Public Relations and Advertising Commons^™

Victim-Group Legitimacy: An Argument For Extending Our Understanding Of Legitimacy After Crisis, Cody Blake Wilson

International Crisis and Risk Communication Conference

Organizational legitimacy has been useful approach to studying relationship management in crisis. This presentation suggests an expansion of organizational legitimacy theory: victim-group legitimacy. Multiple recent cases of crisis involving historically marginalized groups (HMGs) suggest that organizations may not be fully prepared to respond to crises involving HMGs. Recent cases also suggest that publics now routinely see modern crises as chapters within larger marginalization narratives. Victim-group legitimacy acts as a framework for evaluating, interpreting, and responding to not only the crisis at hand, but the historical crisis between an organization and HMGs.

Effects Of Crisis News On Intercultural Tolerance: An International Comparative Study, Anthony Eseke

International Crisis and Risk Communication Conference

Human beings are “cultural animals who know and see and hear the world through socially constructed filters.” [1]. Fundamental to these filters are identities. Through the frames of identity, people often negotiate the dialectics of the ‘self’ with/against ‘the other’. The media in their reportage of conflicts and crisis produce and reinforce these dialectics. However, to what extent and directions do these reports influence social tolerance in the audience? This study therefore examined the effects of crisis/conflict news on otherness. The study defined otherness as the appraisal attitudes of tolerance, apathy, or intolerance towards other bodies based on identity categories. …

The Nfl As A Mega-Crisis: Applications Of Fractal Theory, Cory Young, Terry Rentner

International Crisis and Risk Communication Conference

The National Football League (NFL) is facing a reputation crisis—a serious problem for a powerhouse institution that airs its Super Bowl in 180 countries. Public and media scrutiny for its handling of domestic abuse cases and denial of concussions leading to Chronic Traumatic Encephalopathy (CTE) have left the NFL with a mega-crisis. Television ratings are down, player injuries are up, and fewer youth are participating in the sport. This research, presented at the International Crisis and Risk Communication conference, addresses the CTE and domestic abuse scandals in the NFL and details the League’s responses to both high-profile cases. We provide …

Solutions For A Public Campaign To Overcome Discrimination Against Lgbt Youth, Alina Neverodska

A with Honors Projects

This presentation shows possible advertisement options of a broad-based public campaign aiming to raise awareness of the discrimination against LGBT youth in the United States and initiate the prevention of the problem’s continuation.

Millennial Effects On Tourism And Branding In Rural Destinations, Tousley Anne Leake

Honors Theses

Research reveals that Millennials are becoming one of the leading markets for tourism and travel industries. Because of this, tourism destinations have been forced to examine their current marketing strategies in order to appeal to this market. The purpose of this study is to examine the most effective marketing strategies for rural tourism destinations to reach the target market of Millennials. This thesis identifies small town destinations as a facet of the tourism industry and effects of the market on branding and marketing a destination. It further analyzes the current marketing strategies used by rural destinations to remain competitive in …

Camp Wanake Information Dissemination: Retreatant Literature And Materials, Erica Rymer

Williams Honors College, Honors Research Projects

Retreat groups are an integral part of nonprofit camp communities. Their attendance and volunteer efforts directly correlate with the success of the organization. Therefore it is necessary to understand why retreat groups visit camp environments and volunteer their time, as well as how they prefer to receive information in order for them to be best supported throughout their experience. It is key, as a nonprofit, to understand the best and most efficient methods of presenting retreatants with information, so that retention is increased and communication uncertainty is decreased. In addition, it is essential to understand the communication processes within the …

Blogging As Marketing: From Writing To Revenue, Matthew Headland

Williams Honors College, Honors Research Projects

This research paper explores the evolution of writing from a form of self-expression into a tactic to build community and to earn revenue in the form of web logs, or blogs. A history tracing blogging back to personal diaries and journals operates to set the context for the methods by which current day blogs create persona, community, and revenue. Through research conducted utilizing industry reports, academic texts, and professional blog articles, a thorough examination of 3 types of blogs outlines the methods of creating a successful blog and how each type of blog is monetized. Current trends in personal blogging, …

Conversation Station Digital Media Style Guide, Ciara Davis

Williams Honors College, Honors Research Projects

This style guide serves as training material for online communication strategies at the Conversation Station, an afterschool nonprofit organization for students in rural Ashtabula County (Orwell). By utilizing this guide, board members of the Conversation Station will be able to understand the importance of online engagement with the community to accomplish goals, hire communication liaisons based on the skills and knowledge necessary to perform tasks in the guide, and hold the liaison accountable by the fulfillment of tasks detailed. The style guide will also insure that despite communication liaisons coming and going, the Conversation Station’s online character remains consistent. By …

Voice-Activated Change: Marketing In The Age Of Artificial Intelligence And Virtual Assistants, Valerie K. Jones

College of Journalism and Mass Communications: Faculty Publications

The Internet of Things promises to make relationships with technology more personal than ever. Voice-controlled virtual or artificial intelligence assistants such as Amazon’s Alexa or Google Assistant execute the commands of their users, providing information, entertainment, utility, and convenience while enabling consumers to bypass the advertising they would typically see on a screen. This “screen-less” communication presents significant challenges for brands used to “pushing” messages to audiences in exchange for the content they seek in hopes of creating preference. It also raises ethical questions about data collection, usage, and privacy. Little is known about the role marketing will play in …

Country Reputation Management: Developing A Scale For Measuring The Reputation Of Four African Countries In The United States, Dane M. Kiambi, Autumn Shafer

College of Journalism and Mass Communications: Faculty Publications

This study extends the development of country reputation measurement to other cultural contexts, specifically among sub-Saharan African countries that have shown the desire to improve their reputation in the United States and other Western nations. Although effective management of a country’s reputation lies in its ability to measure the perceptions of its target publics, there is currently no established scale that can be relied upon for such measurement of sub-Saharan African countries. In this study, a confirmatory factor analysis (CFA) was conducted using second-order latent variables, and based on the goodness-of-fit indices, it was established that all four models for …

Branding & Style Guides: Editing For Usability (A Project For Lake Land College), Baylor D. Gardner

Masters Theses

No abstract provided.

Promoting A Galaxy Far, Far Away: Changes In Promotional Strategies Seen In Star Wars Marketing Campaigns, Michael Fenton

Masters Theses

This piece examines promotional material from the Star Wars campaigns for The Phantom Menace in 1999 and The Force Awakens in 2015 to find differences in promotional strategies with regards to globalization, fandom and fan perception and the use of online spaces. Trailers, tie-in product materials and websites are given visual and textual analysis to find how the films have evolved to accommodate a larger, more culturally diverse audience. In doing so this piece seeks to understand how the changing consumer landscape is impacting the way product are advertised, and how prospective advertisers can maximize their audience through adjusting their …

Reinforcing The Narrative To Benefit The Brand: An Instragram Case Study Of Seattle Seahawks Quarterback Russell Wilson, John W. Collett

EWU Masters Thesis Collection

This research is a case study of Seattle Seahawks quarterback Russell Wilson that focuses on how he uses the social media platform Instagram to reinforce the narrative surrounding his life. A total of four methods are used in this study. A Content Analysis categorized all of Russell Wilson’s Instagram posts for 2017 based on a framework developed by Smith & Sanderson (2015). The combination of the Rhetorical Criticism methods Close Textual Analysis and Narrative Criticism took a more in-depth look into one specific video post from Wilson’s Instagram account. Lastly, an interview was conducted with Wilson’s branding company, West2East Empire, …

Crisis Communication And Ethics: The Role Of Public Relations, Yan Jin, Augustine Pang, Joshua Smith

Research Collection Lee Kong Chian School Of Business

Purpose: The purpose of this paper is to explore the veracity of the contingency model of ethical crisis communication by examining the factors of influence in a time of crisis including what constitutes ethics in a time of crisis; the role of public relations (PR) practitioners as the “moral conscience” of an organization and perceptions of the PR’ role within top management. Design/methodology/approach: In-depth interviews were conducted among ten senior PR managers with crisis communication experience in North America. Findings: This research identifies and investigates six ethical variables – the nature of the crisis, the role of top management, the …

Consuming Digital Debris In The Plasticene, Stephen R. Parks

Theses and Dissertations

Claims of customization and control by socio-technical industries are altering the role of consumer and producer. These narratives are often misleading attempts to engage consumers with new forms of technology. By addressing capitalist intent, material, and the reproduction limits of 3-D printed objects’, I observe the aspirational promise of becoming a producer of my own belongings through new networks of production. I am interested in gaining a better understanding of the data consumed that perpetuates hyper-consumptive tendencies for new technological apparatuses. My role as a designer focuses on the resolution of not only the surface of the object through 3-D …

Peran Humas Dalam Meningkatkan Loyalitas Stakeholders Universitas Ahmad Dahlan, Choirul Fajri

Informasi

Universitas Ahmad Dahlan (UAD) have formed the public relations as liaison to
outsiders (spokesman). With the UAD's Public Relations, expected various public
interest and the interests of the organization can run together. Programs and strategy
has been conducted by UAD's Public Relations to have good relations with stakeholders
of UAD. This research own, intended to see how the role of public relations UAD to
bolster loyalty of stakeholders. By using the case study method, with data collection
method using focus group disscussion, it is hoped the result of research is could become
basic to improving UAD's Public Relations. This research …

Applying A Mindfulness Practice To Qualitative Data Collection, Laura Lemon

The Qualitative Report

Mindfulness, or paying attention on purpose in the present moment, can serve as a tool for qualitative researchers as they navigate the research setting and data collection. In this article, I provide an overview of mindfulness and suggest ways to incorporate mindfulness as a data collection tool. To demonstrate how to apply mindfulness to qualitative research, I share my personal experience in incorporating a mindfulness practice into data collection as part of a phenomenological study and what I learned in the process. In doing so, I offer an actual practice that researchers can incorporate into the research process as a …

Getting Girls In Stem & The Dangers Of Forgetting That Science Is Art - Someone Made It Up, Heidi Therese Dangelmaier, Camilla Hermann

The Transdisciplinary STEAM+ Journal

Encouraging girls to participate in STEM is a hot topic that has captured the concern of the world’s academic, business and scientific communities. The intention is noble, however the strategies being deployed are reinforcing the very bias society seeks to eliminate. If we wish to advance our evolutionary journey as a species, a shift from “feeling sorry for disadvantaged girls” to “fearing STEM without girls’ reformation” is imperative. This piece discusses the rise to an initiative to redesign culture: Girlapproved.

Ua3/10 Happy Holidays, Wku President's Office - Caboni

WKU Administration Documents

Holiday greetings from WKU President Timothy Caboni to faculty & staff.

The Impact Of Casino Revenue-Sharing On Tourism Efforts In Niagara Falls Usa: 2006-2016, Anthony L. Astran

Public Administration Master’s Projects

This qualitative case study examines the intersection of a Native-owned casino, revenue-sharing with its host community, and the impact of tourism marketing efforts vis-à-vis funds provided to the community’s tourism agency. Specifically, this report studies downtown Niagara Falls USA from the time period between 2006 and 2016, and seeks to determine whether and how funds from Seneca Niagara Resort & Casino boosted tourism marketing efforts by Niagara Tourism & Convention Corporation (NTCC). Background research and a series of elite interviews with city officials and tourism agency leaders uncovered overall positivity in terms of growth in Niagara Falls USA’s tourism efforts …

Interns Matter: Maximizing Integration Of Interns Into Community Agencies, Valerie Garcia

Capstone Projects and Master's Theses

Hope Services is a non-profit agency serving individuals with developmental disabilities in six counties. Over the years, there have been many agencies that have formed connections with Hope Services. One of these collaborative partnerships has been with CSU Monterey Bay’s (CSUMB) integration of interns through their field placement program. However, recently former Hope Services South District Manager, Greg Dinsmore, witnessed a lack of utilization and integration of interns across all Hope Services agencies. Through firsthand experience as a mentor, he witnessed the benefits of utilizing interns and saw the need for further advocacy and support for the integration of interns …

The Effects Of Culture On International Advertising Appeals: A Cross-Cultural Content Analysis Of U.S. And Japanese Global Brands, Dan Zhao

College of Journalism and Mass Communications: Professional Projects

An international advertising campaign can be standardized in creative strategy, but localized in execution. As an integral part of the execution, advertising appeals should be tailored to local culture to maximize the effectiveness of international advertising campaigns while minimizing cost. The purpose of this study is to investigate whether advertising appeals mirror predicable differences in cultural values.

This study is based on the influential Hofstede model (Hofstede, 2001; Hofstede & Mooij, 2010), which distinguishes cultures according to six dimensions. While individualism and collectivism have been widely discussed in published studies, other dimensions that are also important indicators of advertising appeals …

Ua12/2/1 Wku Coloring Book, Wku Student Affairs

WKU Administration Documents

Coloring book edition of the College Heights Herald, featuring the following images:

• Cherry Hall
• Kentucky Building
• Hardin Planetarium
• Campus Evolution Villages
• Van Meter Hall
• Kissing Bridge
• WKU Floral Design
• WKU School of Journalism & Broadcasting
• Big Red
• Helm-Cravens Library
• Centennial Mall
• Downing University Center
• Colonnade
• Diddle Arena
• Guthrie Tower

Ua12/2/1 College Heights Herald, Vol. 93, No. 26 [27], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Alvey, Rebekah. Finding His Way – Timothy Caboni
• Coyle, Cameron. WKU Police Department Builds Trust with More Diverse Force
• Ziege, Nicole. Student Government Association Discusses Strategic Planning, Passes Two Bills
• Lee, David. College Heights Herald Reserve Fund
• King, Jennifer. Editorial Cartoon re: Responsibility
• Ho Ho Herald – Christmas Gifts
• Leonard, Nicole. Gender Disparities Impact Health Care Policy
• Semester Recap
• Fletcher, Griffin. Mr. Devastating: Male Pageant Aims to Defy Sexism – Delta Sigma Theta
• Mohr, Olivia. New Restaurant Hickory & Oak to Come to Town
• Moore, …

Ua12/2/1 College Heights Herald, Vol. 93, No. 26, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Collins, Emma. Building a Legacy – Gary Ransdell, Construction
• Alvey, Rebekah & Emily DeLetter. Departments Feel Impact from Carry Forward Cuts – Budget
• Harsh, Spencer. Finish the Semester Strong with the Tunes
• King, Jennifer. Editorial Cartoon re: Santa Timothy Caboni
• Administration Overreach – College Heights Herald, Budget
• Murrer, Erick. December Graduates Enjoy Improving Economy
• Cox, Ebony. The Evolution of Black Hair
• Fletcher, Griffin. Student of Service – James Lundy, Emergency Medical Services
• Deppen, Laurel. Potter College of Arts & Letters Project Offers Many Creative Opportunities …

Ua12/2/1 College Heights Herald, Vol. 93, No. 25, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• DeLetter, Emily. Federal Bill Would Tax Tuition Waivers
• Kohley, Chris. Wishful Singing – Make a Wish
• Singleton, John. Associate Dean Speaks on Opioid Crisis – Todd Cheever
• Coyle, Cameron. Intercultural Student Engagement Center Hosts Conversation About Student Health
• Collins, Emma. Upcoming Documentary to Show Lives of Refugees
• Singleton, John. Students Learn the Hidden Hacks of the Hill
• Huff, Taylor. Is It Too Early to Play Christmas Music?
• King, Jennifer. Editorial Cartoon Gift of Gab
• Gabhart, Ebonee. The Truth: Addressing Homelessness Misconceptions
• Johnson, Kalyn. Reflections on …

Ua12/2/1 College Heights Herald, Vol. 93, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Austin, Emma. Peter Gall Indicted in Shooting Death of WKU Student – Kenneth Davis aka Alex
• Harsh, Spencer. Greek Life Shows Low GPAs, Higher Retention
• Kast, Monica. University College Professor Resigns Mid-semester – Ron Mitchell
• Collins, Emma. New Director of Facilities Management Starts at WKU – George Dowling
• Burgess, Kelly. The Secret Ingredient: An Open Mind
• King, Jennifer. Editorial Cartoon re: Patriarchy
• Stop Silencing: Sexual Harassment
• Hormell, David. Bird Machine Broke: Is Twitter Beyond Fixing?
• Deppen, Laurel. Water Works – Cirque Italia
• Fletcher, Griffin. WKU …

Ua12/2/1 College Heights Herald, Vol. 93, No. 23, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Collins, Emma. Construction on Parking Structure 3 Nears Completion
• Fletcher, Griffin. Write to Live – Blaq Art Nouveau
• Ziege, Nicole. Bates-Runner Subway Ranks in Top 25 Subways Nationwide
• DeLetter, Emily. Climbing Competition Fundraises for Hurricane Relief
• Alvey, Rebekah. Student Government Association Hosts Beard Contest, Raises Money for Cancer
• Huff, Taylor. Mass Media or Jody Richards Hall
• King, Jennifer. Editorial Cartoon Listen Up
• Leonard, Nicole. Enough: Rapists Shouldn’t Walk Free
• Hovell, Nolan. Netflix’s New Show, Big Mouth, Is Raunchy Yet Informative
• Mansfield, Tyler. WKU Set for …

Ua12/2/1 College Heights Herald, Vol. 93, No. 22, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Alvey, Rebekah. New Institute to Address Retention Rate, Student Success – Burch Institute for Transformative Practice in Higher Education
• DeLetter, Emily. WKU Sees Continued Drop in Enrollment
• Alvey, Rebekah & Emma Collins. Residents Return to Sorority House Following Crash – Alpha Xi Delta, Drunk Driving
• Kast, Monica. Status Conference Held in WKU, College Heights Herald Lawsuit
• King, Jennifer. Editorial Cartoon re: Admissions
• Altering Admissions – Budget
• Hubbell, Julie. A Dangerous Obsession: The Troubles of Stereotyping Obsessive Compulsive Disorder
• Mohr, Olivia. Phoenix Rising to Hold Fundraiser …

Wright State University Men's Basketball Media Guide 2017-2018, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2017-2018 Men's Basketball team. This guide includes photographs, player stats, game results, and records.