Public Relations and Advertising Commons^™

Marketing The Academy: A Theoretical Analysis Of Consumption, Identity, And The Branding Of Contemporary Universities, Anthony David Frost

Theses and Dissertations (Comprehensive)

Consumer culture has long presented ethical issues for the academic world. As the nature and processes of consumer culture have become more integrated with the operation of universities, the debate has escalated. Over the past 15 years, institutions have made increasing use of sophisticated marketing techniques and, while many administrators applaud their use to define, grow, and protect a school’s reputation, many critics have decried what they see as nothing more than crass commercialism. This study is an examination of the development of consumer culture after World War II, when large numbers of students entered post-secondary school. Critical analysis is …

Ua37/29 Gary Ransdell - Fed. Reserve Board - Ben Bernanke Q&A Session, St. Louis Federal Reserve Board

WKU Administration Documents

Email sent to members of the St. Louis Federal Reserve Board regarding the question and answer session following Bernanke's speech at the Washington Economic Club.

The 2008 United States Senate Elections: A Typology Of Negative Themes On Candidate-Sponsored Websites, Erin Brining Hammond

Dissertations

The following study is an examination of the negativity on candidate-sponsored websites for the 2008 United States Senate candidates. Results of a content analysis indicated that negative themes identified were more likely to be oppositional than comparative (Johnson-Cartee & Copeland, 1991) and were more likely to be characterbased than policy-based (Benoit, 1999, 2007). The majority of negative themes were identified as focusing on issue stands rather than political record, job experience, criminal activities, religion, marriage/sex life, family members, medical history, or personal life (Johnson-Cartee & Copeland's, 1989).

Results of the content analysis go against the assumption of functional theory (Benoit, …

An Analysis Of How The American Cancer Society Uses Social Media, Carla Silvia

Journalism

The development of social media has created an online environment conducive to creating connections and fostering relationships. As new social media sites are being introduced, researchers in every field of study are attempting to determine the most effective ways for organizations to use them. By using these findings and implementing social media campaigns into their communication strategies, non-profit organizations now have the ability to inform their respective publics about upcoming events, increase donation requests and create a community around their designated cause. A content analysis was conducted to examine how the American Cancer Society has implemented the use of social …

Nipomo Toys For Tots Drive Public Relations Campaign: To Gain Media Coverage For Holiday Toy Donations And The Third Annual Toys For Tots Benefit Golf Tournament, Jessa Squellati

Journalism

This research and documentation is an analysis and instructive guide for conducting a public relations campaign to promote the Nipomo Toys for Tots Drive. This campaign places emphasis on the importance of publicity to successfully gain toy donations and awareness for the Toys for Tots cause. With the recent downturn of the economy, the media will be instrumental in furthering the Toys for Tots mission and purpose to collect an estimated 3,000 toy donations for Nipomo children (newborns to 16 years of age). Although the 2008 Nipomo Toys for Tots Drive was successful without the presence of media coverage, the …

Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard

Dissertations

Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model. Responses from practitioners representing every department within advancement, every regional accrediting body and each of the baccalaureate to doctoral Carnegie Classification levels indicated the IMC process model is both understood and its tenets practiced by practitioners at all sizes and levels of institution. The study was of interest to the practitioners as more than half of the respondents requested a copy of the results. Additionally, …

Commercial Speech, "Irrational" Clients, And The Persistence Of Bans On Subjective Lawyer Advertising, Nat Stern

BYU Law Review

No abstract provided.

Fair Housing And Roommates: Contesting A Presumption Of Constitutionality, Brooke Wright

BYU Law Review

No abstract provided.

Mediating The Media: A Journalist-Centric Model In Managing The Media By Corporate Communication Practitioners, Augustine Pang

Research Collection Lee Kong Chian School Of Business

Purpose: The prevailing challenge faced by practitioners is to conduct effective media relations, especially with the proliferation of diverse media platforms both online and offline. For such a predominant and critical function, a systematic approach needs to be offered. This paper aims to address these issues. Design/methodology/approach: A new model is developed, drawing on insights from corporate communications and journalism literature. Findings: This model identifies two sets of influences that practitioners should seek to understand. The internal influences include journalist mindsets, journalist routines, and newsroom routines. The external influences include extra-media forces and media ideology. Research limitations/implications: At this juncture, …

Ua37/29 Gary Ransdell - Fed. Reserve Board - Right Reform For The Fed, St. Louis Federal Reserve Board

WKU Administration Documents

Email sent to members of the St. Louis Federal Reserve Board regarding Ben Bernanke's Op-Ed "The Right Reform for the Fed" which appeared in the Washington Post.

[Accepted Article Manuscript Version (Postprint)] Perceptions Of The Authenticity Of Reality Programs And Their Relationships To Audience Involvement, Enjoyment, And Perceived Learning, Alice Hall

Communication and Media Faculty Works

This study investigated whether perceptions of reality programs’ authenticity are associated with viewer involvement, enjoyment, and perceived learning.240 viewers completed a survey about their impressions of the reality program they watch most frequently. Four dimensions of the perceived authenticity were identified: cast eccentricity, representativeness, candidness, and producer manipulation. Perceptions that the cast was not eccentric, that they were representative of people the respondents could meet, that they were behaving candidly, and that the producers were manipulating the show were associated with cognitive involvement. Cast representativeness was also positively associated with social involvement. Cognitive and social involvement were each associated with …

Wright State University Women's Basketball Media Guide 2009-2010, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2009-2010 Women's Basketball team. This guide includes photographs, player stats, game results, and records.

Wright State University Men's Basketball Media Guide 2009-2010, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2009-2010 Men's Basketball team. This guide includes photographs, player stats, game results, and records.

2009 November-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from November to December of 2009.

Navigating Producer-Consumer Convergence: Media Policy Priorities In The Era Of User-Generated And User-Distributed Content, Philip M. Napoli

McGannon Center Research Resources

No abstract provided.

Public Spheres, Networked Publics, Networked Public Spheres?: Tracking The Habermasion Public Sphere In Recent Discourse, Minna Aslama, Ingrid Erikson

McGannon Center Research Resources

No abstract provided.

2009 September-October, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from September to October of 2009.

Managing A Nation's Image During Crisis: A Study Of The Chinese Government's Image Repair Efforts In The “Made In China” Controversy, Peijuan Cai, Lee Pei Ting, Augustine Pang

Research Collection Lee Kong Chian School Of Business

The image of a nation is crucial in the conduct of international relations (Wang, J. (2006). Managing national reputation and international relations in the global era: Public diplomacy revisited. Public Relations Review, 32, 91–96). A favorable image plays a critical role in asserting one's influence (Benoit, W. L., & Brinson, S. L. (1994). AT&T: “Apologies are not enough”. Communication Quarterly, 42, 75–88; Wang, J. (2006). Managing national reputation and international relations in the global era: Public diplomacy revisited. Public Relations Review, 32, 91–96). Often, strategic communication tools like public relations and media diplomacy are used to enhance a nation's image …

Communities And Colleges: Utilizing Public Relations Techniques And Strategies To Solve Chronic Town-Gown Problems, Kristin M. Leavey

Theses and Dissertations

The purpose of this thesis was to determine what public relations techniques and strategies could be utilized to alleviate or even solve the five most prevalent problems faced by colleges and their communities. This researcher also verified that the top five problems as determined in a 1998 study still reign as the major problems in 2004.

An extensive literature review was conducted in conjunction with in-depth interviews with three college relations directors, surveys sent via email to over 1,000 college relations personnel, and intercept studies within the communities of the three chosen colleges.

It was concluded that the top five …

Aruba And Natalee Holloway: A Content Analysis Of Four Years Of Newspaper Coverage Surrounding The Incident., Brittany Parks

Electronic Theses and Dissertations

Negative media coverage can have a significant impact on the image of a country and can be detrimental to tourism-dependent areas. This study examined the newspaper coverage of Aruba 2 years before and after American tourist Natalee Holloway disappeared while vacationing with fellow classmates on a class trip. A content analysis of 400 major world newspapers was conducted. The study's purpose was to uncover the amount of publicity (both good and bad) from the incident as well as to unearth the overall tone towards Aruba.

The study revealed the Holloway incident did have a visible effect on the world news …

Comparative Analysis Of Advertising Value Appeals Reflected In U.S. And Chinese Women's Fashion Print Advertisements., Yi Lin

Electronic Theses and Dissertations

Analyzing 549 advertisements in Chinese and U.S. women's fashion magazines, this research studies the role of western culture in reshaping Chinese cultural values in terms of modernity, tradition, individualism, and collectivism as well as in the use of western fashion models and language. Results indicate that there is no statistical difference in individualistic and modernity values between U.S. and Chinese print ads in women's fashion magazines. In 1 of the product characteristics, shared products, collectivism values in Chinese ads are not found more than those in U.S. ads as it is assumed. In addition, almost half of the Chinese ads …

A Student Guide To Fundraising, Jonathan Foster

Renée Crown University Honors Thesis Projects - All

The following thesis is a fundraising manual written for high school and college students. As a student myself, I know sometimes things are easier understood when described by a peer and I think that fundraising is a perfect example of this. While many students participate in fundraisers in their schools, there are very few who reach the magnitude of the “professionals,” raising hundreds of thousands of dollars each year. With my experience in the field, as explained in the introduction, I hope to steer fellow students in the right direction toward these lucrative fundraisers in hopes that they too can …

An Analysis Of Asian And Asian American Studies A Public Relation Campaign Proposal, A Comparative Look At Other Universities, And The Program At Syracuse University, Donna Choi

Renée Crown University Honors Thesis Projects - All

We now live in a globalizing society. It is important to understand the world around us and the history that gives us the present. As the United States is often deemed “the melting pot” of cultures, it is essential for its citizens and residents to understand the cultures that make up this country. It is, therefore, more of an obligation than a privilege for institutions of higher education to have the resources and means of teaching its students, or future leaders, about the society they live in.

So why Asian and Asian American studies? By 2020, the Asian American and …

The Changes In The Portrayal Of Women In Cosmetic Advertisements Throughout The 20th Century, Paulina Han

Renée Crown University Honors Thesis Projects - All

Women today have become desensitized to the massive clutter of cosmetic advertisements. In order to compete in the overly saturated market, cosmetic marketers need to start taking a different approach in making cosmetic advertisements appeal to women. The method used for this thesis project was secondary research; past experiments and case studies on women and advertising were examined and analyzed. Many of these were done by psychologists in the field of advertising and organizations and published in places such as the Journal of Advertising Research. Advertising and creative briefs from advertising agencies were also examined, in part, with other work. …

The Effectiveness Of The Dove Campaign For Real Beauty In Terms Of Society And The Brand, Lindsey Morel

Renée Crown University Honors Thesis Projects - All

The following thesis aims to evaluate the effectiveness of the Dove Campaign for Real Beauty. The problem is that of measuring the effectiveness of the Dove Campaign for Real Beauty in a form deeper than numbers. As the campaign held a secondary goal of changing women’s perceptions of beauty, so should the evaluation. Thus, two measures will be employed.

First, the following thesis evaluates the campaigns effect on society by examining how the issue of beauty at large was and is communicated. Data was collected on beauty by drawing from experience, researching eating disorders, and exploring a feminist approach to …

Comm.Unity And The Role Of Public Relations In Nonprofit Community Organizations, Carissa Matthews

Renée Crown University Honors Thesis Projects - All

Nonprofit community organizations need solid public relations strategies and communications skills to accomplish an array of objectives, ranging from fundraising to increasing awareness to changing public opinion. Not only do many students attending Syracuse University possess these skills, but these individuals are also ready and willing to help nonprofit organizations because they would like to make a difference in the community, as well as add real-life work experience to their resumes and portfolios. Because of these facts, Communications for the Community (comm.UNITY) was created in October 2007 with the mission of connecting students with nonprofit organizations to help them create …

Go Green-Eat Slow: A Public Relations Approach To “Going Green”, Amanda Gaynor

Renée Crown University Honors Thesis Projects - All

My Capstone project is rooted in public relations and the launching of a specific publicity campaign. The context of this creative work is unique in that I implemented field research in order to conduct an actual campus event.

The nature of the field research was food tasting events. More specifically, it consisted of interviews with public relations representatives, publicity chairs, event planners, restaurateurs, and many others who play roles in the planning and execution of these food tastings. I then took this research and applied it to the creation of a “go green” themed food tasting event at Syracuse University …

Rationale And Proposal For The Establishment Of A Consumer-Behavior Curriculum And Research Institute At Syracuse University, Carolyn Meitzner

Renée Crown University Honors Thesis Projects - All

This thesis project was inspired by a course formerly offered by the Department of Psychology at Syracuse University, which has not been offered since at least 2006 – PSY 377: Consumer Behavior. Circumstances – including that the professor who taught the course left the university and that the Department of Psychology is uncertain about the volume of student interest in the course – led to PSY 377 being taken off the time schedule indefinitely, though it remains in the course catalog. The timing of the course’s cancellation is especially unfortunate, given that revolutionary changes in consumer behavior have occurred over …

Get On The Solar Track To Accelerate Your Wmu Experience, Amanda Jandahl, Andrea Sell

Honors Theses

The Western Michigan University Sunseeker solar car team is faced with the challenge to raise awareness and educate the WMU community about the excellent opportunities that the team provides to WMU students. The team, as a whole, seeks to increase public education about renewable energy, especially solar energy, through the races in which the solar car competes. In order to recruit new participants, raise funds for construction and competition, and keep the solar car as a point of pride at Western Michigan University, the team needs to increase promotional activity. The promotional campaign titled Get on the Solar Track to …

Ua68/8/1 History Alumni Newsletter, Wku History

WKU Administration Documents

Newsletter created by the WKU History Department regarding activities in the department, students and alumni.