Marketing Commons^™

Psychological Contracts And Loyal Boosterism: Giving Dance Training Institutions A Lift Through Word Of Mouth Promotion, Alicia Stanway

Research outputs 2011

As the dance industry in Australia is well connected with industry networks, the value of word of mouth promotion and peer recommendation (operationalised as loyal boosterism) is paramount; however empirical evidence of this notion is relatively unexplored. This paper explores the relationship between relational psychological contracts, perceptions of psychological contract breach and loyal boosterism in the context of the dance training industry. The findings indicate that dancer’s who report higher relational contracts with their training organisation and experience lower levels of perceived contract breach, are more likely to engage in loyal boosterism behaviour. These findings highlight those relational contracts (containing …

Relationships Between Quintessence And Strong Word Of Mouth Behaviour, Nathalie Collins, Hanna Glaebe, Jamie Murphy

Research outputs 2011

Theory suggests that Quintessence (Q), an emotional/spiritual connection to a product, relates positively to Word of Mouth marketing (WOM). This paper investigates if consumers who experience Quintessence (Q+) share the same behavioural indicators as consumers who participate in strong Word of Mouth behavior (WOM+). Survey data from subscribers to an online entertainment service demonstrated that Q+ and WOM+ consumers shared similar characteristics, those who experienced Quintessence (Q+) spread significantly more WOM than those without Quintessence.

The Implementation Of Electronic Health Records: A Two Country Comparison, Helen Cripps, Craig Standing, Vesna Prijatelj

Research outputs 2011

The adoption of electronic health records has been significantly slower in Australia than many European countries. This paper compares the implementation process in Australia with Slovenia, looking at the benefits, drawbacks and success factors of ehealth implementation. The authors use case studies collected in each country to discuss issues around ehealth implementation. Though Slovenia has progressed much further down the road of ehealth the commonality of the experiences between both cases was striking.

Uncovering Hidden Meanings, Values And Insights Through Photos [Journal Article], Maria Ryan, Madeleine Ogilvie

Research outputs 2011

Photographs have been used as a means of data capture for many years. Their use in recording observable phenomenon in anthropology is well documented. They also provide a valuable tool for researchers from other disciplines. This paper explores the use of photographs in qualitative business research. It demonstrates how the use of photographs can enrich the business research process through a range of techniques such as photo-elicitation, autodriving, projective prompts and phenomenological interviews. Drawing from a selection of the researchers‟ past studies, a comparative review of the use of photographs and the benefits they bring to the data capture process …

Kids, Toys And Fast Food: An Unhealthy Mix?, Claire Lambert, Richard Mizerski

Research outputs 2011

Increasingly the fast food industry is scrutinised for marketing toy premiums towards young children. Toy premiums are claimed to lure young children to consume unhealthy meal offerings, pester parents, encourage materialism and ultimately lead to a rise in childhood obesity. Numerous studies have commented on the use of toy premiums as a marketing technique, but little research has been conducted on the actual effectiveness of toy premiums targeted to children on consumer purchase behaviour at the point of purchase. This study, investigates the use of a child targeted toy premium (Snoopy) by a fast food company (McDonald’s), and its effect …

Keeping It Real: Applying 360 Degrees Of Authenticity, Nathalie Collins, Lynelle Watts, Jamie Murphy

Research outputs 2011

Marketers tout authenticity as the new reality, a means by which consumers in markets of abundance determine value and, at times, prestige. Approaching consumption from a Service- Dominant perspective, where every product has a unique experiential component within which the consumer and producer co-create value, means authenticity is problematic. How can a marketer represent authentically the infinite possibilities of the experiential component of a product? This paper builds on emerging research and a qualitative example to explore the meaning and application of an authenticity framework: the 360 degree model of authenticity.

Investigating The Mediation Effect Of Satisfaction On Relationships Between Service Quality And Perceived Value To Loyalty : Empirical Evidence From Telecommunication Service Centres In Malaysia., Nor Ilyani Zainal

Student Works (2010-2019)

In the telecommunication business, running telco service centres is very important and central to the business operations. Telco service centres play a very important role in the telecommunications service industry as they serve as the primary connector between the telcos and their customers. Therefore, an assessment of service quality and customer satisfaction with services received at the telco service centres in Malaysia is essential. It is imperative for telcos in Malaysia to continue to address core needs of existing and prospective customers in order to drive growth and build an outstanding reputation in the industry within the region. Customer satisfaction …

Personality Characteristics As Antecedents Of Word Of Mouth In Travel Industry : Comparison Of Online Versus Offline Environment., Mina Borhani

Student Works (2010-2019)

Word of mouth marketing has recently generated much attention from scholars due to its criticality for businesses to succeed. Many companies are now trying to create buzz and generate positive word of mouth (WOM), since that is one of the most influential factors on consumer purchase decision. The purpose of this study is to investigate the role of personality characteristics as a driver of word of mouth behavior. Five personality dimensions including self-confidence, conservativeness, assertiveness, risk taking attitude, and sense of justice, are chosen as independent variables of the model. Attitude towards word of mouth as mediator and behavior of …

Corporate Social Responsibility (Csr) In Catering Industry : The Perception Of Diners And Their Buying Behavior., Hamidreza Ghotb

Student Works (2010-2019)

Corporate social responsibility (CSR) has been the center of attention over the past decade and gained more popularity in this period. Many organizations are integrating CSR initiatives into their business strategies in the hope of gaining competitive advantage in business, as well as providing support and help for the society and the environment. There have been some studies focusing on the benefits of involvement in CSR on image, reputation, trust and profit for many organizations in different industries. However, it seems that restaurant industry has not received a fair share of research in this regard. The proposed study is attempting …

Religiosity And Hotel Selection., Muqeddes Abdul'ahed

Student Works (2010-2019)

Islamic rules and regulations have huge influence on Muslims‘ choices and preferences. This research was started by considering the fact that despite the potential importance of the religion, less attention has been paid to the role of Islam on Muslims‘ behavior as customer. Therefore, it is conducted as a contribution to establishing link between Islamic religiosity and consumer behavior. This study investigates the relationship between religiosity and hotel selection behavior of Muslim travelers, and also, examines differences in hotel selection between highly religious and less religious customers. Findings suggested Muslim travelers‘ religiosity has influences on their hotel selection behavior. A …

Corporate Image, Service Quality, Customer Perceived Value, Relationship Quality And Its Effect On Switching Intention Among Islamic Banking Customers In Malaysia., Nor Hashima Hashim

Student Works (2010-2019)

Abstract NA

Consumer Complaint Behaviour And The Effectiveness Of Consumer Court In Malaysia., Zhao Wen Jie

Student Works (2010-2019)

In the face of accelerating globalisation, consumers have to face new challenges and threats, and they also have to confront the flooding of goods and services in local markets as never before. Due to the lack of the skills and information for making choices on purchasing that are safe, reflect value for money and for workers and the environment, consumer protection becomes even more important. Consumer complaint behaviour involves third parties who have become important in our society. This study investigates two main research objectives. The first main objective is to observe whether the Tribunal for Consumer Claim (TCC) is …

The Impact Of Corporate Rebranding On Organisation's Market Value : Malaysian Perspective., Ee Mei Chin

Student Works (2010-2019)

The purpose of this thesis is to explore the impact of corporate rebranding on Malaysian organisation’s market value. Rebranding has been researched widely over the recent years and this could be due to the change in corporate structure of the organisation like mergers and acquisitions. This thesis concentrates on rebranding of corporate brands in Malaysia and observes how the announcement of the change of one of the element creates an impact on the organisation’s market value. The thesis is looked at in theoretical part by reviewing literature related to brands, corporate branding, rebranding and event study methodology. The thesis uses …

Network Drivers Of Intercustomer Social Support, Hulda G. Black

University of Kentucky Doctoral Dissertations

Customers in a service setting sometimes seek support from other customers; recent research has demonstrated this phenomenon. This research also found that intercustomer social support has a positive impact on consumer health, as well as the financial returns for the company. Given these positive effects for firms and customers, organizations can benefit from fostering social connections among their customers. While past research has investigated the positive consequences of intercustomer social support, little research to date has investigated the firm’s strategic role in fostering intercustomer social support. The current research seeks to understand key tactics a firm can use to promote …

Encroaching On Freedoms? Values Related To Freedom And Readiness To Accept Social Marketing Activities In Australia And Japanese Students, Kaoru Nosaka

Theses: Doctorates and Masters

Do Australian and Japanese university students feel that social marketing is encroaching on their freedoms or empowering them? For example, how do they react to social marketing messages such as ‘Don’t Drink and Drive’ and ‘Reduce, Reuse, Recycle’? Social marketing activities include advocating for environmental change, laws, and regulations as well as making recommendations to individuals to change behaviours to promote the good of society; however, some people believe that such activities are attempts to control people, infringing upon their individual freedom. While behavioural models and theories have recognised the influence of an individual’s predisposition towards a recommended behaviour (such …

Consumer Effects Of Environmental Impact In Product Labeling, Norm Borin, Douglas C. Cerf, R. Krishnan

Marketing

Purpose – The purpose of this paper is to investigate the impact of different levels of environmental information on key consumer metrics. More specifically, it aims to evaluate environmentally benign products against those that have negative environmental impacts.

Design/methodology/approach – Multiple product categories and messages that varied from strongly negative to strongly positive were used to test whether the accuracy/completeness of the information changes consumers’ view of green products.

Findings – The results show that consumer perception of product quality, value, and purchase intentions does not differ significantly between products with positive environmental messages and those without any message. Products …

Executive Noncompetes: Keeping Talent In House Or At Bay?, Terence Lau

Management and Marketing Faculty Publications

No abstract provided.

Do Green Lifestyle Consumers Appreciate Low Involvement Green Products?, Bela Florenthal, Priscilla Arling

Scholarship and Professional Work - Business

Green products have become popular and have been targeted toward consumers who lead green lifestyles. Still, some green products are assumed to be more appealing to this group than others, sometimes based on level of involvement. This study tests a low involvement green product in terms of being appealing to consumers with green lifestyles. A theoretical model was developed and tested using a structural equation model. Results indicate that consumers with green lifestyles do value green attributes of low involvement products, in terms of consumer’s attitudes and behavioral intentions. These results imply that companies with green low involvement products should …

Quality Of Work Life: A Review Of Literature, Maynard R. Bagtasos

DLSU Business & Economics Review

The Quality of Work Life (QWL) is a multi-faceted concept, having multi-dimensional constructs brought about by the variation of interest of the researchers and/or its users. The issue of QWL has become critical due to the increasing demands of today’s business environment and of the family structure. This gave rise to an increased interest in QWL not only in business but also for many professions and fields. Determining QWL always involves the interplay between and among the worker, job content, and job context. Furthermore, the determination of the extent of QWL in an organization is a perceptual undertaking. As such, …

Empirical Comparison Of Extreme Value Theory Vis-À-Vis Other Methods Of Var Estimation Using Asean+3 Exchange Rates, Cesar C. Rufino, Emmanuel G. De Guia

DLSU Business & Economics Review

This study applies Extreme Value Theory in calculating Value-at-Risk (VaR) of portfolios consisting of foreign exchange exposures of ASEAN+3 countries. This paper addresses the issue that traditional VaR models assume normality of the return distribution. Empirical evidence confirms the stylized facts that financial asset returns are typically negatively skewed and fat-tailed. Moreover, risk management concerns itself with the distribution of the tails, or events in the extremes of the distribution. Estimation of magnitude and the likelihood of extreme events should be given greater attention than central tendency characteristics. Thus, this paper proposes the application of Extreme Value Theory in computing …