Public Relations and Advertising Commons^™

Perceptions Of Value: An Analysis Of New Jersey's Public And Private Four-Year Colleges And Universities To Determine If Adherence To Recognized Design Principles Increases The Perceived Value Of Their Institution, Kathryn Marie Ponzi

Theses and Dissertations

The purpose of this study was to determine how closely four-year New Jersey colleges and universities, both public and private, adhere to general standards for home page layout and design. This study also looked to determine if adherence to proper design standards increase the perceived quality of the institution. Field experiment participants rated the home pages of six institutions chosen by the researcher in her content analysis. Using Likert-type questions, 23 students rated the home pages of the colleges and universities, yielding results supporting the initial claim: the more closely an institution adheres to certain home page design standards, the …

Gender Differences & The Effect Of Promotional Techniques On Fan Attendance At Mlb Games During A Losing Season, Melanie Mount

Theses and Dissertations

The thesis' purposes were to (a) determine what promotional techniques engender ticket sales during a MLB team's losing season and (b) discover gender differences associated with promotions and game attendance. All losing teams of the 2006 season were analyzed, 16 total.

Promotional schedules, interviews with MLB promotions practitioners and gender focus panels provided the primary research for this study. The quantitative data from content analyzing promotional schedules were charted by how often promotions were offered and ranked by attendance popularity. Qualitative data gathered from interviews and focus panels provided detailed insight into promotional development, targeted audiences and gender preferences.

Results …

A Public Relations Plan To Profitable Fund Raising Using Information From The Previous Fund Raisers Of Two Non-Profit Organizations As Examples: Literacy Volunteers Of America, Cape-Atlantic, Inc. And The Community Foodbank Of New Jersey, Southern Branch, Gia J. Porter

Theses and Dissertations

Fund raising is an important component used by many non-profit organizations. For some non-profits, it is the one thing that keeps the organization viable from year to year.

The fund raisers of two non profit organizations, Literacy Volunteers of America, Cape-Atlantic, Inc. and The Community FoodBank of New Jersey, Southern Branch were used to determine which fund raisers are more profitable.

Fund raising events from both non-profit organizations for the past three years have been listed. This was done to compare events held by the two non-profit organizations and the money raised from those events.

A survey was also given …

Information And Communications Technology For Small And Medium Enterprises In Egypt, Moustafa Yosry Khalil

Archived Theses and Dissertations

No abstract provided.

Volume 19 Number 2, Newhouse Network, Spring 2007, Syracuse University S.I. Newhouse School Of Public Communications

Newsletters from School of Public Communications - Newhouse Network

Deans Column -- Mirror Awards -- Dean Rubin Retirement -- Turner Diversity Fellowships -- PSA Project -- South Side Newspaper -- Newspaper Design Competition -- New Academic Programs -- First Amendment -- Student snapshots -- Schoonmaker Book -- Comstock Book -- Award winning documentary -- Alumnus Kenneth Sparks -- Alumni at Sirius Radio -- SU in LA -- Class notes -- Alumna Kelly Brown

Ua68/8/1 History Alumni Newsletter, Wku History

WKU Administration Documents

Newsletter created by the WKU History Department regarding activities in the department, students and alumni.

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Ransdell, Gary. Academy of Mathematics & Science in Kentucky at Western Kentucky University
• Endowment Tops $92 Million Mark
• Donors to Hilltopper Basketball Program Recognized
• WKU Announces Assistance Program for High Need Students
• The Boulevards – Alumni Village
• Charlie Keown: A Visionary Leader
• Casagrande, Michael. Greek Life: The New Greek Village at WKU
• Cummings, Carol. A Strong Red Thread: A WKU Family Tradition – Furnish Family
• Academy of Mathematics & Science: A Gift WKU Gives the World
• The Center for Gifted Studies
• WKU Alumni Association Lifetime Members
• Business University Reunion
• Golden Anniversary Club Reunion
• 2007 Save the …

Peddling A Distinguishable Female Form: Late Nineteenth-Century Advertising Of Cosmetics Hair Products And Corsets In British Women's Magazines, Cathleen A. Rhodes

English Theses & Dissertations

This project examines advertisements for cosmetics, hair products, corsets, and various other mechanical and chemical body alteration devices to uncover an emphasis, manifested through the female body, on gendered differences. Beauty products accentuated feminine physical attributes in order to emphasize differences that were much subtler than the discourse on gender would suggest. In essence, to make the bodily difference closer to the differences the discourse on gender proclaimed.

Primary source material includes visual and textual advertisements from women's periodicals from 1870 — 1900. Periodicals have been chosen for popularity in their respective time periods as well as for their varied …

Banish Belly Bulge And Chisel Your Bis: A Semiotic Analysis Of Gender Representations In Fitness Magazine Advertising, Lauren A. Teal

Masters Theses

This study examined gender ideologies in the advertising of two popular fitness magazines, Shape and Men's Fitness, using Kress and van Leeuwen's visual semiotic theory (1996). The aim of this study was to determine how fitness magazine advertising participates in the construction of gender identities, and to identify what rhetorical and visual strategies are commonly employed.

Through an examination of the way gender identities are constructed by fitness magazines my research has concluded that advertising within both magazines promotes idealized body types and stereotypical gender identities for men and women. In Shape's advertisements, women are wives and homemakers; they …

Ua3/9/5 Owensboro Rotary Remarks, Wku President's Office

WKU Administration Documents

Talking points used by WKU president Gary Ransdell while addressing the Owensboro, Kentucky Rotary Club.

2007 January-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to December of 2007.

Wright State University Cross Country And Track Media Guide 2007-2008, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2007-2008 Cross Country and Track teams. This guide includes photographs, player stats, game results, and records.

Consumer-Generated Media (Cgm): An Exploratory Study Of Various Forms, Value To Consumers, And Marketing Practitioners, And Global Implications, Irene J. Dickey, William F. Lewis

Management and Marketing Faculty Publications

This paper examines consumer-generated media (CGM), also called user-generated Web sites or social media. The Internet is clearly dynamic in nature, and CGM will be of interest to marketers as e-commerce races ahead. The basis for the growth and the importance of such sites will be explored to improve our understanding of their development and use by marketers. Our research will consider the domestic and global behaviors, and findings will be useful for both researchers and marketing practitioners who seek to understand issues relevant to CGM and associated marketing tactics and their ability to accomplish marketing objectives, particularly related to …

Perceived Importance And Future Use Of Online Channels Of Distribution By Small Businesses In The United States And Australia: An Exploratory Study, Irene J. Dickey, William F. Lewis, John Vanbeveren

Management and Marketing Faculty Publications

Online marketing is important to small-business owners and operators because they are typically faced with limited budgets to design and implement traditional marketing programs. This paper compares the perceived importance of specific online marketing tactics and their anticipated future use of online marketing tactics by small businesses in the United States and Australia. Results of the study reveal that both in the United States and in Australia, there is a growing use of online marketing tactics to accomplish marketing objectives. While most online marketing tactics were effective in both the United States and Australia, there were some statistically significant differences.

The Application Of Marketing And Communication Theories On Community Festival Event Planning, Khara Louise Dizmon

Theses Digitization Project

The objective of this project is to provide public relations practioners with an understanding of marketing concepts and communication theories as they apply to the production of a local community event. This project is also intended to be a resource for other public relations practioners involved in the process of communicating with a variety of audiences and to fulfill the void of scholarly research on the subject of event planning. The end result is expected to be a resource for event planners, providing tips and insights into the development of the community festival, Orange Blossom Holiday Village.

Ua1d William Lynwood Montell Personnel File, Wku Human Resources

WKU Administration Documents

Personnel file of Lynwood Montell former English, Folklore, Center for Intercultural Studies faculty member.

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Society of 1906 – Gerald Edds
• WKU Awarded Grant to Improve Teacher Education in Math & Science
• Gift from BB&T Will Provide Leadership in the Study of Capitalism
• WKU Names Knicely Center Board Room in Honor of Ward & Ann Elliott
• Kelly Autism Program Presents Alliance Awards
• A New Century of Spirit: Campaign for Western Kentucky University
• Support for the University’s Study Abroad & International Programs
• Academic Excellence at WKU
• Endowed Professorship Helps Guide WKU to National Prominence in Astronomy – Charles McGruder
• Current Endowed Professorships
• Scholarship Recipient Katherine Smith
• World-Class Library System – University Libraries …

"That Dog Don't Hunt": Persuasive Language And Imagery In An Nra Advertisement, James Whittle

Undergraduate Review

No abstract provided.

Ua12/8 Departmental Update, Wku Police

WKU Administration Documents

2007 WKU Police departmental newsletters.

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Ransdell, Gary. President’s Letter
• Society of 1906 – Martha Lloyd
• WKU Announces Dorris Burchett Legacy Commitment for Business Gift is Third Largest One-Time Commitment to WKU
• Steve Eaton Makes New Commitment for Hilltopper Basketball
• Jessie Ball DuPont Fund Makes $150,000 Commitment to WKU-Housing Authority of Bowling Green Partnership
• WKU Names Clinical Education Complex’s Early Childhood Center in Honor of Long-Time Supporters – Dan Vitale
• WKU Health Services
• Former WKU Baseball Player Makes Lead Gift for New Baseball Clubhouse – Paul Orberson
• Ken McDonald Selected WKU Basketball Head Coach
• Online Masters Degree in Elementary Education Beginning Fall …

Ua19/9 Capital One Mascot Challenge, Western Kentucky University

WKU Administration Documents

Binder of application materials sent to Capital One for Big Red to participate in the 2007 mascot challenge.

Wright State University Men's Soccer Media Guide 2007, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2007 Men's Soccer team. This guide includes photographs, player stats, game results, and records.

Wright State University Men's And Women's Swimming And Diving Media Guide 2006-2007, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2006-2007 Swimming and Diving team. This guide includes photographs, player stats, game results, and records.

Wright State University Baseball Media Guide 2007, Wright State University Athletics

Athletics Publications

A media guide that features information about the coaches and players of the Wright State University's 2007 Men's Baseball team. This guide includes photographs, player stats, game results, and records.

Wright State University Women's Soccer Media Guide 2007, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2007 Women's Soccer team. This guide includes photographs, player stats, game results, and records.

Wright State University Men's And Women's Swimming And Diving Media Guide 2007-2008, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2007-2008 Swimming and Diving team. This guide includes photographs, player stats, game results, and records.

An Examination Of Relationship Marketing Strategies In Department Stores., Suzanne Hanley

Theses

The purpose of this thesis is to examine relationship marketing strategies in department stores. The objectives of relationship marketing strategies are to make customers feel special (Dwyer et al. 1987) to feel as though the company cares for them (Tzokas and Saren, 1997) and wants to satisfy their individual needs (Buttle, 1996). This thesis sets out to ascertain the effectiveness of various relationship marketing strategies adopted by department stores and to generate theory regarding future customer retention strategies for the industry.

Indications of the effectiveness of relationship marketing are derived through qualitative and quantitative methods employed in the study. In …

The Bison: 2007, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

"Destination Sabah" (Malaysia) : The Public And Private Stakeholders' Perspectives On Branding, Justine L. Nagorski

Theses : Honours

The development of a destination brand for Sabah has been dominated by numerous reports that emphasise the need to develop global awareness of Sabah, but the objectives set to achieve this goal are often idealistic in nature and offer no real solution to problems identified. The challenge, here, is to unify key messages into a consistent, clear and realistic brand and to ensure content in promotional tools accentuates the activities, experiences and key benefits of visiting "Destination Sabah". This study will begin to address these challenges by undertaking the processes that underpin destination branding through comparison to a relational network …

Virtual Worlds: A New Paradigm For Advertising?, Nigel Devenport

Theses : Honours

This thesis explores the new paradigms that are emerging as advertising encounters the Internet. The area that I explore is the convergence of corporate advertising and the online game, Second Life. The thesis takes as its starting point the economic and social/cultural history of advertising. I examine both Marxist and cultural theories of advertising, in order to properly understand the paradigm shifts of the past. I also investigate the effect that technological change has had on the practice of advertising. Having established an historical framework I· then turn to the current state of the advertising market, as it is defined …