Open Access. Powered by Scholars. Published by Universities.®
Public Relations and Advertising Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Mass Communication (5172)
- Journalism Studies (4500)
- Education (4447)
- Arts and Humanities (4128)
- Educational Administration and Supervision (4050)
-
- Higher Education Administration (4030)
- Sociology (3876)
- Sports Studies (3727)
- History (2403)
- Social History (2193)
- Race, Ethnicity and Post-Colonial Studies (2172)
- African American Studies (2136)
- Race and Ethnicity (2058)
- Social Influence and Political Communication (1534)
- Business (1487)
- United States History (1408)
- Advertising and Promotion Management (966)
- Women's History (707)
- Publishing (641)
- Organizational Communication (562)
- Social Media (325)
- Marketing (317)
- Higher Education (307)
- Communication Technology and New Media (276)
- Military History (239)
- Sports Management (215)
- Feminist, Gender, and Sexuality Studies (214)
- Institution
-
- Western Kentucky University (4900)
- Wright State University (284)
- Rowan University (206)
- Morehead State University (98)
- Howard University Moorland-Springarn Research Center (95)
-
- California Polytechnic State University, San Luis Obispo (84)
- University of Nebraska - Lincoln (64)
- Eastern Illinois University (51)
- Syracuse University (46)
- University of Central Florida (39)
- California State University, San Bernardino (34)
- University of Mississippi (31)
- East Tennessee State University (30)
- Munster Technological University (30)
- University of Arkansas, Fayetteville (29)
- University of Nevada, Las Vegas (28)
- Liberty University (27)
- City University of New York (CUNY) (24)
- Wydział Zarządzania Uniwersytetu Warszawskiego/Faculty of Management University of Warsaw (22)
- Edith Cowan University (21)
- The University of Southern Mississippi (21)
- Western Michigan University (21)
- University of Dayton (18)
- James Madison University (17)
- Singapore Management University (17)
- John Carroll University (16)
- Bowling Green State University (15)
- The University of Akron (15)
- Louisiana State University (14)
- Pittsburg State University (14)
- Keyword
-
- Western Kentucky University (4606)
- Athletics (1972)
- African Americans (1770)
- Blacks (1746)
- Alumni (1653)
-
- Events (1498)
- Athletics (WKU) (1473)
- Faculty (1467)
- Staff (1331)
- Fraternities & Sororities (1048)
- Student Government Association (WKU) (1040)
- Student Organizations (441)
- Students (395)
- Entertainment (379)
- Student Government Association (300)
- Statistics (286)
- Records (284)
- Wright State University (284)
- Images (283)
- Class of 2004 (WKU) (248)
- Class of 1977 (247)
- Class of 2005 (WKU) (246)
- Class of 2003 (WKU) (241)
- Class of 1976 (237)
- Clubs (235)
- Class of 2002 (WKU) (234)
- Class of 1975 (233)
- Class of 2001 (WKU) (229)
- Class of 1993 (WKU) (228)
- Class of 1994 (WKU) (227)
- Publication Year
- Publication
-
- WKU Administration Documents (4704)
- Athletics Publications (284)
- Theses and Dissertations (220)
- Student Organizations (124)
- Morehead State Athletics Press Release Archives (96)
-
- Howard University Yearbooks (95)
- Masters Theses (59)
- Journalism (51)
- Honors Theses (42)
- Electronic Theses and Dissertations (38)
- WKU Archives Collection Inventories (36)
- International Crisis and Risk Communication Conference (32)
- Theses (32)
- College of Journalism and Mass Communications: Faculty Publications (29)
- Renée Crown University Honors Thesis Projects - All (28)
- Communication Studies (24)
- Journal of Marketing and Consumer Behaviour in Emerging Markets (22)
- Theses Digitization Project (21)
- Theses : Honours (17)
- Masters Essays (15)
- Williams Honors College, Honors Research Projects (15)
- Dissertations (14)
- Graduate Theses and Dissertations (13)
- Seton Hall University Dissertations and Theses (ETDs) (13)
- Research Collection Lee Kong Chian School Of Business (12)
- Student Theses and Dissertations (12)
- Collections & Connections (11)
- Electronic Theses, Projects, and Dissertations (11)
- Faculty Submissions (11)
- IIMB Management Review (11)
- Publication Type
- File Type
Articles 631 - 660 of 6863
Full-Text Articles in Public Relations and Advertising
Ua12/2/1 College Heights Herald, Vol. 95, No. 18, Wku Student Affairs
Ua12/2/1 College Heights Herald, Vol. 95, No. 18, Wku Student Affairs
WKU Administration Documents
WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:
- Lamb, Cassady. Posted Up: Local Apartment Complexes Are Suing the United States Post Office
- Williams, Matthew. WKU to be Evaluated by Higher Education Consulting Firm
- Collins, Michael. Strategic Sustainability Plan to be Developed
- Stack, Madalyn. Editorial Cartoon re: Racism
- Black History Month: Past & Present
- Warner, Casey. Kentucky Canabis Laws Are Behind the Times – Marijuana
- Dobbs, Jack. Bitter Sweet – Chocolate Festival, Hospice of Southern Kentucky
- Metcalf, Taylor. Fast Fashion
- Lowe, Julianna. Sustainable On-campus Bathroom Practices, In Public or Private
- Gaylord, Kaden. WKU Softball …
Ua12/2/1 College Heights Herald, Vol. 95, No. 17, Wku Student Affairs
Ua12/2/1 College Heights Herald, Vol. 95, No. 17, Wku Student Affairs
WKU Administration Documents
WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:
- Coyle, Cameron. Cut It Out – Athletics
- Williams, Matthew. Students Are More Concerned with Debt than Pursuing Interests
- Robinson, Andrew. Former Herald Editor Questions WKU Legitimacy as FBS Contender – Football
- Valentines from the College Heights Herald
- Bass, Morgan. Old Town Rodeo
- Lowe, Julianna. Black History – Intercultural Student Engagement Center
- Love Notes
- Gaylord, Kaden. WKU Softball Finishes Opening Weekend Above .500
- Bunton, Gabby. Entrepreneur Runs Two Businesses, On to Honor Mother – Kira Bowling
- Wells, Elliott. Poetic Camron Justice – Basketball
- Gadd, Matt. Lady …
Ua12/2/1 College Heights Herald, Vol. 95, No. 16, Wku Student Affairs
Ua12/2/1 College Heights Herald, Vol. 95, No. 16, Wku Student Affairs
WKU Administration Documents
WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:
- Alvey, Rebekah. Too Close to Home: WKU Halts Travel to China Due to Coronavirus
- Lamb, Cassady. The End of Curbside Recycling Pickup in Warren County
- Hobbs, Jack. Endowments Made to ISEC, Student Publications
- Rexing, Brody. Andy Beshear’s Budget Address Emphasizes Education First
- Bertucci, Leo. Academic Calendar to Include Shorter Winter Break
- Stack, Madalyn. Editorial Cartoon re: Recycling
- Recycling & Waste Crisis
- Steele, Emma. In Her Honor – Megan Davidson
- Latture, Katelyn. We Can Do Hard Things – Megan Davidson
- Marshall, Olivia. Top Crops Gives Opportunities …
Adding Insult To Rivalry: Exploring The Discord Communicated Between Rivals, Jennifer L. Harker, Jonathan A. Jensen
Adding Insult To Rivalry: Exploring The Discord Communicated Between Rivals, Jennifer L. Harker, Jonathan A. Jensen
Faculty & Staff Scholarship
Purpose – The purpose of this research is to extend current knowledge regarding rivalry communication among sport consumers to better understand how rivals behave with one another when they communicate.
Design/methodology/approach – This national survey of US sport consumers used a novel approach to explore whether and with whom rivals discuss National Football League (NFL) game outcomes. The survey captured both uniplex and multiplex data by asking respondents to name rival discussants with whom they had recently interacted, and the fan behaviors they exchanged with those named rival discussants.
Findings – Through use of this novel data collection approach, new …
Ua12/2/1 College Heights Herald, Vol. 95, No. 15, Wku Student Affairs
Ua12/2/1 College Heights Herald, Vol. 95, No. 15, Wku Student Affairs
WKU Administration Documents
WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:
- Alvey, Rebekah. A Look Inside the Legacy of Barbara Burch
- Breu, Natasha. New Process for Instructor Contracts to Be Presented
- Dobbs, Jack. WKU Officials Begin Forming Greek Advisory Board
- Kohley, Chris. Year in Review – 2019
- Things You Missed Over Break – Timothy Caboni, Football, Faculty Senate
- Stack, Madalyn. Editorial Cartoon re: Free Speech
- Dressman, Jake. Speak Up! Free Speech & Civility in the Election Year
- Student Press Freedom
- Holland, Kelley. Too Cool for School – Trends, Fads
- Holland, Kelley. Glam Punk Band Determined to …
Sorry Is Not Enough: Apology As A Crisis Management Tactic, Amiso M. George
Sorry Is Not Enough: Apology As A Crisis Management Tactic, Amiso M. George
International Crisis and Risk Communication Conference
Public admissions of personal or professional misdeeds, followed by apologies by high profile individuals and organizations are strategies and tactics of image restoration when a reputation is damaged. Although the ritual of an apology is an expected societal norm sometimes, they can make matters worse. Apology is effective depending on the offense, the place, time, language, tone of apology and if the recipient of the apology is willing to accept it. Another important element is the cultural factor. Apology that does not adhere to perceived cultural norms may not be received positively; thereby worsening the crisis situation. In 2018 and …
Mind The Gap: Understanding Stakeholder Reactions To Different Types Of Data Security, Audra Diers-Lawson, Amelia Symons
Mind The Gap: Understanding Stakeholder Reactions To Different Types Of Data Security, Audra Diers-Lawson, Amelia Symons
International Crisis and Risk Communication Conference
Data security breaches are an increasingly common problem for organizations, yet there are critical gaps in our understanding of how different stakeholders understand and evaluate organizations that have experienced these kinds of security breaches. While organizations have developed relatively standard approaches to responding to security breaches that: (1) acknowledge the situation; (2) highlight how much they value their stakeholders’ privacy and private information; and (3) focus on correcting and preventing the problem in the future, the effectiveness of this response strategy and factors influencing it have not been adequately explored. This experiment focuses on a 2 (type of organization) x …
Crisis Communication Strategies Of Police Organizations Subsequent Negative Public Perception And Media Framing, Alexia Knox
Crisis Communication Strategies Of Police Organizations Subsequent Negative Public Perception And Media Framing, Alexia Knox
International Crisis and Risk Communication Conference
This research task examines crisis communication strategies of police organizations acting as spokespersons, subsequent negative public perceptions of police organizations, while attempting to understand how external and some internal variables, particularly, human processes of emotions and behaviors of police officers, victims of violence and minority groups, might contribute to negative crisis outcomes, as described in the regenerative crisis model, as the crisis becomes more prevalent and persuasive through media framing.
Building Resilience For Stronger Communities, Barbara Gainey
Building Resilience For Stronger Communities, Barbara Gainey
International Crisis and Risk Communication Conference
Much of the early research in crisis management and crisis communication centered on the core competencies of crisis response: why do we need to plan for crises; what are the stages of effective crisis planning; what theoretical perspectives are helpful to scholars and practitioners; and what are the steps of an up-to-date crisis plan. Delineation of these core competencies goes on. Among these competencies, the crisis stage meriting the least attention arguably is post-crisis, the critical days and weeks immediately following the formal resolution of the crisis. Research attention has often focused on recovery and learning, positioning the organization for …
Let’S Get Personal: The Influence Of Personality Type Assessments On Team Communication And Structure, Kylee Baldwin, Selena Moua, Taylor Perryman, Alyssa Hayden
Let’S Get Personal: The Influence Of Personality Type Assessments On Team Communication And Structure, Kylee Baldwin, Selena Moua, Taylor Perryman, Alyssa Hayden
Concordia Journal of Communication Research
The balance of understanding and discussing personality types is a potential advantage to the effectiveness of a team’s work ethic and communication. Working in a team with members of different personality types that know how to work well with other personality types will achieve team effectiveness more efficiently than a team with a lack of understanding on their own and others’ personality types. It is predicted that the Truity's Type Finder Personality Test on personality types will have a strong, positive impact on overall team performance and team effectiveness. In addition, it can also be predicted that the team that …
Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations
Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations
WKU Administration Documents
Press releases, photos and game statistics for WKU volleyball team in 2020.
Ua19/16/1 Wku Lady Topper Basketball Media Guide, Wku Athletic Media Relations
Ua19/16/1 Wku Lady Topper Basketball Media Guide, Wku Athletic Media Relations
WKU Administration Documents
2020-21 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.
Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations
Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations
WKU Administration Documents
Press releases, photos and game statistics for WKU golf teams in 2020.
Ua1b3 Confederates In Our Attic - Discussion Guide, Wku Naming & Symbols Task Force
Ua1b3 Confederates In Our Attic - Discussion Guide, Wku Naming & Symbols Task Force
WKU Administration Documents
Guidelines created by the WKU Naming & Symbols Task Force for conversations regarding naming of buildings for Confederate sympathizers.
Ua1b3 Confederates In Our Attic - Discussion Guide 2, Wku Naming & Symbols Task Force
Ua1b3 Confederates In Our Attic - Discussion Guide 2, Wku Naming & Symbols Task Force
WKU Administration Documents
Short discussion guide created by the WKU Naming & Symbols Task Force for use in consideration of renaming buildings honoring Confederate sympathizers.
Ua19/16/1 Hilltopper Volleyball Media Guide, Wku Athletic Media Relations
Ua19/16/1 Hilltopper Volleyball Media Guide, Wku Athletic Media Relations
WKU Administration Documents
Athletic media guide for volleyball team.
Ua35/3 Memoranda, Wku Provost
Ua35/3 Memoranda, Wku Provost
WKU Administration Documents
2020 memoranda issued by the WKU Provost to faculty & staff via email.
- Center for Innovative Teaching & Learning January Workshops
- Fall to Fall Retention of All FFY as of Census by Selected Categories
- Updates fromt the Provost
- COVID-19
- COVID-19 or Coronavirus Update
- COVID-19 Update from the Provost's Office
- Announcing the 2020 College Faculty Award Winners
- WKU Announces New Associate Provost for Research & Graduate Education
- Budget Communication
- Summer School Updates from the Provost
- Amendment to PDF Policy
- FY2020-21 Budget Executive Committee Recommendations
- Provost's Message
Ua19/16/1/5 Lady Topper Golf 2019-20 Season Statistics, Wku Athlteic Media Guide
Ua19/16/1/5 Lady Topper Golf 2019-20 Season Statistics, Wku Athlteic Media Guide
WKU Administration Documents
Statistical analysis of the 2019-20 women's golf team season.
Ua25 Memoranda, Wku Strategy, Operations & Finance
Ua25 Memoranda, Wku Strategy, Operations & Finance
WKU Administration Documents
Memoranda issued by WKU Strategy, Operations & Finance to faculty & staff via email.
- Bookstore
- Staff Excellence Awards
- Campus Update
Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations
Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations
WKU Administration Documents
Press releases, photos and game statistics for WKU tennis teams in 2020.
Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations
Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations
WKU Administration Documents
Press releases, photos and game statistics for WKU baseball team in 2020.
Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations
Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations
WKU Administration Documents
Press releases, photos and game statistics for WKU softball team in 2020.
Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations
Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations
WKU Administration Documents
General WKU athletic press releases for 2020.
Ua19/16/1/1 Hilltopper Baseball 2020 Media Guide, Wku Athletic Media Relations
Ua19/16/1/1 Hilltopper Baseball 2020 Media Guide, Wku Athletic Media Relations
WKU Administration Documents
2020 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.
Ua10/1 Vitality Report, Wku Suzanne Vitale Clinical Education Complex
Ua10/1 Vitality Report, Wku Suzanne Vitale Clinical Education Complex
WKU Administration Documents
Newsletter created by and about the Suzanne Vitale Clinical Education Complex.
- Moore, Mary. From the Director's Desk
- Mudd, Aaron. WKU Breaks Ground on Residential Program for Adults on Autism Spectrum - LifeWorks
- Swietek, Molly. Fellowship Continues at WKU Public Broadcasting
- Kersting, Frank. What is CEC's Value to WKU?
- Whittinghill, Cindi. A Caregiver's Perspective - Renshaw Early Childhood Center
- Sales, Shannon. Financial Education Added for Familes
- Sales, Shannon. Family Fun Day 2020 Date Released
- Schaeffer, Beth. RECC Students Say Hello in Many Languages
- Collins, Peyton. Circle of Support Students Thrive
- Sales, Shannon. Special Needs Expo Offers Families Hope
- Hudson, Caroline. Literacy …
Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations
Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations
WKU Administration Documents
Press releases, photos and game statistics for WKU track & field teams in 2020.
Ua19/16/1/5 Hilltopper Golf 2019-20 Season Statistics, Wku Athletic Media Relations
Ua19/16/1/5 Hilltopper Golf 2019-20 Season Statistics, Wku Athletic Media Relations
WKU Administration Documents
Statistical analysis of the 2019-20 men's golf team season.
Framing Sports’ Corporate Social Responsibility: U.S. Women’S Vs. Men’S Soccer Leagues, Paul Schattschneider
Framing Sports’ Corporate Social Responsibility: U.S. Women’S Vs. Men’S Soccer Leagues, Paul Schattschneider
Honors Program Theses
Professional sports are a rich industry for corporate social responsibility (CSR) research because today’s sports organizations are big businesses that generate shared identities and strong affective connections among fans, teams, and players. Further, today’s professional sports consumers expect organizations to behave in socially responsible ways and to give back to their communities. While nearly every sports organization, like most other major businesses, practices CSR, sports teams are in a unique position because they receive greater media coverage than other businesses. Not all of this coverage is positive, however, as news reports about the controversy over compensation inequities in women’s soccer …
2020 Icrcc Proceedings Table Of Contents, Conference Organizers
2020 Icrcc Proceedings Table Of Contents, Conference Organizers
International Crisis and Risk Communication Conference
These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2020 International Crisis and Risk Communication Conference (ICRCC) held March 9-11, 2020. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication and Media. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for …
Is All Publicity Good Publicity? Ask Peloton, Rodney Andrew Carveth
Is All Publicity Good Publicity? Ask Peloton, Rodney Andrew Carveth
International Crisis and Risk Communication Conference
Controversial ad campaigns from companies such as Nike have suggested that “any publicity is good publicity.” This case study of a controversial 2019 advertising campaign by Peloton, where one its ad not only was critically panned, but resulted in Peloton losing nearly $1 billion in market value. The case shows that not only was Peloton tone deaf about the message the company is putting out there, it defended itself by insulting its consumer base.