because of the rural location of these disasters, agricultural communicators were releasing information to media, internal stakeholders, social media, and other agricultural audiences. The purpose of this study was to explore the communications efforts made and subsequent lessons learned from agricultural communicators during the fires. Through a qualitative case study, researchers interviewed 14 agricultural communicators about their experiences in disseminating information about the fires. Most of the findings align with pre-existing literature; however the researchers found …

Pharmacy Students Win Grant To Provide Free Influenza Vaccines, Mark D. Weinstein

News Releases

The Cedarville University chapter of Christian Pharmacists Fellowship International (CPFI) has been awarded a $500 grant to provide free influenza vaccines.

Bad Break Over Break For Worship Major, Mark D. Weinstein

News Releases

For the second year in a row, junior Alina Sanders is spending her Christmas break recovering from a major injury — talk about a bad break over break, again.

Ouachita Honors 309 Graduates During 133rd Commencement, Rachel Gaddis, Ouachita News Bureau

Press Releases

Ouachita Baptist University celebrated 309 graduates from the classes of 2019 and 2020 during its 133nd commencement ceremony on Saturday, Dec. 5. The ceremony, which was rescheduled from its original date in May due to COVID-19, was held outdoors at Cliff Harris Stadium on Ouachita’s campus and followed Arkansas Department of Health protocols for guest and graduate safety.

University officials conferred Bachelor of Arts, Bachelor of Science, Bachelor of Music, Bachelor of Music Education and Bachelor of Fine Arts degrees. Dr. Ben Sells, Ouachita president, presided over the commencement exercises.

Cedarville University Exceeds Half-Million During #Givingtuesday, Mark D. Weinstein

News Releases

By every metric, Cedarville University benefited from a successful #GivingTuesday virtual fundraising event on Tuesday, Dec. 1.

School Of Education To Publish Academic Journal, Mark D. Weinstein

News Releases

Cedarville University’s School of Education is in the process of compiling and editing its first academic journal, scheduled for publication in late spring 2021.

Real Education: Professor Answers Kids’ Theological Questions On Video, Mark D. Weinstein

News Releases

Dr. Kevin Jones, assistant professor of education and school dean, is partnering with LifeWay’s ‘The Gospel Project’ to answer theological questions in video format for elementary-aged children.

Cedarville Athletes Earn Ncaa Ii Presidents' Award For Academic Excellence, Mark D. Weinstein

News Releases

Cedarville University is one of 42 NCAA Division II member schools to earn the Presidents' Award for Academic Excellence.

Business Accelerators In Cincinnati, Cedarville Form Partnership, Mark D. Weinstein

News Releases

The Beyond Accelerator Program at Cedarville University is partnering with Ocean, an accelerator based in Cincinnati, Ohio, to provide Christian entrepreneurs with resources to successfully establish their own businesses.

Mom, Apple Pie And Sports: Fandom Connects Us With Home, Mark D. Weinstein

News Releases

One can scarcely think about the holiday season between Thanksgiving and Christmas without football and family coming to mind. And when Lorin Barnes, a senior at Cedarville University, began interviewing sports fans for her qualitative research class, she was intrigued by the dedication they expressed for the hometown teams they cheered for in their childhoods. Her subsequent research earned the “Top Undergraduate Poster” award at the 2020 Ohio Communication Association (OCA) conference.

Greater Dayton Prsa Chapter Supports Dayton Foodbank Through Donation And Video, Mark D. Weinstein

News Releases

It's the holiday season and with a focus on caring for our community, the Greater Dayton chapter of the Public Relations Society of America (PRSA) has contributed $500 to the Foodbank in Dayton as part of the 2020 Valley Food Relief Drive. Members of the PRSA Board will make the donation on Thursday, Dec. 3 at 9 am at The Foodbank, which is located at 56 Armor Place in Dayton.

Christmas In A Covid World: Online Shopping Accelerates, Mark D. Weinstein

News Releases

Rather than damaging the holiday shopping industry, retailers are using COVID-19 as a way to highlight online shopping as the future of retail.

Professor Explores Intersection Of Faith And Politics, Mark D. Weinstein

News Releases

Dr. Glen Duerr, associate professor of international studies, is publishing a book on the intersection of faith and politics. “Patriotism and the Cross: A Theology of Nationalism” explores the Christian’s relationship to government and is expected to be published in early 2021.

The Defeathered Bird: A Case Study Of The Boeing 737 Max Crisis, Ernest Eshun

Electronic Theses and Dissertations

On April 10, 2019, a global crisis began outside Ethiopia’s capital, Addis Ababa. A Boeing 737 Max 8 airplane owned and operated by Ethiopian Airline crashed in the desert killing all on board. The accident mimicked a six months old Lion Air flight 610 which happened in Indonesia and claimed the lives of all crew and passengers. Together, these accidents claimed the lives of 346 people and have been noted as one of the dark days in modern aviation history. Subsequently, the aviation world grounded all Boeing 737 Max aircrafts amid safety concerns. This brought severe public criticism to Boeing, …

Cross Brandon Named Winner Of Ouachita's 2020 Mcbeth Concerto Competition, Rachel Gaddis

Press Releases

Ouachita Baptist University’s Cross Brandon was named the winner of the 2020 W. Francis and Mary McBeth Wind and Percussion Concerto Competition on Nov. 20. Because the event was limited to the Ouachita community due to COVID-19, the event can be viewed at livestream.com/obu.

Brandon is a junior music industry major from Little Rock, Ark. He received a $500 award for his saxophone performance of “Rhapsody for Baritone Saxophone and Piano” by M. Watters. He also has been invited to perform with the Ouachita Wind Ensemble in Spring 2020.

Students Use High-Tech Mapping To Bring Clean Water To Africa, Mark D. Weinstein

News Releases

One Geographic Information System (GIS) class at Cedarville University is using high-tech mapping skills to help bring clean water to Africa.

Student Podcast Addresses Faith And Politics, Mark D. Weinstein

News Releases

The relationship between faith and politics can be fraught with tension. Benjamin Mays and Jonny Gartner face the challenge head-on in their podcast “Cedar60.”

Students Adopted Internationally Receive Scholarship, Mark D. Weinstein

News Releases

Two Cedarville University students, whose lives started half a world away, are the recipients of this year’s Foster Care and Adoption Scholarship from the university.

Kidblog Connects Education Majors With Young Writers, Mark D. Weinstein

News Releases

COVID-19 regulations have made it difficult for Cedarville education students to gain teaching experience this year. That’s where Kidblog comes in.

Caring Well And Providing Hope During The Holidays, Mark D. Weinstein

News Releases

With Thanksgiving right around the corner and Christmas coming soon thereafter, Americans are looking forward to sharing the festivities with family and friends. But how will COVID-19 impact these celebrations?