Public Relations and Advertising Commons^™

Are U.S. And French Cultural Differences Reflected In Advertising Appeals?, Ciprian S. Begu

Electronic Theses and Dissertations

Using 2 of Hofstede's cultural dimensions (power distance and uncertainty avoidance) associated by the research of Albers-Millers and Gelb with some of Pollay's value appeals used in advertising, this study successfully replicated 3 of 8 dependant relationships when analyzing the content of print magazines in U.S. and France. Going beyond the scope of a highly educated audience in which Hofstede's cultural dimensions were developed and retested, we indirectly found that these 2 dimensions of culture are partially salient in non-business, less elitist environments in the form of value appeals such as "dear", "untamed", "magic", and "youth" reinforcing the idea that …

Goldin Ceramics: Website As Primary Advertising Vehicle For Small Business, Alfiya Mukhutdinova

Renée Crown University Honors Thesis Projects - All

I wanted my Honors Capstone Project to capitalize on the combination of advertising, design, and website-building skills I have gained both inside and outside of the classroom during my time atSyracuseUniversity. I wanted the chance to apply my conceptual knowledge as well as my knowledge of advanced design and website software to an actual client with measurable results. I decided to tackle the challenge of creating a new website for my aunt’s small business, Goldin Ceramics. Since Olga’s only method of advertising is in-person at craft shows that she attends roughly once a month, her website plays a crucial role …

Ua12/2/1 College Heights Herald, Vol. 83, No. 50, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• A Thousand Words
• Annie’s Outlook comic strip
• Beyond the Hill
• Classifieds
• Crime Reports
• Diversions
• Letters to the Editor
• Opinion
• Sports

Articles in this issue:

• Brown, Holly Packing Silent Heat
• Day, Michelle. Regents to Finalize Cuts, Raise Tuition
• Hale, Marianne. Parking Loses Three Bus Drivers, Updates Shuttle Schedule
• Greer, Lindsey. A Thousand Words – Mazna Al-Marzooqi
• Siders, Neil. Ruckus Bill Shelved Because of IT Concerns
• Wilson, Laurel. City to Auction Surplus
• Diehm, Jan & Susie Laun. New Editors Bring Fresh Ideas
• Abston, Jason. Extra Money Going into …

Volume 20 Number 2, Newhouse Network, Spring 2008, Syracuse University S.I. Newhouse School Of Public Communications

Newsletters from School of Public Communications - Newhouse Network

Dean's Column -- New Dean named -- Mirror Awards -- Newhouse at Beijing -- Student protesters remembered -- Primary coverage -- Tully award for free speech -- Learning by doing -- New/Retiring Faculty -- Student Ambassadors -- I-3 Center -- A tribute to David Rubin -- Faculty Briefs -- Student News -- Howard '80 and Gail Campbell Woolley '79 -- Eric Bress '92 -- Reflections from a trailblazer --In memorandum: Fred Dressier '63 -- Newhouse Challenge -- Newspaper Design Awards -- Class notes

Ua3/9/5 Improving The Education Attainment Of Kentuckians At All Levels, Wku President's Office

WKU Administration Documents

Presentation by WKU president Gary Ransdell at the Kentucky Chamber of Commerce Summit.

Ua3/9/5 Kentucky Teacher Hall Of Fame Induction Ceremony, Wku President's Office

WKU Administration Documents

Speech delivered by WKU president Gary Ransdell at the 2008 Kentucky Teacher Hall of Fame induction ceremony honoring Jan Lanham, Patrice McCrary and Shelia Miller.

Factors Affecting Cognitive Dissonance Among Automobile Magazine Subscribers, Petroulla Giasoumi

Theses Digitization Project

This thesis examines the factors that help induce cognitive dissonance which may be dramitically reduced in new and used vehicle-buyers. The research uses a quantitative method to investigate whether vehicle owners experience cognitive dissonance when making decisions, influenced by others, getting good or bad deals when purchasing automobiles and being satisfied with their vehicles.

Ua1f Wku Archives Vertical File - Regents 1995-2008, Wku Archives

WKU Administration Documents

Digitized vertical file materials regarding WKU Board of Regents.

Ua95/2 Glasgow Normal School Ads, Wku Archives

WKU Archives Collection Inventories

This series consists of an advertisement clipped from the April 28, 1888 Louisville Courier-Journal.

Ua37/23 Faculty Personal Papers Earl Moore, Wku Archives

WKU Archives Collection Inventories

Documents regarding Earl Moore and his work at Western Kentucky University. The bulk relates to WHAS radio programs which includes scripts, lists of music performed, correspondence with the radio station and fan mail. The remaining records include information on Phi Beta Kappa, the Class of 1937, grade sheets and some personal correspondence.

Ua1c8 Logos & Symbols Photos, Wku Archives

WKU Archives Collection Inventories

Images of logos and symbols of Western Kentucky University and its predecessors.

1. Athletics
2. Illustrations / Artwork

Ua95/1 Glasgow Normal School Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the Glasgow Normal School. The series includes the first catalog, a pamphlet and James Cornette's history of the school.

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU alumni magazine. Contents:

• Ransdell, Gary. President’s Letter
• Gift from Anthem Foundation Funds WKU Mobile Health Unit
• WKU Enrollment Increases to 19,761; Number of African-American First-time Freshmen Up 19.6%
• WKU Honors Bowling Green Family During Weekend Event – Tinius Family
• WKU Alum Harry Gray Honored as Outstanding Alumnus of Kentucky
• Alumni Association Enters Relationship with PartnersFirst
• HealthCo Corp. Opens World Headquarters in WKU Center
• Jarve Family Create Endowed Professorship in Honors
• Planned Giving Q&A on the Charitable Gift Annuity
• Private Support Enhances Capital Improvements at WKU
• Interfaith Chapel
• LaFantasie, Glenn. Why Are There No More Abraham Lincolns?
• Capitol Spotlight – …

Review Of Online Advertising Research And Future Research Agenda [Slides], Louisa Ha

School of Media and Communication Faculty Publications

Slides from a presentation based on the journal article: Online Advertising Research in Advertising Journals: A Review. Published in 2008 in the Journal of Current Issues and Research in Advertising, 30(1), 33-50 by Louisa Ha.

Wright State University Men's Soccer Media Guide 2008, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2008 Men's Soccer team. This guide includes photographs, player stats, game results, and records.

Ua96/2 Southern Normal School Board Of Directors, Wku Archives

WKU Archives Collection Inventories

Records created by and about the Southern Normal School Board of Directors. Series includes certificates of incorporation, meeting minutes, financial records, construction records, contracts, correspondence and scrapbooks.

Public Relations Through A New Lens—Critical Praxis Via The Excellence Theory, Adam W. Tyma

Communication Faculty Publications

The “Excellence Theory” (J.E. Grunig et al., 2002) was initially developed, and is continually being tested, in order to demonstrate what makes for public relations practices that are both efficient and ethical for all parties involved. There is criticism which purports that such a normalizing theory is no longer relevant for current social, political, or corporate realities encountered by the public relations practitioner or researcher. This essay presents the “Excellence Theory” as a critical inquiry paradigm, allowing for the creation of spaces accessible by otherwise marginalized publics by the public relations practitioner.

The Bison: 2008, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

The Adoption Or Adaptation Of Integrated Marketing Communications For A Regional Promotional Campaign Of A State Government Office, Anthony Warren Hall

Theses : Honours

This study investigates how an integrated marketing communications (IMC) strategy could be adopted or adapted for an effective regional promotional campaign of a State Government office. As in-depth understanding of the process of adoption or adaptation of IMC was needed, qualitative research methodology was used. The study utilised Foucault's concepts of discourse, knowledge and power to develop the knowledge-practice-recommended practice framework In this study, five one-to-one structured interviews were conducted with IMC practitioners who had previous experience in IMC and State Government regional promotional campaigns, and were residents of the State where they practised IMC. Using the knowledge part of …

Pr For Pollutant Corporations : Does Ethical Environmental Pr Exist And Could It Make A Difference?, Chloe Holland

Theses : Honours

Environmental issues have regained a prominent place on the public agenda in Australia over the past 18 months because of extensive media coverage and the growing trends of environmentalism and communitarianism. The public's protest for pollutant corporations to be held environmentally accountable has become vocal. They are now regularly inclined to seek out media attention to expose or highlight pollutant corporations' unethical practices. Pollutant corporations now have the choice of cleaning up their act and ensuring they become more ethical in communications with their publics or be constantly attacked by activist groups and the media, lose stakeholder and community support …

Advertising And The Transformation Of Trademark Law, Mark Bartholomew

Journal Articles

Despite the presence of a vigorous debate over the proper scope of trademark protection, scholars have largely ignored study of trademark law's origins. It would be a mistake, however, to ignore the history behind trademark law. Scrutiny of the formative era in American trademark law yields two important conclusions. First, courts granted robust legal protection to trademark holders in the early twentieth century because they accepted the benign view of advertising presented to them by advertisers. As advertising became linked to cultural progress and social cohesion, courts adopted doctrinal revisions to protect advertising's value that remain embedded in modern trademark …

Democratic Pr? : Relationship-Building Between Members Of Parliament And Their Constituents, Andrea Urbinati

Theses : Honours

This paper puts forward the proposition that relationship-building public relations could facilitate a more genuine engagement between Members of Parliament and their constituents. Much has been written about Grunig and Hunt's (1984) two-way symmetric public relations and its role in establishing, building and maintaining a sense of community between an organisation and its publics. Previous work has extended the relationship management paradigm to various sub contexts such as the non-for profit sector. However, the majority of literature provides an organisation-centric perspective. This paper takes the Grunigian notion of symbiotic relationship building and applies it to the political context. This study …

The Status Of Public Relations In Russia., Inga Lvovna Ragozina

Electronic Theses and Dissertations

This study explores the status of public relations in the fledgling democratic Russian Federation. The purpose was to determine: whether public relations practitioners in Russia practice Grunig and Hunt's (1984) press agentry, public information, two-way asymmetrical, and two-way symmetrical models of public relations; how public relations has contributed to the political and economic transformation in Russia; and how the former communist propaganda has affected contemporary public relations.

Telephone interviews were conducted with 10 Russian public relations practitioners. The findings revealed that the 4 models of public relations are practiced in Russia; communist propaganda affected contemporary public relations; and, the field …

Cherokee Nation Long-Range Communication Plan, Mike Miller

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Cherokee Nation is the second largest Indian tribe in the United States. It has the rights of a sovereign nation, though those rights are somewhat limited by Congress. Because Congress can take away a tribe’s sovereignty, it is important for tribes to maintain a strong public image among the dominant culture, because politicians do not attack popular entities. This paper proposes a long-term plan to keep Cherokee Nation in good favor with the general public, and more specifically the opinion leaders and elected officials who can impact the Nation’s future. The plan will include budgets, staffing plans and major …

Ua12/2/1 College Heights Herald, Vol. 83, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 23, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua3/9/5 Skyteach Announcement, Wku President's Office

WKU Administration Documents

Program and remarks used by WKU president Gary Ransdell's announcement of WKU's participation in the UTeach national initiative.

Ua12/2/1 College Heights Herald, Vol. 83, No. 22, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 College Heights Herald, Vol. 83, No. 21, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Wright State University Women's Basketball Media Guide 2007-2008, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2007-2008 Women's Basketball team. This guide includes photographs, player stats, game results, and records.