2015-Etsu Professor Emphasizes Research And Teaching, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU Professor, Dr. Arpita Nandi, emphasizes research and teaching.

Donning a hard hat and a bright yellow safety vest, Dr. Arpita Nandi joined her students on an up-close, behind-the-scenes tour of an improvement project happening at Boone Dam on the South Fork Holston River in northeast Tennessee. Throughout the year, she arranges similar tours ranging from exploratory drill locations to environmental remediation sites. Full article: Johnson City Press  

2015-2015 Innovation Campus Presentation.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

2015 Innovation Campus Presentation

Meet Cara Carter, A Fourth-Year Pharmacy Student, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet Cara Carter, fourth-year pharmacy student

Cara Carter grew up on the south side of Kansas City, Missouri. While she lived in a decidedly urban environment, Carter says the health care experiences in her hometown are not that different than those found in rural settings.

“It is definitely a health care desert so I know what it is like for there not to be a doctor for miles,” says Carter, a fourth-year student pharmacist attending East Tennessee State University’s Gatton College of Pharmacy. “There are veterinarian offices and some clinics that take place for back-to-school physicals, but there is no …

2015-Anti-Overdose Training, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Generation Rx and CPNP students help lead Anti-Overdose Training

Next Focal Point Of China's Stock Market: Earnings-But Can We Trust The Numbers?, Shaomin Li, Seung Ho Park

Management Faculty Publications

[Introduction] The recent stock market turmoil and the economic slowdown in China have kept analysts busy projecting where the economy is going and what the government will do. The Chinese government has also issued a number of reforms of state-owned enterprises and other aspects of the economy. However, these reforms and increased scrutiny by both regulators and investors will be futile unless larger problems with market fundamentals in Chinese companies are addressed.

While the world's attention has been fixed on what the Chinese government is going to do next, there has been a tendency to neglect market fundamentals and to …

The Project Shop, Lindsey Sullivan

College of Graduate Studies: Theses & Dissertations

The Project Shop is a Do-It-Yourself (DIY) brand designed to promote a value-creating activity that impacts the lives and personal development for those who participate. The strategic culmination of research, marketing, and graphic design generated during the creation of this brand is intended to attract a target demographic of 18-24 year olds. This target market is identified as a transient population often typified by being civic-minded and pragmatically idealist.

The Project Shop caters to the needs of its target market by concentrating on habits and particular styles of living. This demographic often seeks DIY projects that are customizable due to …

Customer Relationship Management (Crm) Of Hotels In The Context Of Variety-Seeking Behaviour (Vsb), Maduka Udunuwara

Theses: Doctorates and Masters

This study combined two significant areas in marketing, customer relationship management (CRM) and variety-seeking behaviour (VSB), which are paradoxical constructs due to their contradictory intentions. While organisations implement various customer relationship management practices with an intention of retaining customers and generating loyalty, a preference for variety-seeking behaviour can make customers switch. This study investigated the impact of variety-seeking behaviour on generating outcomes of customer relationship management practices in the hotel context, by focusing exclusively on leisure travellers.

Even though customer relationship management is widely adopted in the hotel domain, much of its discussions are on implementation related aspects, rather than …

Stepping Out From The Crowd: (Re)Branding Jamaica's Tourism Product Through Sports And Culture, Thelca Patrice White

Masters Theses

Branding and marketing, in a world where much emphasis is placed on commercialism, are inextricably linked, and carry significant weight. Brands, as we have come to know them, are seemingly ubiquitous, and represent an omnipresent way for many businesses to communicate vital information about their products to existing, as well as, prospective customers. However, while many persons consider branding to be directly related to huge corporations, branding has expanded its repertoire to include nations. While many scholars of marketing and branding have placed keen attention on the branding of corporations, very little attention has been placed on the branding of …

Examining The Factors That Determine The Behavioural Intention Of E-Travel Sites In Egypt, Madiha Metawie, Reham Ibrahim Elseidi

Business Administration

The main purpose of this study is to explore external variables

that influence perceived usefulness and perceived ease of use and in

turn influence the behaviour intentions of e-travel sites in Egypt. The

study is based on the original TAM constructs and postulated

relationships. The study hypothesized that four external variablesrelevant

information content, information quality, functionality and

perceived risk of e-travel sites influence perceptions of usefulness and

ease of use, which in turn affect behavioural intention to use the site.

The findings of this study contribute to enriching our understanding of

how tourists evaluate e-travel sites and the factors affecting …

The Impact And Interaction Of Music Familiarity And Congruency On Responses To Advertisements, Michael Blecha

Undergraduate Honors Thesis Collection

Music is commonly used by marketers to enhance the effectiveness of ads. Research shows that music can make ads more memorable and shape a viewer's response to the ad. This study explores the impact of three music characteristics, its likability, its familiarity and its "fit" with the ad (referred to as congruency), on consumer response to an ad. I hypothesized that all three music characteristics would positively impact responses to an ad. Additionally, I hypothesized that there would be a significant interaction between music familiarity and congruency with subjects responding the most positively to an ad when the music was …

A Customer Choice Modeling Framework For Assortment Planning Of Configurable Products In Automotive Industry, Farah Dubaisi

Wayne State University Theses

Due to the increased competition in the auto industry, proliferation of the vehicle models and increased customer need for choice and customization, it has become more critical than ever to offer a variety of features and customization flexibility while at the same time restraining and, even better, cutting down the costs. Product complexity, in the automotive industry, can be measured by the size of the assortment offered, i.e., set of vehicle configurations a customer can choose from (e.g., for a given model of a brand). While complexity fosters growth with increased alignment of product characteristics and customer needs, it results …

International Management: Strategic Opportunities And Cultural Challenges, Paul B. Sweeney, Dean B. Mcfarlin

Management and Marketing Faculty Publications

As the economies of many countries become more interrelated, international managers are facing huge challenges and unique opportunities associated with their roles. Now in its fifth edition, Sweeney and McFarlin's International Management embodies a balanced and integrated approach to the subject, emphasizing the strategic opportunities available to firms on a global playing field, as well as exploring the challenges of managing an international workforce.

Integrating theory and practice across all chapter topics, this book helps students to learn, grasp, and apply the underlying principles of successful international management:

• Understanding the broad context of international business, including the critical trends impacting …

Allendale Movie Theater, Michael Marciniak

Honors Projects

No abstract provided.

Procurement In Property And Construction - A Review Of Practises Under Taken By A Medium Size Contractor In Ireland, Charles Mitchell

Other Resources

3B Contracting Limited is a privately owned building and civil engineering firm on the east coast of Ireland. The company works predominately within the east Leinster region. The company falls into the category of being a small to medium size contracting company.

The procurement function is carried out by a number of small departments. Procurement is a key function for securing value for money and ensuring the successful continuation of the company.

Most projects tendered are done so using the traditional method of design-bid-build and as a result the subsequent sub-contract packages are secured in a similar manner. All plant …

“It Broadens Your View Of Being Basque”: Identity Through History, Branding And Cultural Policy, Nina M. Ray, John P. Bieter

Marketing Faculty Publications and Presentations

The purpose of the paper is to address what is the impact of the synthesis between Basque history, branding identity and Law 8/1994 on Basque identity in the homeland and Diaspora. Naturally occurring brands combine history, anthropology, sociology, and marketing to explain the phenomenon of communities defined by a sense of place. Focusing on both the Basque Country and Basques in Boise, Idaho as one case study, the authors discuss how the naturally occurring brand and cultural policy of the Basque people became formalized 20 years ago with Law 8/1994. The article addresses who the Basques are and how they …

More Than, Joslyn Maenner, Katie Knobbe, Joel Girouard, Desiree Botica, Molly Deaver, Alex Vasey, Ramon Diaz De Leon, Lucy Grant, Kyle Thompson, Adam Weisenberger

College of Journalism and Mass Communications: Student Advertising Projects

This project was developed in response to the following challenge: create messaging to promote a more welcoming and inclusive climate on campus while branding the Jackie Gaughan Multicultural Center.

Shift Gears, Veronica Vanderbeek, Haylee Carpenter, Sara Slater, Christina Kruse, Jessie Gray, Mollie Sundermeier, Christine Breazier, Garrett Kallhoff, Dexter Mckenzie, Tyler Sells

College of Journalism and Mass Communications: Student Advertising Projects

BicycLincoln challenged the advertising and public relations students to develop a campaign to get more people riding bicycles more often safely in Lincoln, Nebraska.

Saturation Points—Know Your Market Before You Jump, Sara Bennett

White Papers

What may appear at first glance as a growing industry in your area with substantial opportunity may in fact be an industry with too many players already in that market. How do you decide to take the plunge with your start up?

Brand Planning—It's More Than Jingles, Chuck Beck

White Papers

A strong brand is important selling to consumers and building customer loyalty. This is just as true when you are seeking business in the government marketplace. A brand plan gives your company the right kind of visibility to attract contracting agents.

Student Health Benefits Plan Market Research And Analysis, Zachary William Doucette

Honors Theses and Capstones

The University of New Hampshire (UNH) in Durham, New Hampshire requires all full-time students to have health insurance meeting set requirements as a condition of enrollment. UNH offers its own health plan, entitled the Student Health Benefits Plan (SHBP) through its Health Services Center to students as a way to procure this insurance if they lack insurance, or if their current insurance is insufficient or does not meet the insurance requirements. Health Services at UNH is looking for market research on current attitudes, perceptions, and beliefs of both students at UNH, and the parents of students who currently have a …