Public Relations and Advertising Commons^™

Ua68/6/1 The Phoenix, Vol. 2, Wku English

WKU Administration Documents

Newsletter created by and about the WKU English department, includes information regarding courses and activities by faculty, staff, students and alumni.

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Ransdell, Gary. President’s Letter
• WKU’s Comprehensive Energy Policy
• WKU Honored for Work at Upper Green River Biological Preserve
• Five Inducted into Kentucky Teacher Hall of Fame
• Regents Change Minimum Number of Hours Needed for Baccalaureate, Associate Degrees
• Students Likely to See Smaller Tuition Increase; Campus Budget to be Reduced
• WKU Engineering Students Demonstrate Submersible Device
• WKU’s Center for Gifted Studies Awarded $2 Million Grant for Project GEMS, Will Partner with Warren County Schools
• WKU One of Two Public Universities Recognized for Excellence in Teacher Education
• Gatton Academy, Center for Gifted Studies Among Partners for Commonwealth Institute …

Speaking Of Books… Connecting With Faculty Through A Campus Author Series, Timothy Hackman

E-JASL: Electronic Journal of Academic and Special Librarianship (1999-2009, Volumes 1-10)

Abstract

A faculty author speaker series is an effective way to build bridges between academic librarians and the teaching faculty, as well as raise the profile of the university library. To explore the challenges and rewards of hosting such a series, this article presents a history of the series “Speaking of Books… Conversations with Campus Authors” at the University of Maryland. It discusses the details of planning and executing author events, in the hope that others can use this information to host their own lecture series. Finally, it presents a few ideas for future directions of the faculty author series.

Risk Communication For Emerging Technologies: A Mini-Roadmap, Susanna Hornig Priest, Ted Greenhalgh, Elizabeth Young

Public Policy and Leadership Faculty Research

This document summarizes the results of a workshop on risk communication that took place in January, 2009, involving participants from across North America but concentrated in the Western U.S. The workshop considered risk communication challenges and opportunities across a range of technologies and strategies. The discussions suggested that potential synergies exist across risk-related topics, as well as across disciplines, and highlighted the need for constructing opportunities for members of this research community to exchange ideas and results on an ongoing basis.

Buy Low, Sell High, Get In Now: Low-Stakes/Low-Investment Information Literacy Initiatives Pay Off Big, David Wilson, Jeremy Donald, Steven Hoover

Library Faculty Presentations

Become familiar with the concept of low stakes/low investment information literacy initiatives in order to communicate their potential value to faculty members, other librarians, and administrators. Recognize how collaboration between your library and other entities on campus can reinforce information literacy initiatives in order to draw upon the strengths and shared values of existing programs. Learn about successful initiatives in order to generate ideas that would be useful for your institution.

Forging New Pathways, Connie Foster, Jennifer Wilson

Faculty/Staff Personal Papers

Brochure describes how to create a SelectedWorks site for WKU faculty.

The Effects Of Anti-Depressant Advertising On Perception Of Depression In College Students At Marshall University, Deirdre Robertson

Theses, Dissertations and Capstones

This exploratory study was designed to determine the effects, if any, of direct-to-consumer advertising of anti-depressants on Marshall University students’ perceptions of depression and anti-depressant medication. For the purposes of the study, two versions of an advertisement were created: one including three false statements regarding depression and antidepressants, and one without false statements. A fifteen-question survey was also created as a baseline to measure whether the advertisement condition had any direct effects on the participants’ perceptions of depression and anti-depression and to provide comparison for the participants’ reactions. All three groups took the survey. There were ninety participants in the …

Consumer Generated Media: Evolving Marketing Opportunity For Consumer Engagement, Irene J. Dickey, William F. Lewis

Management and Marketing Faculty Publications

This paper examines consumer-generated media (CGM), also called user-generated Web sites or social media, and the evolving and broad consumer behaviors associated with it. CGM websites have evolved rapidly during the last few years, but so have consumer behaviors and subsequently marketing tactics and future potential opportunities. Marketers should be aware of the characteristics of this type of website and understand how they are being used by consumers and other practitioners. CGM sites are primarily used by consumers to connect with others for many reasons. This connectivity, also called engagement, appears to be an opportunity for marketers to connect with …

Take Two Tablets And Do Not Call For Judicial Review Until Our Heads Clear: The Supreme Court Prepares To Demolish The 'Wall Of Separation' Between Church And State, Terence Lau, William Wines

Management and Marketing Faculty Publications

In this article, we examine the issues that bring First Amendment jurisprudence to the grant of certiorari in Pleasant Grove v. Summum, scheduled for oral argument in the Supreme Court of the United States in November. We examine the historical basis for America’s religious heritage, the historical judicial treatment of the religious clauses, and the erosion of the wall of separation between church and state. We examine the Ten Commandments, finding inherent discrimination present in modern-day attempts to advance a particular version of the Ten Commandments as secular. By drawing upon Rousseau’s civic religion, we suggest alternative routes for the …

Consumer Harm Acts? An Economic Analysis Of Private Actions Under State Consumer Protection Acts, Henry N. Butler, Jason S. Johnston

Faculty Working Papers

State Consumer Protection Acts (CPAs) were adopted in the 1960s and 1970s to protect consumers from unfair and deceptive practices that would not be redressed but for the existence of the acts. In this sense, CPAs were designed to fill existing gaps in market, legal and regulatory protections of consumers. CPAs were designed to solve two simple economic problems: 1) individual consumers often do not have the incentive or means to pursue individual claims against mass marketers who engage in unfair and deceptive practices; and, 2) because of the difficulty of establishing elements of either common law fraud or breach …

Ua19/16/3 Athletic Media Relations Student Athlete Biographical File, Wku Archives

WKU Archives Collection Inventories

An incomplete run of biographical information sheets created by student athletes to be used in the creation of press releases. The binders are arranged by year, by sport and alphabetically by student name.

Ua19/16/1 This Is Wku Volleyball, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

Creating A Selectedworks Site, Connie Foster

Faculty/Staff Personal Papers

Training presentation regarding the creation of SelectedWorks sites to promote faculty scholarly publications.

Marketing Strategies Within The Baby Product Industry, Jane Daniels

Senior Honors Theses and Projects

When it comes to babies, things are expensive and companies are always looking to develop the most cutting edge products. Parents are constantly concerned with getting the best products in the market and doing everything right so that their child is safe and sound. But the question is how parents determine which products are the best and which ones are simply claiming to be the best. Are they simply guessing or are they looking carefully at all the facts? Parents look at product websites, consumer product review websites, consumer reports, blogs, and get word of mouth referrals to try to …

Ua68/13/5 Potter College Of Arts & Letters Journalism & Broadcasting Student Organizations, Wku Archives

WKU Archives Collection Inventories

Records created by School of Journalism student organizations. These include the Advertising Club, PRSSA and ImageWest.

The Bison: 2009, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

Corporate Social Reporting In Sri Lanka Surrounding The Tsunami In 2004, Tilina Dharmaratne

Theses : Honours

There is a growing interest in studying corporate social reporting (CSR) around the world. This interest is specifically growing in developing countries. The importance of encouraging CSR is emphasised by The World Bank mainly because of the benefits associated with CSR to such developing countries. This study examines government influence, research and influence of changes in society expectations on CSR in Sri Lanka a developing country surrounding the tsunami in 2004. Research questions are proposed to examine the change in total quantity of CSR disclosures between the years 2004, 2005, 2006 and 2007. Four directional hypotheses and a null hypothesis …

Exploring Changes In Nascar-Related Titles In The New York Times And The Johnson City Press., Wesley Michael Ramey

Electronic Theses and Dissertations

NASCAR has become one of America's fastest growing spectator sports, and corporate sponsors have played an important part in this upsurge in popularity. Race teams, drivers, and sanctioning bodies use the income that sponsors provide to operate at NASCAR events. This study provides an analysis of how corporate sponsorships have changed the way that NASCAR is presented in print journalism. Using Burke's method of indexing, NASCAR-related titles in the New York Times and the Johnson City Press from 1950 to present day are analyzed. The analysis reveals not only a steady increase in the number of NASCAR-related titles, but 4 …

Ua12/2/1 College Heights Herald, Vol. 84, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Bennett, Emily. On Her Toes – Martha Madison
• Ulber, Emily. Bowling Green Benefits from Adult Literacy Program
• Carey, Ryan. Sixth-Seeded Lady Tops Win Sun Belt Title - Volleyball
• Hale, Marianne. Task Force to Evaluate Western’s Growth – Task Force on Quality & Access
• Be Proactive, Not Reactive: University Officials Need to be Policy Driven
• Milam, Dustin. Fight for Rights, Liberation, Equality
• Jones, Ashley. Praxis vs. Western Football – Parking
• Schwab, Edmond. Change I Can’t Believe In
• Stewart, Colleen. Vigil Honors Victims of Transgender Hate Crimes …

Wright State University Women's Basketball Media Guide 2008-2009, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2008-2009 Women's Basketball team. This guide includes photographs, player stats, game results, and records.

Wright State University Men's Basketball Media Guide 2008-2009, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2008-2009 Men's Basketball team. This guide includes photographs, player stats, game results, and records.

Scientific Consensus On Manmade Global Warming: Think Tank Influence On Public Opinion Through News Media, Greg Howe

Theses and Dissertations

This study examined the influence of think tanks, in the news media, on public opinion of what most scientists believe about the cause of global warming.

The researcher performed a content analysis on two national newspapers spanning May through July, 2006, the three months surrounding the U.S. release of An Inconvenient Truth, to determine whether papers of differing political ideology provided different amounts of context concerning the global warming scientific consensus. The data were tabulated using Microsoft Excel. Experimental research was also conducted using 103 undergraduate Rowan University public relations and public relations and advertising majors to determine if …

Ua12/2/1 College Heights Herald, Vol. 84, No. 16, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Paul, Corey. Fights & Frenzy
• Day, Michelle. Gunfire Unconfirmed, Investigation Continues
• Hale, Marianne. Campus, Community Voice Concerns
• Timeline of Events
• Slitz, Alex. A Thousand Words – Charus Changchit
• Howerton, Christina. Enrollment Increases 2.6 Percent
• Howerton, Christina. Task Force Explores Ways to Make College Cost Less
• Gadbois, Chris. Rudeness Isn’t an Issue with Shuttle Drivers
• Bonneau-Kaya, Chrystal. Objectification of Women is Dehumanizing, Wrong
• Schwab, Edmond. Learn the Background of the Financial Troubles
• Bybee, Sarah. Please Slow Down and Watch Out for Pedestrians
• Cawthorn, Shawna. Poor Football …

Church Marketing: Promoting The Church Using Modern Methods, Bethany L. Conrad

Senior Honors Theses

Marketing is a part of nearly every aspect of business. Without marketing, businesses would have very little means of communication. It is an essential part of promotion and growth. The same is true within the church. Churches often stray from advertising for a variety of reasons, but marketing and promotion can be a very effective way of fulfilling the Great Commission in a new, unique, and modern way. ' This thesis will illustrate important steps in developing a communications plan for the marketing of local church. Research was done on existing marketing plans in both the business and church setting. …

"Selling Sin" In A Hostile Environment: A Comparison Of Ukrainian And American Tobacco Advertising Strategies In Magazines, Olesya Venger, Joyce M. Wolburg

College of Communication Faculty Research and Publications

Given that “sin” products must navigate different regulatory environments, it is important to compare cigarette advertising across cultures. Using text analysis, this study examined the message strategies and the ideological beliefs in cigarette advertising in American and Ukrainian magazines within the context of their different regulatory environments. The messages across the two countries differed in their use of creative appeals to ego, social needs, and sensory pleasure as well as their adherence to regulation. Many of the Ukrainian campaigns were reminiscent of earlier American campaigns and offer unique comparisons of cultures that are at different places historically, economically, and ideologically.

Topscholar™ And Selectedworks™: Forging New Paths Of Information Access And Research, Connie Foster

Faculty/Staff Personal Papers

Presentation made before the WKU Academic Deans regarding the use of TopSCHOLAR and SelectedWorks in promoting scholarly publication among faculty.

Organizational Credibility Counts, Christine G. Springer

Public Policy and Leadership Faculty Research

As economic stressors increase and voting participation decreases, it is important for public administrators to find ways to minimize the negative consequences of distrust in government and to rebuild credibility by making the necessary changes to organizational culture, improving business practices, working with the media to build new more positive relationships, and by accentuating the good news about progress made. Events like Hurricane Katrina tragically teach us how long lasting one negative event can truly be because it is truly a disaster not only for those directly affected but also for those indirectly involved due to its negative affect on …

The Moral Sensitivity And Character Of Public Relations Students: A Preliminary Study, Mathew Cabot

Faculty Publications

Public relations practitioners and academics have been exploring ethics models, revising ethics codes, holding ethics workshops, and building ethics curricula -- all in an attempt to address the ethical lapses that continue to occur in the profession. Little of this activity, however, has included research dealing with the moral development of public relations practitioners and its connection to ethics theories, codes, and instruction. Cabot (2004) explored the integration of moral development theories into applied professional ethics by introducing the Four-Component Model of moral functioning. By breaking moral functioning into the four components of sensitivity, judgment, motivation, and character, the FCM …

The Guacamole Fund Presents...

Native American Forum on Nuclear Issues

Special Bonnie Raitt Benefit Tickets

The Image Of Professional Wrestling: A Case Study Of The Chris Benoit Double Murder-Suicide, Neil Borenstein

Theses and Dissertations

This study investigates the media's role in influencing public perception of the professional wrestling industry following the Chris Benoit double murder-suicide. The researcher sought to understand the manner in which newspapers portrayed the professional wrestling industry and whether media coverage in general played a role in forming the public's opinion of the industry.

Through a content analysis of articles and headlines in The New York Times and The Miami Herald, the researcher evaluated the tone of the media coverage of the professional wrestling industry. Intercept studies conducted at two southern New Jersey sports bars revealed where people received their information …