Tourism Well-Being And Transitioning Island Destinations For Sustainable Development, Jerome Agrusa, Cathrine Linnes, Joseph Lema, Jihye Ellie Min, Tony Henthorne, Holly Itoga, Harold Lee

Hospitality Faculty Research

The unprecedented growth of tourism over the last century has led to increasing concerns over the sustainable development of many popular tourism destinations throughout the globe. High concentrations of tourists and residents, especially in urbanized areas, have heightened this concern with the arrival of the novel coronavirus (COVID-19) pandemic. Over reliance on tourism has left residents vulnerable to external factors, such as the coronavirus pandemic that has halted tourists from coming to this remote destination. As a result, Hawaii’s overall economy is suffering greatly. A survey was developed and distributed to potential tourists in order to acquire their perceptions regarding …

A Message From Dean Youcheng Wang, Youcheng Wang

Rosen Research Review

It has been a challenging year for us all, especially for those of us immersed in hospitality, travel and tourism. Despite the challenges, and there are many, we are continuing to move forward and persevere.

The Economic Impact Of Paradise Cove Aquatic Center In Richmond, Kentucky, Laruen Kilburn, Michael J. Bradley, James N. Maples

Faculty Publications - Tourism

One of the most effective ways for rural communities to improve the local economy is by exploring opportunities related to tourism. When communities focus their resources on expanding and improving the tourism industry, it leads to additional opportunities for these communities to increase their revenue, provide jobs and revitalize the local economy. Like many other agencies, the Richmond Parks and Recreation Department has gradually expanded the tourism industry within the City of Richmond in Madison County, Kentucky. To help continue the expansion of this industry, Paradise Cove Aquatic Center opened in 2008. This decision was made because waterparks were becoming …

A Flair To Remember: Innovative Use Of Technology During Covid-19 Focus On Weddings, Carla Rosas, Danielle Lynch, Mj Adekanmbi, Simioluwa Opayemi

Case Studies

Student blog series from MSc in Event Management students at TU Dublin.

In this blog post Carla Rosas, Danielle Lynch, MJ Adekanmbi and Simioluwa Opayemi interview event planner Gabriella Olukoya from luxury events company A Flair to Remember. Gabriella gives vital insight on the current state of the wedding industry and also on how to ‘flip the script’ and use the ‘negatives’ and make them positives to elevate an events company. As a current ‘Regional Finalist’ for Wedding Planner of the Year, Gabby is a prime example of ‘Creating Success’ during COVID-19 by adding and implementing technology into their events …

Frog Prince Weddings: Using Innovation And Technology During Covid-19, Aisling Yeomans, Ciara Croke, Ellen Foley, Maire Mohally

Case Studies

Student blog series from MSc in Event Management students at TU Dublin . In this blog post Aisling Yeomans, Ciara Croke, Ellen Foley and Marie Mohally interview Daniel P. Attard, senior wedding and event planner at Frog Prince. Daniel discusses the ways Frog Prince has used technology for internal communication while working remotely and externally to manage client relationships.

Infographic: 4 Ways To Build Better Relationships With Your Volunteers, Samantha Morris

Case Studies

Infographic describing four ways to look after your volunteers.

To Fee Or Not To Fee? Satisfaction, Service Quality, And Support Of An Entrance Fee Of A State Park System, Hund-Ling Stella Liu, I-Chun Nicky Wu, Michael J. Bradley

Faculty Publications - Tourism

In the past decade, state government appropriation reductions have forced park agencies to seek other sources of revenue to support park operations. To overcome shrinking budgets, many public park agencies embrace private-sector business models and investigate customer satisfaction, service quality, and user fee structures. The purpose of this study was to obtain public input regarding service quality, general satisfaction, and experience use history of state park visitation. A total of 382 Oklahoma state park users completed an online survey and were sorted into Pro-Fee (n = 200,52%) and No-Fee (n = 182,48%) groups for one-way multivariate analysis of variance (MANOVA) …

Farmers’ Markets & College Students: Shaping Our Shared Community And Bridging The Barrier With On-Campus Interaction, Emma Grace Vaughn

Mahurin Honors College Capstone Experience/Thesis Projects

This project studies the relationship between college students and farmers' markets, with the goal of overcoming known barriers of student participation. A survey conducted at an on-campus farmers' market, Market on the Avenue, details the impact of bringing these events to Western Kentucky University and looks towards the improvement of future markets. The purpose of this evaluation is to understand how effectively this event bridges the known barriers inhibiting WKU student participation in farmers’ markets, and to develop survey data into recommendations for improvement.

Reaching Across The Divide: The Role Of Cultural Events In Peacebuilding, Bernadette Quinn, Adrian Devine, Frances Devine

Articles

This article assesses whether or not a cultural event can play a peacebuilding role during the postviolence phase of conflict. Cultural expression has long been a contentious issue in Northern Ireland, no more so than in Derry/Londonderry, the city at the center of this study. Adopting a qualitative approach, the authors used the city’s Fleadh Cheoil (2013) event as a case study and found that it served three of the seven peacebuilding functions outlined by Paffenholz and Spurk: social cohesion, in-group socialization, and intermediation/facilitation. The findings suggest that the event enabled positive change by building “bridges” and developing intercommunal trust …

Harvesting A New Synergy: Exploring ‘Smart And Green’ Hotels Within The Context Of The Irish Hospitality Industry, Yi Sheng Tan

Masters

Hospitality emphasizes the ability for exchange of friendly and generous reception between businesses, guests and strangers. The complex nature of future travel and tourism industry directs the converging forces towards the hospitality industry to develop progressive strategies in response to increasing economic turbulence. Within the hotel sector, particular emphasis on emerging opportunities like sustainability and digitization are quickly shaping the strategic agenda in this competitive sector. It is envisaged that the hospitality industry will differ completely from today, owing to developments in artificial intelligence and smart technology. This research has explored the key components of the overall ‘smart and green’ …

Digital Marketing In Hospitality And Tourism, Shankar Rayappan

University of South Florida (USF) M3 Publishing

OVERVIEW

In the present world, the service providers are in a dire need to address and customize, and gratify customer needs based on their experiences, preferences, interests, and behavior. There comes the rescue, the digital marketing that has evolved tremendously over the past couple of years amidst the pandemic. Though the presence was sensed long back to the start of the decade, its imperativeness has become inevitable after 2015. In India and across the globe the people are finding the ways to stay handy, having all their needs fulfilled at their doorsteps. There comes digital marketing. In the name of …

Emerging Technology Trends In Hospitality And Tourism, Harry Costin, Antonio Eslava

University of South Florida (USF) M3 Publishing

OVERVIEW

This chapter explores how technology has radically reshaped the tourism industry in the last few decades. In particular, IT applications such as the internet since the 1990s, and more recently smartphone Apps, have contributed to that change. Today, travelers and tourists use the internet to explore the many options available to them in terms of transport, lodging and entertainment at popular tourist destinations. Therefore, many local brick and mortar agencies have disappeared and have been replaced by large, platform-based players such as Expedia, Airbnb or Booking.com. The many pictures they upload constantly while traveling, and the feedback collected immediately …

Political Economy Of The Production Of Heritage Space In A Centro Histórico: Attracting Real Estate Capital, Expelling People. The Case Of Cartagena (Colombia), Camilo Rey-Sabogal

Theses and Dissertations--Geography

Cartagena is a South American city whose historical built environment has been recognized as a World Heritage Site due to the preservation of elements of the Spanish military architecture of the 16th, 17th and 18th centuries. This recognition promoted a tourist and real estate boom in the Centro Histórico and, as a result, its inhabitants have faced gentrification dynamics that are expelling them to other areas of the city. During the last 15 years, these dynamics have shown a strong acceleration. Therefore, the Centro Histórico is experiencing, on the one hand, huge inflows of capital for the purchase of properties …

Profiling Social Media Tourists Using Literature During 2015-2019: Criminal Profiling Method, Jijun Chen

Theses and Dissertations--Retailing and Tourism Management

With the continuous development of mobile commerce and the Internet, social media has deeply penetrated people’s lives and fundamentally changed the way of searching, reading and using travel-related information. With this backdrop, this research studied social media tourists (SMTs) who share or acquire information related to the hospitality and tourism on social media platforms. Based on 271 empirical articles retrieved from major databases and top hospitality and tourism journals in the recent five years from 2015 to 2019, this research developed a profiling framework about SMTs using criminal profiling method. The findings showed the possibility of using the criminal profiling …

Developing And Validating A Chinese Cultural Value Scale In Tourism, Songshan (Sam) Huang, Jun Wen

Research outputs 2014 to 2021

Chinese cultural values are important in understanding Chinese tourists’ behaviour. However, the literature is void of a relevant scale measuring Chinese cultural values in tourism. This research aims to develop and validate a Chinese cultural values scale in tourism (abbreviated as CCV-T). Following a rigorous scale development procedure and applying multi-stage studies, the research identified a 5-factor measurement scale of CCV-T, composed of 17 items with sufficient reliability and validity. The five Chinese cultural value factors are Leisure and Life Enjoyment (LLE), Filial Piety and Relationship (FPR), Self-fulfilment, Righteousness, and Humanity. The CCV-T scale provides a …

The Cognitive Development Of Food Taste Perception In A Food Tourism Destination: A Gastrophysics Approach, Sangkyun (Sean) Kim, Eerang Park, Yi Fu, Fan Jiang

Research outputs 2014 to 2021

This study aims to explore the nature and processes involved in the cognitive development of food tourist's taste perception and identify cognitive factors influencing their food taste experience in the context of a food tourism destination. Adopting a gastrophysics approach, this exploratory qualitative research analyses food taste perceptions of Chinese domestic tourists during their visit to the Hangzhou Cuisine Museum and its associated restaurants. The findings suggest that prior knowledge formation as a manifestation of cognitive signs relating to Hangzhou cuisine and interpretive cognitive information acquired at the museum exhibition, greatly affect the tourists' local food taste experiences: these comprise …

Digital Disruption Solution For Airlines In Brazil, Camila Bisinoto Borges, Cristiane Lunardi Das Neves Rodrigues, Daniel Dias Landroni, Tatiane Mendonça, Leila Halawi

Publications

Since March 2017, the cost of denied boarding began to draw all Brazilian airlines' attention because of the Resolution 400 of the Brazilian National Civil Aviation Agency. This Resolution covers several items, but we will focus on the penalty that the airlines need to pay for each passenger who had his boarding denied involuntarily in domestic flights. Our goal is to create a plugin that any airline could use in their self-service check-in channels and direct communication with the passenger. It could also become a way to offer proactive accommodation options and monetary compensations due to itinerary or ticket schedule …

Blockchain In The Hospitality And Tourism Industry, Christa Barkel, Hulya Kurgun, Brenda Groen

University of South Florida (USF) M3 Publishing

OVERVIEW

This chapter will provide information on what Blockchain is and why it is used. It describes the basic concepts underlying Blockchain technology, such as distributed ledgers (DLs), consensus mechanisms, mining, smart contracts, peer-to-peer (P2P), and the classification of existing Blockchain systems. Next, it explores Blockchain applications in general, in businesses and society. Blockchain maybe used e.g., for fundraising, in education, and for provenance and authenticity registration. The last part of the chapter is devoted to application of Blockchain in general to applications in the hospitality and tourism industry. It considers how Blockchain makes it possible to create new types …

Big Data And Business Intelligence In Hospitality And Tourism, Gozde Turktarhan, Ram Gopalan, Emrah Ozkul

University of South Florida (USF) M3 Publishing

OVERVIEW

The developments in technology in the last 25 years have brought many changes in the tourism and hospitality sector as well as in many other fields. Big Data and business intelligence, which are the leading ones among these developments, have caused some changes in the way of doing business in the tourism industry. Explaining the relationship between Big Data and business intelligence is important for understanding how these changes are reflected in the tourism industry. Business intelligence and Big Data, which enable many processes to be completed in a shorter time, also bring some ethical problems. In this book …

Network & Cyber Security In Hospitality And Tourism, Emmanuel Fragniere, Kamil Yagci

University of South Florida (USF) M3 Publishing

OVERVIEW

The tourism sector was transformed early on by digitalization, which makes it a very innovative area of business. At the same time, this high level of digitalization maturity makes it a very vulnerable industry in terms of cyber security. As a tourism specialist, it is therefore crucial to have a good understanding of network and cybersecurity. In this chapter, we will address this topic in an accessible and popularized manner. The goal is to understand the challenges of cybersecurity and as a tourism professional to contribute with specialists in the field to protect your business, your network, and your …