Public Relations and Advertising Commons^™

Audience And Public Service Advertisement About The Dangers Of Smoking, Awanis Akalili

Informasi

Public service advertisement which said "Berhentilah Menikmati Rokok Sebelum Rokok Menikmati Anda" is a warning the dangers of smoking which is aired on television. This advertisement is produced by the government to make smokers realize the dangers of smoking among young people especially students. However, this aim cannot be so easily achieved because the community nowadays is not a passive audience but it has moved into active audience. By taking four informants, this study tries to answer the question of how the student smokers among gang understand the advertising messages in public service advertisement which said "Berhentilah Menikmati Rokok Sebelum …

Public Service Ads. Of Reserving Peat Forests, Atika Atika, Achmad Bayu Chandrabuwono

Informasi

Social messages in Public Service Ads should be designed as appealing as possible because it affects the effectiveness of the advertisement. This study aims to investigate the attractiveness of public service advertisement of Preserving Peat Forests. The study uses a quantitative approach and data were collected through surveys involving respondents who work in Peat Restoration Agency in South Kalimantan. The measurement uses a semantic differential scale. The results show that informative/rational appeal of Public Service Ads Preserving Peat Forests is in the medium category, while the emotional appeal is rather low. Public Service Advertisement of Preserve Peat Forests which is …

Public Relations And Employee Performance In Nigerian Institutions Of Higher Learning, Muhammad Nura Nguru, Adamkolo Mohammed Ibrahim

Informasi

Organizations' internal publics, which generally comprises two categories of personnel, namely management staff and employees constitute some of the key elements that contribute toward realizing the goals and objectives of the organization. However, unlike non-academic organizations, institutions of higher (academic) learning have two additional categories of internal publics "” academic staff and students. This makes such institutions a bit unique. Public relations (PR) as a management function and tool is utilized by the management between itself and all categories of internal publics to facilitate smooth information dissemination and communication for enhanced job performance. Hence, a unique type of PR practice …

How To Maximize Your Small Business's Impact On Social Media, Brianna J. Arnaud

LSU New Orleans Theses and Dissertations

This thesis is meant to be a learning tool to help small businesses use free social media accounts as business marketing tools. The manual is broken down into chapters highlighting the importance of “Knowing your Audience,” “Branding,” “Constructing a Post,” “Using Visual Rhetoric,” and “Expanding your Audience.”. This thesis is inspired by scholars of English, internet linguistics, journalism, gender theory, professional writing, and rhetoric. It is also inspired by a survey of 18 small businesses in the Lafayette, Louisiana area. The survey helped to focus my research on the social media issues of small businesses in the southern region of …

Becoming Your Brand, Blake Kuzma

Honors Theses

As many young professionals now, starting a career is a very important and scary time. We are taught more and more how important it is that you present yourself in a way that is marketable to employers not only in person, but online as well. As a survey done by Jobvite in 2015, “75% of HR departments are required to search job applicants online” and also that “75% of HR professionals have rejected candidates based on information they have found online.” (Jobvite, 2015).

But beyond the advice we receive from our parents and mentors, there is very little that is …

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 Class Of 2018 Fall Graduates, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald featuring December graduates.

• Commencement Schedule
• Gordon Ford College of Business
• Potter College of Arts & Letters
• Ogden College of Science & Engineering
• College of Education & Behavioral Sciences
• College of Health & Human Services

Ua12/2/1 College Heights Herald, Vol. 94, No. 14, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Heichelbech, Evan. Thanks for Reading Another Eventful Semester of News
• Austin, Emma. Earth Science Education Sees Drop, Says Research Institute
• DeLetter, Emily. Ramping Up – Enrollment
• Ziege, Nicole. Title IX Committee Stalls Completion of Investigation
• Dobbs, Jack. White Supremacist Organization Recruiting on Campus – Evropa
• Ceballo, Ivy. From Broken & Bruised to Free & Strong – Domestic Abuse
• Allen, Ellie. Editorial Cartoon – WKU White Squirrel with Christmas Gift
• Ho Ho Herald: The Herald’s 2018 Christmas Gifts
• Kohley, Chris. Sunshine Skate – SoKY Ice Rink …

Consumer Perceptions Of Labeling Claims On Poultry Products, Sarah Townley

Agricultural Education, Communications and Technology Undergraduate Honors Theses

An increasing number of consumers wants more knowledge of how the food they eat is produced, and specifically, how animals used in the production of their food are raised. One method consumers use to become more aware of production practices behind the food they purchase and consume is simply reading food labels. Labeling claims can be defined as textual, pictorial, graphic, or symbolic representation that either explicitly states or implies that a food product has a specific set of properties supported by a certification process. The purpose of this study is to gather data regarding consumer knowledge and understanding of …

Ua3/10 Happy Holidays, Wku President's Office - Caboni

WKU Administration Documents

Holiday greetings issued by WKU President Timothy Caboni to faculty & staff.

Looking Inward: Higher Education Public Relations And Internal Communication, Kelly A. Campbell

Dissertations

There has been a decline in public good will toward institutions of higher education for nearly four decades. Resultantly, the public, media, and politicians call for greater transparency. It would be beneficial for institutions of higher education to utilize strategic means to communicate their stories, successes and brand directly to various publics. A critical, albeit often an overlooked public, are the employees of the university. They can serve as ambassadors for the university interacting with outside publics. In this capacity, not only do employees need to know information about their organization to function well at their positions, they also need …

Ua12/2/1 Adulting 101, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald.

• Norvell, Abbey. Tips to Get Control of Your Finances
• Norvell, Abbey. The Building Blocks of Good Credit
• Chumbley, Sam. A Weekend for Free in Bowling Green
• Goodlett, Ryan. Trending Up: Finance Blog – Kyla Scanlon
• Chumbley, Sam. Driving Your Future – Cars
• Goodlett, Ryan. Three Tips for Financial Success
• Southers, Mariah. Crushing the Christmas Game: College Edition

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 College Heights Herald, Vol. 94, No. 13, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Breu, Natasha. Mold Plagues Universities Across State
• Stahl, Matt. Hello, Tyson Helton – Football
• Tolbert, Eleanor. College Graffiti Closing at End of the Semester
• Ziege, Nicole. Honors College Aims to Increase Applicant Pool
• Harper, Kevin. Flooded Memories – Minton Hall
• Leonard, Nicole. Holiday Pro Tips: Surviving the Holidays at Home
• Norvell, Abbey. WKU Store Celebrates a Century of Basketball
• Pritchett, Grace. School’s Out
• Webster, Mark. WKU Student Pursues Passion in Being a Local Disc Jockey – Jared Watkins
• Tolbert, Eleanor. Between the Lines – Parking …

Ua12/2/1 College Heights Herald, Vol. 94, No. 12, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Heicelbech, Evan & Rebeckah Alvey. Molded – Dormitories
• DeLetter, Emily & Nicole Ziege. 348 Minton Hall Residents Spend Weekend Relocating
• DeLetter, Emily. WKU to Continue Saudi Scholarship Between Countries
• DeLetter, Emily. ROTC Celebrates 100 Years at WKU, Honors Veterans
• Non-Binary: Proposal Disregards Science, Harms Non-binary Rights
• Allen, Ellie. Editorial Cartoon re: Gender Does Not Equal Sex
• Hanks, Michelle. Teaching Diversity
• Sisler, Julie. Review: Hair and the Call to Freedom & Expression – Theatre & Dance
• Holland, Kelley. In Formation – Marching Band
• Bryant, Maxis. Fresh …

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Leap Of Faith: Megachurches And The Struggle To Create A Brand Experience That Sells, Carly Middleton

Posters-at-the-Capitol

Leap of Faith: Megachurches and the struggle to create a brand experience that sells

Carly Middleton

Marcie Hinton, PhD

Department of Journalism and Mass Communications

Murray State University

As churches across the Commonwealth experience a decline in attendance, membership and giving, religious organizations are failing to connect with their audience and their organizational goals on social media. This exploratory content analysis evaluated the social media branding practices of Kentucky’s 20 megachurches and proposed areas of improvement.

A megachurch is defined as a Protestant Christian congregation with an average of 2,000 weekly attendees, including adults and children across all worship locations. …

Ua12/2/1 College Heights Herald, Vol. 94, No. 11, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• DeLetter. Emily. Lawyer: Ruling Supports Right to Access Records in Suit Against College Heights Herald
• Ziege, Nicole. Fit for a Facelift – Preston Health & Fitness Center
• DeLetter, Emily. WKU Lacks Disabilities Plan in Active-shooter Scenario
• Breu, Natasha. Food Service Class Provides Meals to Faculty & Staff
• Nutter, Abbigail. Former Journalism & Broadcasting Director Selected as Contest Judge – Loup Langton
• Allen, Ellie. Editorial Cartoon re; Donald Trump
• Hovell, Nolan. How Much Do Words Matter in Politics?
• Election Analysis: Impact of Attack Advertisements
• Oh Rocky …

Appeals To Ownership Of Automobiles In Style Magazines Of The U.S. And U.K., 1930-2000, Steven D. Silver

Faculty Publications

We report an analysis of attribute and motive content of appeals to automobile ownership in print advertising of style magazines in the U.S. and U.K. Results of the analyses show significant country differences in appeals to technology, status and subcategories of motivation.

Ua12/2/1 College Heights Herald, Vol. 94, No. 9 [10], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Voter Guide – Patti Minter, Benjamin Lawson
• DeLetter, Emily. Construction of First-year Village Slated to Begin – Housing & Residence Life
• Austin, Emma. Will Local Voters Make Warren County Wet? – Alcohol
• Austin, Emma. Fraternity Member Brings Firearm to Float Site – Delta Tau Delta / Chi Omega
• Dobbs, Jack. Kentucky Museum Hosts Celebration of WKU Professors – Jim Wayne Miller, Mary Ellen Miller
• DeLetter, Emily. WKU to Host Annual International Education Week
• DeLetter, Emily. Kentucky Museum to Establish Youth Scholarship
• DeBerry, Kierra. Organizations Provide …

Ua12/2/1 Homecoming, Wku Student Affairs

WKU Administration Documents

Special homecoming edition of the College Heights Herald.

• Tailgate Rules for Homecoming 2018
• Homecoming Calendar of Events
• Sisler, Julie. Alumni Celebrate 50^th Anniversary on the Hill – Chuck Dobelstein, Mary Lou Dobelstein
• Southers, Mariah, Sam Chumbley, Abbey Norvell. Your Weekend Back on the Hill – Parade, Food, Football
• Stahl, Matt. Masai Whyte, DeAndre Farris in Their Final Stretch as Longtime Teammates & Close Friends – Football
• Goodlett, Ryan. International Programs Help Students Find Sense of Home – Hovsep Yakubyan, Trevor Hoffman
• Southers, Mariah. Best Views of the Parade – Maps
• Fletcher, Griffin. National Pan-Hellenic Council Step Show Returns to …

Ua12/2/1 College Heights Herald, Vol. 94, No. 8 [9], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Stahl, Matt. Moneyball – Title IX
• Alvey, Rebekah. Sigma Chi Fraternity Suspended for Alcohol Violations
• DeLetter, Emily. Barbara Burch’s Transition to Retirement Saves WKU Money
• Harsh, Spencer. WKU Police Department Hires Sixth Female Police Officer – Melissa Bailey
• Dobbs, Jack. Marketing Professorship Established at Gordon Ford – Joseph Walters
• Dobb, jack. Garrett Edmonds Optimistic About Future Amid Controversy – Student Government Association
• Breu, Natasha. WKU Ranks On List of Bets Online Colleges in Kentucky
• Nutter, Abbigail. Authors & Readers Connect Over Love for Books – …

Ua12/2/1 College Heights Herald, Vol. 94, No. 7 [8], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Ziege, Nicole. Fee for All – Tuition
• Chisenhall, Jeremy. Student Section Moves Further Back in Diddle Arena
• DeLetter, Emily. Faculty Ranks Work-life Morale Poor to Very Poor
• Allen, Ellie. Editorial Cartoon re: Stalking
• Voice for Victims: Amendment on Midterm Ballot Could Limit Injustice – Marsy’s Law
• Dressman, Jake. Avoiding Next Year’s October Heat Wave
• Fall Break in Bowing Green
• Sisler, Julie. Jackson’s Orchard Welcomes Fall Weather & Visitors Alike
• Bryant, Maxis. Chaney’s Dairy Barn Challenges New Guests with Corn Maze
• Holland, Kelly. Lost River Cave …

Ua12/2/1 College Heights Herald, Vol. 94, No. 6 [7], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• DeLetter, Emily. Affairs of State – Noah Stevens
• Breu, Natasha. Bike Share Company Arriving at WKU
• Breu, Natasha. Attorney General Signs Domestic Violence Awareness Proclamation – Andy Beshear
• Dobbs, Jack. Kentucky Awarded $24.5 Million Grant Increase – Enrollment
• Coyle, Cameron. Tom Hardy Almost Saved Venom
• Allen, Ellie. Editorial Cartoon re: Pessimism
• Brown, Austin. Pessimistic Prose
• Editorial: Collective Punishment Won’t Fix Greek Life – Alcohol
• Pepke, Brenna & Whitney Hardin. Jackson’s Orchard Celebrates Pumpkin Season
• Sisler, Julie. Leatherworker Encourages Local Art with Creativity
• Fletcher, Griffin. The …

Comparing Virtual Reality Tourism To Real-Life Experience: Effects Of Presence And Engagement On Attitude And Enjoyment, Adam Wagler, Michael D. Hanus

College of Journalism and Mass Communications: Faculty Publications

With the advent of 360-degree video technology, Virtual reality (VR) headsets can take users to locations in the real world. Despite the increasing number of virtual tourism opportunities using digital VR technology, little research has assessed the effective realism of 360-degree video tourism. This study took users on a guided audio tour of a state Capitol building. Users either took the tour via two-dimensional (2-D) video, immersive 360-degree video using a VR headset, or physically went to the location and walked around the grounds. Users were measured on spatial presence, emotional engagement with the tour, sponsor liking, and tour outreach …

Ua12/2/1 College Heights Herald, Vol. 94, No 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kizer, Drake. Giving Back – George Nichols
• Alvey, Rebekah. Hackers Go Phishing for WKU Account Information
• DeLetter, Emily. New Study Ranks WKU Low in Racial Equality
• Breu, Natasha. New Program Promotes Study of Modern Languages – Modern Language Ambassadors
• Hovell, Nolan. Meditation Helps Study Habits
• Allen, Ellie. Editorial Cartoon re: Smoking
• Juulers: The New Nicotine Addicts
• Dressman, Jake. Donald Trump’s Costly Game: Tariffs Impact Kentucky Agriculture
• Pepke, Brenna. Melting Pot – International Festival
• Kizer, Drake. I’m Spider-Man, Then
• Yaacoub, Sarah. Mindful Moments Relieves Students
• Sisler, …

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU football team for August to December.

Ua35/8 Reveille, Vol. 26, No. 2, Wku Veterans Upward Bound

WKU Administration Documents

Newsletter created by and about WKU Veterans Upward Bound.

• Veterans Upward Bound 26th Annual Awards Banquet
• Stone, Davy. The Director's Desk

Ua19/16/2 Womens' Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics related to WKU women's basketball team from July to December 2018.

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU alumni magazine. Contents:

• Cummings, Carol. Editor Notes
• Six WKU Students Awarded Fulbright U.S. Student Grants
• Corinne Murphy – Education & Behavioral Sciences
• WKU Wins 2018 Hearst Overall National Championship
• Fourteen WKU Students Awarded Gilman International Scholarships
• Lillian Nellans – Scholarship
• Caboni, Timothy. Convocation
• Dodds, Cory. Lindsey Filiatreau Class of 2011
• Jenkins, Deanna. WKU Announces Record Fiscal year in Philanthropy with More than $45 Million in Private Support in 2017-2018
• WKU Foundation Celebrates 25 Years
• Jenkins, Deanna. Baker Foundation Commits $10 Million Endowment for Student Scholarships
• Jenkins, Deanna. Endowment Established to Support Wellness Initiatives & Reduce Stigma Surrounding Mental Health …