Exploring Positive Outcomes Of Decision Making Biases In The Field Of Entrepreneurial Marketing,
2018
University of Tehran, faculty of entrepreneurship
Exploring Positive Outcomes Of Decision Making Biases In The Field Of Entrepreneurial Marketing, Pouria Nouri, Narges Imanipour, Kambiz Talebi, Mohammadreza Zali
The Qualitative Report
Entrepreneurs make important decisions regarding different aspects of their enterprises. Given the bulk of uncertainty, complexity as well as the rapid rate of change in their business environment, entrepreneurs’ decisions, including their marketing decisions, are prone to decision-making biases. Previous research has mainly focused on the negative outcomes of decision-making biases for entrepreneurs. We argue that sometimes entrepreneurial decision-making biases could have positive outcomes, too. Ignoring these positive outcomes has led to a serious research gap in the field of entrepreneurship. Thus, in this paper, we attempted to explore positive outcomes of decision-making biases in entrepreneurs’ marketing decisions with a …
Regional Public/Private Partnerships As Entrepreneurial Bricolage,
2018
Salem State University
Regional Public/Private Partnerships As Entrepreneurial Bricolage, John F. Mcardle
Journal of Comparative Urban Law and Policy
Entrepreneurial development of contaminated or blighted land, commonly referred to as “brownfield,” carries significant enterprise risk. When considering competing opportunities, capital tends to flow in an adverse direction from higher-risk activity where outcomes are less certain. In addition, a complicated regulatory landscape can increase transaction costs which further limit the desirability of these projects. Often, that leaves the remediation of environmentally compromised property in the hands of the public sector. Yet, in industrialized nations with significant brownfield presence, government is often unable to solely cure defects due to limited fiscal resources and competing policy imperatives. One solution to the problem …
Foreword [June 2018, Issue 2],
2018
Singapore Management University
Foreword [June 2018, Issue 2], Neeta Lachmandas
Research Collection Institute of Service Excellence (2007-2024)
In this issue, we speak to 10 small business owners representing a myriad of sectors about their experience and insight into growing their business in Singapore and the region, as well as their approach to customer satisfaction and service excellence.
Building A Better Business With Retention Policies,
2018
Singapore Management University
Building A Better Business With Retention Policies, Richard Huggins
Research Collection Institute of Service Excellence (2007-2024)
Richard Huggins of Rabbit Carrot Gun comments on Singapore’s manpower challenges and his radical solutions
Investing In Service,
2018
Singapore Management University
Investing In Service, Andre Huber
Research Collection Institute of Service Excellence (2007-2024)
Andre Huber of Huber’s Butchery looks at how family values have formed a cornerstone of their service vision.
Pursuing Quality,
2018
Singapore Management University
Pursuing Quality, Zara Salahuddin, Arif Salahuddin
Research Collection Institute of Service Excellence (2007-2024)
Zara and Arif Salahuddin of Bismillah Biryani exchange views on growing a family business and prioritising product quality.
Designing Small Successes,
2018
Singapore Management University
Designing Small Successes, Edwin Low
Research Collection Institute of Service Excellence (2007-2024)
Edwin Low of Supermama talks about how he’s built his team and the differences between Singaporean and Japanese customers
Creating A Customer-Centred Brand,
2018
Singapore Management University
Creating A Customer-Centred Brand, Amira Geneid
Research Collection Institute of Service Excellence (2007-2024)
Amira Geneid of Zahara discusses how the brand listens to their community to deliver beyond expectations. Zahara is a halal cosmetics line based in Singapore
Dressing The Future,
2018
Singapore Management University
Dressing The Future, Christopher Halim, Raena Lim
Research Collection Institute of Service Excellence (2007-2024)
Christopher Halim and Raena Lim of Style Theory review the importance of appropriate automation and necessary systems in growing a young company.
Selling Service In Retail,
2018
Singapore Management University
Selling Service In Retail, Sharon Wong
Research Collection Institute of Service Excellence (2007-2024)
Sharon Wong of Motherswork speaks about expanding to China and building brand loyalty with customers and staff.
An Exploration Of Internal Controls And Their Impact On Employee Fraud In Small Businesses,
2018
Liberty University
An Exploration Of Internal Controls And Their Impact On Employee Fraud In Small Businesses, Kent Lachney
Doctoral Dissertations and Projects
The purpose of this qualitative study was to gain greater understanding of the current practices of the internal control systems of small businesses and to explore the effectiveness of their systems in comparison with anti-fraud activities recommended by forensic accountants. The researcher selected five small businesses that were members of the Central Louisiana Regional Chamber of Commerce and had fewer than 100 employees. The researcher interviewed the owners and/or managers of the businesses, reviewed and analyzed company documentation, interpreted data, made observations, and offered recommendations. The researcher asked each participant to respond to questions related to the five elements of …
Exploring Startup Funding For Small Business Sector Growth, Job Creation And Reduction Of Youth Unemployment In Nigeria,
2018
University of the People, Pasadena City
Exploring Startup Funding For Small Business Sector Growth, Job Creation And Reduction Of Youth Unemployment In Nigeria, Christian O. Akaeze, Nana A. Akaeze
Bullion
Unemployment generates welfare loss from lowered output, income, and wellbeing which impedes social progress in a nation. Youth unemployment is a major problem currently confronting Nigeria (Nwogwugwu & Irechukwu, 2015). However, in developing economies jobs are created through small businesses. Nevertheless, unemployed youths with small business ideas experience financial constraints and lack access to startup capital. The intent of this study was to explore the experiences of some owners who succeeded with small business initiatives despite challenges from lack of access to formal and informal sources of capital. Semi-structured interviews with 15 successful small business owners located in Lagos who …
The Effects Of Organizational Philanthropic Movements And Related Public Relations Strategies,
2018
California Polytechnic State University, San Luis Obispo
The Effects Of Organizational Philanthropic Movements And Related Public Relations Strategies, Gabriella C. Trapani
Journalism
The following is a comprehensive public relations campaign created after extensive research on public relations efforts and corporate social responsibility. The study is mainly focused on establishing the relationship, if any, between a company’s philanthropic efforts and their profits. The study seeks to answer questions such as “Is the return on investment for philanthropic giving worth it?” and “How might this impact company morale?” With a focus on measuring the success of a philanthropic campaign created for Sereno Group Real Estate company, a small to midsize residential real estate company in the Silicon Valley, this study serves as a basis …
How To Make It As A Maker: Maximizing Customer Experience To Increase Brand Value In The Saturated Marketplace Of Paper Goods And Gifts,
2018
Liberty University
How To Make It As A Maker: Maximizing Customer Experience To Increase Brand Value In The Saturated Marketplace Of Paper Goods And Gifts, Hannah K. Lynch
Masters Theses
The following thesis investigates the saturated conditions of the paper goods and gift industry, while addressing how the problem of competition discourages start-up brands. Targeted towards rising creative entrepreneurs with ambition to enter the marketplace, the thesis affirms opportunity for breakthrough created by the Maker Movement and identifies strategies for success through attention to customer experience. Based on the trending demand for experience, suggested strategies highlight the primary areas with opportunity for visual application, including brand, product, packaging, social media, and point of purchase. Scholarly research employs primary and secondary resources, along with case studies of successful brands in a …
Reward-Based Crowdfunding Success: Decomposition Of The Project, Product Category, Entrepreneur, And Location Effects,
2018
SUNY Stony Brook
Reward-Based Crowdfunding Success: Decomposition Of The Project, Product Category, Entrepreneur, And Location Effects, C. S. Richard Chan, Haemin Dennis Park, Pamkaj Patel, David Gomulya
Research Collection Lee Kong Chian School Of Business
We assess the relative importance of project, product category, entrepreneur, and location effects on reward-based crowdfunding success. Applying variance decomposition analysis to a sample of 98,336 crowdfunding projects launched between May 2009 and May 2014 on the Kickstarter platform, we find that agency factors, specifically the project and entrepreneur effects, explain the highest relative variance (over 80% of total variance) across three crowdfunding success outcomes – pledge amount, number of backers, and funding success. Structural factors, specifically product category and location effects, have lower but still significant effects. Our study extends prior variance decomposition studies in strategy and entrepreneurship research …
Innovation And Small Business Success,
2018
Singapore Management University
Innovation And Small Business Success, Anirban Mukherjee, Hannah H. Chang
Research Collection Lee Kong Chian School Of Business
This article seeks to discuss three fundamental questions relating to innovation: What is innovation? What makes it important for small businesses? How can small businesses innovate?
Managing Social Business Hybrids In Global Contexts: The Case Of Impact Sourcing Service Providers,
2018
University of Massachusetts Boston
Managing Social Business Hybrids In Global Contexts: The Case Of Impact Sourcing Service Providers, Chacko George Kannothra
Graduate Doctoral Dissertations
This dissertation consists of three related essays that seek to understand the core contingencies and strategies of managing social-business hybrids (SBHs) in global contexts. SBHs are also known as hybrid organizations that run commercial operations with the goal of addressing a social (or environmental) problem. I focus on the empirical case of Impact Sourcing Service Providers (ISSPs) which are SBHs that operate in the global business services industry. These organizations hire and train staff from disadvantaged communities to provide services to regional and international business clients. The first essay contributes to the growing interest in how hybrid organizations manage paradoxical …
Marketing In Portland's Small Publishing Industry: Case Studies In The Biographical Approach,
2018
Portland State University
Marketing In Portland's Small Publishing Industry: Case Studies In The Biographical Approach, Kate Jay
University Honors Theses
This thesis seeks to understand the influence of a publisher’s individual experience and background on the marketing functions of a small publishing press. In order to complete this task, the biographical approach was used. This approach requires interviews of small business owners in order to gain an understanding of their motivation, history, and background. Three Portland publishers of similar size but varying genre focuses were interviewed. The interviews were analyzed and treated as individual case studies. The results of the interviews and analysis was an understanding that the impact on a press from the owners’ knowledge, personalities, and backgrounds change …
Understanding Antecedents To Long-Term Sustainability For Entrepreneurial Ventures: A Phenomenological Study Of Entrepreneurs,
2018
University of Texas at Tyler
Understanding Antecedents To Long-Term Sustainability For Entrepreneurial Ventures: A Phenomenological Study Of Entrepreneurs, Randall Trent Stevenson
Human Resource Development Theses and Dissertations
The purpose of this study was to gain an understanding of the antecedents to long-term sustainability of entrepreneurial ventures through successful entrepreneurs’ perspectives of the roles and importance of entrepreneurial skills, knowledge, abilities, and attitudes, as well as external factors. This qualitative study utilized a phenomenological approach. The participants were comprised of entrepreneurs from the north and northeast regions of Texas who have launched and managed businesses that have continued operations for 10 years or more.
Examining The Effect Of Cultural Intelligence On The Internationalization Of Swiss Small And Medium Enterprises,
2018
The British University in Egypt
Examining The Effect Of Cultural Intelligence On The Internationalization Of Swiss Small And Medium Enterprises, Hadia Fakhreldin
Business Administration
The study examines the relationship between cultural intelligence (CI) and the internationalization of Swiss Small and Medium Enterprises (SMEs). It also evaluates the role of internationalization motivators within that relationship. A self-administered survey was sent (by email) to the managers of 640 Swiss SMEs, identified from the Swiss SME database (Switzerland Global Enterprises-ge.com). The data analysis confirms that the internationalization process and the intention to internationalize depend to a large extent on the cultural intelligence of these managers. The analysis also identified access to information on foreign markets as the main motivator that affects this relationship. The study proposes solutions …
