Using Technology To Teach Pricing Concepts,
2013
Pace University - New York
Using Technology To Teach Pricing Concepts, Kathy Winsted, Judy Graham
Atlantic Marketing Journal
This paper identifies a useful technology tool that aids in the teaching of pricing strategies and allows students to experience the interactive effects of decisions involving pricing, production levels, and promotional spend. This innovative technology tool can be easily implemented either online or in the classroom. Concepts related to pricing strategy do not typically evoke enthusiasm from students, and in many cases, both students and professors would welcome an engaging, innovative way to teach the key concepts of pricing strategy. In the past, attempts to convey pricing concepts through experiential learning have involved large-scale simulations that extend throughout the length …
Laptop Technology In Classrooms: How Student Perceptions Shape Learning And Satisfaction,
2013
Siena College
Laptop Technology In Classrooms: How Student Perceptions Shape Learning And Satisfaction, P. Raj Devasagayam, Nicholas R. Stark, Ryan Watroba
Atlantic Marketing Journal
This study is based on perceptions of students regarding the integration of laptops in classroom endeavors. Empirical findings are based on data collected from a sample of 392 students in undergraduate and graduate universities in twelve states of the USA. Three key findings related to the integration of laptop technology into classrooms of higher education are reported. First relates to student perceptions and feelings surrounding laptop use in the classroom. Secondly, we report how these perceptions vary depending on personal characteristics of students. Lastly, we examine the role these perceptions play in student learning, as well as student satisfaction. Traditionally, …
Transforming Marketing Education Of The Future: The Role Of Intelligent Agent Technologies (Iats) In Enhancing Student Learning,
2013
Cleveland State University
Transforming Marketing Education Of The Future: The Role Of Intelligent Agent Technologies (Iats) In Enhancing Student Learning, Ashutosh Dixit, Mayukh Dass, Glenna C. Pendleton, William J. Lundstrom
Atlantic Marketing Journal
This conceptual paper introduces IATs and discusses how such intelligent and interactive applications can translate into better education environment for marketing curriculum, particularly marketing research. We present a conceptual model based on extant literature. We present some initial test of our conceptual model of IAT usage in marketing education in a marketing research class.
Introduction To The Special Issue,
2013
Kennesaw State University
Introduction To The Special Issue, Deborah Lester, Tyra M. Burton
Atlantic Marketing Journal
Introduction to the Special Issue, Innovative Teaching.
2013-December-16-Itode Fubara,
2013
East Tennessee State University
2013-December-16-Itode Fubara, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-16-Meredith Hardy,
2013
East Tennessee State University
2013-December-16-Meredith Hardy, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Drawing Lessons From The U.K. Constitutional Reform Act Of 2005,
2013
University of Dayton
Drawing Lessons From The U.K. Constitutional Reform Act Of 2005, Terence J. Lau
Management and Marketing Faculty Publications
In this City Square dialogue, Professor Judith Maute provided the initial spark in her important 2007 article on reforms to judicial selection in the United Kingdom.[1] In her article, Professor Maute outlined the breathtaking and daring changes implemented in the U.K. that upended centuries of tradition to modernize and strengthen public confidence in the judiciary. Most significant among these changes were the creation of a Supreme Court and dramatically moving the process of becoming a judge away from a secretive appointment to a professional Judicial Appointments Commission.[2] The reforms eschew direct affirmative action, but place an explicit value on diversity …
2013-December-12-Dr. Joellen Edwards Named President Of State Rural Health Group,
2013
East Tennessee State University
2013-December-12-Dr. Joellen Edwards Named President Of State Rural Health Group, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-12-Etsu Alumnus Trey Harris Named Virginia Music Educator Of The Year,
2013
East Tennessee State University
2013-December-12-Etsu Alumnus Trey Harris Named Virginia Music Educator Of The Year, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-11-‘Salute To Bettie’ Campaign To Benefit Pharmacy Scholarship At Etsu,
2013
East Tennessee State University
2013-December-11-‘Salute To Bettie’ Campaign To Benefit Pharmacy Scholarship At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-10-Digital Media News,
2013
East Tennessee State University
2013-December-10-Digital Media News, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-10-Gary Hultman,
2013
East Tennessee State University
2013-December-10-Gary Hultman, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-10-Dean Isham Named Tennessee Interior Design Educator Of The Year,
2013
East Tennessee State University
2013-December-10-Dean Isham Named Tennessee Interior Design Educator Of The Year, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-10-Dr. Richard Manahan Honored By Renaming Of Margin Of Excellence Award,
2013
East Tennessee State University
2013-December-10-Dr. Richard Manahan Honored By Renaming Of Margin Of Excellence Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-10-Sheri Hamilton,
2013
East Tennessee State University
2013-December-10-Sheri Hamilton, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-09-Rotc Commissioning,
2013
East Tennessee State University
2013-December-09-Rotc Commissioning, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-08-Jack Wesson,
2013
East Tennessee State University
2013-December-08-Jack Wesson, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Competitive Intelligence And Forecasting Systems: Strategic Marketing Planning Tool For Sme's,
2013
Duquesne University
Competitive Intelligence And Forecasting Systems: Strategic Marketing Planning Tool For Sme's, Conway Lackman, John M. Lanasa
Atlantic Marketing Journal
One of the drivers of both strategic planning and success in the marketplace is the role of competitive intelligence systems (CIS). CIS activity and its value to consumer/competitive intelligence are well established. In a survey of a broad cross section of firms, it was found that two thirds of the companies indicated a dramatic increase in level of activity and nearly three fifths (54%) said the impact of marketing intelligence systems (MI) contribute heavily to tactical and strategic decision making (Lackman, Lanasa, and Saban, 2000). Small and medium enterprises (SME’s) traditionally have neglected CIS partly because of the cost and …
An Experiment In Testing Advertising Levels By Measuring Natural Test Market Variation,
2013
Coastal Carolina University
An Experiment In Testing Advertising Levels By Measuring Natural Test Market Variation, Michael Latta
Atlantic Marketing Journal
A field experiment utilizing a new experimental approach to measuring advertising exposure which provides a range of levels of exposure was conducted in eight main test market and eight fringe cities for a global Fortune 500 company consumer durable product. The results showed: a) targeted rating points of advertising delivered are strongly related to advertising effectiveness, and b) this effect is attributable to advertising level and to whether the members of the target audience live close to or far from the broadcast source.
Revisiting Stereotype Research And Its Marketing Implications,
2013
Monmouth University
Revisiting Stereotype Research And Its Marketing Implications, Amy H. Handlin
Atlantic Marketing Journal
This paper revisits a vintage body of literature that holds clues to understanding the contemporary problem of change-resistant, stereotype-driven brand or product images. In particular, this stream of research helps illuminate (1) how information is used to create, reinforce, or weaken the perceptual device known as a stereotype, and (2) what situation-specific circumstances (e.g. the nature of the processing task) may influence the impact of this information. The author reviews major findings from the past thirty years, identifying key implications and offering hypotheses for testing dimensions of stereotype activation and alteration.
