Public Relations and Advertising Commons^™

Ua12/2/1 College Heights Herald, Vol. 93, No. 8, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Ziege, Nicole. Student Government Association to Fund Inaugural Pride Festival
• Austin, Emma. American Dreamer – Deferred Action for Childhood Arrivals, Immigration
• DeLetter, Emily. Second Tuesday Salons Focuses on Incarcerated Men, Songwriting
• Collins, Emma. Virtual Reality Event Focuses on Refugee Crisis – No Lost Generation
• Coyle, Cameron. Cage the Elephant Offers WKU Free Concert
• Eastham, Lillie. LGBTQ Groups Host Annual Ice Cream Social
• King, Jennifer. Editorial Cartoon re: Condoms
• Leonard, Nicole. The B Grade Women in the Public Eye: Sex Double Standards Impede Universal Respect
• Hovell, …

Ua12/2/1 Healthy Living Guide, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald:

• Alvey, Rebekah. University Provides Methods for Maintaining Sexual Health
• DeLetter, Emily. Juice, Shakes & Salad: How to Eat Healthy Locally
• Waters, Adrianna. A Guide to Better Sleep: How to Avoid College Exhaustion
• Fletcher, Griffin. The Benefits of Salt Caves
• Alvey, Rebekah. 5 Dieting Misconceptions
• Various Recipes to Fit Into Your Student Budget
• Burgess, Kelly. How to (Not) Eat Oatmeal
• Collins, Emma. Women Find Power Through Weightlifting
• Students Weigh In on Staying Healthy In College
• Tasty Treats to Try from Abroad

Ua12/2/1 College Heights Herald, Vol. 93, No. 7, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Alvey, Rebekah. Federal Comments Signal Title IX Change
• Collins, Emma. Out of Lines – Parking
• Kast, Monica. WKU Prepares for Potential Changes to Pension System
• Alvey, Rebekah. Habitat for Humanity Builds Sheds for Community
• Stahl, Matt. Bosnian Film Festival Continues This Week
• Dimeo, Chris. Fresh Out of the India Oven
• King, Jennifer. Editorial Cartoon re: Voting
• Hormell, David. Rise Above the Static – Activism
• Gabhart, Ebonee. Inclusivity: A Bowling Green Cornerstone
• Schweickart, Lydia. The Dead Walk – Kiwanis Club, Zombies
• Moore, Noah. SKyPAC Offers Free …

Ua12/2/1 College Heights Herald, Vol. 93, No. 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Alvey, Rebekah. Losing Community – Levi Hanson, ROTC, Transgender
• Hornsby, Morgan. WKU, Bowling Green March to Defend Deferred Action for Childhood Arrivals – DACA
• DeLetter, Emily. University of Kentucky College of Medicine Construction Continues
• Ziege, Nicole. Student Government Association Approves Funding for Legal Observer Training
• Burgess, Kelly. Eating Produce or Producing Waste
• King, Jennifer. Editorial Cartoon re: Dating
• Murrer, Erick. Godless Entertainment
• Johnson, Kalyn. Working Towards a Cleaner Planet on Campus – Sustainability
• Porter, Sam. WKU Aims to Make History in Illinois – Football
• Manlove, …

Ua12/2/1 College Heights Herald, Vol. 93, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Coyle, Cameron & Emma Collins. WKU Student Fatally Shot on Sunday Morning – Kenneth Davis aka Alex
• Fletcher, Griffin. Remnants of Hurricane Harvey Hit WKU, Causes Flooding
• DeLetter, Emily. WKU, Bowling Green Assist with Hurricane Harvey Relief
• Eastham, Lillie. Walk 4 Water Fundraises for Clean Water
• Collins, Emma. Exercise Program Grows with Addition of Grants
• Leonard, Nicole. The Many Faces of Taylor Swift
• King, Jennifer. Editorial Cartoon re: Timothy Caboni’s Bowtie
• Reform the Norm: Importance of Support During Presidential Infancy – Timothy Caboni
• Peters, Patric. …

10.01.005 Lesley Magazine, 1987-2009, Marie Wasnock

Finding Aids

The Lesley Magazine Collection comprises issues from December 1987 to 2009, and also includes the special Centennial issue, 2009-2010.

Lesley Magazine was published biannually by the office of public relations at Lesley University and was distributed without charge to alumni and friends of the University.

Panacea, Placebo Or Prudence: Perspectives And Constraints For Corporate Dialogue, Øyvind Ihlen, Abbey Levenshus

Scholarship and Professional Work - Communication

Public relations has long been preoccupied with the notion of dialogue, and the advent of social media ushered in new enthusiasm. Still, despite the technology on offer and the fact that dialogue has become a value that ‘everyone’ embraces, most research concludes that little actual dialogue takes place between corporations and their stakeholders. Scholars have pointed to a host of different factors to explain this, ranging from practitioners’ lack of time to their lack of understanding of what dialogue is. This article discusses perspectives on corporate dialogue with a focus on the constraints identified in the literature, before presenting the …

10.01.006 Lesley College Current, 1970-1987, Marie Wasnock

Finding Aids

The Lesley College Current was published by the Lesley College Office of Public Relations and Communications and distributed to alumnae, parents, students, faculty, staff, governing boards, and friends of Lesley.

Its purpose was to represent various aspects of the College - its achievements, aspirations, diversity, and controversies. In September 1970, the Current replaced the Alumnae Review, the Parents Newsletter, and the Community Newsletter.

10.01.008 Lesley Publications, Misc., 1968-2008, Marie Wasnock

Finding Aids

The Lesley University Publications (Misc.) collection comprises magazines, newsletters, newspapers, and other promotional brochures and periodicals published with the Lesley College/University community between 1968-2008.

The Lesley University Archives has sporadic runs or selected issues of these publications. (See finding aid for list of publications.)

10.02 Lesley University Photographs, 1909-2013, Marie Wasnock

Finding Aids

The Lesley University Photographs collection contains images and photographic materials documenting Lesley University’s history and community from 1909 to present.

A collection of Lesley images may also be browsed online at: http://digitalcommons.lesley.edu/digital_archives/

The Digital Archives (Image) collection reflects only a portion of our photographic holdings. Additions and updates will be made periodically.

10.01.001-.004 Lesley College Newsletters, 1972-1998, Marie Wasnock

Finding Aids

Lesley College Newsletters comprises news and newsletters written and published by the college’s Office of Public Relations (now Office of Communications) and provided to the Lesley community. The following publications are contained in the collection: Lesley Weekly, Lesley College Newsletter, the Lesley College News, and Lesley News.

Comments To The Federal Trade Commission On The Can-Spam Rule Review, 16 C.F.R. Part 316, Project No. R711010, Roger Allan Ford

Law Faculty Scholarship

These comments respond to the Federal Trade Commission’s request for public comment on the CAN-SPAM Rule, 16 C.F.R. Part 316.

The CAN-SPAM Act set a minimum baseline for consumer protections that senders of unsolicited commercial email must respect. These protections have been largely effective at giving consumers the ability to manage how a large group of companies uses their email addresses for marketing. At the same time, the Act has had little effect on the volume of unsolicited commercial email or on the amount of email sent by scammers and fraudsters. The Act and its implementing Rule, then, have been …

Ua8 It Security Bulletin, Wku Information Technology

WKU Administration Documents

WKU Information Technology security bulletin issued to faculty & staff via email.

• Ciampa, Mark. Ransomware
• Securing the Human
• New to WKU?
• Phone Scams
• Phishing
• SMiShing
• Handling Sensitive Data
• University Policy

Ua12/2/1 College Heights Herald, Vol. 93, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Alvey, Rebekah. New School Created in Ogden College – Engineering & Applied Sciences
• Kast, Monica. Balancing Act – Budget
• Waters, Adrianna. FFOYA House Receives Grant to Conduct Workshops – Domestic Violence
• Allen, Mike. International Year of Bosnia Events Continue
• DeLetter, Emily. Renters’ Rights Coalition Awarded Ally of the Year
• King, Jennifer. Editorial Cartoon re: Hard Classes
• Hormell, David. Bad Liberals
• Hovell, Nolan. The Art of Symbolism: Finding Meaning in Normality
• Dollins, Abigail. Growing Hope – Richard Grant, Farming
• Fletcher, Griffin. Global Brothers – Beta Gamma …

Ua12/2/1 College Heights Herald, Vol. 93, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Singleton, John. Laundry Prices Increase on Campus
• Chisenhall, Jeremy & Evan Heichelbech. He’s Back – Mitchell Robinson, Basketball
• Sadrinia, Yasmine. Café Kicks Off International Year of Bosnia
• Mohr, Olivia. Student Government Association Makes Sustainability Permanent Effort
• Coyle, Cameron. WKU Chief of Police Decision is Imminent
• Alvey, Rebekah. WKU Develops New Diversity, Equality Plan
• Johnson, Kalyn. English Majors: We’re Not All Teachers
• Editorial Cartoon re: Welcome to WKU – Red Towel
• Murrer, Erick. From WKU with Love: Learning Life Lessons on the Hill
• Dimeo, Chris. Taste …

Socially Minded: Ethical Awareness And The Creative Advertising Student, John Delacruz

Faculty Publications

Creativity can be a powerful driver for brand communications. Entertaining and engaging, we tell the world stories across media channels that encourage consumption and allow brands a central role in shaping identities, communities and history. Advertising often comes under fire for encouraging conspicuous consumption and establishing unattainable desires among consumers. Worst, advertising is accused of hoodwinking innocent consumers into spending money they haven’t got on things they don’t need. Yet we persevere, crafting campaigns that are fun to interact with and building brands that resonate emotionally with consumers. As educators in the field of advertising and other creative industries we …

Ua12/2/1 College Heights Herald, Vol. 93, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kast, Monica. Total Solar Eclipse Lowers Temperatures
• Collins, Emma. Students Receive a Gouda Opportunity – Hilltopper Creamery
• DeLetter, Emily. Dean of College of Education to Retire After 28 Years – Sam Evans
• Ziege, Nicole. Student Government Association Has First Meeting of New School Year
• Alvey, Rebekah. New Program Supports First-generation Students – Intercultural Student Engagement Center
• Collins, Emma. Advertising & Public Relations Officially Change Departments
• Gibson, Helen. Hello from the WKU Talisman
• King, Jennifer. Editorial Cartoon re: Donald Trump
• Leonard, Nicole. Your Opinion, Not Theirs …

Ua12/2/1 College Heights Herald, Vol. 93, No. 1, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• The Great American Eclipse
• Kast, Monica. Timothy Caboni Talks Budget in Meeting with Editors
• DeLetter, Emily. Back Home – Timothy Caboni
• Collins, Emma. Campus Construction Continues with Completion of Restaurant – The Den
• Ziege, Nicole. Student Government Association President Signs Anti-discrimination Letter – Andi Dahmer
• Alvey, Rebekah. New Space Serves as Link to Downtown Businesses – Gordon Ford College of Business
• Henderson, Andrew. Hey, How Are Ya?
• Editorial Cartoon re: Eclipsse
• Huff, Taylor. Eclipse of Morality – U.S. Government
• Gabhart, Ebonee. Analyzing What Constitutes a …

Ua12/9 Newsletter, Vol. 4, Issue 4, Wku Counseling & Testing Center

WKU Administration Documents

Newsletter created by and about WKU Counseling & Testing Center.

• Our Staff
• Staff Spotlight - Susan Harper, Masami Matsuyuki
• Star's Report - Therapy Dog
• CTC Sets Green Dot Training Dates
• Star's Good Work
• Star is Turning 2
• Testing Corner
• Support Group Spotlight - LGBTQIA Group
• Resources
• Laves, Karl. Who Are You Going to Call?
• Fun Facts About August
• Counseling Services

How Visual Communication Strategies, Brand Familiarity, And Personal Relevance Influence Instagram Users’ Responses To Brand Content, Lijie Zhou

Dissertations

This study comprehensively investigated the effects of visual themes, visual perspective, personal relevance, and brand familiarity on brand constructions (attitude-toward-brand, brand love, brand respect, and three dimensions of brand image) on Instagram. The study consists of two parts. In Study 1, the main and interaction effects of visual design elements on individuals’ visual attentions, brand recognition, and attitude toward brands were examined by using a 4 (visual theme: customer-centric, employee-centric, product-centric, and non-branded) × 2 (view perspective: first-person view vs. third-person view) between-subject eye-tracking test. In Study 2, a 4 (visual theme: customer-centric, employee-centric, non-brand, and product-centric) ×2 (brand familiarity: …

Mechanisms And Implications Of Identity Hybridization In Online Advertorials, Christopher Lee Borntrager

Graduate Theses and Dissertations

This study analyzes the ways corporate-sponsored image advertorials published in online platforms construct identities for their sponsor. By analyzing 6 advertorials from The Guardian Online as well as a user comment thread on the same website using critical linguistic analysis and conversation analysis, respectively, this study suggests that the identities constructed in corporate-sponsored advertorials are a hybridized form, claiming both the goals of a corporation and the social legitimacy of a professional activist. To construct these hybrid identities, the advertorials in this sampling used specific linguistic strategies to demonstrate agency with regard to a specific social issue while seeming to …

Lessons From The Five Data Breaches: Analyzing Framed Crisis Response Strategies And Crisis Severity, Bokyung Kim, Kristine Johnson, Sun-Young Park

College of Communication & Creative Arts Departmental Research

To fill a gap of research that explores cyber crisis management, this study analyzed news stories of the five largest data breaches experienced in 2014 by retailers (i.e. Target, Michaels, Neiman Marcus, Home Depot, and Staples). Corporate crisis communication and its news coverage (n = 64) were evaluated for crisis communication strategies and framed situational factors. Despite companies’ use of multiple strategies, newspapers reported their use of advocate strategies more often. Massmediated crisis response strategies were even different among the five companies. Newspapers also reframed crisis severity and crisis controllability. Finally, our findings addressed the key to dealing with the …

Proving Marketing Roi: A Digital Marketing Framework, Andrew Wiltsie

Master of Arts in Media and Communication Plan II Graduate Projects

The purpose of this study is to analyze emerging literature on the best practices in selecting marketing objectives, web analytics/KPI goals, and marketing mix channels by using digital marketing to provide executives with proof of marketing ROI. Evidence-based research was used to analyze emerging trends in digital marketing by combining literature on setting marketing objectives, web analytic and KPI goals, and selecting marketing mix channels. This study contributes a framework that can be used by both educators and practitioners to showcase the most common practices in digital marketing and how they can be applied to create an effective and efficient …

Ua68/8 History Alumni Newsletter, Wku History

WKU Administration Documents

Newsletter created by and about the WKU History Department.

Ua42/1/5 Online Learning At Wku, Wku Online

WKU Administration Documents

Newsletter created by and about WKU Online / Online Program Services.

• Faculty Spotlight: Creating a Sense of Community in an Online Program with Dr. Jane Olmsted
• Student Spotlight Meet Jessie Key
• Supporting Student Success Through Coaching
• Recent Changes
• Resources for Working with Online Students
• Guaranteed Online Pathway for Completion of Colonnade
• Ideas for Expanding Communication to Increase Recruitment & Support
• WKU Online Learning / Tuition Cheat Sheet
• Addressing Financial Barriers
• 6 Areas of Impact
• Our Team

Ua35/8 Reveille, Vol. 25, No. 2, Wku Veterans Upward Bound

WKU Administration Documents

Newsletter created by and about WKU Veternas Upward Bound.

• Rck Wright Awarded 2017 Kentucky Veterans of the Year's Male Distinguished Friend of Veterans Award
• Veterans Upward Bound 25th Anniversary Celebration
• Soldier for Life Center Seeks to Ease Soldiers' Transition
• Student Vets are Chaing High-paying Careers
• Ditch the Junk Food

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU alumni magazine. Contents:

• Ransdell, Gary. Letter from the President
• 20 Things You Didn’t Know About Gary Ransdell
• Scholarship Celebration
• U.S. News & World Report Ranks WKU Online Programs Among Best in Nation
• Gary Ransdell to Become President & CEO of Semester at Sea
• Six WKU Students Awarded Gilman International Scholarships for Summer 2017
• WKU Tied for 2^nd in 2016-2017 List of Top Fulbright Producers
• Six WKU Faculty & Alumni Named 2017 Trailblazer Honorees
• University Distinguished Professor Gifts Proceeds from IRA to WKU
• Honors College at WKU Named for Dixie & Pete Mahurin
• Gabbi Doolin Memorial Scholarship
• Vic Richey …

Public Relations Strategies To Manage Collegiate Co-Curricular Programs, Sarah Szweda

Masters Essays

The purpose of this project was to illustrate how principles of communications management, specifically the concepts of branding, audience analysis, relationship building and strategic communication plans, should be utilized in institutions of higher learning to manage and promote involvement in collegiate co-curricular events. This study combines research from student engagement with communication concepts and serves to bridge the gap that exists between literature on student engagement and practical public relations strategies. A case study that analyzes one collegiate cocurricular in terms of those four core concepts of communications management, providing practical findings and suggestions for implementing those strategies at other …

Ua52/1 Out Of The Box, Wku Archives

WKU Administration Documents

Newsletter created by and about WKU Archives and the records management program.

Social Media Use By Non-Profit Organizations In Kenya, Irene M. Malinga

Masters Essays

Social media is used by individuals, companies, government institutes and organizations to communicate to the public, to market their products, as well as conduct public relations. In Kenya, companies, individuals and the government have mastered the public relations and marketing aspect of social media, yet local organizations are still struggling with finding their voice in the social media spaces. However, local organizations have mastered the act of using social media to reach their audiences. Although research has been done on how many Kenyan users are on various social media platforms, there is less information on how organizations use social media …