Public Relations and Advertising Commons^™

Ua12/2/1 College Heights Herald, Vol. 83, No. 20, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 19, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news

Wright State University Men's Basketball Media Guide 2007-2008, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2007-2008 Men's Basketball team. This guide includes photographs, player stats, game results, and records.

Ua12/2/1 College Heights Herald, Vol. 83, No. 18, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 17, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 16, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 15, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 14, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 13, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 12, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 11, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 10, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Richard Ewald – Society of 1906
• Ransdell, Gary. One Big Leap
• The Carol Martin Gatton Academy of Mathematics & Science in Kentucky
• Photographer Finishes Third in Hearst Competition – Jonathan Woods
• Richard Miller Appointed First Chief Diversity Officer
• WKU Wins CASE WealthEngine Award
• Russell Athletic WKU Official Team Apparel
• Houchens Industries Gives $5 Million for WKU Stadium Project: WKU Add Houchens to Stadium Name
• Regents Approve $314.6 Million Budget
• Dean Kahler to Lead Enrollment Management
• Students in Free Enterprise (SIFE) Competes Nationally
• Emergency Management: WKU’s Crisis Management Plan
• We Remember – Virginia Tech University Massacre
• Love …

Volume 19 Number 3, Newhouse Network, Fall 2007, Syracuse University S.I. Newhouse School Of Public Communications

Newsletters from School of Public Communications - Newhouse Network

Dean's column -- Newhouse III dedication -- Year of the first amendment -- First amendment scholars program -- Newhouse in New York -- Executive Education -- TRF Semester Study -- Nhouse Productions -- Images of the South Side -- Emergency Preparedness -- Student News -- Mirror Awards -- Ivory Tower goes statewide -- Envi Magazine -- Faculty briefs -- Laura Pomerantz '03 -- William Kagler '51 -- Class notes

Ua12/2/1 College Heights Herald, Vol. 83, No. 9, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Are Community Values Toward Education Reflective Of A District's Reputation For Quality Education: A Case Study Approach, Sheldon Marc Deveaux

Theses and Dissertations

An increasing number of parents across the nation are seeking alternatives to educate their children. School progress is being documented because of the implementation of the No Child Left Behind Act of 2001. Because America's education system is enthralled with academic reforms, research about this thesis topic is significant and timely.

This case study approach addresses the question whether public school districts successfully meet the education standards of parents in the community? Also, the author compares and contrasts the benefits between private and home schooling. Finally, the author addresses specific educational issues that motivate parents to remove their children from …

Ua12/2/1 College Heights Herald, Vol. 83, No. 8, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 7, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Activism, Public Relations, And The Internet: A Case Study Of Moveon.Org, Erich Sommerfeldt

Masters Theses

This thesis explores how an activist organization, MoveOn.org, is using the Internet to meet its public relations needs. MoveOn.org's Web site was analyzed to the extent that MoveOn engaged in three basic functions of public relations. Accordingly, this inquiry asked how MoveOn.org engaged in relationship-building with publics via email action alerts; agenda-stimulation through online information subsidies (press releases); and how MoveOn mobilized organizational resources on its Web site. Results show that MoveOn.org regularly engages in rhetorical relationship building through action alerts with its publics, mainly through Burke's identification by antithesis identification strategy. Keywords from MoveOn's press releases were used in …

Organizing The Baby Boomer Construct: An Exploration Of Marketing, Social Systems, And Culture, Jeremy Harris Lipschultz, Michael L. Hilt, Hugh J. Reilly

Communication Faculty Publications

Baby boomer trends are applied in the development of a conceptual framework that offers a social systems and cultural model for future studies. While there has been considerable recent attention paid to baby boomers, the studies lack a coherent theoretical base that would allow for more advanced and continuing research. Aging baby boomers heading into retirement present excellent research opportunities for scholars.

Ua12/2/1 College Heights Herald, Vol. 83, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 1, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Wright State University Volleyball Media Guide 2007, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2007 Volleyball team. This guide includes photographs, player stats, game results, and records.

Understanding The Effectiveness Of Product Placement: The Roles Of Placement Congruency And Information Processing, Kavita Jayaraman, Jing Zhang

Faculty Publications

This project examined the influence of placement congruency and information processing on the effectiveness of product placement in a TV sitcom. In an experiment, we found that compared to an incongruently placed product, a congruently placed product elicited lower level of product recall, but more favorable product attitudes among respondents. Moreover, this attitudinal effect was more pronounced when the respondents engaged in incidental (vs. deliberate) information processing when they watched the TV program.

Restructuring Graduate Programs To Meet Students' Changing Needs, Christina Longo

Theses and Dissertations

This study explores the current trends in graduate education relating to adult learning theories, cognitive theories, online education and structures of graduate programs. The study also examines the future direction of graduate education.

The focus of the research involved identifying alumni perceptions of the PR graduate program at Rowan University. A survey was sent to 100 alumni. With a response rate of 47 percent, the data provided by the survey respondents was processed through SPSS to obtain percentages and calculations. The survey findings are presented in both narrative and chart form.

The results of this study show that the majority …

Regional Theatre Patronage: The Efficacy Of Integrated Marketing Communication On The 18-24 Age Cohort, Katherine A. Chronister

Theses and Dissertations

The purpose of this investigation was to determine if an integrated marketing communication plan coupled with additional theatre education programs would increase patron growth and increase ticket sales in regional professional theatres and if the younger age cohort (18-24) will support regional professional theatre if supplemental programming meets their needs. This information was ascertained by conducting in-depth interviews over the phone with marketing/communication professionals at four separate regional theatres in each region of the United States. Fifty intercept surveys were also administered at two universities in the tri-state area to the 18-24 age group to see what motivated them to …