Marketing Commons^™

Smart Vending Machines: The Minimarts In The Near Future?, Ramaswami, S.

Research Collection Lee Kong Chian School Of Business

In a commentary, SMU Associate Professor of Marketing (Education) Seshan Ramaswami discussed how the vending machine has stood the test of time even as e-commerce shook the retail industry. He noted the advantages of the vending machine and how it could be an alternative to a brick-and-mortar store and become the minimart of the future. Assoc Prof Ramaswami believes vending machines could get smarter and better as companies have begun using artificial intelligence to build smart vending machines to provide more personalised and interactive features for customers.

Does Disclosure Of Advertising Spending Help Investors And Analysts?, Sungkyun Moon, Kapil R. Tuli, Anirban Mukherjee

Research Collection Lee Kong Chian School Of Business

Publicly listed firms have the discretion to disclose (or not) advertising spending in their annual (10-K) reports. The disclosure of advertising spending can provide valuable information because advertising is a leading indicator of future performance. However, estimates of advertising spending are available from data providers, arguably mitigating the need for its formal disclosure. This study argues that firms’ disclosure of advertising spending provides more complete and public information and therefore lowers investor uncertainty about future firm performance (idiosyncratic risk). Empirical analyses show this effect is largely driven by the negative effect of disclosure of advertising spending on analyst uncertainty. Consistent …

Inference For Multiple Utility In Time-Dependent Choice Pairs Under Copula-Based Models, Sasanka Adikari

Mathematics & Statistics Theses & Dissertations

Models for discrete choice experiments (DCE) are frequently used to analyze consumer choices about products and services. A family of DCE, best-worst scaling experiments, offers more in-depth insights into consumer preferences by eliciting a best and worst choice from a set of options, rather than just a single preference. Traditional approaches often assume that choices are mutually exclusive over time, which may not always be the case. This dissertation proposes a novel model for DCE that takes into account the changing nature of consumer choices over time and the priority constraint of transition probabilities. The model introduces a copula combination …

Exploring Antecedents Of Generation Y And Z Customers’ Intention To Adopt Cryptocurrency Payments In The Context Of Hotels: A Sequential Mixed-Methods Study, Jehun Moon

UNLV Theses, Dissertations, Professional Papers, and Capstones

Cryptocurrency payments (CPs) are an innovative technology that can disrupt the hospitality industry. However, studies on the antecedents of CP adoption are scarce. To bridge this gap, this study targeted Gen Y and Z, the potential primary user groups, to explore the determinants of intention to adopt CPs. A mixed-methods approach was used to capture the depth and breadth of understanding of factors that impact Gen Y and Z customers’ CP adoption intentions. Study 1, a qualitative study, was utilized to acquire contextualized components. In parallel, Study 2 used a quantitative approach to validate the proposed research model, which combined …

Fake News Detection Using Narrative Content And Discourse, Hongmin Kim

Boise State University Theses and Dissertations

With the growth of modern technology, we are living in a world where anyone can share news with the tap of a finger. The simplified process of news sharing has brought an inundation of information on the Internet, along with a vast amount of fake news. Researchers have been working to understand the characteristics of fake news, in order to accurately identify them through automated text analysis.

In this thesis, we propose the Narrative Content and Narrative Discourse features brought from the ideas by van Laer et al., Berger et al., and Aleti et al. We performed various experiments including …

User Polarization From Ai Social Media Algorithms, Theresa Colombini

Undergraduate Research Symposium

This research project delves into the contemporary phenomenon of political polarization exacerbated by artificial intelligence (AI) algorithms in online content consumption using scholarly articles and survey data. The research investigates how AI-driven recommendation systems influence the selection and exposure to politically charged content across various digital platforms. The findings of this study are intended for a deeper understanding of the societal implications of AI algorithms and provide insights into potential strategies for mitigating political polarization in online environments.

The Mediating Role Of Attitude In The Relationship Between The Extrinsic And Intrinsic Attributes Of Japanese Frozen Foods And Consumers’ Intention To Purchase Them: Evidence From Malaysia, Nor Asiah Omar, Aishath Lahath, Rifelly Dewi Astuti, Nurul Atasha Jamaludin, Syed Shah Alam

The South East Asian Journal of Management

Research Aims: To examine the intrinsic and extrinsic factors affecting consumers’ attitudes toward Japanese-made frozen foods and, hence, consumers’ purchasing behaviour.

Design/Methodology/Approach: Consumers who were aware of Japanese-made frozen foods were the sample chosen. Convenience sampling plus a cross-sectional, self-administered online survey questionnaire collected data from 307 participants.

Research Findings: Findings showed that brand reputation, halal label, convenience, and food quality were positively related to attitude towards Japanese frozen food, whereas health consciousness was negatively associated with attitude. Attitudes toward Japanese frozen foods were found to mediate relationships between brand reputation and purchase intention, halal label and purchase …

Effects Of Difference Age And Information Searching Level On Attitudes Toward Innovative Product, Sinae Lee, Dongwon Min

Asia Marketing Journal

Innovation is no longer the purview of high-tech industries; it is blossoming in the home appliances and cosmetics sectors. However, consumers’ anxiety about the risk of new products prevents them from reaping the benefits of innovation. This anxiety is driven by customer’s lack of prior information on new products. This study examines how difference age between the chronological age of consumers and their cognitive age affects consumers’ willingness to search for information on innovative products, leading to reduced new-product anxiety. According to a survey of participants who actually bought an innovative product, we found that participants searched for more information …

How Are The Firms’ Innovative Activities And Credit Rating Signals Received In The Market?, Jeongbin Whang

Asia Marketing Journal

Firm innovativeness and financing capacity are critical signals to stakeholders as they are key drivers of firm performance and competitiveness and indicate the firm's ability to fund its operations and growth initiatives. Based on signaling theory, this study investigates the signaling effect of a firm's innovativeness and creditworthiness and examines its signaling effectiveness. Using Korean innovation data and Korea Investors Service financial data for nine years, the findings indicate that a firm's technological innovation has a negative impact on its credit ratings, while non-technological innovation has a positive impact. Furthermore, a firm's credit ratings positively impact its performance. The current …

Attribute Resemblance And Preference For Products: Moderating Effect Of Attribute Familiarity, Kwanho Suk

Asia Marketing Journal

This research examines how consumer preferences for products are affected by attribute resemblance, which refers to the degree to which a product is similar with other products that are being evaluated together. It is expected that the influence of attribute resemblance on attitude and choice is moderated by attribute familiarity, which is tested in three empirical studies. Studies 1 and 2 examine the effects on the attitude toward the product and show that the positive influence of attribute resemblance on attitude is stronger when attribute are less (vs. more) familiar. Study 3 tests the effects on choice for which attribute …

Editorial: Together With The Asia Marketing Journal, Jaewon Yoo, Woo Jin Choi, Minki Kim

Asia Marketing Journal

No abstract provided.

2023-April-28-Pinnacle Of An Academic Career, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 28, 2023) – The East Tennessee State University Board of Trustees approved promotion and/or tenure for faculty members during its quarterly meeting on April 21.

“Faculty are the lifeblood of this institution, and it was a privilege to bring these names before the Board of Trustees for approval,” said Dr. Kimberly D. McCorkle, provost and senior vice president for Academics. “We celebrated their accomplishments with a reception and ceremony, where they were presented with two commemorative coins: one to keep and another to give to a student who has made an impact on their career.”

The following …

2023-April-28-Etsu Pharmacy On Track To Receive State Funding And Lower Tuition, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 28, 2023) – Tuition is on track in the coming weeks to be lowered for future pharmacists attending East Tennessee State University Bill Gatton College of Pharmacy in Johnson City, Tennessee. Pending approval from Governor Bill Lee, the state legislature ratified a $2.5 million annual appropriation to the college, the first state funding for the college since its founding in 2005. 

“State funding is a new and exciting chapter in our college’s history and vital for the legacy we leave behind,” said Dr. Debbie Byrd, dean of ETSU Gatton College of Pharmacy. “This annual appropriation will …

An Imc Approach To Building Trust Among Nonprofit Donors, Catherine A. Romaine

Honors Theses

This thesis explores the role of a holistic Integrated Marketing Communications strategy within the nonprofit sector. The research aims to identify the effectiveness of different marketing communication tactics in soliciting donations for nonprofit organizations. It examines the influences and motivations of donors when choosing one organization over another for their monetary contributions. The thesis investigates the impact of specific integrated marketing strategies in building and maintaining relationships with different stakeholders such as donors, volunteers, and employees.

Through a literature review of successful nonprofits and missteps within the sector, this thesis identifies various factors that contribute to nonprofit marketing success, including …

Love Is Blind: The Ironic Effect Of Fans’ Experience On Taste Perception, Jennifer L. Stoner, Maria A. Rodas

Marketing Faculty Publications

Many consumers may proclaim a love for a certain sensory experience (e.g., the taste of chocolate for “chocoholics”). These fans may have a wealth of experience consuming the product they love. In three studies, we find that these fans’ love actually blinds them in their ability to report nuances about the products they consume because of the use of top-down information processing. However, when presented with novel brand information, fans switch to a more bottom-up approach which allows greater discernment of the consumption experience. Prompting mindful consumption can also impact a fan’s ability to report a product’s nuances more accurately.

2023-April-28-The World Needs Pharmacists Etsu Is Leading The Way, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 28, 2023)  – Tuition is on track in the coming weeks to be lowered for future pharmacists attending East Tennessee State University Bill Gatton College of Pharmacy in Johnson City, Tennessee. Pending approval from Governor Bill Lee, the state legislature ratified a $2.5 million annual appropriation to the college, the first state funding for the college since its founding in 2005. 

“State funding is a new and exciting chapter in our college’s history and vital for the legacy we leave behind,” said Dr. Debbie Byrd, dean of ETSU Gatton College of Pharmacy. “This annual appropriation will sustain …

Unique Marketing Struggles In Web3 Compared To Web2, Vincent D'Ambrosia

Undergraduate Research Symposium Posters

Web 2 is a technical term in reference to the internet as we know it today and focuses on social media and allowing people to interact better and communicate with each other. Web3 is the next evolution of the internet and its focus leans towards decentralization which aims to place more control of an individual’s data and finances into their own hands. Due to this decentralization, connecting with people is more difficult compared to Web2 communication outlets. NFTs are a common and popular product in Web3. While they come in many forms, the collectible market dominates NFTs and these can …

Social Media Marketing Related To Nike, Felipe Herrera

Undergraduate Research Symposium Posters

This research examines positive and negative attitudes about social media marketing within Nike. Understanding consumer attitudes about social media marketing is important because it affects our lives every day and we are exposed to it on a regular basis. Previous research about this product category showed that there are new tactics Nike is using to expand business, how the pandemic affected usage of social media, and the percentages of apps being used by adults in the last year. I conducted three netnography analyses by observing consumer groups on Facebook, Twitter, and Reddit social media platforms on Nike to understand consumer …

The Cultural Impact On International Marketing: Understanding How Different Cultures Influence Advertising Perception And Strategies, Nathaniel Roffman

Honors Projects

This case study evaluates the effectiveness of standardized international marketing campaigns versus globalized international marketing campaigns in the context of two multinational corporations, McDonald's and Burger King, both operating in the United Kingdom. The study compares the outcomes of a standardized marketing approach, which uses the same marketing messages and materials across all regions, to a globalized approach that considers local cultural differences and modifies the marketing messages accordingly. The study analyzes the impact of each approach on brand recognition, and customer engagement, as well as the benefits and challenges associated with each strategy. Additionally, the study examines the importance …

2023-April-27-Stress Is Real. Learn How To Manage, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 27, 2023) – “Thriving or Surviving? Building Everyday Resilience” is the topic of an upcoming presentation in the East Tennessee State University Ballad Health Strong BRAIN Institute Resilience Series.

Dr. Patti van Eys will be the guest speaker for the free virtual presentation on Wednesday, May 3, at 2 p.m. Participants may register for the Zoom link at bit.ly/3LzkNbz.

In her presentation, van Eys, a licensed clinical psychologist and consultant for van Eys Mental Health, will seek to normalize the collective experience of mental and emotional health challenges, such as anxiety, grief, depression, loneliness, burnout and …