Business Commons^™

Will Covent Garden Survive Delisting From Tesco?, Mark Ritson

Mark Ritson

No abstract provided.

Quality-Of-Life And Travel Motivations: Integrating The Two Concepts In The Grevillea Model, Sara Dolnicar, Katie Lazarevski, Venkata Yanamandram

Venkata Yanamandram

Over the past three decades, two bodies of literature have developed relatively independently: Quality of Life research in Psychology and Travel Motivations research in Tourism. Yet, the constructs underlying these two bodies of research are strongly interrelated. This book chapter: (1) reviews the Quality of Life research area with a specific focus on the role of vacations as a Quality of Life domain; (2) reviews prior work in the area of Travel Motivations with a specific focus on motivational segments which may be associated with differences in the importance people attribute to vacations in general; and (3) proposes a conceptual …

New Business Competition For A Different Generation Launches In Nevada, Nevada Institute For Renewable Energy Commercialization (Nirec)

Nevada Newsflash

On Nevada Day (October 26), a new competition was announced that is designed to stimulate business formation in the Silver State by offering the state’s largest-ever cash grand prize as an incentive.

The related tagline gets right to the point: “$100,000 cash. Your business idea. A room of investors. 5 minutes. One chance to prove you have what it takes.”

Missouri State Archives Traveling Civil War Exhibit To Stop Here, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Music As A Magical Cue, In Suk Hwang, Eugene J S Won, Sook Eun Byun

Asia Marketing Journal

Although music is one of the most important attributes of broadcasting communications, few studies have examined the relationship between background music and the behavior of audiences, particularly in the context of TV home shopping programs, where purchase decisions are made while watching the show. The objective of this study is to examine whether certain characteristics of music in broadcasting communications can affect the audiences` purchase intentions or behaviors. Unlike previous studies on this issue, this study considers the impulse-inducing capability (IIC) of music as an important variable affecting consumers` purchase intension. A 2x3 (high/low involvement and high/low/no IIC music) between …

Why Genuine Luxury Brands Are Consumed? Counterfeits? Examining Consumer Identification, Hyun Suk Suh

Asia Marketing Journal

Owing to increased number of luxury brand users, both genuine and counterfeit luxury product consumption continues to increase every year. Luxury brand is defined as use or display of a particular branded products which brings the ownership prestige apart from its functional utility(Grossmand and Shapiro 1988). Some luxury brands have imitations sold in marketplace due to their popularity. These imitations or counterfeits have been jumping on the bandwagon of the upturn in sales of their originals. The purpose of our study is to understand consumer`s underlying motives to consume luxury brands, genuine and or counterfeits. To do this, we propose …

The Effects Of Hot Temperature On Impulsive Behaviors, Hee Kyung Ahn

Asia Marketing Journal

Temperature and weather are all around us, quite literally. Furthermore, temperature and weather not only permeate our atmosphere, constantly affecting our visceral states of warmth and coldness, but they metaphorically permeate our language. People, products, and ideas can all be “hot” or “cold.” Given this ubiquity, it is perhaps surprising that relatively little research has systematically examined the influence of temperature on choice and judgment. Temperature-related words such as “hot” and “cold” are often used to describe impulsive and calculated behaviors, respectively. These metaphoric connotations of thermal concepts raise the question as to whether temperature, psychological states and decision making …

Keynote Speech At The Fall 2012 Kma Conference, Greg Allenby

Asia Marketing Journal

No abstract provided.

A Case Study Of Shinsegae E-Mart, Chung K Kim, Mi Na Jun, Jeong Soo Han, Kim, Jun Gung Park, Joshua Y Kim

Asia Marketing Journal

The success story of E-mart fascinated many academics and practitioners alike. Though E-mart began as a nameless discount store in Chang-dong, Seoul in 1993, it has transformed itself into a leading distribution company and one of the most powerful brands in Korea. Surprisingly, it achieved the great success against the two crises it met: the national economic crisis and the invasion of the global giant Walmart. The main objective of this case study is to formally examine how E-mart overcame the two crises. More specifically, this case study highlights the ways with which E-mart turned those difficulties into opportunities for …

Brand Concept Elaboration Strategy For An Extended Brand, Seung Woo Chun, Chang Jo Yoo, Sukek Yu Lee, Lee

Asia Marketing Journal

KB Kookmin Card has separated as an independent corporation from KB Kookmin Bank Credit Card Business Group on March, 2011. Ever since, KB Kookmin Card worked to build its own brand identity. The strategic preparation and conscientious implementations made KB Kookmin Card position in consumer`s mind with a strong and unique brand image. Its new brand image was rooted in the inherited strengths of reliable and sincere image. However, it faced the challenge to compete in credit card industry in which most competitors had an advanced and sophisticated image. The strengths of KB Kookmin Card were also at the same …

Global Marketing Strategies Of Innocean Worldwide "Global Marketing Company, Innocean Worldwide, Kyoung Hee Chu, Doo Hee Lee, Jong Ho Lee, Yoo

Asia Marketing Journal

Established in May 2005, INNOCEAN Worldwide started as an affiliate marketing and communications company of the Hyundai Motor Group and grew into a top agency ranked no. 2 in the South Korean market within seven years. Currently, INNOCEAN Worldwide has become a global company, operating in sixteen countries through four regional headquarters, fifteen overseas subsidiaries, and seven branch offices with more than 1,100 employees. The company holds top clients from finance, electronics, telecommunications, food, retail, education and other various industries. The accomplishment of INNOCEAN Worldwide can be summarized by the following five key factors. The first factor is INNOCEAN Worldwide`s …

The Interaction Effects Of The Shopping Situation And The Product Display Type On The Consumer Response In Mobile Shopping, Seung Hoon Choi, Dong Il Lee, Hye Jun Lee

Asia Marketing Journal

The purpose of this research is to investigate the effects of the product display type on the consumers` purchase intention, attitude toward store, and revisit intention in the various mobile shopping situations. To test the hypothesis, between-subjects experiment with 3 mobile shopping situations (outdoor place, public transportation, commercial facilities) by 3 product display types (search, category, product) was conducted, and analyzed with ANCOVA (analysis of covariance). The result of the experiment shows there are no main effects of the mobile shopping situations and the product display types, but the interaction effects of the product display type and the mobile shopping …

Optional Tariffs For Channel Coordination, Jae Do Song

Asia Marketing Journal

When a channel is vertically separated, there can be inefficiencies, double marginalization. Channel coordination to amend this inefficiency has been an important issue in marketing and economics. Channel coordination deals with maximization of joint profit and achieving proper profit sharing among participants. In this paper, a manufacturer and heterogeneous multiple retailers with exclusive territory are assumed, and channel coordination with two-part tariff is considered. When multiple heterogeneous retailers are assumed, profit sharing can be an issue even though the tariffs based on marginal cost can maximize joint profit. In case of multiple heterogeneous retailers, the manufacturer earns the same profit …

New Product Marketing Strategy, Min Sun Yeu, Doo Hee Lee, Sang Yong Kim, Yoo

Asia Marketing Journal

All firms require new stimulus to spurt growth. Therefore it is necessary to successfully develop new products and to employ appropriate marketing practices for the new products to enter and settle in the market. Binggrae, a Korean company that specializes in dairy and processed dairy products, introduced a ready-to-drink (RTD) coffee product, ‘a Cafe la’ to expand its business into the coffee market in 2008. Binggrae was a latecomer in the RTD coffee market but a Cafe la has shown an impressive average sales growth rate of 115% as of 2011 since the launch. Moreover, it is a steady bestselling …

Caffe Bene: Creating Values For Customers, Kwang Ho Ahn, Chang Jo Yoo, Young Chan Kim

Asia Marketing Journal

Caffe Bene, one of the most notable coffeehouse chain brands in Republic of Korea, gives us some thought-provoking issues in terms of sustainable success. Despite harsh competition among various coffeehouse brands, Caffe Bene has been accomplished astonishing outcomes in domestic market and now ranked 2nd place in sales among the global coffeehouse franchise in 2010 and 2011. These achievements were possible mainly because Caffe Bene adopted distinctive shop design, maintained aggressive marketing strategy, developed new menu, and combined the unique Korean culture with ordinary concept of cafe to make its place attractive. However, since Korean coffeehouse market is getting saturated …

Pension Accounting And Reporting With Other Comprehensive Income And Deferred Taxes: A Worksheet Approach, Robert E. Jackson, L. Dwight Sneathen, Timothy R. Veal

School of Accountancy Faculty Research and Publications

This instructional tool presents pension accounting using a worksheet approach where debits equal credits for both the employer and for the plan. Transactions associated with the initiation of the plan through the end of the second year of the plan are presented, including their impact on accumulated other comprehensive income and deferred taxes. This article is intended as a supplemental teaching tool that demonstrates the impact of a plans funded status on the employers financial statements in a way that, based upon anecdotal evidence, accounting students and practitioners have found extremely beneficial beyond traditional accounting textbooks.

Risk Perception And Economic Value Of Disaster Mitigation Case Of Bantul Post Earthquake May 2006, Suryanto Suryanto, Mudrajad Kuncoro

The South East Asian Journal of Management

This study aims to obtain empirical evidence of disaster mitigation in Bantul, Indonesia. The expected utility theory and impact of regional characteristics on individual perceptions was used to describe the disaster risk management process. The regional mapping based on hazard level was conducted by a Geographical Information System (GIS). Data used in this research were primary and secondary data. Primary data were obtained by distributing questionnaire to some respondents. Sample amounts used were 395 respondents. The research empirical contribution was to economic valuation method used towards safety and efforts to link regional characteristics, individual perception and also their willingness to …

Entrepreneurial Inclination Among Business Students: A Malaysian Study, Yet-Mee Lim, Teck-Heang Lee, Boon-Liat Cheng

The South East Asian Journal of Management

Entrepreneurship has been the fundamental topics of discussion among the politicians, economists, and academics. Business creation is especially critical in developing countries to stimulate economic growth. The present study attempts to examine entrepreneurial inclination among students who are a potential source of entrepreneurs. The findings of the present research study indicate that majority of our business students are not entrepreneurial-inclined. They do not seem to possess strong entrepreneurial characteristics and entrepreneurial skills, and they are not keen in starting a new business. The roles of higher institutes of education and the government in promoting entrepreneurship are discussed.

Students’ Entrepreneurial Intentions By Using Theory Of Planned Behavior: The Case In Indonesia, Rifelly Dewi Astuti, Fanny Martdianty

The South East Asian Journal of Management

This research aims to study the intentions of students in entrepreneurship by using the theory of planned behavior of Fishbein and Ajzein. This study was conducted in six state universities in Indonesia, namely University A in Northern Sumatra, University B in Western Sumatra, University C in Jakarta, University D in Yogyakarta, University E in Eastern Java and University F in Southern Sulawesi with total sample of 600 final year students. Data were analyzed using descriptive and inferential statistics using SPSS 11.5 and structural equation models using LISREL software to test the models. The result shows that the theory of planned …

Conflict Approaches Of Effective Project Manager In The Upstream Sector Of Indonesian Oil & Gas Industry, Adhi Cahyono, Yanki Hartijasti

The South East Asian Journal of Management

Conflict can be functional or dysfunctional to the organization’s performance. This study focused on the relationship between conflict approaches implemented by the project manager based on project team member’s perception on the effectiveness of the project manager in managing project’s conflict. Questionnaires were modified from Barker et al. (1988) to measure conflict management approaches and outcomes of managing project conflict. Data were gathered from 57 respondents who worked in the Engineering, Procurement, and Construction (EPC) contractors serving the upstream sector of the Oil and Gas industry in Indonesia. By using Pearson correlation, result of this study indicated that project managers …