Public Relations and Advertising Commons^™

Prsa District Leadership Shows Strong Ohio Connection, Mark D. Weinstein

News Releases

When the Public Relations Society of America East Central District begins its 20^th year on January 1, 2024 its board of directors will have a distinct connection with the Buckeye State.

Former Cedarville Professor Directs Nursing School In Togo, Mark D. Weinstein

News Releases

Dr. Sharon Rahilly, former professor of nursing at Cedarville University, never wanted to teach. And yet she spent five years teaching at Cedarville University, and now she directs a nursing school in Togo.

Romanian Immigrant Daughter Passionate About American Freedoms, Mark D. Weinstein

News Releases

Ruthy Gherasim, the daughter of two first-generation Romanian immigrants, cherishes her freedom to pursue her passion for a political career in Washington, D.C.

How Giving Tuesday Will Impact Cedarville University Students, Mark D. Weinstein

News Releases

While Cedarville University is currently in the midst of a comprehensive $175 million fundraising campaign, it recently celebrated raising $594,654 from its annual Giving Tuesday initiative that took place on Tuesday, Nov. 28.

Gender Representation In Indian Television Advertisements From 2011 To 2020, Himika Akram

Electronic Theses & Dissertations

This thesis delves into the ways in which gender is portrayed in Indian television advertisements, with a focus on key areas such as male and female ratio as primary characters, in voiceovers, at home, outdoor, and workplace settings, and finally, in product categories. The thesis draws on a content analysis of 120 strategically selected Indian television advertisements from 120 brands from 2011 to 2020. Findings reveal that men were portrayed as the primary characters in 54.6% of these advertisements, and females were portrayed as the primary characters in 45.4% of advertisements. For voiceovers, the male ratio was 70.1%, and the …

Row, Row, Row Your Boat Across The Atlantic Ocean, Mark D. Weinstein

News Releases

Imagine getting in a rowboat and paddling down a lazy river on a warm afternoon. It sounds like a relaxing way to enjoy the outdoors without a care in the world.

How about rowing a boat 3,000 miles in the Atlantic Ocean from the tip of Africa to Antigua?

That’s the adventure of the “Foar Brothers,” a team that consists of three of the Hamilton brothers—Timothy, Thomas, and Trent, and their nephew, Ben Clark. The oldest brother, Troy, was scheduled to be part of the team but a back injury sidelined him, so Clark took his place.

Making A Difference Is Focus Of New Police Officer, Mark D. Weinstein

News Releases

Kaley Aurand, a 2023 criminal justice graduate of Cedarville University, was sponsored by the Xenia Police Department (XPD) in the completion of her training at the police academy. Today, Aurand, who graduated from the five-month Ohio Peace Officer Basic Training Academy at Sinclair Community College in November, is now a full-time police officer for the Xenia Police Department. She was sworn in on Monday, Nov. 27.

Samaritan's Purse Internship Strengthens Missions-Minded Student, Mark D. Weinstein

News Releases

As a young girl going on missions trips with her parents, Brianna Pacecca, senior civil engineering student from Largo, Florida, knew she wanted to be involved in missions. Seeing firsthand the need for the gospel worldwide has motivated Pacecca in her pursuit of this high calling.

Public Relations Original Case Study: Shein Brand Trip Backlash, Isabel Hodell, Lauren Letts

Belmont University Research Symposium (BURS)

This case examines Shein's controversial brand trip, which offers a complex narrative involving the intersection of public relations tactics, influencer marketing, and corporate ethics. Shein's reputation has been harmed by allegations of labor violations and unethical practices. In an attempt to improve their image, Shein created a brand trip for American fashion influencers to tour its Chinese factories. However, the influencers' glowing reviews sparked backlash as they failed to address Shein's history of exploitation and were claimed to be full of propaganda. This paper examines the aftermath of the brand trip, examining Shein's response as well as the backlash’s impact …

Paid In Full: Pharmacy Student’S Path From Egypt To Cedarville University, Mark D. Weinstein

News Releases

Caroline Abdelmassih experienced a life-changing moment when she learned her college tuition to Cedarville University in Ohio was paid in full by a stranger. Growing up in Egypt, Abdelmassih knew it would be almost impossible to attend Cedarville’s School of Pharmacy.

Georgia Hickingbotham Remembered For Generous Investment In Ouachita Students, Felley Lawson, Office Of Communications & Marketing

Press Releases

Having a residential campus helps give Ouachita Baptist University its uniqueness. And Georgia Hickingbotham was a friend of Ouachita who helped give residence living its heart.

Hickingbotham, who died Dec. 7 at 89, is well known for her successful business career. She was one of the first women in Arkansas elected to serve as an officer in a bank and was a co-founder of TCBY, which became the largest frozen yogurt chain in the world.

At Ouachita, “Mrs. Georgia” is also remembered for her generous personal investment in women students that began in 2013 when her husband of nearly 50 …

Dr. Lei Cai Inducted Into The Steinway & Sons Teacher Hall Of Fame, Addie Woods, Office Of Communications & Marketing

Press Releases

Dr. Lei Cai, professor of piano in the Division of Music in Ouachita Baptist University’s School of Performing Arts, has been inducted into the Steinway & Sons Teacher Hall of Fame. He was recognized during a ceremony held at the historic Steinway piano factory in New York City in October.

“We were absolutely thrilled, but not the least bit surprised, to hear that Dr. Cai was selected for this incredible honor,” said Dr. Caroline Taylor, professor and dean of the School of Performing Arts. “To have a pianist of his caliber on our faculty is truly a blessing.”

Cai was …

Cedarville Professor Goes To Washington: Seeks Common Ground With White House Staff, Mark D. Weinstein

News Releases

Seeking common ground in political rhetoric was the goal of Dr. Andrew Harris, associate professor of communication at Cedarville University, and a group of communication scholars from the Religious Communication Association (RCA) met with Feven Solomon of the White House Office of Public Engagement on Tuesday, Nov. 14.

All In The Family: Parental Discount Helping Mom Earn Master's Degree, Mark D. Weinstein

News Releases

In large families, it’s not uncommon for siblings to be attending college at the same time. Even at the same university.

For Aileen Arreguin, a mother of two current Cedarville University students and a pair of alumni, this is certainly the case. But what is unique is that Arreguin is also a student at Cedarville — studying public health nursing in the university’s graduate school.

Fandom And Activism: Experimenting With Memetic Communication Appeals About Human Rights Issues During The 2022 Winter Olympic Games, Alicia Mason, Elizabeth Spencer, Tricia Combs, Tanner Glenn, Brooklyn Peterson, Isaac Lewis, Emerson Tice

Faculty Submissions

In the sports context, activism is a popular focus of inquiry. In fact, scholars have posited that sports present an ideal platform for human rights and political activism and protest (Agyemang, Singer, & DeLorme, 2010; Coombs & Cassilo, 2017; Kaufman & Wolff, 2010). This study aims to analyze the persuasiveness of memetic communication in the global sports context by investigating the influence of exposure to social advocacy memes on issue importance and general attitudes toward global human rights. This experiment relied on MTurk participants in an online experiment using Qualtrics software hosted by the Communication Research Lab at a Midwest …

Courageous Marketer Bringing Life To Christian Movies, Mark D. Weinstein

News Releases

The success of a motion picture is often dependent on a quality storyline, impactful themes, good acting and effective marketing. Scott Mills, a film marketer with Engage Media Partners, is confident that his firm’s most recent work on “Journey to Bethlehem” will help it become a holiday hit and a testament to the power of the new wave of Christian filmmaking.

Write On: Cedarville Student Secures Article In National Journal, Mark D. Weinstein

News Releases

What began as Emily Vest’s conversation with a Cedarville University professor, ended as a creative nonfiction piece on the front page of a national literary magazine, The Albion Review.

The Alumni Base Holds The Institution In Their Heart: Alumni Decision Making And Communication Strategies During University Leadership Change, Brandy Cox Jackson

Graduate Theses and Dissertations

The purpose of the research was to understand how alumni executives make decisions and formulate communication strategies during university leadership change. The research was based on the trends found by the American Council on Education that the tenure of the college president has been on the decline since 2006 and is currently 5.9 years. Multiple factors have been identified in the literature that have led to this decline. The research focused on the largest constituency of most universities, its alumni base, and provides context and a description of decision making and communication strategies for alumni executives navigating leadership change. The …

An Imc Plan For The Blue Dolphin Company, A Local Nonprofit, Allison Evelyn Campbell

Journalism

Alan Godley's journey into marine preservation began as a dock boy, a role that brought him face-to-face with the environmental impact of boat cleaning practices. Witnessing the washing of harsh chemicals into the ocean and waterways fueled his environmental consciousness. Years later, he founded the Blue Dolphin Company in 1989, an “organization focused on furthering the awareness of whales and dolphins, and all marine life … [supporting] the rehabilitation and release of marine mammals and other wildlife”. Over the three decades, Mr. Godley has operated this nonprofit and small business, leveraging educational initiatives to inform people of all ages about …

College Girl's Guide To Fayetteville, Ar, Sydney Johnson

Human Nutrition and Hospitality Management Undergraduate Honors Theses

The mission behind creating the College Girl’s Guide to Fayetteville, AR was to ease the adjustment from high school to college for females attending the University of Arkansas. This is one of life’s most monumental transitions, often resulting in anxiety, depression, and loneliness, specifically among the female demographic. With that in mind, the intent of the guidebook was to develop culture, confidence, and community on campus. In the aftermath of Covid-19, loneliness on college campuses has become an epidemic in need of a university-wide solution to increase student satisfaction and retention. A research aspect that heavily impacted the project was …

The Impact Of Utilitarian Product Reviews On Brand Perception, Benjamin Libon

Masters Theses

The impact of online reviews on consumer behavior has been increasingly studied as online retail platforms have grown exponentially, and internet research used prior to purchasing products has become more common. However, limited research has examined the impact of those product reviews on the overall perception of the brands selling these products. This study exclusively looked at product reviews for high and low-involvement utilitarian products and analyzed how those reviews affect consumers' perception of a brand. Taking a sample of 301 participants, findings showed that star ratings had a drastic effect on consumers' perception of a brand, associating a low …

The New E-Mind: Thinking Like An Entrepreneur, Mark D. Weinstein

News Releases

Sometimes books come about in unusual ways. For Dr. Kary Oberbrunner, a Wall Street Journal and USA Today best-selling author and the Berry chair of entrepreneurship at Cedarville University, the idea of writing his newest book — The E-Mind — came while cycling the highest paved mountain in the Alps, Col de l'Iseran.

Holiday Cheers On The Basketball Court, Mark D. Weinstein

News Releases

As students return from Thanksgiving break, the Cedarville University Christmas Tournament will be held to promote fellowship through basketball.

Nobel Peace Prize Colleague Speaking At Cedarville University, Mark D. Weinstein

News Releases

Earlier this year, Dr. Pierre Agostini of Ohio State University (OSU), won the Nobel Prize in Physics. On Thursday, Nov. 30, Dr. Louis Franklin DiMauro, a colleague of Agostini, will be speaking at Cedarville University’s Physics Colloquium at 4 p.m. in Engineering and Science Center Room 210.

Miss Michigan's Unexpected Turn: A Medical Mission Unveiled, Mark D. Weinstein

News Releases

Sierra Bognear was on the fast track to entertainment and modeling stardom. With a modeling contract with Nike in hand and after being crowned Miss Michigan, Bognear’s professional future was bright.

Ultra Lyte Running: From Summer Startups To Full-Fledged Business, Mark D. Weinstein

News Releases

Many students work summer jobs to fund their college experience. Aaron Perry decided to do something a little different — he created his own startup business.

Confidence For Graduation, Tiffany Pickett, Office Of Communications & Marketing

Press Releases

“Fake it until you make it.” While a common phrase in the leadership/business management advice genre, it’s genuinely how I survived my freshman year as a first-generation college student.

I smiled. I nodded. I tried to exude the confidence that I knew exactly what I was doing, but in reality, to quote Michael Scott from “The Office”: “I knew exactly what to do. But in a much more real sense, I had no idea what to do.” I would quietly ask questions to friends I could trust or pray that another classmate asked the question I wanted to ask in …

Medical Tourism & Communication, Alicia Mason

Faculty Submissions

Medical tourism (MT), sometimes referred to as health tourism or medical travel, involves both the treatment of illness and the facilitation of wellness, with travel. Medical tourism is a multifaceted and multiphase process involving many agents and actors that requires careful planning and execution. The coordinated process involves the biomedical, transportation, tourism, and leisure industries. From the communication perspective, the process can be viewed as a 5-stage model consisting of the: (a) orientation, (b) preparation, (c) experiential and treatment, (d) convalescence, and (e) reflection phases. Medical tourism is uniquely situated in a nexus of academic literature related to communication, business …

Un Dubai Climate Conference Benefits Professor's Students, Mark D. Weinstein

News Releases

While most professors are gearing up for the end of the semester, Dr. Mark Gathany, a biology professor at Cedarville University who teaches environmental and ecology classes, will be attending the 2023 United Nations Climate Change Conference, formally the UNFCCC COP28 – UN Framework Convention of Climate Change – Conference of Parties 28 (COP28) in Dubai, UAE, later next week. Gathany will attend the second week of the conference which takes place from November 28 through December 12.

Ouachita's Adams Department Of Art & Design To Host "Matter + Spirit" Through December 13, 2023, Georgia Richards, Office Of Communications & Marketing

Press Releases

The Rosemary Gossett Adams Department of Art & Design at Ouachita Baptist University will host “Matter + Spirit: A Chinese/American Exhibition” through Wednesday, Dec. 13, in Adams Galleries 1 & 2 of Moses-Provine Hall and Hammons Gallery in Mabee Fine Arts Center. Admission is free.