Management Sciences and Quantitative Methods Commons^™

The Role Of Hedonic Motivation As The Mediator In The Effect Of Social Media Endorsement Short Video Toward Impulsive Repurchase Intention On Generation Z, Anandita Nurasti, Nurdin Sobari

ASEAN Marketing Journal

Manuscript Type: Research Paper Research Aims: To analyze how demand, convenience, interactivity, and playfulness in short videos influence perceived enjoyment, which in turn affects hedonic motivation and impulsive repurchase intentions, both directly and indirectly.
Design/Methodology/Approach: This study used quantitative research with 278 respondents, analyzed using structural equation modeling (SEM). Research Findings: Demand, convenience, and playfulness significantly enhance perceived enjoyment, while interactivity does not. Perceived enjoyment positively influences hedonic motivation, which partially mediates its effect on impulsive repurchase intention.
Theoritical Contribution/Originality: This study reveals that stimuli in short video endorsements, including demand, convenience, and playfulness, significantly boost perceived …

Mattel Strategic Audit, Ellie Anderson, Samuel Gertner, Logan Connealy, Julia Michner, Chris Payant

Honors Program: Senior Projects (Public)

This case study focuses on Mattel, Inc., a prominent company in the toy industry. To complete the case study, we conducted a strategic audit utilizing different theories and principles used in management. We conducted significant research using publicly available information, including the company’s website, SEC filings, news articles, industry analysis, and more. The goal of the report is to analyze data and use a real-world company to apply management concepts.

We looked at many factors for Mattel, including industry analysis, external analysis, internal analysis, performance analysis, competitive dynamics, business level strategy, and corporate level strategy to complete the case study. …

The Effect Of Firm-Controlled Store Type Touchpoints On Customer’S Discrete Emotions: An Exploratory Study On Physical Store & Online Store, Jyro B. Triviño

Leadership and Strategy Faculty Publications

Customer experience is a broad and multi-dimensional phenomenon, which currently divides academic scholars in terms of constructs and measurement. This study aims to examine some acceptable yet under-measured customer experience constructs already developed. The comparative exploration of the physical store and online store firm-controlled touchpoints seeks to identify differences or similarities in customers’ perceived affective response, which can help firms improve their current touchpoint design. Set in a business-to-customer context in the Philippines during a Covid-19 community quarantine, a total sample of 338 respondents evaluated their recent interaction during the purchase stage. A causal-comparative exploratory research design was utilized using …

Quantifying The Moderating Effect Of Servant Leadership Between Occupational Stress And Employee In-Role And Extra-Role Performance, Rizwana Rasheed, Aamir Rashid, Noor Aina Amirah, Asyraf Afthanorhan

Publications and Research

The study examined the effects of occupational stress on employees’ performance and extra-role performance (OCB), moderated by the servant leadership of the supervisor. Many studies have indicated that servant leadership significantly impacts employee work-related behavior. Therefore, we aimed to examine the role of occupational; stress in the context of Pakistan's public and private sectors. A multi-source cross-sectional field survey was conducted, including a diverse sample (N = 286 paired responses). The study applied SPSS (22.0) to complete the analysis, revealing that stress drastically affects employees' performance and (OCB). Main and moderated regression analysis indicated that the inverse relationship between stress …

"Church On My Couch": Predicting The Future Impact Of Online Ministry Based On The Impact During Covid-19, Samukeliso Mabarani, Sikhumbuzo Dube

Adventist Human-Subject Researchers Association

With “everything from home” as the new norm, “how does the use of digital platforms impact Adventist education, community engagement, and spiritual outreach?” Using a quantitative approach, we draw insights from online ministry during Covid-19 and use the insights to predict the future impact of online ministry statistically.

The Rocket: Analyzing Rtp (Return To Player), Payoff Distribution And Player Behavior In Crash Games, Mikhail M. Sher, Robert Haywood Scott Iii, Jonathan A. Daigle

International Conference on Gambling & Risk Taking

Abstract

Rocket is a crash game developed by DraftKings, an American publicly traded online casino, sports betting and fantasy sports company. DraftKings Rocket is a game played with a rising rocket. Players must exit the rocket at any point before the rocket crashes. In that case they receive the payoff in accordance to the multiplier of their exit point. If the rocket crashes before the player bails, player’s payoff is 0 (and they lose their bet).

The game boasts an unprecedented 97% RTP (Return to Player). For comparison, Atlantic City casino slots typically have a 91-92% RTP, while Vegas casino …

Utilizing New Technologies To Measure Therapy Effectiveness For Mental And Physical Health, Jonathan Ossie

Dissertations

Mental health is quickly becoming a major policy concern, with recent data reporting increasing and disproportionately worse mental health outcomes, including anxiety, depression, increased substance abuse, and elevated suicidal ideation. One specific population that is especially high risk for these issues is the military community because military conflict, deployment stressors, and combat exposure contribute to the risk of mental health problems.

Although several pharmacological approaches have been employed to combat this epidemic, their efficacy is mixed at best, which has led to novel nonpharmacological approaches. One such approach is Operation Surf, a nonprofit that provides nature-based programs advocating the restorative …

Public Acceptance Of Guidance And Regulations For Space Flight Participation, Cory Trunkhill, Robert Joslin, Joseph Keebler

Journal of Aviation Technology and Engineering

Space flight participants are not professional astronauts and not subject to the rules and guidance covering space flight crewmembers. Ordinal logistic regression of survey data was utilized to explore public acceptance of current medical screening recommendations and regulations for safety risk and implied liability for civil space flight participation. Independent variables constituted participant demographic representations while dependent variables represented current Federal Aviation Administration guidance and regulations. Odds ratios were derived based on the demographic categories to interpret likelihood of acceptance for the criteria. Significant likely acceptance of guidance and regulations was found for five of twelve demographic variables influencing public …

Routing Battery-Constrained Delivery Drones In A Depot Network: A Business Model And Its Optimization-Simulation Assessment, Yanchao Liu

Industrial and Systems Engineering Faculty Research Publications

This paper proposes a novel business model for on-demand package shipment services using drones, and evaluates different modeling and solution approaches for the drone routing problem that underpins the service operation. In the proposed service, customers’ shipment orders of arbitrary origins and destinations, payload weights and bid values are collected every five minutes, and available drones from multiple depots are then dispatched to fulfill a subset of these orders in a way to maximize profit. A drone path starts from a depot, serves one or more customer orders in sequence, and ends at a depot for battery recharging, which incurs …

Beyond Boarders For First-Generation Students, Nayeli Ortiz

Management Undergraduate Honors Theses

1. Tabeling at TRIO and Multicultural Center events

2. Require academic advisors to have at least one conversation with every student about studying abroad (never assume a student is not interested or unable to go)

3. Overtly feature first-generation study abroad students in social media and Hogs Abroad website.

4. Network interested students with students who have completed study abroad

5. Offer a promotional study-abroad program for first-generation students

6. Promote funding information and add more first-generation specific scholarships

Online Food Delivery Platforn Use By Restaurants, Jessica Felix Martinez

Open Access Theses & Dissertations

During the COVID-19, many restaurants were forced to adopt online food delivery platforms such as Door Dash, Uber Eats to serve their clientele. In this dissertation, I examine the following research question: what challenges and benefits did restaurant managers consider to adopt online food delivery platforms during the COVID-19 pandemic? To answer this question, I present three essays. In the first essay, I reviewed the existing academic and practitioner literature on the research context, identified the major players in the food delivery industry, and summarized the challenges that restaurants faced during the pandemic. In the second essay, I identified what …

The Role Of The Similarity Between Suppliers' And Buyers' Sustainability Practices In Improving Suppliers' Performance: An Empirical Investigation, Kwanheui Cheon

Theses and Dissertations

Sustainability has become an essential component of corporate survival and prosperity. As a result, companies are eager to introduce sustainability to every part of their businesses. In addition, because stakeholders' interest has spread from companies to their entire supply chain, companies must manage their relationships with other supply chain members regarding sustainability. Consequently, there has been an interest in investigating the implementation and management of sustainability along supply chains. However, there are still voids in sustainable supply chain management research. For example, scholars have pointed out the need for research on sustainability from a supplier perspective as opposed to the …

The Influence Of Push-Pull-Mooring Effects On E-Wallet Customer Switching In Generation Z In Dki Jakarta, Eka Yunita, Jono Mintarto Munandar

The South East Asian Journal of Management

Research Aims: This research aims to identify the characteristics of Generation Z e-wallet customers in DKI Jakarta; analyse the effect of push-pull-mooring effects on switching intention, the moderating effect of the mooring effects on the relationship between push effects and pull effects with switching intention, and the effect of switching intention on the switching behaviour of Generation Z e-wallet customers.

Design/Methodology/Approach: There were 262 respondents, using non-probability sampling with the purposive sampling method. The data analysis technique used is descriptive analysis and SEM-PLS.

Research Findings: The results of this study indicate that the push effects do not affect switching intention. …

Organizational Inertia, Digital Capabilities, Digital Transformation, And Firm Competencies, Adhi Ari Utomo, Mira Maulida, Soebowo Musa

The South East Asian Journal of Management

Research Aims: This research aims to investigate the impact of organizational inertia on digital capabilities and digital transformation to optimize firm competencies.

Design/Methodology/Approach: The dataset was produced through a quantitative survey of 125 firms in Indonesia using the Structural Equation Model (SEM) to analyse the data.

Research Findings: The results of this study indicate that organizational inertia indirectly impacts firm competencies through digital capabilities and digital transformation. Organizational inertia impacts digital capabilities, not digital transformation, whereas digital capabilities impact digital transformation and a firm’s competencies.

Theoretical Contribution/Originality: This study contributes to the literatures on organizational behaviour and strategic management by …

Challenging Perceptions: Actual Vs Perceived Generational Differences In Workplace Concepts Conducted During Covid 19, Jacob Slide

Honors Projects in Management

With three different generations in the workforce (Gen X, Millennials, and Gen Z), it is important for managers to understand what each generation expects in the workplace. This is especially important when managing intergenerational teams. As the only true digital natives enter the workforce, employers must select managers who can manage the conflict that arises from differences, actual or perceived, that often stem from poor communication and a lack of understanding. This study, grounded in Generational Cohort Theory and replicating the Lester et al. study conducted in 2012 with Baby Boomers, Gen X, and Millennials, aims to examine whether participants’ …

Supervisor Gender, Culture And Employee Creativity: The Mediating Role Of Interaction Frequency, Holly Chadwick

Honors Projects in Management

Despite the fact that women have consistently proved that they excel through transformational leadership styles (Eagly, et al., 2003; Eagly & Johannesen-Schmidt, 2001), a type of leadership that drives creativity in individuals, they remain underrepresented in organizations globally (Michalidis, et al 2012). Thus, it is important to understand how creativity is influenced by leadership, and how leadership is influenced by gender and frequency of supervisor-employee interaction. This study utilizes a self-reporting survey which was distributed to several companies involved in federal direct investment within China. The countries accounted for in the study were Germany, Japan, and South Korea, and results …

Role Of Service Quality Factors In Word Of Mouth Through Student Satisfaction, Rizwana Rasheed, Aamir Rashid

Publications and Research

Purpose

Service quality in academics is imperatively crucial. Therefore, the purpose of the current research is to examine the effect of academic service quality factors in higher education institutions which mainly focuses on students' satisfaction and the extent of recommending the same institution to other students.

Design/methodology/approach

This research evaluated the effect of service quality on student satisfaction and word of mouth (WOM). Data were collected from 200 respondents from various business schools, and hypotheses were tested through a quantitative method using partial least square-structural equation modelling (PLS-SEM) with the help of SmartPLS to validate the measurement model.

Findings

The …

An Investigation Of The Association Between Tourist Pre-Trip Planning Time And Length Of Trip, Lodging Choice, Tourist Psychographics And Demographics: An Application Of Correspondence Analysis And Cramér’S V Effect Size, James E. Stoddard, George D. Shows

Atlantic Marketing Journal

When performing survey research it is normal to collect descriptive information such as income, gender, highest education attainment, and others. This information is used to categorize the collected research responses into groups. This nominal or ordinal data may also be used to find patterns in the collected data and suggest relationships. As an exploratory research method, it can suggest future research possibilities to confirm these relationships. This paper introduces the use of Correspondence Analysis (CA) as a research technique to suggest possible relationships using nominal or ordinal data, using collected research from a survey performed to measure tourist preferences in …

Mediation Of Inventory Management In The Relationship Between Knowledge And Firm Performance, Aamir Rashid, Rizwana Rasheed

Publications and Research

The role of inventory management is pivotal to improving the overall firm performance, but when it comes to the healthcare sector, then it becomes more crucial. This sector often countenances stocks-outs for life-saving drugs and equipment and competent staff that ascent the mortality rate. Thus, the current research aimed to analyze the effect of knowledge on firm performance through inventory management. For this research, a survey questionnaire with a deductive approach was utilized by collecting data from 200 respondents through multistage cluster sampling. IBM SPSS AMOS version 22.0 as a statistical tool was utilized to analyze the measurement model. Results …

Development Of Modeling Tools To Determine The Effects Of Customer Diversification On Customer Lifetime Value Volatility In Higher Education, Oscar Neal

Dissertations

As societies become increasingly global the competition for customers continues to increase. In competitive markets, it is important to identify a process to acquire and retain the most profitable customers. To discriminate customers, it is important to understand the value different customers bring to an organization. Much research has been done modeling customer value using customer lifetime value, however, there is limited research on the effect current customer diversity has on future customer lifetime value of future customer portfolios.

In this dissertation, a Lifetime Value Model considering the interaction between customer diversity, revenue management, and customer lifetime value in an …