Business Analytics Commons^™

Forecasting Razorback Baseball Game Outcomes, Austin Raabe

Information Systems Undergraduate Honors Theses

Despite the disappointing end to the 2021 Arkansas Razorback baseball year, the team’s success provided hog fans something to look forward to next season. While they will be without the 2021 Golden Spikes Award winner, Kevin Kopps, and four All-SEC team selections, the 2022 roster has promising new and returning talent. With fifty percent of the players who played significant time last year coming back (minimum ten hits or ten innings pitched), the arrival of several impact transfers from major conferences, and a recruiting class ranked in the top five according to Perfect Game, there is reason to believe that …

The Importance Of Agile Reporting Methods In A Retail Sales Environment, Katie Haefner

Information Systems Undergraduate Honors Theses

The primary objective of this project is to understand the importance of agile reporting methodologies for a retail sales team. Data has proven to be very vital for businesses to use and understand. In software systems that serve as data warehouses, it is expected that value be provided at each iteration within the system. This includes all the measurements, metrics, and reports. Agile reporting effects the way that data is utilized within a company. This paper looks at some of ways that value can be added when companies focus on ways to consolidate and standardize data as well as make …

Downsizing The Silver Screen: An Analysis Of Covid-19'S Impact On The American Filmmaking Industry, Andrew Paxson

Information Systems Undergraduate Honors Theses

The following case analysis details the impact of the COVID-19 pandemic on the American entertainment industry, with particular commentary given to ethical considerations amongst the changing landscape of consumer behavior. While the entertainment sector suffered at great lengths due to prolonged closures, multimedia firms such as Warner Bros. and Disney elected to modify their service methods, delivering continued programming at the expense of business partners and creatives. Through legally ambiguous and precedent setting business decisions, cinema chains were neglected and employed talent disenfranchised, thereby setting a trend in the industry that seeks to both eliminate communal theater experiences and reinterpret …

How Blockchain Solutions Enable Better Decision Making Through Blockchain Analytics, Sammy Ter Haar

Information Systems Undergraduate Honors Theses

Since the founding of computers, data scientists have been able to engineer devices that increase individuals’ opportunities to communicate with each other. In the 1990s, the internet took over with many people not understanding its utility. Flash forward 30 years, and we cannot live without our connection to the internet. The internet of information is what we called early adopters with individuals posting blogs for others to read, this was known as Web 1.0. As we progress, platforms became social allowing individuals in different areas to communicate and engage with each other, this was known as Web 2.0. As Dr. …

Internship Thesis – Koch Industries, Sophia Gesualdi

Information Systems Undergraduate Honors Theses

The history of Koch Industries dates back to 1927, when Fred C. Koch improved the process of converting heavy oil into gasoline. This innovation was the moment that started it all; the company has only grown since its humble beginnings. Today, Koch Industries (Koch) is one of the largest privately held companies in America (Summary of Koch Industries History). Koch has involvement in an extremely diverse list of businesses and industries around the world; the organization is a conglomerate of companies that all function under the same umbrella. Two of the most noteworthy companies owned by Koch Industries are Flint …

Analytics: A Necessity In A Chaotic World, Jacob Broduer

Information Systems Undergraduate Honors Theses

Business analytics is a rapidly expanding field that offers countless job opportunities for students entering the workforce to take advantage of. However, analytic and data visualization skills are two things that are often overlooked by universities, especially if a student it not enrolled in a program that falls under the Information Systems umbrella. This thesis highlights the growth of jobs in analytics/big data and provides students with two projects that will allow them to gain valuable skills in Tableau and Power BI, giving them a needed edge in various job interviews.

Bitcoin, Blockchain Technology, And Cryptocurrencies, Jeffrey Dodson

Information Systems Undergraduate Honors Theses

The blockchain based cryptocurrency known as Bitcoin was theorized in a whitepaper published October 28, 2008, by Satoshi Nakamoto (pseudonym) (Nakamoto, 2008). The paper, titled, “Bitcoin: A Peer-to-Peer Electronic Cash System,” laid out a digital currency creation/exchange structure that employs a decentralized ledger that would later run on the author’s open-source application (Nakamoto, 2008). The main innovation of this technology is found within the security benefits provided by the proof-of-work consensus mechanism that requires solving a mathematic trap-door compression function to verify transactions/blocks added to the blockchain. On January 3, 2009, the genesis block, a term for the first block …

Addressing Mental Health Of Hospitality Employees: An Exploratory Study, Chase Izell

Management Undergraduate Honors Theses

Exacerbated by a global pandemic, mental health challenges within hospitality professionals are an area of growing prevalence and concern for the industry. Historically unaddressed, these issues are continuing to impact the morale of essential talent which is promoting a culture of turnover that defines the industry today. Aside from the direct costs incurred by voluntary employee termination, the indirect costs to workplace culture and guest satisfaction have furthered the overall financial impact of a largely untreated problem. The objective of this research is to provide evidence of declining mental health in the hospitality industry while illuminating the key contributors to …

Online Atmospherics In Second-Hand Retail, Hope Manuel

Undergraduate Honors Theses

Within the retail sector, two sections have grown drastically with the help of each other in the past decade. Those two sections include online retail and second-hand retail. Online retail has grown remarkably due to the implementation of online atmospherics. This phenomenon led to the purpose of this study: to observe the online atmospherics present in online second-hand retail. To achieve this purpose, the literature related to online retail, target audience, motivations of consumers, reselling, and online second-hand apps was explored. For this study, five online second-hand retail sites were chosen. Eighteen of the most common online atmospherics were observed …

Exploring The Impact Of Stock Market Performance On The Real Estate Market, Jake Taylor

Finance Undergraduate Honors Theses

This paper goes on to analyze the impact of stock market performance on the real estate market. This is done through the analysis of the recent performance of the stock market, real estate market, and key indicators of both markets. The goal of this paper is to inform the reader of potential trends in the real estate market based on key indicators that play a large role in the stock market’s performance in order to make more knowledgeable investments.

Altering Overdraft Fee Policies To Promote Consumer Financial Health, Nadia Barbarawi

Finance Undergraduate Honors Theses

The objective of this study is to describe the traditional overdraft practices, explain the reaction of the banking industry from the pressure coming from consumers, regulators, and innovative companies to reduce or eliminate overdraft fees to promote consumer financial health.

Colgate-Palmolive Customer Development Finance Internship: A Collection Of Journals Entries & Testimonials Of Professional Development, Braden Byrum

Finance Undergraduate Honors Theses

This is a collection of journal entries and testimonials to professional development that I received from my internship with Colgate-Palmolive on the Walmart team. Over the span of three months it serves as a reflection on my purpose and inflictions throughout my day to day during my internship. The skills developed during this experience are monumental in professional development but also expand into my personal life. These themes are relevant to the life ahead of me and this collection will serve as an endorsement to that.

Impact Of The Quality Of Esg Reporting On Profitability Of Trucking And Oil Companies, Diane Meng

Honors Scholar Theses

A growing number of companies have been providing disclosures regarding ESG issues and goals in their financial reports. Studies have investigated the association between the quality of ESG reporting and the financial performance of various companies, which showed various results. However, the association between the two factors remains unclear. In this study, I examine the relationship between the quality of ESG reporting and the profitability of companies in the trucking and oil industries from 2011 to 2020. I predict that greater quality of ESG reporting results in higher profitability of companies in both industries. Overall, the results of this study …

Keurig Dr. Pepper Internship: Development Of A Tool In A Big Data Environment To Uncover Risks And Opportunities, Lindsey Ross

Marketing Undergraduate Honors Theses

Selling and sales management professions permeate job application websites. Sales is often associated with a pushy used-car dealership and cold calling. These practices are necessary, but selling, especially in our increasingly consumerist society, has long influenced and is a part of almost all business professions. You could argue that almost every employed individual operates in some sort of sales function due to the current job landscape. Whether this includes working directly with the sale of a product or even selling one’s self to a company or client. Selling in the retail space is understandably the heartbeat of the company, especially …

Colgate-Palmolive Customer Development Year-Long Internship Project, Maggie Johnson

Marketing Undergraduate Honors Theses

From June 2021 to May 2022, I had the privilege of being the Customer Development Intern in the home care department at Colgate-Palmolive. In this thesis I will unpack the experience of working with Colgate Palmolive, specifically as it pertains to my largest project for the company.

The genesis of the project was informed by observations of the company over the course of the internship. The company had a noticeable gap in the data collection tools it was utilizing. I, along with the manager and analyst of the home care team, identified a solution by using Walnut in Google Data …

Harvesting Growth -- An Internship Thesis, Emma Conover

Marketing Undergraduate Honors Theses

During the Summer of 2021, I had the privilege to Intern with Harvest Group in Rogers, Arkansas. During this 12-week internship, I was placed in the Client Services division and was a part of a consumables team that served several clients. I gained invaluable experience from this internship and developed both personally and professionally.

Aligning University Of Arkansas Curriculum With Employee Expectations Regarding Analytics Graduates, Ryan Norman

Economics Undergraduate Honors Theses

Institutions around the world need talented data analysts that can handle the influx of data being produced. This is driving an even higher need for well-prepared students that can bring value to the company immediately out of undergraduate or graduate programs. Because of this, what they are being taught needs to align directly with skills and knowledge that are required to be effective within organizations from the jump. This paper considers the alignment of higher education curriculum with employee expectations regarding analytics graduates.

This research paper is designed to determine whether programs, such as the Walton College of Business, need …

Major League Baseball: The Meaning And Impact Of The Lockout, Derek Mclaughlin

Theses/Capstones/Creative Projects

Major League Baseball’s Collective Bargaining Agreement expired after the 2021 season, which resulted in a lockout. There was an uncertainty of lost games during the lockout. After ninety-nine days an agreement was reached between Major League Baseball and the players’ union. Throughout this research, I explored what would have happened as of a result of lost games. Statistics from previous seasons suggest what could have occurred had there not been an agreement prior to the start of the season, while the new agreement suggest the motivation behind the new agreement.

Analyzation Of Audit Procedures In The Wake Of The Early 2000s Accounting Scandals, Zachary Byar

Theses/Capstones/Creative Projects

Enron, WorldCom, and Tyco International were companies that operated in different industries and had different levels of net profit for decades. However, these companies had one pivotal thing in common: accounting fraud. In the early 2000s, accounting scandals from large companies created a major impact on the financial markets, causing Congress to take action to increase investor protection through the origination of the Sarbanes-Oxley Act of 2002. The Act was meant to restore investor confidence through strengthened disclosures and auditing requirements for public corporations. However, even with the creation of this new Act from Congress, fraud is still prevalent today, …

A Strategic Audit Of Seaworld, Rachel Jendro

Honors Program: Senior Projects (Public)

This project is a strategic audit for SeaWorld Entertainment. The purpose of this report is to analyze the firm through multiple different perspectives and analyze the competitive advantage the business is pursuing. The project considers internal and external environments, strategic leadership, organizational structure, and resources to determine if and what type of competitive advantage the firm holds. Furthermore, it considers current events and strategic decisions, and how those relate to the overall strategy. A strategic audit is crucial to understanding the innerworkings of a firm. The factors that were analyzed are interconnected and performing a strategic audit can allow for …

Safety Or Service? Effects Of Employee Prosocial Safety-Rule-Breaking On Consumer Satisfaction, Cass Shum, Ankita Ghosh

Hospitality Faculty Research

The COVID-19 pandemic makes restaurants implement new safety rules. However, because of consumers’ and employees’ resistance, employees may break these rules to improve the service experience. This paper examines how employees’ prosocial safety-rule-breakings (PSRB) affect consumer satisfaction. We propose that PSRB has two competing effects on consumers’ (including both requesters and bystanders) satisfaction via the mediating roles of service performance and perceived safety. We tested our proposed model in two experiments, adopting a 2 (Consumer role: Requesters vs. Bystanders) × 2 (PSRB level: Low vs. High) between-subject experimental design. Our findings suggest that PSRB has a strong negative relationship with …

Beyond Hcahps: Analysis Of Patients’ Comments Provides An Expanded View Of Their Hospital Experiences, Andrew S. Gallan, Rakesh Niraj, Awanindra Singh

Patient Experience Journal

An important concern for health care professionals is that standardized patient surveys may not fully capture all the topics that are important to patients. As a result, health care professionals may not have a complete picture of what their patients experience. The purpose of this research is to utilize a state-of-the-art Natural Language Processing technique to make sense of patients’ solicited, unstructured comments to gain a deeper and broader understanding of their experiences in the hospital. We analyzed a large dataset of inpatient survey responses (48,592 patients generating 65,998 comments) by a patient experience survey vendor for an eleven-hospital health …

Determining The Best Practices Of Social Media For A Small Business: A Case Study On The Salt Cave Of Perrysburg, Michelle Timms

Honors Projects

This study is about finding the best social media practices for a small business. I used The Salt Cave of Perrysburg, which is located in Perrysburg, Ohio, as my testing subject for the implementation of the social media practices that were found through primary research, such as surveys and waiver forms, and secondary research, such as previous research papers, textbooks, and previous surveys. Through primary and secondary research, this paper will describe how to research and then implement the best practices for a small business. With the research I have found, I then implemented those findings to The Salt Cave …

Ohio Energy Generation Optimization, Thomas Lynch

Honors Projects

This honors project explores the optimization of energy generation within the state of Ohio to better the energy generation efficiency both environmentally and economically. The proposed solution is a 30-year plan from 2020 to 2050 to reduce the environmental impact caused by electricity generation in Ohio. This project shows guidelines and goals to reach by the end of every decade spanning from 2030 to 2050. This was done using an optimizing program called Multiple Objective Linear Programming (MOLP) and while not perfect it lays a foundation for changes that should come to Ohio’s energy mix in the next 30 years.

System Dynamics Modeling To Understand The Impact Of Covid-19 On Indian Economy, Anuja Shukla, Neha Tomer, Preeti Singh

Management Dynamics

COVID-19 has led to a severe health crisis. This sudden and wide impact of corona virus has brought the global economy to its knees. The virus has spread across the world through the chain of transmission. In India, the first case of COVID-19 was reported in the month of February 2020 and has spread drastically within past four months. As a preventive measure, the government announced complete lockdown in the month of March 2020 to stop this pandemic situation in India (Suri, April 30, 2020). This invisible virus has compelled many business organizations to shutdown their respective activities and to …

Statistical Study Into The World Of Nft Investing And The Process Behind It, Daon Morris, Teddy Gamboa, Akeisha Belgrave

Harrisburg University Research Symposium: Highlighting Research, Innovation, & Creativity

For the purpose of this project, we gathered data from the young adults and adults of the Harrisburg University campus in support of the fact that NFT’s are not like other forms of investments in terms of the strategy used. Rather, the way people invest in them is by just simply looking at the picture, and whatever NFT people think looks cool is the NFT that will skyrocket in value.(Class Project)

Predicting And Composing A Top Ten Billboard Hot 100 Single With Descriptive Analytics And Classification, Matthew Deamon

Honors Projects

In late 20^th and early 21^st century Western popular music, there are cyclical structures, sounds, and themes that come and go with historical trends. Not only do the production techniques utilized reflect technological advancements (the Yamaha DX7, the Roland 808, etc.), the art form reflects contemporary cultural attitudes through lyrics and stylistic choice. Through this lens, pop songs can serve as historical artifacts for their unique ability to captivate listeners based on their generally acceptable and familiar elements, both upon release and with future audiences. It raises the questions: “Can a chronological analysis of artistic choices reveal trends …

Branding, Internationalization And Performance Of Restaurant Chains, Saarthak Bhatia, Joel Smith

Symposium of Student Scholars

Every year, restaurant companies try and find new and innovative ways to grow their business. Many companies look towards creating new brands and expanding internationally as a means of achieving this goal but do multibranding and the scope of internationalization (number of countries) have an influence on the firm performance of restaurant companies? We dive into this by looking at data from over 100 publicly traded companies to see what the results show.

The examination period for this study was 1997 to 2019. Data for 2013-2019 is still being collected. Sample selection started with 118 publicly traded restaurant firms listed …

Retail Investor Attention And The Limit Order Book: Intraday Analysis Of Attention-Based Trading, Artem Meshcheryakov, Drew B. Winters

Faculty Research, Scholarly, and Creative Activity

We are the first to examine how intraday changes in retail investor attention, measured by hourly Google searches, affect trading activity and informativeness of trades. High levels of Google search activity are followed in the next hour by more intensive trading in all stocks. The increased trading activity is initiated by retail investors as evidenced by the reduced size of new orders. After googling a company, retail investors do not become informed in the traditional sense; rather, they act as noise traders, who mistake noise for information, as their orders are picked off by truly informed traders.

Extracurriculars: An Investment In Tomorrow’S Generation, Charles Merriam

Student Research Symposium

High school age students across the country find themselves either underperforming in or dropping out entirely from high school. This already alarming issue increases in severity when we discover that the majority of these students belong to groups that need what a high school diploma has to offer the most. My research aimed at discovering how involvement extracurricular activities can motivate these students and provide them with the tools necessary to succeed. I investigated the topic using the University Library Database and other online databases to collect and evaluate primary and secondary sources. These sources focused mostly on studies that …