Public Relations and Advertising Commons^™

Ua12/2/1 College Heights Herald, Vol. 93, No. 21, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Alvey, Rebekah. Faculty Regent Aims to Tackle Budget Issues, Strategic Plan – Claus Ernst
• Schweickart, Lydia. Great Scott! – Rocky Horror Picture Show
• Collins, Emma. Music Department, Intercultural Student Engagement Center Receive WKU Sisterhood Grants
• Stahl, Matt. Kentucky Museum Hosts Community Heritage Day
• Waters, Adrianna. Students Named Semifinalists in National Competition – Siemens Competition
• Huff, Taylor. Is President Timothy Caboni Doing a Good Job?
• King, Jennifer. Editorial Cartoon: Above the Fray
• Murrer, Erick. Selling Short: Enrollment & Image Problem
• Hovell, Nolan. How Studying Abroad Leads …

Ua12/2/1 Wkuherald321, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Wright State University Women's Basketball Media Guide 2017-2018, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2017-2018 Women's Basketball team. This guide includes photographs, player stats, game results, and records.

Corporate Crisis Advertising: A Framework Examining The Use And Effects Of Corporate Advertising Before And After Crises, Benjamin Ho, Wonsun Shin, Augustine Pang

Research Collection Lee Kong Chian School Of Business

While corporate advertising has been widely studied as a promotional tool, few studies have examined how it can be used in a corporate crisis situation. In 2013, Kim proposed a conceptual framework for examining stakeholders’ evaluation of pre-crisis corporate advertising, using the inoculation and reactance theory. The framework, published in Journal of Marketing Communications, suggested that pre-crisis advertising can increase audience resistance towards negative news of an organization and decrease audience resistance towards future corporate advertisements from the organization. The present study expands on Kim’s work to develop the corporate crisis advertising (CCA) framework. In addition to the inoculation and …

Ua12/2/1 College Heights Herald, Vol. 93, No. 20, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kast, Monica. Professor’s Use of Funds Investigated by FBI, WKU – Matthw Dettman
• Collins, Emma. Halloweekend – International Students, Halloween
• Collins, Emma. Regents Discuss Drop in Enrollment, Diversity Plan
• DeLetter, Emily. International Engineering Student Studies at WKU – Bareera Mirza
• Alvey, Rebekah. Students Respond to Controversial Halloween Costumes
• Johnson, Kalyn. Wear These Alternative Halloween Costumes
• Austin, Emma. Editorial Cartoon re: Trick or Treat or Tuition
• Leonard, Nicole. Spooky Style
• Huff, Taylor. Spook Up Your Life with Help from the Stars – Horoscopes
• Mansfield, Tyler. Young …

Creating Spaces Revisited: Students' Perspectives On International And Multi(Inter)Cultural Public Relations Education, Kiaya Young

Scholars Week

In a global market employees need the skills to be able to work in a multicultural market. International public relation skills are becoming a necessity. Public Relations practitioners are educated on various fundamental skills through their educational programs, but there has been a lack of international and multi(inter)cultural education. This paper is a restudy of Nilajana Bardhan’s 2003 study Creating Spaces for International and Multi(inter)cultural Perspectives in Undergraduate Public Reactions Education.

Ua12/2/1 Wkuherald321, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 College Heights Herald, Vol. 93, No. 19, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Coyle, Cameron. Students Express Concern Over WKU Alert System
• Alvey, Rebekah. Faculty Regent Reflects on Term – Barbara Burch
• Eastham, Lillie. Glow Walk Honors People Affected by Cancer – Relay for Life
• Ziege, Nicole. Student Government Association Fails to Pass Resolution Supporting Dreamers – Deferred Action for Childhood Arrivals
• DeLetter, Emily. Scheduling Software Aims to Simplify Registration
• Huff, Taylor. Do You Support the Fairness Ordinance?
• Austin, Emma. Editorial Cartoon re: Faculty Regent Election
• Part-time Faculty Deserve a Say in Faculty Regent Election
• Hormell, David. The …

Ua12/2/1 College Heights Herald, Vol. 93, No. 18, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Alvey, Rebekah. Faculty Regent Ballot Results Tossed Over Part-time Vote
• Moore, Noah. Stand Proud – Pride Festival
• Stahl, Matt. Event Celebrates Young Women in Science, Technology, Engineering & Math – SkyTeach
• Collins, Emma. Hiring Process Changes to Address Budget Deficit
• Harsh, Spencer. New Tracks to Add to your Playlist
• Smith, Alexis. Editorial Cartoon re: Fairness Ordinance
• Fair Play – Fairness Ordinance
• Burgess, Kelly. Raising the Granola Bar of Collegiate Nutrition
• Heichelbech, Evan. Offensive Line Coach Recovering from Brain Surgery – Mike Sanford
• Jessie, Alec. Conditioning …

Ua12/2/1 Wkuherald321, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 College Heights Herald, Vol. 93, No. 17, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Coyle, Cameron & Monica Kast. Multiple Shots Fired Near Campus Late Tuesday Night
• DeLetter, Emily. Powerhouse – Jadier Rivera, Weightlifting
• Alvey, Rebekah. Bowling Green Hosts First Pride Festival on Saturday
• Hornsby, Morgan. Student Finds Sisterhood, Growth with Major Redz – Melody Dickerson
• Huff, Taylor. #MeToo Social Media Campaign – Sexual Harassment
• King, Jennifer. Editorial Cartoon re: Candy Corn
• Leonard, Nicole. Direct Discussion: Hollywood Confronted Rape Culture, So Should We
• Dimeo, Chris. Babylon Offers Authentic Oasis of Middle Eastern Cuisine
• Porter, Sam. Friday Night Lights – …

Blog: The Facing Project, Clare Gallagher

Facing Dayton: Materials to Invite Engagement

Seventy University of Dayton students captured the experiences and challenges of living in Dayton by interviewing local residents as part of a national community storytelling project intended to bring awareness about local human rights issues to inspire social action.

Ua12/2/1 College Heights Herald, Vol. 93, No. 15 [16], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kast, Monica. Timothy Caboni Makes Changes to Address Budget Shortfall
• Chisenhall, Jeremy. Assistant Basketball Coach Resigns After DUI – Ben Hansbrough
• Mathews, Carly. Student Researches Tourism in Iceland – Jason Fox
• Henderson, Andrew. Editor’s Note – New Look
• Collins, Emma. Grise Hall Auditorium Officially Opens After Renovations
• Gabhart, Ebonee. Global Warning: A Climate Exchange
• King, Jennifer. Editorial Cartoon: Huffs Post
• Huff, Taylor. Enhancing Education: Addressing the Root of Sexual Assault at WKU
• Barnes, Mason. A Conservative Perspective on Gun Control
• Manlove, Clay. Lady Toppers Thriving …

Ua12/2/1 College Heights Herald, Vol. 93, No. 14 [15], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Miller, Callie. Strategic Planning Process Kicks Off
• Ziege, Nicole. Setting Sail – Theatre & Dance
• Waters, Adrianna. Alumna Publishes Novella Revenge in the Bluegrass – Carol Maupin
• Ziege, Nicole. Garrett Conference Center Renovations Aim to Be Relevant to Students
• Kast, Monica. Status Conference Requested in College Heights Herald Lawsuit
• Johnson, Kalyn. Insensitive Halloween Costumes – Blackface
• King, Jennifer. Editorial Cartton re: Synthesis
• Hormell, David. Digital Junk Food: Social Tools Gone Wrong
• Johnson, Kalyn. The Las Vegas Shooter: He’s Not a Lone Wolf – Stephen Paddock …

Ua12/2/1 College Heights Herald, Vol. 93, No. 13 [14], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kast, Monica. Campus Mourns Death of Professor – Lloren Foster
• Alvey, Rebekah. Campus Reflects on 100 Days with Timothy Caboni
• Kast, Monica. Andy Beshear, Timothy Caboni Commit to End Domestic Violence
• Kast, Monica. Poetry Contest Takes Place This Weekend – Jim Wayne Miller
• Daniels, Katie. Students Participate in Poverty Simulation
• DeLetter, Emily. Committee Discusses Academic Freeze Option – University Senate
• King, Jennifer. Editorial Cartoon re: Gun Violence
• No Simple Solution: No Quick Fix to Our Gun Violence Issue
• Leonard, Nicole. Using Art to Flip Femininity …

Ua12/2/1 College Heights Herald, Vol. 93, No. 13, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Yaacoub, Sarah. Cultures Combine – International Festival
• Kast, Monica. Future Teachers Face Pension Uncertainty
• Stahl, Matt. Local Taco to Come to Town This Month
• Coyle, Cameron. Campus Police Chief to Form Advisory Council – Mitchell Walker
• DeLetter, Emily. Timothy Caboni Announces Strategic Planning Committee
• King, Jennifer. Editorial Cartoon re: Football Protests
• Mays, Remi. Review of Mother – Movies
• Johnson, Kalyn. Pointless Protest – Burning NFL Jerseys
• Murrer, Erick. The Long Haul of Becoming a Professional – Journalism
• Heichelbech, Evan. NCAA Shakeup Is a Troubling Motif …

Ua42/1/5 Online Learning At Wku, Wku Online

WKU Administration Documents

Newsletter created by and about WKU Online / Online Program Services.

• A Glimpse Inside DELO
• Some of What You'll Find Online @ WKU
• From CARE Students
• Coaching for Academic Readiness & Excellence (CARE)
• CARE Resources
• WKU School of Engineering & Applied Sciences & WKU On Demand Prepare to Launch New Competency Based Education Program
• Topper Orientation Program (TOP) for Online Learners
• The Advisors' Guide
• WKU Online Learning / Tuition Cheat Sheet
• Our Team

Ua52/1 Out Of The Box, Wku Archives

WKU Administration Documents

Newsletter created by and about WKU Archives and the records management program.

Ua35/8 Reveille, Vol. 25, No. 3, Wku Veterans Upward Bound

WKU Administration Documents

Newsletter created by and about Veterans Upward Bound

• Veterans Upward Bound Celebrates 25th Anniversary
• Awards
• Weather Advisory
• National Suicide Prevention Month

Ua19/16/2 Womens' Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics related to WKU women's basketball team from August to December 2017.

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, game statistics and photos related to the WKU football team from July to December 2017.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, game statistics and photos related to the WKU basketball team August to December 2017.

Ua12/2/1 College Heights Herald, Vol. 93, No. 12, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Moore, Noah. Students Reflect on Death of Fresh Worker – Debra Wiley-Mitchell
• Harsh, Spencer. Making the Cut – JC’s Barbershop
• Fletcher, Griffin. Campus Commemorates Banned Books Week
• Deppen, Laurel. WKU Student Nick Lawson Releases EP
• Hovell, Nolan. Exploring Bowling Green’s Music Scene
• King, Jennifer. Editorial Cartoon re: Retirement Pensions
• The Pension Crisis
• Hormel, David. Don’t Prioritize Patriotic Iconography Over People
• Mathews, Carly. Faculty Expresses Low Morale in Survey
• Alvey, Rebekah. Attorney General Approves New Requirements for Gatton Academy of Math & Science
• Ziege, Nicole. Student …

Ua12/2/1 College Heights Herald, Vol. 93, No. 11, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kast, Monica. Interim Title IX Guidelines Announced
• Mohr, Olivia. Kidding Around – Goat Yoga
• DeLetter, Emily. Protestors Gather Against Proposed Health Care Bill – Affordable Care Act
• Alvey, Rebekah. Board of Regents Discuss Diversity Plan, Budget
• Alvey, Rebekah. New Leadership & Goals Set for Budget Council
• King, Jennifer. Editorial Cartoon re: Football Players Protests
• Burgess, Kelly. Diets: Fact or Fad?
• Leonard, Nicole. Fleeting Feminist – Television
• Gabhart, Ebonee. Dual Responsibility of Media & Its Consumers
• Pritchett, Grace. Behind the Curtain – Theatre & Dance
• Collins, …

Translation Of Viral News Topics Into Digital Marketing, Eba Diab

Graduate Student Dissertations, Theses, Capstones, and Portfolios

In today’s digital marketing driven environment, it is essential that organizations understand the strategies behind technology in advertising. Unfortunately, many marketers do not have a strategy when they begin utilizing digital marketing strategies. The purpose of this study is to understand how viral topics translate into digital marketing. The research includes a case study on United Airlines, followed by in-depth interviews with digital marketers, and accompanied by an analysis of the business’ digital marketing campaigns. Analysis of the campaigns reveal the different digital marketing strategies organizations use to build and maintain relationships with consumers. The study concludes with a discussion …

Humans As Prey: Coping With Large Carnivore Attacks Using A Predator-Prey Interaction Perspective, Vincenzo Penteriani, Giulia Bombieri, José María Fedriani, José Vicente López-Bao, Pedro José Garrote, Luca Francesco Russo, María Del Mar Delgado

Human–Wildlife Interactions

The number of attacks on humans by large carnivores in North America is increasing. A better understanding the factors triggering such attacks is critical to mitigating the risk of future encounters in landscape where humans and large carnivore co-exist. Since 1955, of the 632 attacks on humans by large carnivores, 106 (17%) involved predation. We draw on concepts and empirical evidence from the Predator-Prey Interaction Theory to provide insights into how to reduce predatory attacks and, thus, improve human-large carnivore co-existence. Because large carnivore-caused mortality risks for humans are comparable to those shown by other mammal species in response to …

Ua12/2/1 Wkuherald321, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 College Heights Herald, Vol. 93, No. 10, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Coyle, Cameron. WKU Gets Tougher on Tailgating Activities
• Collins, Emma. Land of the Fees
• Coyle, Cameron. WKU Police Names New Chief – Mitchell Walker
• Waters, Adrianna. Second Food Pantry Opens on South Campus
• DeLetter, Emily. WKU Organization Receives Gold Star Status – Collegiate Scholars
• King, Jennifer. Editorial Cartoon re: Budget Cuts
• Out of Ink: University of Louisville’s Journalism Death Penalty is Warning to Kentucky Student Publications
• Campbell, Jordan. Perspective of a WKU Musical Theatre Alumni – Budget
• Porter, Sam. A New Test – Football
• Manlove, …

Ua12/2/1 College Heights Herald, Vol. 93, No. 9, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Chisenhall, Jeremy. Mitchell Robinson Leaves WKU Again
• Singleton, John Water War – Hurricane Harvey
• Kast, Monica & Emma Austin. Matt Bevin: Universities Should Cut Programs, Close Buildings
• Alvey, Rebekah. Board of Regents to Discuss Diversity Plan
• DeLetter, Emily. Campus Activities Board Hosts Virtual Reality Experience for Students
• Stevens, Mason. Letter to the Editor re: Matt Bevin
• King, Jennifer. Editorial Cartoon re: Matt Bevin
• Murrer, Erick. Major Issues – Student Loans
• Johnson, Kalyn. Never Forget the Arts: A Response to Matt Bevin’s Controversial Comments
• Dollins, Abigail. …

Social Media In Big Business: An Autoethnography, Anna Rudisill

Honors Theses

The purpose of this thesis is to understand the perceptions and experiences of those who professionally work with social media. While there is a plethora of research done on the impact and importance of social media in big businesses, there is a lack of information regarding those who create the content. This thesis is framed as an autoethnography, as I describe my personal experiences working with social media in a large corporation. To further my research, I also interviewed two colleagues about their experience. Through my research I found that social media employees go through a specific process when being …