Public Relations and Advertising Commons^™

College Girl's Guide To Fayetteville, Ar, Sydney Johnson

Human Nutrition and Hospitality Management Undergraduate Honors Theses

The mission behind creating the College Girl’s Guide to Fayetteville, AR was to ease the adjustment from high school to college for females attending the University of Arkansas. This is one of life’s most monumental transitions, often resulting in anxiety, depression, and loneliness, specifically among the female demographic. With that in mind, the intent of the guidebook was to develop culture, confidence, and community on campus. In the aftermath of Covid-19, loneliness on college campuses has become an epidemic in need of a university-wide solution to increase student satisfaction and retention. A research aspect that heavily impacted the project was …

Promoting The Bc Digital Commons: For And By The Community, Ady Dewey

Strategic Public Relations Projects

The BC Digital Commons (DC) is an open-access robust repository of artifacts, scholarship, publications, performances, events, and more. Through Google Scholar and other search engines, the content is accessed worldwide, yet the DC remains a little-known resource on campus. This fact motivated the director of the Forrer Learning Commons to seek input on how to more effectively increase submissions and the number of users.

The 2023 Strategic Public Relations class (COMM 347) began by educating themselves on the DC and brainstorming about potential advantages from a student’s perspective. They identified stakeholders to interview to determine general awareness and to test …

Muslim Fashion Influencers Shaping Modesty In The Twenty-First Century On Social Media, Awa Sanno

Student Theses and Dissertations

The depiction of Muslim women in Western media has been a long-running joke, as they are framed to be oppressed by the burdens of their religion and the hijab. However, Muslim women have used the power of social media to counter that narrative through their large followings as fashion influencers, digital creators, food bloggers, makeup artists, lifestyle bloggers, musicians, and so much more. Specifically, Muslim fashion influencers are changing and redefining the notion of modesty throughout their posted content on social media. Many people in Muslim communities see this redefinition of modesty as a conflict with the "proper" ways of …

Winter 2022

Conversations

Dean's Letter; Remembering Jill O'Brien (1947-2021); Mastering the Art of Professional Communication: A new online master's program helps communications professionals advance their careers; Inclusive Journalism for a Diverse Society: Faculty member Judith McCray aims to deepen the bench of diverse journalists; An Alumna with an Ear for News: Rachel Hinton; Interorganizational Networks for Social Impact: A conversation with Assistant Professor Kate Cooper

Something Old, Something New: How Chapbooks And Crowdfunding Can Reduce Financial Risk For Small Publishers, Jennifer Lindsay

Book Publishing Final Research Paper

Small publishing houses often follow lean and nimble business models, yet the financial risk inherent in publishing for niche readerships can be a barrier for such entrepreneurial practices. Exploring the dual conditions of a less expensive and more eco-friendly format of a chapbook instead of an initial hardcover illustrated book, while determining pre-order interest through a crowdfunding platform, this paper looks at a process to reduce financial risk for small publishers who can’t necessarily do accurate comparative analysis for their sales projections. Common terminology is defined, supplemented by a literature review and a detailed ethnographic approach, including a case study …

Is All Publicity Good Publicity? Ask Peloton, Rodney Andrew Carveth

International Crisis and Risk Communication Conference

Controversial ad campaigns from companies such as Nike have suggested that “any publicity is good publicity.” This case study of a controversial 2019 advertising campaign by Peloton, where one its ad not only was critically panned, but resulted in Peloton losing nearly $1 billion in market value. The case shows that not only was Peloton tone deaf about the message the company is putting out there, it defended itself by insulting its consumer base.

Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster

Journalism

The following study acknowledges the numerous jobs available in cybersecurity and searches for ways to use public relations efforts to engage high school students towards a career in cybersecurity. While the field of cybersecurity is growing and the amount of jobs are increasing, there is currently not enough people pursuing a career in cybersecurity. This lack of professionals is dangerous because there are simply not enough professionals that are seeking to progress the field, and there’s not enough people to fight the increasing number of cyberattacks. The main goal for this project was to discover public relations tactics that can …

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases regarding WKU's track and field teams for 2019.

Consuming Digital Debris In The Plasticene, Stephen R. Parks

Theses and Dissertations

Claims of customization and control by socio-technical industries are altering the role of consumer and producer. These narratives are often misleading attempts to engage consumers with new forms of technology. By addressing capitalist intent, material, and the reproduction limits of 3-D printed objects’, I observe the aspirational promise of becoming a producer of my own belongings through new networks of production. I am interested in gaining a better understanding of the data consumed that perpetuates hyper-consumptive tendencies for new technological apparatuses. My role as a designer focuses on the resolution of not only the surface of the object through 3-D …

Transitioning College Media From Print Focused Business Models To Digitally Focused Business Models, Celina Oseguera

Journalism

The noticeable downturn in print advertising indicates a need for change in the news industry business model. College media is not immune to this decline and need for change. A change in business model calls for transitioning to an alternative system that does not primarily rely on print products and advertising — a digitally focused business model. Many college media organizations around the United States have started to pursue this type of model, changing the way they produce and present news in the process. Taking into account the state of print focused business models in the general and collegiate news …

Life Beyond The Like: Uses & Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash

College of Journalism and Mass Communications: Theses

One of the main reasons businesses create a Facebook Page is to solidify relationships with existing customers who are Facebook users and to leverage those relationships to gain new customers. Many studies have asked Facebook users to articulate the gratifications they receive when “liking” a business Facebook Page. These studies help explain what gratifications users gain by connecting to businesses via Facebook. To expand on these findings, the current pilot study applied the uses and gratifications theory to identify Facebook users’ motivations to “share” business Facebook content within their own personal network. Understanding users’ reasons for “sharing” will help businesses …

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases related to WKU track and field teams in 2015.

Ua11/1 Public Affairs Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about WKU by the Public Affairs Department.

Speaking Of Books… Connecting With Faculty Through A Campus Author Series, Timothy Hackman

E-JASL 1999-2009 (Volumes 1-10)

Abstract

A faculty author speaker series is an effective way to build bridges between academic librarians and the teaching faculty, as well as raise the profile of the university library. To explore the challenges and rewards of hosting such a series, this article presents a history of the series “Speaking of Books… Conversations with Campus Authors” at the University of Maryland. It discusses the details of planning and executing author events, in the hope that others can use this information to host their own lecture series. Finally, it presents a few ideas for future directions of the faculty author series.

Ua1f Wku Archives Vertical File - Regents 1995-2008, Wku Archives

WKU Archives Records

Digitized vertical file materials regarding WKU Board of Regents.

Ua12/2/1 College Heights Herald, Vol. 76, No. 20, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Loyal, Taylor. Students Sound Off on Election 2000 – Politics
• Youngman, Sam. U.S. News Rankings Overlook Western
• Ragan, Jason. Sorority Hall Finally Gets a Name – Meredith Hall
• Youngman, Sam. Parties Vie for College Vote – Politics
• There’s No Excuse for Voter Apathy – Politics
• Grady, Brian. Editorial Cartoon Goalposts
• Ramge, Jim. The Spirit Is Back – Football
• Lipscomb, Robbie. South Campus Is Ignored
• It’s a Grand Night for Ohio Valley Conference Champions, Fans
• Hawkins, Allen. Al Gore, Democrats Work for College Students
• Morrison, Ryan. George W. Bush the …

Ua12/2/1 College Heights Herald, Vol. 76, No. 19, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Warren, Brandy. $80 Fee Increase Passes – Regents, Athletics Fee
• Moore, Brian. Ohio Valley Conference Champions – Football
• Lynch, Caroline. University Settles Three Harassment Lawsuits – Jessica Allen, Janet Short, Tammy Collins, Wayne Jones
• Dawes, Jennifer. Hell House Draws Protesters, Large Crowd – Diversity Coalition, Green Party, Demonstrations, Victory Hill Ministries
• Hall, Rex. Gated Lots Damaged After Tops’ Victory – Parking & Traffic Services, Vandalism
• Fee Hike Shows Regents Don’t Care – Athletics Fee
• Grady, Brian. Editorial Cartoon WKU Athletics Trick or Treating for Cash
• Lanter, Charlie. Student Government …

Ua12/2/1 Homecoming, Wku Student Affairs

WKU Archives Records

Special homecoming edition of the College Heights Herald:

• Walsh, Erica. A Picture of Excellence – Journalism & Broadcasting
• Haarstad, Havard. Homecoming a New Experience for Most International Students
• Batcheldor, Matt. Traditions Make Student Ponder the Highlights of Life on the Hill
• Bennett, Jacob. Raise the Roof Gets Mixed Reaction From All
• Loyal, Taylor. Writer’s Grandparents See Hill As a Much Different Place – Charles Loyal, Bettie Loyal, Reminiscing
• Walsh, Erica. Last of Photo’s Founders Will Retire After 25 Years – Mike Morse
• Darr, John. Homecoming Will Be Huge This Weekend
• Queen, Chad. Past Football Teams to Be Honored
• Corcoran, Kate. …

Ua12/2/1 College Heights Herald, Vol. 76, No. 14, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lynch, Caroline. Committee Endorses $80 Fee Increase – Regents, Athletics Fees
• Dawes, Jennifer. Feminist Speaking Tonight – Susan Faludi
• Lynch, Caroline. Gary Ransdell Approves $100 Contribution Increase – Health Insurance, Employee Benefits
• Warren, Brandy. Topline Replaced with Online Registration Service, Topnet – Registrar
• Uhde, Andrea. Trina & Trick Daddy to Perform at Corvette Museum – Concerts
• Slaughter, Michelle. Denim Day Fund Raiser Planned for Tomorrow – Phi Beta Lambda
• Cheer On Toppers
• Passing of Old Rivalry Regretted – Eastern Kentucky University, Ohio Valley Conference
• Grady, Brian. Editorial Cartoon WKU …

Ua12/2/1 College Heights Herald, Vol. 76, No. 13, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hightower, Kyle. Players Sentenced to 3 Days – Raynardo Curry, Derek Robinson, Golden Ingle
• Lynch, Caroline. Insurance Committee Makes Recommendation – Employee Benefits
• Hall, Rex. Rape Investigation Ends Without Prosecution
• Hall, Rex. Campus Crime Report Shows Theft Most Common in 1999 – WKU Police
• Insurance Debate Has Been Healthy
• Grady, Brian. Editorial Cartoon Big Red Jumping Benchmarks
• Murphy, Sean. Havard Haarstad Was Right – ROTC, Army
• Thomas, Alan. Military Emphasizes Education – ROTC, Army
• Gaines, Jim. This Is Not News – ROTC, Army
• Emly, Karri. Student Financial Aid Follies …

Ua12/2/1 College Heights Herald, Vol. 76, No. 12, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Moore, Brian. Hilltoppers, Colonels Will Battle Over Break – Football
• Warren, Brandy. Study Results Delayed – Diddle Arena
• Schoenbaechler, Danny. Annual Race Draws Mix of Participants – Bowling Green 10K Classic
• Hall, Rex. Parking Permits A Hot Item – Parking & Traffic Services
• No More Excuses on University Boulevard – Traffic Accidents
• Grady, Brian. Editorial Cartoon University Boulevard
• Baker, James. The Bells, The Bells! – Cherry Hall Chimes
• Mendel, Ray. Set Priorities Straight – Insurance, Employee Benefits
• Lynch, Caroline. Insurance Committee Rejects Tiered Premiums, Endorses Cafeteria Plan – Employee …

Ua12/2/1 College Heights Herald, Vol. 76, No. 9, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Williams, Travis. Basketball Players Arrested for Receiving Stolen Property – Derek Robinson, Raynardo Curry, Golden Ingle
• Lynch, Caroline. Amid Questions & Chaos, Gary Ransdell Promises Change – Insurance, Employee Benefits
• Warren, Brandy. Gary Ransdell Expects Feasibility Study to Recommend Diddle Arena Renovation
• Warren, Brandy. Student Government Association Passes Bill to Pay for New Storage Facility – Preston Intramural Complex
• Insurance Should Be An Option for All
• Grady, Brian. Editorial Cartoon Insurance Premiums
• Frank, Jason. Parking Is A Tangled Issue – Parking & Traffic Services
• Humpert, Andria. Mark Staynings’ Tone …

Ua12/2/1 College Heights Herald, Vol. 76, No. 8, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hall, Rex. Student Alleges Rape on Campus
• Lynch, Caroline & Rex Hall. Insurance Rates Impossible Burden for Some – Employee Benefits
• Youngman, Sam. Paul Patton Optimistic About Higher Education’s Future
• Warren, Brandy. Wood Selig to Pitch $90 Fee Hike to Student Government Association – Athletics
• Hoang, Mai. Class Celebrates CD Release With Party
• Lopsided Student Evaluations Mean Little
• Grady, Brian. Editorial Cartoon Sardine Can Parking Lot
• Uber, Lee. Sidewalk Chalk OK
• Franke, Stephanie. Chicks Don’t Mind Campus Radio
• Ross, Michelle. Prejudice Reigns at Division of Motor Vehicles – Immigrants …

Ua12/2/1 College Heights Herald, Vol. 76, No. 7, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Dawes, Jennifer. New Doctor for Western – Allen Redden, Student Health Services
• Lynch, Caroline. Insurance Debt Causes Budget Cuts – Employee Benefits
• Williams, Travis. Western Alumnus Goes to Olympics – Breeda Willis, Track & Field
• Lynch, Caroline. Survey Says Faculty Morale Law, Gary Ransdell Performing Well
• Insurance Rate Increase Unavoidable
• Grady, Brian. Editorial Cartoon Benchmark Slot Machine
• Crowe, Shawn. Campus Police Are Helpful
• Sampson, Joshua. Bobby Knight Is No Worse than Average
• Ogletree, Alan. Parking Problem Merits Debate – Parking & Traffic Services
• Ragan, Jason. City Plans to Build …

Ua12/2/1 College Heights Herald, Vol. 76, No. 6, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lynch, Caroline. Insurance Rates to Rise Next Year – Employee Benefits
• Youngman, Sam. Greeks Behaving Well Under Point System – Fraternities and Sororities
• Bennett, Jacob. Love Story Leads Student from Ireland to America – Dermot Foley, Marie Foley
• Youngman, Sam. Math, Science Academy Will Open in Two Years – Gatton Academy of Math & Science
• Hall, Rex. Break-Ins In Structure Force Students to Rethink Parking – Parking & Transportation Services
• WKU Police Need to Disclose All Crimes
• Grady, Brian. Editorial Cartoon Atomic Bomb Firecracker
• Whittinghill, Charity. Cherry Hall Bathrooms …

Ua12/2/1 Looking At The Gate's Edge, Wku Student Affairs

WKU Archives Records

Special Gateway Conference edition of the College Heights Herald:

• Moore, Brian. Toppers Rush to Enter Gateway Conference on Winning Note – Football
• Western Football Depth Chart
• Schoenbaechler, Danny. DeWayne Gallishaw & Keith Brooks Needed to Replace Rod Smart
• Moore, Brian. Experienced Hilltopper Defense Majors in Chemistry – Andy Hendel
• Hightower, Kyle. Offense to Pass Ball More This Season, Will Still Run Option
• Queen, Chad. Toppertown An Alternative to Usual Tailgating Activities
• Darr, John. Playing in the Big League: Hilltoppers On Their Way

Ua12/2/1 College Heights Herald, Vol. 76, No. 5, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lynch, Caroline. Western Sues Two Former Police Officers – Anthony Purcell, Jeffrey Welch, WKU Police
• Lynch, Caroline. Explosion Not Properly Reported Last Semester – Poland Hall, Bombs, Anthony Purcell, Jeffrey Welch, WKU Police
• Bennett, Jacob. Alumnus Leading Space Trips – Terry Wilcutt, Astronauts
• Ragan, Jason. Western Student Drowns Saturday – Khadar Dudekula, International Club
• Brown, Abbey. Pay Hikes Bring Salaries Closer to Benchmarks – Budget
• Benchmark Raises Good for Everyone
• Grady, Brian. Editorial Cartoon Diddle Arena Casino
• Ogletree, Alan. Make Freshmen Walk – Parking & Transportation Services
• Barefoot, Jeffrey. …

Ua12/2/1 College Heights Herald, Vol. 76, No. 4, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Moore, Brian. Turning It On – Melvin Wisham, Football
• Warren, Brandy. Professor Evaluation Website Goes National – Gideon Payne
• Lynch, Caroline. Teachers, Administrators Join Forces in New Faculty Senate
• O’Connor, Molly. Downing University Center Theatre to Have Theme Weeks
• Hall, Rex. Egypt Sinkhole Filled – Parking & Transportation Services
• Hall, Rex. Birthday Celebration Lands Student in Jail – Michael Pfeiffer, Marijuana
• Renovation Better Than New Arena – Diddle Arena
• Grady, Brian. Editorial Cartoon Student Health Insurance
• Burch, Barbara. Program Cuts Clarified – Curriculum
• Cobb, Ricky. Preacher Was Stereotyped – …

Ua12/2/1 College Heights Herald, Vol. 76, No. 3, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lynch, Caroline. DOI Says Western Faultless – Kentucky. Department of Insurance, Collegiate Health Care, Student Health Services
• Kinnunen, Krystal. Faces: Concealed & Constant – Mexico
• Hall, Rex. Cars Towed from Sunken Egypt Parking Lot – Sinkholes
• Brown, Abbey. Two Teachers Receive Western’s Distinguished Professor Award – Melvin Borland, Leroy Metze
• Youngman, Sam. New TIP Puts University on the Map, Provides New Technology Resource – Topper InfoPortal, Internet, University Libraries
• Hall, Rex. Three Men Arrested Outside Garrett Conference Center
• Retention Goals Should Advance
• Grady, Brian. Editorial Cartoon Construction
• Cassie Martin, …

Ua12/2/1 College Heights Herald, Vol. 76, No. 2, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lynch, Caroline. Insurance Legality In Doubt – Collegiate Health Care, Student Health Services
• Loyal, Taylor. A Blessid Union of Souls Event – Concerts
• Youngman, Sam. New Programs to Keep Students Coming Back – Student Retention
• Brown, Abbey. Framework for Student Success to Shift Focus to Retaining Students
• Collegiate Health Care Should Keep Its Promises
• Grady, Brian. Editorial Cartoon Student Health Services
• Shepherd, Justin. The Never-Changing World of Pop Culture
• Howard Bailey Can Serve Staff Well As Regent
• Dawes, Jennifer. Five Selected for Recognition – Hall of Distinguished Alumni, John …