Entrepreneurial and Small Business Operations Commons^™

An In Depth Look Of Marketing At Xenwork, Amanda Chen

2020 Intern Reports

Xenwork is an Information Technology service company that offers an array of solutions for its business clients. Emphasis is placed on its one of a kind software development as well as algorithms to help improve the technological side of its clients. With the ever growing market in technology, Xenwork is constantly looking to improve in any way it can.

Xenwork places a high value on customer service and marketing. Therefore, it takes an extra step to reach out to potential customers with personalized scripted messages. In addition to reaching out to potential clients, Xenwork also makes sure to be updated …

Iba Newsletter [August 2020], Communications Department, Office Of The Registrar

IBA News

No abstract provided.

Multi-Phenomena Internship With Coursestars, Joanna Menendie

2020 Intern Reports

CourseStars is an online tutoring company that caters to students from kindergarten all the way to college. The company has been focusing on community outreach, among several other things. They wanted to focus on some other aspects of their business more and needed more perspectives and hands in the company to do so. This summer, I was able to be one of those people for CourseStars and focus on many categories. Originally being taken on as a Marketing intern, it was my main focus. This included helping improve their branding, social media image, and overall outside appearance. A major part …

Social Media Marketing, Christo Ekimov '22

2020 Intern Reports

Hespr is a mental health startup that believes that mental health is both a personal journey as well as a community one. Hespr is building an application that incorporates this idea using a guided journal, which facilitates the personal journey and a social platform to foster the community journey. It has a strong back-end which uses a variety of algorithms to calculate the emotions of the user. It combines all this with a sleek and functional UI. They focus on creating positive change in the world along with reimagining the way mental health is perceived and treated. As a marketing …

Website And Communications / Development With Iagc, Nathan Joseph '21

2020 Intern Reports

This summer, I completed a summer IMSA Internship with the Illinois Association for Gifted Children (IAGC), a non-profit aimed to provide quality education to students across the state. During this internship, I worked independently and remotely due to COVID-19 with some assistance via email or Zoom from my business mentor to complete a variety of tasks for the IAGC. Some of the endeavors that I took part in were creating website pages. Particularly, I worked on a page promoting social and emotional support for students, a page promoting and acknowledging the excellence gap, and a page answering commonly asked questions …

Safestart Medical: An Innovative Hit Solution To Never Events (Wspe), Shikhar Gupta '22

2020 Intern Reports

SafeStart Medical is a health information technology company offering a healthcare system, or electronic health record, that reduces dangerous handoff and communication errors, reduces delays and cancellations in the operating room, and empowers the patient as an active member of their care team. SafeStart is an automated and digitized revenue cycle management tool that improves perioperative patient safety, quality of care, and patient throughput. They specifically aim to prevent the occurrence of Never Events, preventable and serious medical errors that occur at an alarming rate. As an intern at SafeStart, I performed research on clinical topics such as Never Events …

Graphic Design Internship, Jonathan Gao '21

2020 Intern Reports

I have always been my own boss. From self-learning graphic design, starting in third grade, to practicing graphic design for clubs and organizations under my digression. I have been lucky enough to work for mainly myself and, when working for others, have had to cater to exclusively my taste—my experience in doing graphic design for teams has in the past been limited to making a design I like, requesting approval with little to no necessary revisions, and finally sending the design to its final destination.

Working with the Carbondale Chamber of Commerce this summer was my first time practicing graphic …

Marketing Experience: Analysis Of Competitors, Kaylee Zhou '22

2020 Intern Reports

Hespr is a start-up that focuses on promoting mental health by providing an app for the community. While the app is still in its early access program, Hespr's development team has been working diligently to improve various aspects and features. Throughout my internship, many tasks and projects were completed, such as user outreach, graphic design, written reports, and research. The objectives of this business project involved gathering information on how to analyze competitors and their marketing strategies efficiently and how to identify competitors' strengths and weaknesses effectively. My internship has provided me with valuable findings, leading me to conclude that …

Understanding Covid-19s Effect On Commerce Through Machine Learning, Madhav Parthasarathy '21

2020 Intern Reports

During these trying times, the novel virus has taken its toll on the economy. As a result, there must be a method to prevent any further loss in revenue for grocers especially. I started this project off, by researching the topic and its previous applications. As the virus is quite new, I was made to improvise a solution using machine learning. After finding a certain amount of data, I was able to utilize machine learning in order to predict the sales through certain periods of time. Due to Covid-19, there had been an extreme disparity in the sales of grocery …

Marketing & Website Visual Development To Enhance Communication For Iagc, Makayla Zheng '22

2020 Intern Reports

In the Business Context portion, the general description of the industry and organization are detailed. I interned for the Illinois Association for Gifted Children (IAGC), a nonprofit organization that works in the field of education, helping to promote the development of gifted and talented children across Illinois.

In the Business Project Description section, the work I contributed to IAGC is exhibited.During this internship, I largely partook in the marketing aspects for IAGC. I mainly worked with improving the IAGC website to increase organization and visual enhancement allowing for easier accessibility for users. The Exhibits portion consists of visuals from my …

Internship With Coursestars, Aakash Kumar '21

2020 Intern Reports

The plan of the company was to rework some parts of their website to automate submissions by employees and to attract more clients. The company I was interning with was CourseStars, a company that prides itself on finding excelled tutors to serve students. However, the project had a lot of complicated parts due to privacy issues and company policies.

First, the company needed to ensure that there was an easier way for them to give out tutor applications and publish tutors’ information on their website. The second issue was to drive tutor’s to work with CourseStars and make it easier …

Marketing And Design Applications In Website Development, Amanda Chen

2020 Intern Reports

Are there universal guidelines that ensure the efficacy of a business website’s design and marketing appeal to consumers? Through the field studies of competitor businesses of private tutoring company CourseStars, LLC. as well as research journals confirming the significance of behavioral economics working hand in hand with user experience website design, we determined that the best course of action was to rebrand the CourseStars website to reflect a personal connection its tutors can make with their students. The general principles to make a “good website” are ease of use, trust, transaction security, and behaviorally, using consumers’ cost-benefit analysis and their …

Analyzing Pricing Models In The Context Of Mental Health Markets, Edward Zhang '22

2020 Intern Reports

In today’s world, mental health is becoming an increasingly important issue. To address, this the crossroads between technology and healthcare has become more and more apparent, with many mental heath apps seeking to help consumers on this issue and reduce stigma.Hespr is one of these companies, and although in early stages of development, has a large potential to make a lasting impact.By researching pricing models and business models in the mental health software industry, this report hopes to provide insight on how these business practices can impact business finances, and ultimately have greater implications for decisions at Hespr. By using …

How To Increase A Company's Social Media Presence, Eunice Kim '22

2020 Intern Reports

The project pursued in this report is called “How to Increase a Company’s Social Media Presence.” In this context, “social media presence” will refer to how frequently Hespr posts and is active on Instagram, the levels of engagement on posts, and types of content uploaded. As the title suggests, this project will focus on factors that facilitate the growth of Hespr’s social media presence, as well as factors that may hinder progress.

Summer Internship Report, Isabel Chen '22

2020 Intern Reports

“Baby boomer,” “millennial,” and “Generations X and Z” are all familiar terms referring to the different Western cultural generations beginning from the late nineteenth century. And as they all signify a period of time in history, there are an array of associated ideas, beliefs, and traditions that come along with each. This research paper serves to explore how design and social media platforms can best cater to audiences of all generations, taking into account the differences in interests, opinions, and tendencies of each. Through observations and studies, it’s most effective to approach the audience in an attitude that is equally …

Assessing Integenerational Programs Through Market Research, Rohit Kartha '22

2020 Intern Reports

Intergenerational is an adjective that describes something that involves or affects several generations. Intergenerational programs are programs which increase interaction and exchange between people of different generations. There are several benefits of intergenerational programs. Some include generating a sense of purpose for the older adults, reducing a sense of isolation for them, as well as members from each generation learning new skills. Most importantly, younger generations better understand the aging process and learn how to face their own aging more positively. As time progresses, more and more people are understanding the benefits and importance of intergenerational collaboration and as this …

New Dentist News (August 2020), Ada Committee On The New Dentist

New Dentist News

New Dentist News offers timely information on scientific, social, educational, political and economic developments affecting new dentists. This collection is historical and items may not reflect current standards. For up-to-date information contact the ADA. The New Dentist News was alternately titled ADA Lifeline, 1997-June 2001.

Differences In Opportunity Evaluation Between Corporate And Independent Entrepreneurs., Alireza Aghaey

Electronic Theses and Dissertations

Opportunity evaluation is a critical step in the process of entrepreneurship and is the main precursor to entrepreneurial action. This is true for both corporate entrepreneurs and independent entrepreneurs. However, these two groups may evaluate entrepreneurial opportunities in different ways because they operate in different contexts and have different decision-making schemas. In my dissertation, I use an “entrepreneurial cognition” perspective to explore such differences. By using two major theoretical lenses – i.e. resource availability and tolerance for uncertainty – and employing a conjoint experimental design, I compare and contrast decision policies of corporate and independent entrepreneurs captured in real time. …

J Mich Dent Assoc August 2020

The Journal of the Michigan Dental Association

Every month, The Journal of the Michigan Dental Association brings news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200+ members. No publication reaches more Michigan dentists!

In this issue, the reader will find the following original content:

• A cover story on "Antibiotic Guidelines for Dentistry: Who, When, What, Why, and How to Prescribe”.
• A feature, “Collaboration Is the Wave of the Future: Hospital-Based General Practice Residency”.
• “Taking Advantage of Secondary and Tertiary Evidence”, a feature in the JMDA’s series on evidence-based dentistry.
• “Statistics Tutorial Part III: Interpretation of Forest Plots from Meta …

School Cooperative And Youth Development: A Case Study Of Smk Taman Tasik, Ampang, Selangor, Mohmad Zam Nur Ain

Student Works (2020-2029)

In the effort to develop future generations, cooperative entrepreneurship plays a significant role. This type of entrepreneurship increases its members ' economic and social interests and brings significant benefits to the community and society. Co-operative is a prominent way to generate job opportunities and reduce unemployment without relying on wage jobs, especially among young people, due to capital sharing and low risks when starting a business. The Malaysian Ministry of Education (MOE) has implemented school cooperatives since 1968 in fostering the entrepreneurial spirit, which seeks to promote entrepreneurial experiences and youth development. Hence, the primary purpose of this paper is …