Strategic Management Policy Commons^™

Win In India: An Analysis Of Market Entry Strategy Into India’S Food And Beverage Industry, Grayson Greer

Finance Undergraduate Honors Theses

The purpose of this thesis is to examine four different modes of entry when selecting a market entry strategy in an emerging market and learn how to succeed in the world’s largest growing market, India. The introduction chapter discusses the development of international business and why companies choose to expand internationally, honing in on market entry selection in emerging markets. Market entry strategy is broken down into two primary components: county or market selection and mode of entry. Chapter two introduces India as the emerging superpower of the 21st century and conducts both a PESTEL and Porters Five Forces analysis …

“Why The Anomaly That Is Super Bowl Marketing Is A Justifiable Investment”, Anthony Cole Brothers

Marketing Undergraduate Honors Theses

By now, we have well established that the Super Bowl is the holy grail of marketing, the championship for the battle of the brands, and the ultimate showcase of creative prowess which determines bragging rights. This American phenomenon is the exception, because it’s the one time on the calendar where viewers are mesmerized by commercials instead of tuning them out as noise. There are critical strategic objectives which can be satisfied, revolutionizing the brand in the eyes of the consumer and drastically expanding brand awareness. We know the vast benefits that well-executed marketing schemes can have for companies, especially during …

Cultural Disparity And The Impact On Work Life Balance, Bryan Campbell

Senior Theses

This research examines the differences in work life balances between varying countries around the world. In order to do so, a proxy index was created by investigating a portion of questions from respondents of the World Values Survey. Comparing this to Hofstede's Insights on National Culture allowed for a unique perspective as to whether the country individualism ratings could then be used to assert a relationship between these metrics.

The Differential Effects Of Ceo Narcissism And Hubris On Corporate Social Responsibility, Yi Tang, Daniel Z. Mack, Guoli Chen

Research Collection Lee Kong Chian School Of Business

While prior studies have predominantly shown that CEO narcissism and hubris exhibit similar effects on various strategic decisions and outcomes, this study aims to explore the mechanisms underlying how narcissistic vs. hubristic CEOs affect their firms differently. Specifically, we investigate how peer influence moderates the CEO narcissism/hubris – CSR relationships. With a sample of S&P 1500 firms for 2003–2010, we find that the positive relationship between CEO narcissism and CSR is strengthened (weakened) when board-interlocked peer firms invest less (more) intensively in CSR than a CEO’s own firm; the negative relationship between CEO hubris and CSR is strengthened when peer …

International New Ventures: Revisiting The Influences Behind The ‘Born-Global’ Firm, Terence P. C. Fan, Phillip Phan

Research Collection Lee Kong Chian School Of Business

There is a small but theoretically important literature on 'born-globals' or international new venture firms that positions itself in contrast to the more established sequential international entry literature. In this paper we examine the pattern of entry into international markets for a set of international new ventures and show that they need not be a distinct breed of firms, as previous research has portrayed. Absent a specific technological advantage, the decision for a new venture to internationalize at inception is influenced by the size of its home market and by its production capacity, as well as by cultural and economic …

Comparative Study: Reducing Cost To Manage Accessibility With Existing Data, Claire Chu, Bill Kerneckel, Eric C. Larson, Nathan Mowat, Christopher Woodard

SMU Data Science Review

“Project Sidewalk” is an existing research effort that focuses on mapping accessibility issues for handicapped persons to efficiently plan wheelchair and mobile scooter friendly routes around Washington D.C. As supporters of this project, we utilized the data “Project Sidewalk” collected and used it to confirm predictions about where problem sidewalks exist based on real estate and crime data. We present a study that identifies correlations found between accessibility data and crime and housing statistics in the Washington D.C. metropolitan area. We identify the key reasons for increased accessibility and the issues with the current infrastructure management system. After a thorough …

Social Contagion And Knowledge Acquisition In Construction Professional Service Firms, Oluwasegun O. Seriki, Roisin Murphy

Conference papers

The construction industry in Ireland, including professional service firms (PSF’s) operating therein, are undergoing a period of change and uncertainty driven by economic, demographic, political and technological factors. While considerable evidence exists demonstrating the relationship between environmental turbulence on organisational decision making, there remains a distinct lack of focus on behavioural patterns affecting decision-making process of construction firms. Social contagion (SC) theory asserts that the spread of ideas, attitudes, or behaviour patterns in a group is achieved through imitation and conformity, and is well established within social sciences research, and is increasingly being used to analyse organisational behaviour. However, limited …

Strategic Implications Of Blockchain, William R. Adams

Marriott Student Review

This thesis introduces blockchain, the underlying technology of cryptocurrencies such as Bitcoin, and discusses how best to conceptualize it relative to other technologies. Following an explanation of the fundamentals of blockchain, also known as the distributed ledger, I identify the characteristics of the technology. Building upon blockchain’s inherent strengths and limitations, I explore potential business applications of blockchain. Finally, I recommend that leaders continue to track the development and adoption of blockchain technology, even if they decide that implementing it does not align with their organization’s strategy at present.

Glossary Of Business Evidence, Paul C. Boyd

MBA Faculty Conference Papers & Journal Articles

No abstract provided.

Lean Startups And Strategic Management, Joshua Binus, Horatiu Corban, Stephanie Miller, Hans Vanderschaaf

Engineering and Technology Management Student Projects

Slides from a group presentation that offers a lean startup methodology overview, examines challenges and solutions, reviews case studies and discusses lean and strategic management.

Identifying The Competencies Of Middle Managers Leading Successful Strategy Implementation, Zafar Abdulmajid Momin

Dissertations and Theses Collection (Open Access)

How does one successfully implement strategy? Persistent and alarmingly high failure rates of strategy implementation still prevail due to the myriad variables and complexities associated with execution, the brunt of which typically falls to middle management. Unfortunately, most organizations do not exercise sufficient rigor in the process and criteria to select the right middle managers for executing strategy, despite middle managers having a substantial impact on outcomes. Business leaders lack the necessary tools and frameworks for competency assessment to support their decision-making. This research seeks to provide evidence that selection of the right middle managers is more likely to lead …

Dynamic Capabilities Related To Converging Software Markets, Mike Smith

Engineering and Technology Management Student Projects

Methodology for in the software development life cycle has rapidly evolved over the last couple decades. This evolution is related to strategies born in just-in-time manufacturing which reveal themselves through methods such as rapid application development, waterfall development, spiral development, agile development, and DevOps. Coupled with consumer and industry adoption of cloud-based technologies, software releases to consumers can happen minutes after code-commits. This environment breeds highly competitive firms, rapid and frequent new entrants, ever changing resource barriers, and a constant threat of replacement. To mitigate these risks the adoption of dynamic capabilities could improve firm success and assist in ensuring …

Outsourcing Strategies In Software Engineering, Cody Miller

Engineering and Technology Management Student Projects

Over the last several years, software has become a vital component of almost every business. Success increasingly depends on using software as a competitive weapon [1]. In today’s software industry, many organizations are realizing that outsourcing is becoming an imperative, strategic step to growing their business, and as a way to gain competitive advantage over its competitors.

The focus of this article, will be a literature review of current literature on outsourcing, and its strategies in the Software Engineering domain. As a software engineer at Intel, I have seen an increased need for outsourcing within our business group, and the …

Values Driven Strategic Thinking And Planning In Federated Non-Profits, Michael Baker

Capstone Collection

This paper, as a reflective practice, will explore organizational models and frameworks commonly found in non-profit organizations, as per the Leading and Managing Social Sector Organizations course at SIT.

This paper attempts to draw on my experiences at the national non-profit, Reading Partners, and coursework from SIT to suggest the best decision making models for a mission driven, non-profit organization. The findings and reflections largely surround the methodologies of strategic thinking and planning for large, complex, federated organizations.

The paper first explains Reading Partners organizational structure, program model, and culture, as per the different organizational frames in Boleman and Deal …

Strategic Business Audit Of Nelnet, Matthew Kachek

Honors Program: Senior Projects (Public)

This thesis serves as a strategic audit for the company Nelnet. This covers Nelnet’s background, structure, and financial situation. Changes in Nelnet’s core student loan business has created uncertainty in their future. Multiple analyses, both internal and external, are performed and examined to determine Nelnet’s position as a company and within the marketplace. A strategic recommendation to continue growth in new technologies is presented in response to these analyses along with implementation details and alternatives.

Strategic Leadership Newsletter: Volume 4, Number 1, Larry M. Starr Phd

Leadership Doctorates Newsletter (Formerly Strategic Leadership Newsletter)

Jefferson Strategic Leadership Newsletter reports information relevant to the Jefferson (Philadelphia University + Thomas Jefferson University) Doctor of Management Program in Strategic Leadership (DSL) and its community including personal and professional events and accomplishments, new practices, research, opportunities, and suggestions.

The Hybrid Trap: Why Most Efforts To Bridge Old And New Technology Miss The Mark, Fernando F. Suarez, James Utterback, Paul Von Gruben, Hye Young Kang

Research Collection Lee Kong Chian School Of Business

Technological transitions are challenging, particularly for companies in mature industries. Incumbents are frequently blindsided by new technologies, fully missing opportunities to enter emerging markets early. While some established companies do possess the awareness and dexterity to become early adopters of new technologies, they typically lack the vision and the commitment to become leaders. Too often, they cling to the familiar, developing hybrid products that combine elements of the old and the new. The trouble is, hybrid strategies put even the best incumbent companies in a weak position when the market finally embraces the new technology. We call this the "hybrid …

How Data Analytics May Turn Smes Into Smart Enterprises, Gary Pan, Poh Sun Seow

Research Collection School Of Accountancy

No abstract provided.

Multigeneration Product Diffusion In The Presence Of Strategic Consumers, Zhiling Guo, Jianqing Chen

Research Collection School Of Computing and Information Systems

Frequent new product releases pose significant challenges for firms as they manage successive generations of product diffusion. We develop an analytical model to study the effect of different purchase options by strategic consumers on a firm's profit and the firm's strategies for the timing and pricing of its successive generations of product diffusion. We show that consumers' strategic behavior, although adversely affecting the sales of the first-generation product, positively influences the sales of the second-generation product through an initial “seeding” effect. The influence of strategic consumers on profit and sales depends largely on the discount-to-price ratio of the first generation …

Logistics Genealogies: A Dialogue With Stefano Harney, Stephen Matthias Harney, Mattia Fraportti, Niccolo Cupini

Research Collection Lee Kong Chian School Of Business

We are imagining this conversation as a historical progression about the logistics“evolution.” In genealogical terms, we actually would like to start with a deeplyhistorical gaze and then, passing through the development of our conversation,arrive at the global present.