Management Sciences and Quantitative Methods Commons^™

Greening An Integrated Marketing Communication's Course: An Assessment Of Sustainability Literacy, Pia A. Albinsson, G. David Shows

Atlantic Marketing Association Proceedings

This article showcases efforts of incorporating Sustainability Issues in an Integrated Marketing Communications (IMC) class during three semesters during the academic years of 2013/2014 and 2014/2015. The course was re-designed using Fink’s (2013) course recommendations of designing significant learning goals. In addition to the way the course was delivered (both face-to-face and online), the instructor worked with a Higher Ed publisher to customize a textbook to include sustainability issues related to the course content (i.e., reflecting IMC topics). The course re-design included sustainability assignments such as Virtual Field Trips (visiting corporate websites and other organizations to study their CSR statements …

A Sad Clown Story: Mcdonald's Lack Of Support For Ronald Mcdonald Houses, Cheryl Ward, Diane R. Edmondson

Atlantic Marketing Association Proceedings

Ronald McDonald House Charities (RMHC) was created in 1974 to “provide housing for the families of sick children and for children receiving outpatient care” (“McDonald’s gives little,” 2013). RMHC currently has locations in more than 60 countries and regions around the world (“Ronald,” 2015). Each Ronald McDonald House establishes their own policies, budget, and fundraising goals; therefore, assets from each house are not co-mingled (Morran, 2013).

Considering RMHC is named after Ronald McDonald from the McDonald’s Corporation, one would expect that McDonald’s makes extensive financial contributions to RMHC; however, this is not the case. The company has recently come under …

An Exploratory Investigation Of The Public's Attitude On The Effects Of Global Warming: The Media's Role In Influencing Opinions As Moderated By Having Lived Through A Major Storm, George W. Stone, Percy Willians, Britney Hamilton

Atlantic Marketing Association Proceedings

While the debate over changing global weather patterns and the negative role mankind plays in altering the earth’s climate continues to rage, there appears to be no real movement in the views of entrenched participants on either side of the argument, or, for that matter, in the culture at large (Whitmarsh 2011). Even though global warming advocates claim the debate is now “settled science” and that a consensus of climatologists has emerged indicting mankind as one of the prime culprits in changing global climate patterns, an equally compelling argument has been made that naturally occurring phenomenon (e.g., such as volcanic …

Can Scalability Be A Marketing Liability For Sustainability?, Dennis F. X. Mathaisel, Clare L. Comm

Atlantic Marketing Association Proceedings

A common principle of modern business marketing is that growth is good. It is usually thought that all businesses should market themselves with the goal of increasing their revenues and gaining market share. Scalability is developing products or services that people want and figuring out how to produce and promote many of them for lower costs while selling more of them (Dudnik 2010). It is the purpose of this paper to show that some businesses, especially small ventures with unique value propositions, should not necessarily seek to grow or scale up. There are numerous examples of new ventures failing for …

Contolling And Informational Planned Behavior: Self-Determination Theory And The Theory Of Planned Behavior, J. Paul Leavell

Atlantic Marketing Association Proceedings

Self-determination theory (SDT) is a paradigm of human motivation and an approach to personality that focuses on an individual’s psychological needs and how those needs interact with self motivation (Ryan and Deci, 2000). SDT explores the foundation of intrinsic motivation (Deci and Ryan, 1985) which can be applied as marketing theory. Additionally this theory offers the opportunity for comparison and integration with the theory of planned behavior (TPB). Deci and Ryan (1985) published this theory within the same year that Ajzen (1985) published the theory of planned behavior (TPB). While SDT has a predominantly intrinsic focus, TPB maintains a primarily …

Insights From Global Project Managers: Career Advice For Successful International Assignments, Tracey M. Richardson, James Marion, Stephen Onu

Publications

Qualitative analysis techniques were used to identify recurring themes from project manager interview summaries undertaken by 120 project management students. The themes and the resulting conceptual framework provide evidence for the factors that support the development of successful global project managers. Such factors were found to include taking the initiative to acquire an in-depth understand the local environment and to develop culture and language competence.

Loss Aversion, Adaptive Beliefs, And Asset Pricing Dynamics, Kamal Samy Selim Prof, Ahmed Eltabee Okasha Dr., Heba M. Ezzat Dr.

Business Administration

We study asset pricing dynamics in artificial financial markets model. The financial market is populated with agents following two heterogeneous trading beliefs, the technical and the fundamental prediction rules. Agents switch between trading rules with respect to their past performance. The agents are loss averse over asset price fluctuations. Loss aversion behaviour depends on the past performance of the trading strategies in terms of an evolutionary fitness measure. We propose a novel application of the prospect theory to agent-based modelling, and by simulation, the effect of evolutionary fitness measure on adaptive belief system is investigated. For comparison, we study pricing …

Estimating The Reproducibility Of Psychological Science, Alexander A. Aarts, Et Al, Stephanie C. Lin

Research Collection Lee Kong Chian School Of Business

Reproducibility is a defining feature of science, but the extent to which it characterizes current research is unknown. We conducted replications of 100 experimental and correlational studies published in three psychology journals using high-powered designs and original materials when available. Replication effects were half the magnitude of original effects, representing a substantial decline. Ninety-seven percent of original studies had statistically significant results. Thirty-six percent of replications had statistically significant results; 47% of original effect sizes were in the 95% confidence interval of the replication effect size; 39% of effects were subjectively rated to have replicated the original result; and if …

Effects Of Goal Interdependence On Help-Seeking Through Knowledge Sharing And Knowledge Hiding : The Moderating Roles Of Reciprocity Beliefs, Yuen Lam, Fanny Bavik

Lingnan Theses

The effects of goal interdependence on employees’ performance outcomes have been well documented in the literature. Yet, the relationship between goal interdependence and employees’ proactive behaviors remains largely unexplored. Integrating the theory of cooperation and competition with the employee proactivity literature, this study investigates how cooperative goal interdependence and competitive goal interdependence respectively influence employee knowledge sharing and knowledge hiding, and in turn shape their propensity to seek help from coworkers. It further examines reciprocity beliefs as an individual factor in affecting the indirect effect of goal interdependence on help seeking. Specifically, positive reciprocity belief is hypothesized to moderate the …

The Relationships Between Managerial Metacognition, Total Quality Management, And A Firm's Sustainable Competitive Advantages: An Empirical Investigation Based On Structural Equation Modeling Analysis, Young Sik Cho

Theses and Dissertations - UTB/UTPA

The purpose of this study is to explore how managerial metacognition has an influence on the effective implementation of total quality management (TQM) and the creation of a firm’s sustainable competitive advantages (P) by using the lens of Resource-Based View (RBV). In particular, this study conceptualized the existing TQM framework by two sub-constructs, technical quality management (TQ) and behavioral quality management (BQ) practices, and newly proposed the sequential relationship of 'TQ→BQ→P' based on the premise of the RBV. In addition, through post-hoc analysis, this study tested the mediation effect of a firm's TQ practices on the relationship between managerial metacognition …

Measuring Family Business Performance: A Holistic, Idiosyncratic Approach, Ralph I. Williams Jr

Doctor of Business Administration Dissertations

For any type of organization, performance represents the measure of outcomes, goals, and aspirations vital to various organization stakeholders; thus performance is an important research variable (Seijts, Latham, Tasa, & Latham, 2004, Simon, 1964). Family businesses are different from non-family businesses in that the family subsystem and the business subsystem overlap and interact to form the family business system. The desired outcomes, goals, and aspirations of each family business are a product of its particular family and business sub-systems. Thus, in family business, especially privately owned entities, performance is of particular interest since families can set their goals in their …

Effortless Building Census, Sam Kome

Library Staff Publications and Research

Library headcounts are tedious, time-consuming, and subject to the vagaries of scheduling, attention to detail, and incomplete (especially for consortia). If we conduct them perfectly, on-schedule without fail we can gather at best the number of patrons seated in various areas of the library at two arbitrary times per day. We don't know their home campus. We don't know how patronage varies by time of day. If only there was an automatic way of conducting counts that was automatic, unsleeping, and could differentiate between campuses The wireless infrastructure is (hopefully) always on, and devices are nearly ubiquitous, and typically signed …

Validating The Knowledge, Skills, And Abilities Composite Measure: An Aviation Industry Pilot Study, Aaron M. Glassman, Jason M. Newcomer, Matthew P. Earnhardt, Rose A. Opengart, Daryl V. Watkins, James W. Marion

International Journal of Aviation, Aeronautics, and Aerospace

Recent research into the aviation management education paradigm shift indicated that education, certification, and experience (ECE) were all important in the aviation industry; however, the relative importance varied between managers depending on their field. Overall, the results identified experience as the most important factor, followed by certification, then education. Furthermore, the authors made a logical connection between the that study and knowledge, skills, and abilities (KSAs), which would ultimately lead managers to a hiring decision. The purpose of this mixed-methods sequential exploratory pilot study was to develop, validate, and test the reliability of the KSA composite measure (KCM), a data …

Predicting Cross-Gaming Propensity Using E-Chaid Analysis, Eunju Suh, Matt Alhaery

UNLV Gaming Research & Review Journal

Cross-selling different types of games could provide an opportunity for casino operators to generate additional time and money spent on gaming from existing patrons. One way to identify the patrons who are likely to cross-play is mining individual players’ gaming data using predictive analytics. Hence, this study aims to predict casino patrons’ propensity to play both slots and table games, also known as cross-gaming, by applying a data-mining algorithm to patrons’ gaming data. The Exhaustive Chi-squared Automatic Interaction Detector (E-CHAID) method was employed to predict cross-gaming propensity. The E-CHAID models based on the gaming-related behavioral data produced actionable model accuracy …

Who Takes Advanced Placement?, Benjamin Scafidi, Chris Clark, John Swinton

Faculty Articles

In recent years there has been a renewed interest in the sources of achievement gaps between groups of students. One potential source is differential access to high quality educational opportunities. This paper provides an analysis of who takes Advanced Placement (AP) Economics. Using two years of administrative data on all high school students who take a course to satisfy Georgia’s graduation requirement in economics, we find large differences in enrollment in AP Economics across groups. Specifically, African-American and Hispanic students and students from low-income backgrounds are about half as likely to be enrolled in AP Economics as other students. However, …

We Know You Want It: Perspectives On Predictive Shopping, Jessica Polaski

Honors Program Theses and Projects

Predictive shopping is a branch of predictive analytics that has surfaced over the past year. It is a concept whereby companies use predictions to enroll the consumer in special programs in which they receive goods and services, and are asked to pay for them, before they have actually chosen them. This is a revolutionary concept that could potentially change the face of online shopping. Through research and analysis I explored how a sample of 125 college students at Bridgewater State University felt about predictive shopping and what place it has in society today or in the near future. Through the …

How To Decrease The Amortization Bias: Experience Vs. Rules, Bryan Foltice

Scholarship and Professional Work - Business

We conduct an experimental study that tests the effectiveness of de-biasing a certain form of exponential growth bias found in household finance debt decisions, called the amortization bias. We provide 251 bachelor students at a German university with a short tutorial based on one of three learning methods: experiential learning, learning a simple “I Owe More” debt rule-of-thumb, as well as learning an extended, but more accurate version of the “I Owe More” debt rule. Immediately after completing these tutorials, we retest for the amortization bias and find a significant bias improvement in all three treatments. More importantly, after confronting …

Exponential Growth Bias Matters: Evidence And Implications For Financial Decision Making Of College Students In The U.S.A., Bryan Foltice, Thomas Langer

Scholarship and Professional Work - Business

This paper tests the exponential growth bias of undergraduate students at a top-level university in the United States and explores the potential drivers of this bias. We find that bias matters, even for college students, in making savings and debt decisions. In this sample, we observe that the individuals who have already taken on debt are more biased, while those who have experience with savings products are less biased. Moreover, those classified as possessing an awareness of compound growth as well as an ability to consistently calculate the compound savings equation are significantly less biased in different savings treatments than …

Fast Food Industry Ethics: Can Employee's Ethical Awareness Be Improved?, Joanna L. Moore

Accounting Undergraduate Honors Theses

There has been recent evidence that the fast food industry is unethical. Training helps employees learn what they are responsible for doing. Can training on ethics increase ethical awareness? To determine if this can happen, a study was done with the local Taco Bueno employees. The workers were given a pre-training survey, then participated in a case study training session, and finally took a post-training survey. Ethical awareness increased, but the results were not statistically significant in the small study sample. Further study is recommended to learn how long the increase of ethical awareness will last and if future training …

Disability Status, Disability Type, And Training As Predictors Of Job Placement, Jessica Stahl

All Dissertations

Human Capital Theory was used as a means to formulate predictions regarding the placement rates for disabled and non-disabled individuals who participated in job training programs at a non-profit agency in the Southeast. Research suggesting that disabilities are viewed as an economic liability by employers was reviewed, along with empirically based rejoinders to this stereotype. The first goal of this study was to address flaws in the existing categorization systems of disabilities, and to justify a categorization system that was more detailed than the typical psychological/physical disability distinction in the I/O and vocational rehabilitation literature (e.g., Ren, Paetzold, and Colella, …