A Film Marketing Action Plan (Fmap) For Film Induced Tourism Destinations,
2010
Technological University Dublin
A Film Marketing Action Plan (Fmap) For Film Induced Tourism Destinations, Noelle O'Connor
Doctoral
This research study examines the impact of film induced tourism and destination branding on locations featured in popular films and television series. It also investigates the characteristics of film induced tourism and determines if the key film and tourism stakeholders support the integration of film into Yorkshire’s (UK) tourism product. Yorkshire was selected as the case study area, as it has been the film location for many popular television series and is the subject of much location research within the tourism discipline. The need for a thorough investigation into the film induced tourism phenomenon was particularly evident from the literature …
An Investigation Into The Unintended Consequences Of Downstream Channel Allowances,
2010
University of Kentucky
An Investigation Into The Unintended Consequences Of Downstream Channel Allowances, William Jason Rowe
University of Kentucky Doctoral Dissertations
Downstream channel allowances involve the practice of selling firms making payments to customers in exchange for distribution of a product. Such transactions occur most frequently in a business-to-business exchange. Although various forms of channel allowances have been investigated over the past three decades, the literature is lacking in guidance regarding whether or not, and to what extent, the salesperson should control these payments. Relying on the theoretical underpinnings of cognitive evaluation theory, this dissertation takes the initial step in understanding the effects of customer perceptions of salesperson control over allowances, with special attention to the impact on the customer-salesperson relationship. …
A Stakeholder Identity Orientation Approach To Corporate Social Performance In Family Firms,
2010
Brigham Young University - Provo
A Stakeholder Identity Orientation Approach To Corporate Social Performance In Family Firms, John B. Bingham, W. Gibb Dyer Jr., Isaac Smith, Gregory L. Adams
Faculty Publications
Extending the dialogue on corporate social performance (CSP) as descriptive stakeholder management (Clarkson, Acad Manage Rev 20:92, 1995), we examine differences in CSP activity between family and nonfamily firms. We argue that CSP activity can be explained by the firm’s identity orientation toward stakeholders (Brickson, Admin Sci Quart 50:576, 2005; Acad Manage Rev 32:864, 2007). Specifically, individualistic, relational, or collectivistic identity orientations can describe a firm’s level of CSP activity toward certain stakeholders. Family firms, we suggest, adopt a more relational orientation toward their stakeholders than nonfamily firms, and thus engage in higher levels of CSP. Further, we invoke collectivistic …
Unethical Behavior In The Name Of The Company: The Moderating Effect Of Organizational Identification And Positive Reciprocity Beliefs On Unethical Pro-Organizational Behavior,
2010
Texas A&M University
Unethical Behavior In The Name Of The Company: The Moderating Effect Of Organizational Identification And Positive Reciprocity Beliefs On Unethical Pro-Organizational Behavior, Elizabeth E. Umpress, John B. Bingham, Marie S. Mitchell
Faculty Publications
We examined the relationship between organizational identification and unethical pro-organizational behavior (UPB)—unethical behaviors conducted by employees to potentially benefit the organization. We predicted that organizational identification would be positively related to UPB and that positive reciprocity beliefs would moderate and strengthen this relationship. The results from 2 field studies support the interaction effect and show that individuals who strongly identify with their organization are more likely to engage in UPB when they hold strong positive reciprocity beliefs. Given the nature of reciprocity, our findings may suggest that highly identified employees who hold strong reciprocity beliefs may conduct UPB with an …
The Burdens Of Ownership: Reasons For Preferring Renting,
2010
Singapore Management University
The Burdens Of Ownership: Reasons For Preferring Renting, Sabine Moeller, Kristina Wittkowshi
Research Collection Lee Kong Chian School Of Business
Purpose: The purpose of this study is to identify and assess the importance of proposed determinants of the growing consumer preference for renting consumer goods, as opposed to the actual transfer of ownership. Design/methodology/approach: Following a qualitative preliminary study and a literature review, six factors are identified as possible determinants of a preference for non-ownership modes of consumption. These are examined in a quantitative study using a sample of 461 members of a German online peer-to-peer sharing network. Hypotheses regarding the proposed determinants are tested using factor analysis and structural equation modelling. Findings: The results show that the demand for …
Women's Knowledge And Attitudes Regarding Alcohol Consumption In Pregnancy: A National Survey,
2010
Edith Cowan University
Women's Knowledge And Attitudes Regarding Alcohol Consumption In Pregnancy: A National Survey, Elizabeth Peadon, Jan Payne, Nadine Henley, Heather D'Antoine, Anne Bartu, Colleen O'Leary, Carol Bower, Elizabeth Elliott
Research outputs pre 2011
Background: Alcohol exposure in pregnancy is a common and modifiable risk factor for poor pregnancy and child outcomes. Alcohol exposure in pregnancy can cause a range of physical and neurodevelopmental problems in the child including the Fetal Alcohol Spectrum Disorders (FASD). In order to improve prevention strategies, we sought to describe the knowledge and attitudes of women of childbearing age regarding alcohol consumption during pregnancy and its effects on the fetus. Methods: We conducted a national cross-sectional survey via computer assisted telephone interview of 1103 Australian women aged 18 to 45 years. Participants were randomly selected from the Electronic White …
Overseas Students In Australia: An Experiential View,
2010
Edith Cowan University
Overseas Students In Australia: An Experiential View, Maria Ryan, Madeleine Ogilvie
Research outputs pre 2011
Overseas students have access to a number of learning opportunities available by virtue of a highly competitive tertiary education market system. Despite the increasing trend for remote, online-based learning programs, many students elect to travel outside their home country to experience the cultural difference of studying abroad. The benefit is symbiotic, with crucial university funding being attracted by increased numbers of overseas students seeking an enriched studying experience. The focus of this paper is the on-campus learning experience received by expatriate students studying in Australia and Singapore. How these students adapt to the different physical, social and emotional environments is …
I Was Banging My Head Against A Brick Wall: Exclusionary Power And The Gendering Of Sport Organizations,
2010
Edith Cowan University
I Was Banging My Head Against A Brick Wall: Exclusionary Power And The Gendering Of Sport Organizations, Ruth Sibson
Research outputs pre 2011
The under-representation of women in sport management has increasingly been recognized by government and nongovernment organizations, and there has been some attempt to redress the imbalance. Research has indicated, however, that the gendering of sport organizations is not simply a numbers' game. The purpose of this study was to analyze the exercise of exclusionary power as an aspect of gender relations within a six member volunteer Board of Directors of an Australian local, grass-roots sport organization. Data were gathered using semistructured interviews, participant observation and documentary evidence over a 15-month period. This study identified that, although numerical under-representation of men …
Consumer Decision-Making Styles Of The Three Major Ethnic Groups In Malaysia Towards Casual Wear Buying.,
2010
Universiti Malaya
Consumer Decision-Making Styles Of The Three Major Ethnic Groups In Malaysia Towards Casual Wear Buying., Daphne Fam Sin Ying
Student Works (2010-2019)
The hot and humid climate in Malaysia makes the wearing of casual wear in the country for all normal interactions other than formal functions the norm rather than the exception. As Malaysia is a multi cultural country with different ethnic group, it is pertinent that a study be conducted on the casual wear buying decision making styles of the different ethnic group in the country – namely the Malay, Chinese and Indians. Although there have been numerous studies done relating to consumers decision making styles using the Consumer Style Inventory (CSI) developed by Sproles and Kendall (1986) but then most …
Factors Influencing The Adoption Of Online Purchase Through Blogs In Malaysia / Fariza Malawati Abdullah,
2010
Universiti Malaya
Factors Influencing The Adoption Of Online Purchase Through Blogs In Malaysia / Fariza Malawati Abdullah, Fariza Malawati Abdullah
Student Works (2010-2019)
Internet users in Malaysia have grown from only fifteen percent Internet penetration over population in year 2000 to sixty-six percent penetration in year 2009. The Internet has become a means of transaction for consumers in the global market. A study by the International Data Corporation (IDC) indicates that the future forecast of online shopping in Malaysia looks bright and promising. One of the more popular online marketing channels is Blogs. This study aims to identify the adoption factors towards online purchase through Blogs in the Malaysian consumers’ context. A conceptual model integrating five determinants namely, utilitarian orientation, hedonic orientation, trust, …
Survey On The Adoption And Implementation Of Cost Of Quality (Coq) Reporting Among Manufacturing Organizations In Malaysia.,
2010
Universiti Malaya
Survey On The Adoption And Implementation Of Cost Of Quality (Coq) Reporting Among Manufacturing Organizations In Malaysia., Murugan Rasamanie
Student Works (2010-2019)
Cost of Quality (COQ) has been regarded as an effective tool to contribute to achieve customer satisfaction and profits. This study explored the key issues of COQ reporting among manufacturing organizations in Malaysia. Present competitive global business environment and customer expectation for high quality product at competitive prices has initiated this study to determine the awareness level and adoption rate of COQ reporting among manufacturing organizations in Malaysia. The manufacturing organizations for this study were picked through stratified random sampling technique, using the Federation of Malaysian Manufacturers (FMM) Directory, 2009. The questionnaires were distributed via email and directly to the …
Customer-Based Brand Equity Of The Sportswear Market In Malaysia.,
2010
Universiti Malaya
Customer-Based Brand Equity Of The Sportswear Market In Malaysia., Emilia Rosemera Uzir
Student Works (2010-2019)
Abstract not available
A Study On Full Service Restaurants' Attributes And The Key Determinants Of Customer Satisfaction Behavioural Intention.,
2010
Universiti Malaya
A Study On Full Service Restaurants' Attributes And The Key Determinants Of Customer Satisfaction Behavioural Intention., Chow Sweet Fun
Student Works (2010-2019)
Food service sector in Malaysia is sizeable and rapidly growing. The lifestyle changes created by modern living are expected to continue to fuel the steady growth of food service sector. However, due to the minimal entry barrier, this industry has become more competitive than ever and susceptible to failure. To obtain a better understanding of the customers’ preference in choosing food establishment, the importance and performance of 22 attributes that are divided to four construct namely physical environment, food quality, service quality and price fairness and the significant determinants of customer satisfaction and behavioural intention are evaluated. The restaurant attributes …
The Study Of Antecedents Of Customer Loyalty Towards Established Mobile Service Providers In Malaysia.,
2010
Universiti Malaya
The Study Of Antecedents Of Customer Loyalty Towards Established Mobile Service Providers In Malaysia., Nicole Yap Chen Yan
Student Works (2010-2019)
Despite the high churn rates, the Malaysian telecommunications industry is growing. However, the lack of customer focus in this market has yielded one of the worst customer loyalty levels. The competitiveness of the domestic market has been further intensified with the implementation of mobile network portability (MNP), which has further complicated the issue of customer loyalty, as research has shown that better deals and low switching costs means that satisfied consumers never mind changing service provider. This shows that satisfaction no longer ensures loyalty (Grabowich & Guy, 2007). The purpose of this research is to identify the major antecedents that …
