Other Business Commons^™

Marketing Activity Influences On Brand Attractiveness & Loyalty, Keiondre' Mcallister

McNair Scholars Research

While selecting a specific brand could seem simple, many variables are considered. Consumers must trust that the chosen brand meets their needs by providing value. Value differs for everyone; however, four value pillars within the value creation pyramid could explain which value attracts the consumer most to a brand. These value elements will be explored to explain consumer preferences.

Understanding Millennials Regarding Online Versus In-Store Grocery Shopping Preferences, Timothy L. Schauer

Atlantic Marketing Journal

Grocery shopping has changed in significant ways over the last 150 years – all to allow customers to choose their own items (Strasser, 1989). Within the last decade, large U.S. supermarkets, like Kroger, Walmart, and Safeway have rolled out online stores (Perez, 2015). However, in 2017, when the Internet-based giant, Amazon, acquired Whole Foods and developed the Amazon Go concept store, the march toward online-only sales came into question. The purpose of this research is to attempt to understand the preferences associated with Millennials regarding online versus in-store grocery shopping preferences. This paper provides the following contributions. First, it extends …

Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham

Graphic Communication

We created a branding and design campaign for the Take Flight music festival on campus. The project covered many aspects of event creation and marketing such as name, logo, content creation, social media, printed media, vendor outreach, and administration outreach. All these pieces had to work together to create a strong and cohesive brand image for this event which would help ensure a successful turnout and event overall.

The Cost Of Urbanization: A Look Into The Transformation Of Mao Era Reforms, Tieren A. Dokes

Master's Projects and Capstones

Mao Zedong has played an influential role in Chinese society, whether for better or for worse. His policies have caused ripples throughout contemporary Chinese society, but nothing stronger than his desire for urbanization and economic land reform. Utilizing Mao’s drive for urbanization and economic reform as essential historical context, this paper connects how the contemporary governmental push for urbanization has been unyielding, and, in some ways, counterproductive as decade-old Mao-era institutions reverberate in an echo chamber with cracks that allow darker forces to seep in. Real estate and urban development companies and local governments are given monetary incentive to redevelop …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Examining And Exploring Social Constructs, Conflict Management Style, And Workplace Conflict Among Workers In The United States, Keith Boyd

Dissertations

This mixed-methods study explored social constructs, conflict management style (CMS), and workplace conflict among workers in the United States. Workers do not understand the connections between social constructs, CMS, and workplace conflict. A lack of information on workers' experiences and representation in conflict literature supports the gap in understanding (Aquino, 2000; Bourdieu, 1986; Hayes, 2008; Herr & Anderson, 2005; Lin, 2001; Long, 2007; Meng et al., 2019; Mertens, 2003, 2009, 2018; Sosa, 2019). The study used a transformative-emancipatory explanatory sequential design focused on workers. There were 82 convenience sample participant surveys and 12 purposive sample low-level cooperativeness CMS participant interviews …

Where The Rainbow Ends: The Hidden Humanitarian Crisis For Members Of The Lgbtqia+ Community In International Business, John R. Krendel

Senior Honors Projects, 2020-current

Before pursuing an international career, members of the LGBTQIA+ community must be aware of the hardship that may be exacerbated by living and working abroad. This study addresses the trends in laws, including employment and anti-discrimination laws, that provide and restrict certain rights of members of the LGBTQIA+ community in eight countries. These nations, both progressive and discriminatory, include the United States, England, Switzerland, Germany, Taiwan, China, the Philippines and Kazakhstan. Eight LGBTQIA+ business professionals spoke on their experiences living and working in each of these countries and provided advice to members of the community wishing to pursue an international …

Bnsf Strategic Analysis, Bella Tran

Honors Program: Senior Projects (Public)

Burlington Northern Santa Fe, LLC. (BNSF), is an American railroad that is concentrated in the western two-thirds of the U.S. This railroad has a history stretching back over a century that has led the company to now function as one of the leading Class I Railroad with over 30,000 employees and over 30,000 miles of laid track. Two methods of analysis were used to examine the competitive environment in which BNSF operates. The first is the PESTEL analysis which examines the macro-environment. The second is Porter’s Five Forces which analyzes the competitive environment of an industry. The analyses concluded that …

The Impact Of Privacy Control On Users' Intention To Use Smart Home Internet Of Things (Iot) Services, Mingyung Kim, Bo Reum Choi

Asia Marketing Journal

Despite the diverse benefits of smart home Internet of Things (IoT) services, the biggest obstacle to the actual usage of those services is concern about privacy. However, little research has investigated the impact of privacy control on users’ intention to use smart home services. Based on communication privacy management theory and privacy calculus theory, this study investigates how privacy control options affect users’ perceived benefits and costs and how those perceptions affect individuals’ intentions to use smart home services by conducting an experiment. Our results showed that smart home privacy control options decreased perceived benefits and increased perceived costs. The …

I Can’T Believe Online. A Study On How Negative Reviews Move Online Shoppers To Offline Channel, Hyo-Jeong Kim, Sang Man Han

Asia Marketing Journal

Despite the benefits of online shopping, we easily observe consumer behaviour when making purchases through offline channels. Why do they choose to go offline by taking the effort to go there? As a factor influencing decision-making, this study assumes that distrust of online shopping increases webrooming intentions that online consumers move to offline channels. Consumers check online reviews as well as seller information to increase their purchasing confidence. There are few studies on the effect of negative online reviews on consumers' purchasing decisions. Contrary to the pessimistic results of previous studies, the results of this study explain the mechanism by …

Predicting Rfid Adoption Towards Urban Smart Mobility In Ulaanbaatar, Mongolia, Urandelger Gantulga, Burmaa Sample, Ariunsaikhan Tugsbat

Asia Marketing Journal

Smart city technologies such as transportation and parking systems make our daily lives more efficient and intelligent. However, it is impossible to implement a smart mobility system without analyzing the individual's behavior toward the new technology. This research study attempts to develop a framework for predicting smart mobility antecedents using SEM in primary data analysis. The Technology Acceptance Model (TAM) was the conceptual foundation for this study. To achieve the objectives of the study, one thousand five hundred and twelve effective questionnaires were collected and analyzed using Smart PLS 3.3. The results show that perceived usefulness, perceived ease of use, …

Editorial: Asia Marketing Journal Makes Outstanding Achievements In 2021, Ji Hee Song

Asia Marketing Journal

No abstract provided.

Digitizing And Cataloging A Corporate Annual Reports Collection: A Canadian Perspective, Alie Visser, Elizabeth Marshall, Joyce Cheung

Western Libraries Publications

Corporate annual reports provide a snapshot of a company's operations and financial status. Reviewing and comparing years of annual reports can provide a rich history of knowledge on a corporation. Preserving, storing, and digitizing Canadian annual reports has been a mission of the C.B. “Bud” Johnston Library in London, Ontario, Canada. In late 2019 when Western Libraries migrated to a new library services platform, Alma, there was a new opportunity to catalog and provide access to the digitized annual reports collection. This article describes a decade long plan to digitize the print collection by library staff and a subsequent project …

Savoring And The Experiential Advantage: Savoring Beliefs Determine Consumer Happiness From Experiential Versus Material Purchases, Charlene Chu

Business Faculty Articles and Research

Consumer research finds that people derive greater enduring happiness from discretionary spending on experiential purchases (events that they personally encounter or live through) than material purchases (tangible objects that can be obtained and kept in their possession). While research in this area has contributed to our understanding of this “experiential advantage” by examining the underlying psychology of this phenomenon, individual differences in the experiential advantage have received less attention. The present investigation examines whether individual differences in savoring capacity affect the subjective well-being that consumers derive from experiential vs. material purchases. This research finds that the self-rated ability to savor …

Downfalls Of Economy Leading Small Businesses: A Study Of Corrective Actions, Alexis N. Davis

Honors College Theses

This study explores the significance of inappropriate accounting procedures and their detrimental effects on small businesses. This conceptual study is centered around small business decisions made by decision makers with weak understanding of financial literacy. The study highlights a series of improvements to weak internal controls that are not uncommon in small businesses.

How Blockchain Solutions Enable Better Decision Making Through Blockchain Analytics, Sammy Ter Haar

Information Systems Undergraduate Honors Theses

Since the founding of computers, data scientists have been able to engineer devices that increase individuals’ opportunities to communicate with each other. In the 1990s, the internet took over with many people not understanding its utility. Flash forward 30 years, and we cannot live without our connection to the internet. The internet of information is what we called early adopters with individuals posting blogs for others to read, this was known as Web 1.0. As we progress, platforms became social allowing individuals in different areas to communicate and engage with each other, this was known as Web 2.0. As Dr. …

Business Plan: Refuge Coffee, Zachary Lewandowski

Finance Undergraduate Honors Theses

Refuge Coffee will be the premier vendor of high-quality and sustainably sourced specialty coffee in Springdale, Arkansas. Its mission is to improve lives by providing a space that reflects the community—a space in which ideas, beliefs, attitudes, and values can be exchanged, with coffee acting as a common denominator. Refuge Coffee will offer specialty coffee beverages, locally baked goods, and merchandise to consumers. We intend to partner with Canopy NWA, a refugee resettlement organization that aims to welcome and equip refugees with all they need to build new lives, through the means of employment for refugees and the continuous donation …

Finance And Accounting Dual-Degree Proposal, Meghan Finley

Senior Honors Projects

No abstract provided.

The Many Sides Of Social Capital: How Social Capital Is Related To Entrepreneurship?, Vivian M. Williams

Student Theses and Dissertations

This study explores two questions about the relationship between social capital and entrepreneurship that have not received much attention. The first is, how different dimensions of social capital relate to entrepreneurship? The second is, to what extent community social capital is related to the level of entrepreneurship among marginal and dominant members of a community? Social capital is the benefits derived from social connections. We know about the positive aspects of the relationship between social capital but it is also important to examine if there are negative effects. Further, community social capital, which is the aggregate level of social capital …

Nsu Huizenga College Of Business And Entrepreneurship 2022-2023 Graduate Catalog, Nova Southeastern University

Huizenga Postgraduate Course Catalogs

No abstract provided.