Get Organised: The Importance Of Focus In Shopping,
2012
Singapore Management University
Get Organised: The Importance Of Focus In Shopping, Knowledge@Smu
Knowledge@SMU
Consumer decision making can be conceptualised as a series of stages progressing from the recognition of a need to search for information about alternatives, the formation of a consideration set, a formal evaluation of the choices, and finally, making the purchase. But how much of this process might be affected by a consumer’s style of goal pursuit? According to Hannah Chang, an assistant professor of marketing at SMU, businesses will do well to pay attention to their target customers' decision environments.
Redesigned Wine Labels And Consumer Preferences,
2012
California Polytechnic State University, San Luis Obispo
Redesigned Wine Labels And Consumer Preferences, Alison (Ali) Maddox
Agribusiness
When purchasing a bottle of wine, the first impression the consumer gets is from the wine label. In today’s competitive market, it is important that wineries understand consumer preferences and purchasing decisions when evaluating a wine bottle. This study was undertaken to determine the relationship between redesigned wine labels and consumer preferences. A survey was distributed to residents of San Luis Obispo and 194 people responded. It was found that consumers preferred the original label to the redesigned label. Respondents listed quality, good value, and varietal and the most important wine feature and unique, eye-catching, and colorful as the most …
Modern Political Marketing: An Analysis Of Tactics, And The Changing Role Of The Media,
2012
California Polytechnic State University - San Luis Obispo
Modern Political Marketing: An Analysis Of Tactics, And The Changing Role Of The Media, Jill Donovan
Journalism
Political marketing is evolving. Campaigns now rely on political marketing for success in elections, without the marketing tactics they employ; their messaging would not be distributed to the voting public. In many of the political marketing models and theories, however, there is a massive omission; the role of traditional media as an overwhelmingly influential factor over the voting public, which can misconstrue and negatively impact the message of the candidate. This study analyses classical marketing tactics a political marketer uses, and examines the changing environment of traditional media with the rise of social networking.
2012 March,
2012
Morehead State University
2012 March, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for March of 2012.
Spillover Effects Of Ingredient Branded Strategies On Brand Choice: A Field Study,
2012
University of Pittsburgh
Spillover Effects Of Ingredient Branded Strategies On Brand Choice: A Field Study, Swaminathan Vanitha, Srinivas K. Reddy, Sara Loughran Dommer
Research Collection Lee Kong Chian School Of Business
Ingredient branding, or the use of two or more brand names on a single product, is widely seen as providing significant benefits in terms of increased product differentiation and greater market share. The association between two brand names can both enhance and dilute the brand equity of the host brand name and the ingredient brand name. This research examines the behavioral spillover effects associated with cobranded strategies across segments of consumers that vary in their prior brand commitment or loyalty. Different from previous research, this paper uses A.C. Nielsen scanner panel data to investigate the behavioral spillover effects of ingredient …
Cuing Consumerism: Situational Materialism Undermines Personal And Social Well-Bein,
2012
Northwestern University
Cuing Consumerism: Situational Materialism Undermines Personal And Social Well-Bein, Monika A. Bauer, James E. B. Wilkie, Jung K. Kim, Galen V. Bodenhausen
Research Collection Lee Kong Chian School Of Business
Correlational evidence indicates that materialistic individuals experience relatively low levels of well-being. Across four experiments, we found that situational cuing can also trigger materialistic mind-sets, with similarly negative personal and social consequences. Merely viewing desirable consumer goods resulted in increases in materialistic concerns and led to heightened negative affect and reduced social involvement (Experiment 1). Framing a computer task as a “Consumer Reaction Study” led to a stronger automatic bias toward values reflecting self-enhancement, compared with framing the same task as a “Citizen Reaction Study” (Experiment 2). Consumer cues also increased competitiveness (Experiment 3) and selfishness in a water-conservation dilemma …
A Lesson Plan For Communicating The Sustainability Of An Enterprise,
2012
University of Massachusetts Lowell
A Lesson Plan For Communicating The Sustainability Of An Enterprise, Clare L. Comm, Dennis F. X. Mathaisel
Atlantic Marketing Journal
Sustainability is the ability to endure. For any organization or any enterprise, sustainability is the ability to remain productive long term while minimizing waste and creating value. An organization can achieve sustainability if it aligns itself with the product and service needs of its customers and wants and interests of its multiple stakeholders. The enterprise, whether it is an ecological, environmental, human, or service enterprise, must possess five “abilities” to be sustainable: availability; dependability; capability; affordability; and marketability. This paper presents a lesson plan or strategy for how an enterprise should communicate/promote sustainability to its stakeholders based on these five …
Marketing Mavens’ Fusion With Social Media,
2012
Kennesaw State University
Marketing Mavens’ Fusion With Social Media, Deborah Lester, R. Keith Tudor, Dolly D. Loyd, Tyra Mitchell
Atlantic Marketing Journal
Maven behavior and its fusion with social media was a natural progression from an auspicious beginning. The acknowledgement of market influencers and their impact on consumer behavior emerged in the discipline literature during the 70’s with a study by Sheth (1971) who recognized the marketing opportunity of information disseminators. The potential publicizing influence of these brokers was investigated by Kotler and Zaltman (1976) whose findings advocated for their inclusion within a communication stratagem. Further examination produced precise demographic variables and personality traits along with the more accurate terminology of market mavens (Feick and Price, 1987) to delineate their unique dispositions. …
Delivering Preventive Health Care Information To More Versus Less Health-Oriented Consumers: A Comparative Demographic Analysis,
2012
University of Central Arkansas
Delivering Preventive Health Care Information To More Versus Less Health-Oriented Consumers: A Comparative Demographic Analysis, Joseph D. Cangelosi, Edward Ranelli, David Kim
Atlantic Marketing Journal
Preventive health care (PHC) is the awareness and efforts a person undertakes to enhance and preserve physical, mental, and emotional health for today and future. Although PHC information is widely available, people are not utilizing the information to improve their health. We examine PHC information sources utilized by persons who are more health-oriented vs. less health-oriented. The less health-oriented individuals were identified as: low educational attainment, low income, men, younger age, unmarried, and non-White. A factor analysis produced three primary sources of PHC information sources: print, institutional, and electronic and audio-visual delivery systems. An ANOVA compared how more health-oriented individuals …
A Comparison Of State And Local Welcome Center Visitors: Issues Regarding Sampling Frame Generalizability,
2012
Appalachian State University
A Comparison Of State And Local Welcome Center Visitors: Issues Regarding Sampling Frame Generalizability, James E. Stoddard, Stephen W. Clopton
Atlantic Marketing Journal
Tourism is an important industry in the United States and for more regional economies, motivating research exploring characteristics of tourist consumers and their travel behavior. This paper deals with the issue of sampling frame generalizability for tourism research. Visitors to state and local welcome centers were compared in terms of their area awareness, respondent and travel party demographics, and expenditures. Significant differences were found between the groups, questioning the generalizability of data collected at state welcome centers.
Exploring The Strategic Use Of Platform-Based Planning,
2012
New Jersey Institute of Technology
Exploring The Strategic Use Of Platform-Based Planning, Ellen Thomas
Atlantic Marketing Journal
Platform planning is a strategy that can be effectively used to manage today’s rapidly changing environment. It is the process by which core elements are identified and used as a foundation for future growth. Although platform planning is most often associated with product design, its value is now being acknowledged along other dimensions of marketing strategy such as brands, target markets, geographical markets, and business processes. This paper summarizes literature introducing different dimensions of marketing strategy that platform planning can be applied to. Next it introduces findings from engineering literature regarding the benefits and risks associated with this type of …
Shopping Cart Abandonment In Online Shopping,
2012
Johnson & Wales University
Shopping Cart Abandonment In Online Shopping, Laura S. Egeln, Julie A. Joseph
Atlantic Marketing Journal
Shopping cart abandonment in online shopping is a growing concern for retailers because it represents lost sales. This study looks at perceived risk and perceived ownership in relation to shopping cart abandonment. It is hypothesized that perceived risk in intended behavior will affect actual purchase behavior and perceived ownership in intended behavior will positively affect perceived ownership in actual behavior. It is believed that decreasing risk will also decrease cart abandonment and increasing ownership will increase transaction completion therefore decreasing cart abandonment. A survey was administered and results showed that the most common perceived risk in abandoning the cart was …
An Exploratory Model Of The Antecedent Factors Contributing To Fan Support/Attendance At Hbcu Basketball Games,
2012
North Carolina A&T State University
An Exploratory Model Of The Antecedent Factors Contributing To Fan Support/Attendance At Hbcu Basketball Games, George W. Stone, Kathryn T. Cort, Japhet Nkonge
Atlantic Marketing Journal
The factors that impact attendance at sporting events in general and at small college sporting events in particular have been widely examined by sports marketing academicians. Among the various factors emerging over two decades has been attendance based on identity with individual teams and players, to idiosyncratic factors such as the environment and the entertainment value of the sporting event itself. Less is known, however, about what creates and promotes the desire to attend sporting events associated with historically black colleges and universities (HBCU’s). HBCU’s, like their other small college athletic departments, are now facing financial difficulties because of dwindling …
Analysis Of The Real Estate Investment Trust (Reit) Industry,
2012
Johnson & Wales University - Providence
Analysis Of The Real Estate Investment Trust (Reit) Industry, Frederic Juillet
MBA Student Scholarship
In 2009, most REITs opted for the recapitalization of their balance sheets in order to respond to the recent global credit crisis, thus reducing their leverage and strengthening their financial statements (REIT, 2011b). In 2011, the REIT industry represented $54.3 billion in revenue and a profit of $7.8 billion. The industry annual growth expectation for the next 5 years (from 2011 to 2016) is 5.1% or $69.7 billion (IBISWorld, 2011b). The Hotel & Motel industry counted 14 REITs in the lodging/resort sector in the U.S. (REIT, 2011c) and represented 10.5% of the equity REIT Industry (IBISWorld, 2011b). The REIT structure …
Shakers (Sc 356),
2012
Western Kentucky University
Shakers (Sc 356), Manuscripts & Folklife Archives
Manuscript Collection Finding Aids
Finding aid and scans (Click on "additional files" below) for Manuscripts Small Collection 356. Letters, 1834-1851 (6), of the Shakers, chiefly of South Union, Kentucky, concerning the seed industry, religious affairs, economic conditions, wagon blueprint, etc., and receipts, 1868, 1870 (2).
Helm, Margie May, 1894-1991 (Sc 355),
2012
Western Kentucky University
Helm, Margie May, 1894-1991 (Sc 355), Manuscripts & Folklife Archives
Manuscript Collection Finding Aids
Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 355. An incident related by Margie Helm, Bowling Green, Kentucky, regarding her grandfather, Churchill H. Blakey, and the boyhood experience he had while selling Bibles in Logan County, Kentucky, with friends, David Morton and Eckstein (Ex) Norton.
Kelly, Rita Helen Roberts (Fa 46),
2012
Western Kentucky University
Kelly, Rita Helen Roberts (Fa 46), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid only for Folklife Archives Project 46. [A and G Specialty] Collection of typescripts, photographs and cassette tapes concerning the family/personal history and current occupation (flea market seller) of Vernon Anderson. Collection also contains information pertaining to Vernon’s childhood in Richmond County Georgia, career as a military M.P. and his various other occupations. The collection also contains interview typescripts, cassettes and photographs of Grace Little, who is an itinerant seller herself. Grace Little is interviewed concerning her childhood, family, and current occupation.
India’S Emerging Retail Systems: Coexistence Of Tradition And Modernity,
2012
University of Rhode Island
India’S Emerging Retail Systems: Coexistence Of Tradition And Modernity, Nikhilesh Dholakia, Ruby Roy Dholakia, Atish Chattopadhyay
College of Business Faculty Publications
India’s retailing sector is expected to remain in a transition spiral for the foreseeable future. Because of India’s unique context—in terms of history, regulation, institutions, demographics, geography, and traditions—available theories of retail evolution have limited applicability to the retail situation in India. Drawing from the literature, as well as from empirical research and practical experiences of over a decade, this article presents a conceptual frame for understanding the retail sector of India and the likely future trajectory of this sector.
2012 February,
2012
Morehead State University
2012 February, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for February of 2012.
What Type Of Framing Message Is More Appropriate With Nine-Ending Pricing?,
2012
Cleveland State University
What Type Of Framing Message Is More Appropriate With Nine-Ending Pricing?, Jungsil Choi, Kiljae Lee, Yong-Yeon Ji
Business Faculty Publications
While the effect of nine-ending prices on purchases has been well documented, studies that examine the impact of this pricing technique in the context of advertisements are rare. This paper examines the joint effect of the pricing technique and message frames on the advertisement efficacy. Since a nine-ending price is compatible with gain-framed messages due to its gain image, we propose that nine-ending pricing strengthens the effectiveness of gain-framed messages (versus loss-framed messages) on the overall advertisement efficacy. The results of two experiments provide support for this hypothesis.
