Tourism and Travel Commons^™

Association Of Drowning Mortality With Preventive Interventions: A Quarter Of A Million Deaths Evaluation In Brazil, David Szpilman, Danielli B. Mello, Ana Catarina Queiroga, Rogerio Ferreira Emygdio Rfe

International Journal of Aquatic Research and Education

In 2015, drowning in Brazil was responsible for 6,043 deaths and was the second leading cause of death in children. Although several prevention strategies have been promoted to reduce drowning, most are still based on low levels of evidence. This study evaluated the effectiveness of prevention and water safety interventions in reducing drowning mortality. Data obtained from the National Mortality System for 36 years were split in two time periods to allow the comparison of drowning mortality numbers before and after implementation of SOBRASA’s drowning prevention and water safety programs and to check for any positive effects attributable to such …

Comparative Analysis And Best Practices Of Experiential Marketing, A Look Into Sensory Marketing, Cameron J. Bielat

Experience Industry Management

As the experiential marketing industry has begun to take precedent over prior marketing methods, organizations are learning to capitalize on customer immersion and relationship development, done so through sensory marketing. This review works to evaluate and measure multiple large experiential conferences within their respective industries. The purpose of this study is to examine the sensory-activating marketing practices, also known as sensory-marketing activations, present within the emerging experiential marketing industry, with a highlight on the best practices within major organizational conferences. Within this study there is a detailed instrument that is used as a guideline to evaluate key experiential marketing tactics. …

Sin City Platforms: A Comparative Analysis On The Social Media Practices Of Select Hotels On The Las Vegas Strip, Kaitlin Beuschlein

Experience Industry Management

Social media has become a popular form of communication in recent years due to the prevalence of mobile devices. This has prompted companies to implement platforms such as Facebook, Instagram and Twitter into their marketing strategies to better reach customers. The purpose of this study was to compare and contrast the social media marketing strategies of select hotels on the Las Vegas strip. The Cosmopolitan and The Venetian hotels were selected for this study. The study strategically analyzed the Facebook, Instagram, and Twitter pages for both hotels utilizing a comparative analysis guide developed by the researcher. It was concluded that …

The Relations Between Sector Features, Pricing Behavior, And The Concept Of Social Responsibility: An Example Of The Accommodation Sector, Cigdem Ozkan

Journal of Global Business Insights

The aim of this study is to examine the relations between the cost structure of sector features and pricing behaviors through the example of the accommodation sector in terms of social responsibility. This has benefited from both the analytical geometry and the income and cost data of a real accommodation enterprise. The findings point out this situation: In the accommodation sector, the fixed costs are high, and the variable costs are low. Thus, the effects of the cost in determining the optimal price, in view of the short term, are at a very low level. There is such a very …

Management Of Pilgrimages In Lithuania: Resources, Stakeholders And Projects, Darius Liutikas

International Journal of Religious Tourism and Pilgrimage

The paper deals with the analysis of the pilgrimage management structure in Lithuania. The author presents the possible intervention framework of the pilgrimage’s management. The network of sacred places in Lithuania is the main resource of the religious tourism and pilgrimage. Analysis includes historic background, and contemporary novelties of the network of pilgrim sites. Travellers and stakeholders become more and more important in the management system. Various NGOs, as the Community of Lithuanian Pilgrims, play an important role in promoting pilgrim sites and pilgrimage. However, the main strategies and projects of the pilgrimage development in Lithuania are related to …

Anglican Experiences Of Mary: An English Perspective, Ruth Dowson (Rev.)

International Journal of Religious Tourism and Pilgrimage

This paper will explore the different traditions within the Church of England and their relationship with and attitudes towards the Blessed Virgin Mary. An autoethnographic element will narrate the author’s personal journey from charismatic evangelical sceptic, through ordination formation at an Anglo-Catholic monastery in West Yorkshire, to recent lived experiences at a small Italian village church festival.

The range of influences that shape the Church of England’s different traditions are perhaps unique compared to other denominations across the wider Christian faith, as the Anglican Church provides a home where happy-clappy, arm-waving charismatics and conservative bible-carrying evangelicals live alongside incense-brandishing Anglo-Catholics …

Eventization Of Religious Heritage: Case Studies And Practical Considerations, Ruth Dowson (Rev.)

International Journal of Religious Tourism and Pilgrimage

This paper examines the role that events can play in promoting religious tourism to a specific destination, in this case, Malta. It introduces practical examples that present creative ideas and demonstrate good practice that can be adopted and adapted for future planning in this context.

The dramatic growth of events in our way of life, evidenced by their expansion as part of popular culture, in Europe as elsewhere, is mirrored by an increase in events across many different aspects of life. However, it should be remembered that events emerged from seasonal, life cycle, and celebratory religious origins. Throughout human history, …

Encoding And Interpreting Neolithic Sites: World Heritage Temples In Malta, Marie Avellino-Stewart, Dane Munro

International Journal of Religious Tourism and Pilgrimage

Understanding and interpreting landscapes entails the encoding of symbols and deciphering of codes left on the palimpsest. Interpreting the Neolithic and more significantly Neolithic temple sites, is challenging and rife with contested meanings. The overall landscape is used by adherents of the New Religious Movements, on faith-based visits, and as an extension, spiritual fulfilment is sought in the Neolithic temples of Malta. The same landscape is then part of both the inner and outer pilgrimage in the context of not only the modern designer religions, but also of the established religions. This paper presents a case study of the Neolithic …

How Religious Tourism And Pilgrimages Can Be Beneficial To Communities, Julian C. Zarb

International Journal of Religious Tourism and Pilgrimage

This paper highlights the distinction between tourism as a socio-economic industry and tourism as a socio-cultural activity. The defining feature of sustainable , culturally supportive and beneficial tourism is community engagement. This paper proposes that the traditional aspects of hospitality, service and experience can be fully manifest if there is an engagement with local communities, which is thus manifest in immersion by the visitor in the activities around which events are based. This can only occur when development adopts a Community Based Tourism model. If locations such as Malta wish to develop religious tourism to the benefit of all, this …

Local Faith-Based Tourism And Volunteers Within Related Entities: A Maltese Perspective, Oliver Cassar

International Journal of Religious Tourism and Pilgrimage

In 2017 a research study was carried out by the Cultural Commission of the Pinto Philharmonic Society (Soċjetà Filarmonika Pinto Banda San Sebastjan) of Qormi, Malta. This study aimed to evaluate the perceptions of volunteers that are active in different non-governmental organizations within different Christian parishes around Malta and Gozo. Within the research confraternities in diffe rent parish, local band clubs and chivalric orders had been identified as particular entities having good potential to enhance the niche market formation for faith-based tourism. Although volunteers recognise the positive inputs from tourism, the research also discusses local traditions. Further discussed is the …

Editorial: Conference Proceedings, Niche Market Formation For Faith-Based Tourism, Dane Munro

International Journal of Religious Tourism and Pilgrimage

No abstract provided.

Volume 8(Ii) Table Of Contents, Dane Munro, Kevin A. Griffin, Razaq Raj, Carlos Fernandes

International Journal of Religious Tourism and Pilgrimage

No abstract provided.

A Qualitative Assessment Of Airline Passenger Satisfaction, Kaetlyn Blocker, Brent D. Bowen, Erin Bowen, Andrea Irish

Student Works

Each year, airline passengers respond to the Airline Passenger Survey providing feedback of their experiences with major domestic (U.S.) airlines. The Airline Passenger Survey analyzes responses to a varied set of questions. This specific study is limited to the single open-ended question within the survey. This question is optional, but allows an opportunity to share any issues, concerns, and/or complaints regarding their own air travel experiences. There is no limitation on the number of words submitted. Through the application of a thematic coding scheme, results show what the highest concerns of airline passengers have been the last two years.

A Research Note On Gender And Taboo Advertisements: The Case Of Spirit Airlines, Blaise P. Waguespack

Atlantic Marketing Association Proceedings

No abstract provided.

Bonaire: The First Blue Destination In The Caribbean, Robertico Croes, Manuel Rivera, Kelly Semrad, Valeriya Shapoval, Mathilda Van Niekerk

Rosen Research Review

In December 2016, the Tourism Corporation Bonaire (TCB) commissioned the Dick Pope Sr. Institute for Tourism Studies at UCF Rosen College to develop a Strategic Tourism Master Plan 2017-2027. At that time, the TCB felt the destination was at a critical crossroads. The central questions were how to make the tourism industry sustainable now and for the future, and how to optimize the participation of residents in the benefits that sustainable tourism could afford to them.

Improving Country And Destination Image Can Bring More American Tourists To Cuba, Suja Chaulagain, Jessica Wiitala, Xiaoxiao Fu

Rosen Research Review

Country image, how an entire country is perceived by potential tourists, and the more specific destination image are important concepts in tourism marketing. They have a profound impact on a person's intent to travel to a particular destination. Suja Chaulagain, Jessica Wiitala and Xiaoxiao Fu of Rosen College of Hospitality Management have used the example of Cuba to examine the impact of country image and destination image on U.S. tourists' travel intentions. Their work provides guidance for Cuba's tourist marketing industry for attracting more tourists from the United States.

Tourist's Delight: How Theme Parks Can Improve Tourism Experience, Edwin Torres, Ady Milman

Rosen Research Review

Understanding what drives customers to write delighted or outraged reviews on platforms such as TripAdvisor following their visits to theme parks would be highly valuable information for park developers and managers. Researchers Dr. Edwin Torres and Dr. Ady Milman from Rosen College of Hospitality Management use data extracted from the review platform to dissect tourism experience, delight and outrage in the previously overlooked theme park sector.

Increasing Health Tourism Spending In The United States, Jorge Ridderstaat, Dipendra Singh

Rosen Research Review

An increasing number of people are taking advantage of health tourism to access medical services abroad. For the U.S. to be competitive in the lucrative health tourism environment, it is essential to target the right markets. Until now the information available to do this has been limited. This knowledge gap is being addressed by Dr. Jorge Ridderstaat and Dr. Dipendra Singh from Rosen College of Hospitality Management and colleagues. These researchers have developed a microeconomic elasticity approach that offers an understanding of the effects of individual tourism markets on the total health tourism spending in the U.S.

Romantic Brand Love In The Luxury Hotel Sector, Juhee Kang

Rosen Research Review

When I fall in love…. it will be forever.' It's one of the best-known lines in the Great American Song Book, but romantic love is now an increasingly familiar concept in marketing. It's said that people can form a deep and meaningful emotional connection with their favorite brands, just as they can with a life partner. New research from Rosen College of Hospitality Management's Dr. Juhee Kang looks at what this means for luxury hotels and what they can do to stay in tune with modern consumers.

Do Loyalty Schemes Benefit Hotel Preferences?, Nan Hua, Wei Wei

Rosen Research Review

Loyalty schemes have been a significant development in many industries, including the highly competitive hotel industry. But do those schemes contribute real value by improving hotel performance, or are they just an expensive but outdated marketing tool? Dr. Nan Hua and Dr. Wei Wei from the Rosen College of Hospitality Management, University of Central Florida, seek to better understand this relationship.