Navigating Consumption Streams: Toward A Utilitarian–Hedonic Perspective On Subscription Box Customer Journeys,
2024
Clemson University
Navigating Consumption Streams: Toward A Utilitarian–Hedonic Perspective On Subscription Box Customer Journeys, Ishani Banerji, Aditya Gupta, Seth Ketron
Publications
Given persistent challenges faced by subscription box retailers in acquiring and retaining customers, there is an urgent need to understand decision-making and sources of value at each stage of the subscription box customer journey. As extant research has frequently focused on the customers' decision to subscribe, relatively little work has explored why they choose to continue or cancel their subscriptions. We contend that a way forward in understanding subscription box customer journeys is to adopt a utilitarian–hedonic perspective when looking at each stage of such journeys. We conduct phenomenological in-depth interviews with 26 subscription box customers and use the thematic …
2024 June,
2024
Morehead State University
2024 June, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for June of 2024.
Touch By Angels Café Rebrand,
2024
California Polytechnic State University, San Luis Obispo
Touch By Angels Café Rebrand, Hailey Choi
Graphic Communication
Touch By Angels, a local Korean-dessert café in San Luis Obispo, CA, specializing in bingsoo, taiyaki, and specialty teas, has struggled since its December 2023 opening to establish a cohesive visual identity across its B2C interaction spaces, including its website, social media pages, and on-site signage. This rebranding project aims to develop a comprehensive visual identity for Touch By Angels by enhancing its logo design, color palette, typography, and photography, revamping its social media, and on-site signage to create a unified and appealing brand image. The expected outcome is improved customer engagement, enhanced brand recognition, and business growth, positioning Touch …
The Science Of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations To Learning Processes,
2024
Singapore Management University
The Science Of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations To Learning Processes, Christilene Du Plessis, Serena D'Hooge, Steven Sweldens
Research Collection Lee Kong Chian School Of Business
The Continuous Trinity Model (CTM) of brand associations integrates 50 years of consumer learning research with recent conceptualizations of consciousness. Three types of brand associations are proposed at the representational level (expectations, meaning, and affect), corresponding to three types of learning at the process level (predictive learning, referential learning, and direct affect transfer). A core proposition derived from research on automaticity holds that the operating conditions of the learning processes vary on a continuum from mostly System 2 for predictive learning to mostly System 1 for direct affect transfer, with referential learning as a mix of the two. The CTM …
The Impact Of Republican Ceo Ideology And Political Alignment On R&D Spending And Business Performance,
2024
The University of Texas Rio Grande Valley
The Impact Of Republican Ceo Ideology And Political Alignment On R&D Spending And Business Performance, Chiquan Guo, Md Noman Hossain, Mark Kroll, Ahmed M. Elnahas, Brandon Ater
Marketing Faculty Publications
Based on a sample of firms in the S&P 1500 index covering the years 1993 to 2016, we find that firms with Republican CEOs spend less on R&D compared to their Democratic counterparts. However, Republican CEOs ratchet up their R&D spending when a Republican is in the Oval Office. Furthermore, we find that R&D spending is negatively related to return on assets (ROA), which is indicative of the risky nature of R&D spending, but R&D is positively related to Tobin Q, a longer-term performance measure. As a consequence, when Republican CEOs manage under a Republican president, the …
Marketing Budgeting In The Upper Echelons,
2024
Singapore Management University
Marketing Budgeting In The Upper Echelons, Junqiu Jiang
Dissertations and Theses Collection (Open Access)
Marketing professionals and academics frequently highlight the challenges of obtaining and protecting the marketing budget. However, prior academic research predominantly focusses on the optimal allocation of a given marketing budget, with little attention directed towards understanding the organizational process of securing approval for the marketing budget. Accordingly, this dissertation addresses this gap with two essays examining the marketing budgeting process by drawing on the theories-in-use (TIU) of both Chief Marketing Officers (CMOs) seeking approval for the marketing budget, and Chief Executive Officers (CEOs) approving the marketing budget. In Essay 1, I explore the objectives of both CMOs and CEOs …
The Next 'Deep' Thing In X To Z Marketing: An Artificial Intelligence Driven Approach,
2024
Singapore Management University
The Next 'Deep' Thing In X To Z Marketing: An Artificial Intelligence Driven Approach, Vincent Charles, Nripendra Rana, Ilias O. Pappas, Morten Kamphaug, Keng Siau, Kenth Engo-Monsen
Research Collection School Of Computing and Information Systems
The existing body of literature indicates a growing interest in research pertaining to the influence of artificial intelligence (AI) on marketing strategies, processes, and practices. However, further studies are required to fully unravel its complete potential and the implications it holds for practical application. The aim of this special issue on “The Next ‘Deep’ Thing in X to Z Marketing: An Artificial Intelligence-Driven Approach” is to explore the next frontiers and delve into the various facets of AI-driven marketing, shedding light on cutting-edge research and practical insights that can shape the future of the field. It also focuses on novel …
Autonomous Stores: How Levels Of In-Store Automation Affect Store Patronage,
2024
Singapore Management University
Autonomous Stores: How Levels Of In-Store Automation Affect Store Patronage, Sabine Benoit, Birgit Altrichter, Dhruv Grewal, Carl-Philip Ahlbom
Research Collection Lee Kong Chian School Of Business
Autonomous stores operate without needing on -site staff present to support and monitor customers. This study seeks to determine which autonomous stores are most likely to succeed. By adapting convenience theory and drawing on secondary and qualitative data, the authors identify unique features of autonomous stores that constitute convenience dimensions: options for check -in (access convenience), staff support (assistance convenience), check -out (transaction convenience), and to allow customers to check their itemized baskets (verification convenience). Perceptions of convenience, autonomy, and safety explain the influences of unique store features. A conjoint experiment provides a test of the direct effects of each …
Sensing With Integrity: Responsible Sensor Systems In An Era Of Ai,
2024
New Jersey Institute of Technology
Sensing With Integrity: Responsible Sensor Systems In An Era Of Ai, David Eisenberg
Dissertations
Deep and machine learning now offer immense benefits for consumer choice, decision-making, medicine, mental health and education, smart cities, and intelligent transportation and driver safety. However, as communication and Internet technology further advances, these benefits have the potential to be outweighed by compromises to privacy, personal freedom, consumer trust, and discrimination. While ethical consequences for personal freedom and equity rise from these technological advances, the issue may not be the technology itself but a lack of regulation and policy that allow abuses to occur. A first study examines how emerging sensor-based technologies, limited to only accelerometer and gyroscope data from …
Exploring Co-Creation And Co-Destruction In The Lebanese Banking Sector During The Financial Crisis,
2024
Assistant Professor, Faculty of Business Administration, Beirut Arab University, Lebanon
Exploring Co-Creation And Co-Destruction In The Lebanese Banking Sector During The Financial Crisis, Soumaya Kaakour, Alaaeldine Abbass Ali
BAU Journal - Creative Sustainable Development
This paper aims to comprehend co-creation/co-destruction value by studying in details the misbehavior incident between Lebanese private banks customers and frontline staffs during the financial crisis. The collected data includes 45 interviews in total, 20 frontline bank employees and 25 customers by structured interviews. The qualitative approach applied the thematic analysis (TA) to answer the research queries and A NVivo 11 software is applied to analyze the data coding. Findings indicated that co-creation exist when there is an effective communication between bank customers and frontline employees and when clients are delighted and feel valued while meeting his service. Co-destruction came …
3rd Sbs International Conference 2025: Innovation And Disruption: Business Success Through Ai,
2024
Institute of Business Administration
3rd Sbs International Conference 2025: Innovation And Disruption: Business Success Through Ai, School Of Business Studies (Sbs)
Conference Proceedings
From the time that Clayton Christensen (1997) highlighted the concept of disruption due to innovation, and its impact on businesses and economies, practitioners and researchers have diverted their attention to the evil it casts and the opportunities it presents. Innovations and improvements in technologies have more often than not resulted in disruption of business models prevalent at that time. The three industrial revolutions have marked definitive shifts in performance and perspectives, and now the world awaits the outcome of the industrial revolution 4.0. Disruptions do not come only from revolutions. This is evident from the very recent incidence of the …
Sea Turtle Conservation At Tortuguero: A Case On How To Turn An Ecological Challenge Into A Collaborative Opportunity For Research, Education Outreach, And Business Development,
2024
Southeastern Louisiana University
Sea Turtle Conservation At Tortuguero: A Case On How To Turn An Ecological Challenge Into A Collaborative Opportunity For Research, Education Outreach, And Business Development, Minh Q. Huynh, Jose Noguera, Roldán A. Valverde
Southwestern Business Administration Journal
This paper provides an overview of sea turtle research and conservation at Tortuguero. The conservation work began in 1950 and is still active. How did this effort to conserve sea turtles get started and how did this process help turn an ecological challenge into a global collaborative initiative? This case is not just about sea turtle conservation, but more importantly it is about approaching a complex problem from multiple perspectives and finding innovative ways to mitigate the problem. Though the focus is on sea turtles, the process, approach, and experience learned from this case can be adapted for guidance in …
Personalization: University Fundraising,
2024
Southern Methodist University
Personalization: University Fundraising, Jasmine O'Neal, Akib Hossain, Yogesh Bhalerao
SMU Data Science Review
University fundraising campaigns, which are typically a multi-year endeavor, help institutions build a strong financial foundation to enable a unique student experience. At the heart of effective fundraising is having strong relationships and partnerships with certain audiences that provide the best donation opportunities. Generally, alumni networks and the local community makeup these audiences as strong fundraising bases. Therefore, universities have a significant responsibility in developing these relationships to gain deeper insights into their constituents' needs and interests. This enables them to tailor effective engagement strategies, thereby increasing the likelihood of meeting donation expectations. This research explores how machine learning techniques …
An Empirical Study Of Student Satisfaction At Selected Private Universities In Bangladesh,
2024
University of Dhaka, Bangladesh
An Empirical Study Of Student Satisfaction At Selected Private Universities In Bangladesh, Mubina Khondkar, Abureza M. Muzareba
Journal of Educational Research and Practice
Satisfying students in higher education has proven to be a difficult task, although universities are striving to meet student needs and expectations. Private universities are trying to become more student-oriented and are seeking to understand students’ perceptions of higher education facilities. This research was designed to measure the gap between students’ expectations and perceptions of various aspects of private universities in Bangladesh. It uses a SERVQUAL framework and the Gaps Model of Service Quality. The population of students at private universities in Bangladesh is represented by a sample of 412 respondents from five top-tier private universities. Findings indicate that the …
Nostalgia Marketing: An Integrative Framework,
2024
Portland State University
Nostalgia Marketing: An Integrative Framework, Yasamin Mehdian Rad
University Honors Theses
Nostalgia is a longstanding yet evolving concept in marketing, employed to evoke sentimental longing for the past. It is a complex emotion that can invoke warmth, happiness, sadness, and melancholy, and can be directed towards both personal memories and imaginative pasts--times and places that one has never experienced. This dual nature of nostalgia, categorized into personal and imaginative nostalgia, offers a powerful emotional appeal that marketers leverage to influence consumer behavior. Since the 1950s, the use of nostalgia in marketing has increased significantly, allowing brands to forge deep emotional connections with consumers. Despite its prevalent use, research on nostalgia's impact …
Cool Brands And Their Grateful Fans: A Multi-Method Exploration Of Brand Coolness And Consumer Gratitude,
2024
Louisiana Tech University
Cool Brands And Their Grateful Fans: A Multi-Method Exploration Of Brand Coolness And Consumer Gratitude, Melanie Moore Koskie
Doctoral Dissertations
Over the course of three essays, this dissertation explores brand coolness, gratitude, and the relationship between the two. In the first essay, cool brands and their marketing outcomes are viewed through the lens of standing out and fitting in—two paradoxical motivations held together in the concept of cool. Utilizing structural equation modeling, I examine the relevant relationships between consumer’s motivations to stand out and fit in, the corresponding brand coolness attributes of subcultural and popular, the consumer emotional response of gratitude, and a consumer’s willingness to pay more for cool brands. Importantly, this essay finds that the consumer emotion of …
The Impact Of Irrational Beliefs On Dysfunctional Decision-Making In B2b Salespeople,
2024
Louisiana Tech University
The Impact Of Irrational Beliefs On Dysfunctional Decision-Making In B2b Salespeople, Barron W. Brown
Doctoral Dissertations
The complexity of the contemporary business-to-business (B2B) sales landscape requires salespeople to respond faster, be more knowledgeable, and add more value to buyer interactions than ever before. As such, B2B salespeople must carefully consider the impact of their decisions since they have the potential to directly impact organizational revenue and bottom-line outcomes. The present research utilizes rational-emotive behavior theory to examine judgment and decision-making in B2B salespeople. Research questions are presented and tested with a sample of 306 B2B salespeople using structural equation modeling. The results of the analysis reveal that irrational beliefs lead to dysfunctional emotions, and in turn, …
2024-May-24-In Memory Of Susan,
2024
East Tennessee State University
2024-May-24-In Memory Of Susan, University Advancement, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Authenticity In Fashion And Beauty: Influencer Marketing And The Development Of Parasocial Relationships On Social Media,
2024
CUNY Bernard M Baruch College
Authenticity In Fashion And Beauty: Influencer Marketing And The Development Of Parasocial Relationships On Social Media, Catherine Goodheart
Student Theses and Dissertations
Social media influencers are more accessible than celebrities, making their audience form strong connections with them through their niche content. The parasocial relationship formed between influencers and their followers through the followers' media literacy of the influencer’s authenticity enables influencers to market themselves promoting products; without a perceived authenticity, a parasocial relationship will struggle to form. This parasocial relationship is typically to generate profit for the influencer, as many influencers are paid to promote and advertise products specific to their niche(s) on their profiles or on the brand’s profiles. A media analysis was used to study 5 beauty and fashion …
How To Build A Competitive Advantage For Your Brand Using Generative Ai,
2024
Clemson University
How To Build A Competitive Advantage For Your Brand Using Generative Ai, Yuanyuan (Gina) Cui, Patrick Van Esch, Steven Phelan
Marketing and Hospitality, Resort and Tourism Management
Generative Artificial Intelligence––defined as AI-enabled technology that analyzes and learns from existing data and generates novel human-like content –– has emerged as a revolutionary technology for firms seeking sustainable competitive advantage. We highlight the evolution of generative AI from generic, domain tailored and collaborative systems, that are democratized and only offering demand-driven insights, to the next frontier of alternative perceptual systems. Managers who integrate these current large language models into building their brand persona will empower their firms to experiment along the evolutionary journey. By embedding alternative perceptual systems into generative AI platforms, firms can achieve novel, interactive, and personalized …
