Marketing Commons^™

Lee Isaac Chung, Minari (2020): Having An Amerikorean Life, Nagehan Uzuner

Markets, Globalization & Development Review

Minari by Lee Isaac Chung is a drama which chronicles the life of a Korean family who moves to the USA during 1980s in pursuit for a better life. The acculturation process is experienced differently by family members. Children are mostly bored with their new life in the rural area of Arkansas while their mother, Monica, is terrified of living in a mobile home which is made of a truck trailer in the middle of nowhere. Meanwhile, the grandmother joins the family from Korea to take care of the kids with a more positive approach dealing with their struggles. The …

Minari: The Concealed Asian Aspiration Wrapped In The American Dream, Anh Luan Tran-Nguyen, Arthur Nguyen

Markets, Globalization & Development Review

After the success of the Korean film Parasite, Minari – a quasi-autobiographical drama of the Korean-American film director Lee Isaac Chung – has again turned the global public’s attention to Korean culture at large. In this review, we shed light on two themes that we capture from the movie: tensions and compromises in chasing the American dream of immigrants. Although stories about pursuing the American dream are abundant, we know less about how that dream causes tensions at the individual and family levels and how the tensions are resolved. Minari is an excellent example to probe the unfolding issues relating …

Minari: The Invincible, Soonkwan Hong

Markets, Globalization & Development Review

No abstract provided.

Hyphenated Globalization: First, Wide Propagation; Then, Gradual Elimination, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.

Constituency Building: Determining Consumers’ Willingness To Participate In Corporate Political Activities, Clark D. Johnson, Brittney C. Bauer, Brad D. Carlson

School of Business: Faculty Publications and Other Works

Recently, firms have increasingly approached their own customers for assistance with corporate political activities—a strategy known as constituency building. While constituency building efforts targeting shareholders and employees have been well-studied, relatively little is known about the impact of approaching consumers. Hence, this paper examines why consumers participate in corporate political activities on behalf of a brand, and we present three studies to explore this increasingly popular practice. First, Study 1 utilizes qualitative interviews with actual campaign participants to provide initial insights to develop our theoretical model, which we subsequently test in two experiments. Study 2 finds that brand loyalty is …

Managerial, Cultural, Intelligence, Marketing Agility, And Firm Innovation, Zhenzhu Lai,

Dissertations and Theses Collection (Open Access)

This dissertation aims to investigate the relationship between managerial cultural intelligence, marketing agility and innovation capability of foreign subsidiaries. Based on upper echelons theory (UET), I argue that managerial cultural intelligence facilitates marketing agility. Moreover, marketing agility is positively associated with innovation capability of foreign subsidiaries. Using two-wave survey data of 110 foreign subsidiaries in China, this study verified the theoretical model. It is found that managerial cultural intelligence is positively associated with marketing agility, and marketing agility is positively related to innovation capability of foreign subsidiaries. Organizational learning climate, market competition, market turbulence, and market complexity have positive moderating …

2022-March-01-Appalachian Love Story, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – To conclude its 2021-22 season, the Department of Theatre and Dance at East Tennessee State University will present the Appalachian love story musical “Bright Star.” The show will be performed in the Bert C. Bach Theater at the Martin Center for the Arts at 7:30 p.m. on April 1-2 and 7-9, and at 2 p.m. on Sundays, April 3 and 10.

“Bright Star” is written and composed by Steve Martin and Edie Brickell. The score is inspired by the pair’s 2013 collaboration bluegrass album, “Love Has Come for You.” The Old Globe Theater in San Diego performed …

2022-March-01-Amanda Moorhouse Named Jcddc Director, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 1, 2022) – Amanda S. Moorhouse has been named director of the ETSU Health, College of Nursing, Johnson City Downtown Day Center (JCDDC) after serving as interim director since April 2021.

Amanda S. Moorhouse

The JCDDC provides accessible, high-quality and compassionate primary care …

2022-March-01-Articulation Agreements Expand Online Opportunities For Advanced Health Sciences Degrees, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Students interested in a career in medicine now have a new pathway to achieve that goal thanks to two articulation agreements between East Tennessee State University and Carteret Community College that expand advanced degree opportunities offered 100% online.

The agreement provides students who achieve an Associate of Applied Science degree in Medical Assisting or Science Radiography at Carteret Community College, located in Morehead City, North Carolina, with the opportunity to transfer those credits to ETSU to pursue a Bachelor of Science degree.

“Classes in the Bachelor of Science in Allied Health Leadership and Radiologic Science programs …

2022-March-01-Etsu Professor Will Speak On Experiences With Womens Soccer, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Dr. Natalie L. Smith of the Department of Sport, Exercise, Recreation and Kinesiology at East Tennessee State University will share her experiences and upcoming research project in “Women’s Soccer: A Creative Opportunity” at noon on Wednesday, March 23, via Zoom. View the livestream here: etsu.zoom.us/j/94614011367. 

This free virtual talk is part of the “Women on Wednesdays” series sponsored by the ETSU Women’s, Gender, and Sexuality Studies Program.  

Drawing on her experiences working in professional women’s soccer, Smith will explore the current state of women’s soccer on a global scale and introduce her New Zealand-based …

2022-March-01-Etsu Earns Top Pharmacy Award For Service, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – East Tennessee State University Bill Gatton College of Pharmacy earned a top national award for service to the community, part of its continuing mission to serve the rural and underserved in the Appalachian Highlands. Students from ETSU Bill Gatton of Pharmacy help check in patients at the annual RAM Clinic held each November in Gray.

The American Association of Colleges of Pharmacy (AACP) awarded ETSU the Lawrence C. Weaver Transformative Community Service Award, which is presented annually to one college or school of pharmacy across the United States demonstrating a major institutional commitment to addressing unmet …

2022-March-01-Etsu Professor's Covid-19 Research To Be Focus Of Podcast, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 2022) – How journalists talk about journalism practice can actually change the way reporters work in a crisis like the COVID-19 pandemic.  

That’s according to East Tennessee State University’s Dr. Mildred F. “Mimi” Perreault, an assistant professor in the Department of Media and Communication. She, along with Appalachian State University’s Dr. Gregory Perreault and University of Vienna Ph.D. candidate Phoebe Maares, recently published “Metajournalistic Discourse as a Stabilizer within the Journalistic Field: Journalistic Practice in the Covid-19 Pandemic.” 

This research will be the focus of an upcoming episode of “The J Word: A Podcast …

2022-March-01-Etsu Ranked By Forbes Among Americas Best Employers, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – East Tennessee State University has been recognized by Forbes in its 2022 listing of America’s Best Employers.

The listing on Forbes.com was compiled by Forbes and Statista based on data from an independent survey taken by approximately 60,000 employees working for companies with more than 1,000 workers in the United States. The evaluation was based on direct and indirect recommendations from respondents who were asked to rate their willingness to recommend their own employer to friends and family.

In total, 1,000 employers were recognized across 25 different industry sectors. The list is divided into two rankings: …

2022-March-01-Etsu Scientist Playing On A Global Stage, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 2022) – Late last month, Dr. Aruna Kilaru wrote a piece aimed at addressing food insecurity and climate change using agricultural biotechnology. 

Suggesting how both farmers and government agencies can work together to reduce harmful emissions and minimize food waste, the article appeared as part of her work as a science, technology and policy fellow of the American Association for the Advancement of Science, and science adviser and international trade policy officer for the U.S. Department of Agriculture’s Foreign Agricultural Service, New Technologies and Production Methods Divisions.

Dr. Aruna Kilaru

It means that Kilaru, a professor …

2022-March-01-Etsu Student Pharmacists Earn National Honor For Drug Misuse Education, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – A student organization at East Tennessee State University Bill Gatton College of Pharmacy finished Third-year student pharmacists Tess Willcoxon (vice president, patient care), Morgan Thomas (chapter president), Regan Bell (chapter member), Hillary Owens (vice president, membership) celebrate their national honor.  among the top service organizations in the country for educating the community about prescription drug misuse.   

The college’s American Pharmacists Association-Academy of Student Pharmacists Operation Substance Use Disorders (SUD) committee (formerly Generation Rx) was national first runner-up for the APhA-ASP Operation Substance Use Disorders Chapter Achievement Award in 2020-21.

This is the ninth consecutive year that …

2022-March-01-Etsu Students Deliver Strong Performance In Regional Investment Competition, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – A team of East Tennessee State University business students performed strongly in the Chartered Financial Analyst (CFA) Institute Research Challenge.

The team of four students in the ETSU Equity Valuation team gained real-world experience as they assumed the role of research analyst. The 2022 CFA Institute Research Challenge, held in Middle Tennessee, involved more than 1,000 schools and 5,000 students. CFA, a global nonprofit organization of investment professionals, sponsors the intercollegiate competition. 

The competition requires teams to present their valuations and analysis of a company to a group of investment professionals. Under the direction of Dr. …

2022-March-01-Inaugural Etsu Heroes Recognized During Ceremony, University Marketing And Communication, East Tennessee State University

ETSU News

Inaugural ETSU Heroes

JOHNSON CITY – East Tennessee State University celebrated the extraordinary and impactful stories of the inaugural recipients of the ETSU Heroes during a ceremony on March 30. The ETSU Heroes recognition program honors the exemplary service of those who “embody excellence and contribute significant and innovative accomplishments” to the university.

Recipients of …

2022-March-01-Kingsport Alliance For Continued Learning Releases Spring Schedule, University Marketing And Communication, East Tennessee State University

ETSU News

Kingsport, Tenn. – The Kingsport Alliance for Continued Learning (KACL), in partnership with East Tennessee State University at Kingsport, will offer a series of informal in-person and virtual class options beginning Tuesday, March 22, focusing on a variety of subjects from science, local history and literature to a Pearl Harbor National Memorial overview.

This six-week series of non-credit courses is open to anyone. Classes will continue through Thursday, April 28, and will be held at the Kingsport Center for Higher Education (KCHE), 300 W. Market Street. The cost to participate is $30 and covers all KACL spring courses. Some …

2022-March-01-Meet Allen Archer, University Marketing And Communication, East Tennessee State University

ETSU News

After working several years in the field of aerospace quality, Allen Archer decided to take the knowledge he’d learned on the job and combine it with his interest in various areas of health care to pursue a career in medicine.

Archer has lived in many places but calls Asheville, North Carolina, his hometown. By the time he graduated from high school, he’d already begun working. He started as a painter at an automation company that built robots and manufacturing machinery, and later worked his way up to a quality engineer in an aerospace manufacturing company before changing directions to pursue …

2022-March-01-Njcaa Visits Esports, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (March 10, 2022) Leaders from the National Junior College Athletic Association (NJCAA) recently visited the ETSU esports arena to talk with staff about gaming, partnerships and possible new opportunities for college students.

The NJCAA is the governing body for two-year sports programs and recently set up a governing body for esports programs at two-year schools.

Dr. Christopher Parker, president and CEO of NJCAA, and Jeff White, vice president for Compliance, Legal, Diversity and IT, met with Head Coach Jeff Shell to learn more about ETSU’s esports program and to see the training facility, which includes the new …