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Full-Text Articles in Public Relations and Advertising

Ai And Advocacy: Maximizing Potential, Minimizing Risk, Matthew Salzano, Nicholas Fung, Ada Lin, Sofia Marchetta, Faith Colombo, Kaylah Davis, John Flynn, Carlos Fuentes, Fion Li, Malar Paavi Muthukumaran, Angelica Paramoshin, Chrisanne Pearce, Vianney Ramos, Charles St. Hilaire, Xi Zheng, Wei Zhuang May 2024

Ai And Advocacy: Maximizing Potential, Minimizing Risk, Matthew Salzano, Nicholas Fung, Ada Lin, Sofia Marchetta, Faith Colombo, Kaylah Davis, John Flynn, Carlos Fuentes, Fion Li, Malar Paavi Muthukumaran, Angelica Paramoshin, Chrisanne Pearce, Vianney Ramos, Charles St. Hilaire, Xi Zheng, Wei Zhuang

School of Communication and Journalism Faculty Publications

New Generative AI tools are revolutionizing writing and communication. This report focuses on AI and advocacy, the act of influencing public policy and resource allocation decisions within political, economic, and social systems and institutions. This report identifies three major opportunities and accompanying risks, plus one strong recommendation for advocates considering using AI. We argue that AI can be useful for advocates, but they must be careful to center human judgment and avoid risks that could distract from their important work or even contribute to societal harms.


The Crusading Days Of Jackie Stewart: Evaluating The Development Of Safety In Motor Racing During The 1960s., Alex Twitchen Oct 2023

The Crusading Days Of Jackie Stewart: Evaluating The Development Of Safety In Motor Racing During The 1960s., Alex Twitchen

Journal of Motorsport Culture & History

This article critically evaluates the contribution of Jackie Stewart in making motor racing a safer sport for competitors. It challenges the validity of the popular assumption that Jackie Stewart by himself developed a ‘culture of safety’ that transformed the sport. Instead, the role of other individuals are identified alongside the importance of three social processes. These processes are identified as the changing balance of power between different masculine identities, the development of commercial sponsorship and a growth in the coverage of the sport on television.

The development of motor racing from the 1960s onwards as a safer sport in which …


Book Review: I Was A Nascar Redneck: Recollections Of The Transformation Of A Yankee Farm Boy To A Southern Redneck In The Golden Era Of Nascar And Beyond., Quinn Beekwilder, Daniel Dean Oct 2023

Book Review: I Was A Nascar Redneck: Recollections Of The Transformation Of A Yankee Farm Boy To A Southern Redneck In The Golden Era Of Nascar And Beyond., Quinn Beekwilder, Daniel Dean

Journal of Motorsport Culture & History

No abstract provided.


Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations Oct 2023

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU men's basketball team from August to December 2023.


Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations Oct 2023

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU women's basketball team from August to December 2023.


Ua12/2/2 Talisman: Dimension, Wku Student Affairs Oct 2023

Ua12/2/2 Talisman: Dimension, Wku Student Affairs

WKU Archives Records

Fall 2023 Talisman:

  • Johnson, Katelyn . Flora & Fauna - Biology
  • Pollard, Evynn. Inked Imagination
  • Booth, Pandora. Sowing Grace - Mothers
  • Murray, Debra. Shapes of Beauty
  • Bivens, Emily. The Life Lesson
  • Figures of Fall
  • Meyers, Jeffrey. Level Up - eGames
  • Walsh, Aidan. Unsung Heroes
  • Sandlin, Ellie. Place to Be - Habitat for Humanity, Hotel, Inc.
  • Youngers, Joel. An Endless Starry Sky
  • Muscutt, Carson. True Colors - Queen Venus Knight
  • Drury, Faith. Innovative Mind - Concrete Canoe, Steel Bridge
  • Ousley, Rachael. One Man's Treasure - Matt Tullis
  • Haines, Lily. Chuck Close
  • Thompson, Sarah. En Pointe
  • Hunt, Janie. Open Your Eyes
  • Halstead, …


The Semiotic Use Of Emojis In Marketing Communication, Naif Albarzan May 2023

The Semiotic Use Of Emojis In Marketing Communication, Naif Albarzan

Electronic Theses and Dissertations

Despite the emergence of social media as the primary tool for communication in social and business settings, research on effectiveness of communication using of emojis is limited. This project seeks to bridge the gap in understanding the effectiveness of the use of emojis in marketing communication. In particular, the dissertation will focus on an interpretive exploration of the use of emojis in marketing communication as a semiotic that supports persuasion.


T. Hanks For Nostalgia: The Power Of Tom Hanks And Film Branding, Jacob Higgs May 2023

T. Hanks For Nostalgia: The Power Of Tom Hanks And Film Branding, Jacob Higgs

Electronic Theses and Dissertations

In March 2020, Tom Hanks announced he had contracted COVID-19 while shooting the Elvis Presley Biopic in Australia. On Instagram, he encouraged fans to take the disease seriously and be aware of how severe of a disease it was. Character brands and nostalgia have been found to foster trust in products and encourage relationships with those brands. Using the lens of nostalgia and uses and gratification to examine Tom Hanks as a character brand, the researcher analyzed five blockbuster films with Tom Hanks as the lead character. The study used narrative thematic analysis to observe Hanks and the depictions of …


Ua45/6 Commencement Program, Wku Registrar Apr 2023

Ua45/6 Commencement Program, Wku Registrar

WKU Archives Records

Commencement program listing graduates.


Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations Apr 2023

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU women's basketball team from January to July 2023.


Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations Apr 2023

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU men's basketball team from January to July 2023.


Ua12/2/1 Let's Talk About Sex, Vol. 98, No. 5, Wku Student Affairs Mar 2023

Ua12/2/1 Let's Talk About Sex, Vol. 98, No. 5, Wku Student Affairs

WKU Archives Records

College Heights Heraldmagazine regarding sex and students.

  • Murray, Debra. Let’s Talk About Sex, Baby
  • Murray, Debra. This is Definitely Changing Sex
  • Anderson, Alexandria. This is the Best Place to Start – Sexual Health
  • Stephens, Grace. It’s Okay to Be Sexy
  • St. Clair, Molly. The Impact of Title IX on Intercollegiate Athletics


Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations Jan 2023

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and statistics for WKU golf teams in 2023.


Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations Jan 2023

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and match statistics for WKU track & field team in 2023.


Ua19/16/2 Football Press Releases, Wku Athletic Media Relations Jan 2023

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU football team in 2023.


Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations Jan 2023

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU softball team in 2023.


Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations Jan 2023

Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU soccer team in 2023.


Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations Jan 2023

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU baseball team in 2023.


Ua19/16/2 Athletics Press Releases, Wku Athletic Media Relations Jan 2023

Ua19/16/2 Athletics Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases regarding general activities of the WKU Athletics Department for 2023.


Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations Jan 2023

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and match statistics for WKU tennis team in 2023.


Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations Jan 2023

Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU volleyball team in 2023.


Ua19/16/1 Bowl Bound, Wku Athletic Media Relations Dec 2022

Ua19/16/1 Bowl Bound, Wku Athletic Media Relations

WKU Archives Records

Media guide for the R+L Carriers New Orleans Bowl, WKU vs. University of South Alabama.


Professional Partners Dec 2022

Professional Partners

DePaul Magazine

DePaul students draw on specialized skills to serve business and industrial clients.


Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations Oct 2022

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU women's basketball team from August to December 2022.


Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations Oct 2022

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU men's basketball team from August to December 2022.


Ua12/2/2 Talisman: Forge, Wku Student Affairs Oct 2022

Ua12/2/2 Talisman: Forge, Wku Student Affairs

WKU Archives Records

Fall 2022 Talisman:

  • Our Mission
  • Hunter, Leah. Forge
  • Coles, Jack. Fakes
  • Richer, Caily. Trailblazers – Kiara Braxton-Davis, Ashley Garrett, Torales Guadalupe
  • Clifton, Zachary & Audrey Plescia. Built By Discipline – Bodybuilders, Meg Boshaw, Michelle Jones
  • Jones, Michelle. Healthy Fried Rice
  • Booth, Pandora. A Silent Strike – Quiet Quitting
  • Moore, Emily. Strawberry Sun
  • Fleshman, McKenna. Humans of WKU – Sada Jewel, Alaina Webber, Michael Ballard, Amara Danturthi
  • Sandlin, Ellie. Forged in Fire – Zechariah Nelson
  • Price, Devon. Not Too Pretty – Women in New Roles
  • Whitsitt, Ashley. Ghost in Training
  • Meyers, Jeffrey. Identity in Ink – Tattoos
  • Hunter, Leah. After the …


Ua12/2/1 College Heights Herald, Vol. 93, No. 1, Wku Student Affairs Aug 2022

Ua12/2/1 College Heights Herald, Vol. 93, No. 1, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • The Great American Eclipse
  • Kast, Monica. Timothy Caboni Talks Budget in Meeting with Editors
  • DeLetter, Emily. Back Home – Timothy Caboni
  • Collins, Emma. Campus Construction Continues with Completion of Restaurant – The Den
  • Ziege, Nicole. Student Government Association President Signs Anti-discrimination Letter – Andi Dahmer
  • Alvey, Rebekah. New Space Serves as Link to Downtown Businesses – Gordon Ford College of Business
  • Henderson, Andrew. Hey, How Are Ya?
  • Editorial Cartoon re: Eclipsse
  • Huff, Taylor. Eclipse of Morality – U.S. Government
  • Gabhart, Ebonee. Analyzing What Constitutes a …


Weathering The Storm: Navigating Urban Ecologies Of Communication In Times Of Crisis, Austin Hestdalen Aug 2022

Weathering The Storm: Navigating Urban Ecologies Of Communication In Times Of Crisis, Austin Hestdalen

Electronic Theses and Dissertations

This project explores cities as urban ecologies of communication in which crises emerge and are given significance within the dialogic relations cultivated among public actors attempting to make a living, together, within the shared historical-cultural contexts of everyday life. To describe cities as urban ecologies of communication is to describe them in terms of urban communication and its interdisciplinary foundations in the study of rhetoric, philosophy, planning, policy, architecture, sociology, geography, and media. The first chapter introduces the challenges of urban risk and crisis management within the complex ecologies of communication constituted by cities and reviews how ‘risk’ and ‘crisis’ …


Cinema Studies: Different Perspectives, Burak Turten Aug 2022

Cinema Studies: Different Perspectives, Burak Turten

University of South Florida (USF) M3 Publishing

PREFACE

Cinema Studies: Different Perspectives is essential reading for anyone interested in cinema discipline. The singular aim of this edited book of scholarly text is to stimulate and engage readers in the fast-changing, complex, and increasingly interdisciplinary nature of cinema studies, and to serve as a catalyst for future intellectual, academic, and professional-driven research agendas. It is believed that the integration of cinema studies with other disciplines will undoubtedly contribute to the development of the cinema field both in practice and in theory.

Therefore, each chapter of this book, which consists of 9 chapters, focuses on a sub-discipline such as …


The Past And Present: Issues Of Male Patriarchy Throughout Historic Literature And Dominance In Media Today, Leah Moore May 2022

The Past And Present: Issues Of Male Patriarchy Throughout Historic Literature And Dominance In Media Today, Leah Moore

Undergraduate Honors Theses

Women’s subjugation to the objectification of men is a traced theme throughout the history of Western culture. In this thesis, the attributes of the male gaze will be explored via the patriarchal pioneers of literature: Dante to Petrarch to Shakespeare. The solidification of the male gaze takes place during the late middle ages as Dante Alighieri writes an infatuated love for Beatrice throughout La Vita Nuova and Inferno, demonstrating the virgin-whore dichotomy with Francesca. Similarly, Francesco Petrarch’s poetry of Rime Sparse describes the objectification and dismantling of woman for erotic pleasure and patriarchal power. The shift from early to …