E-Commerce Commons^™

Leveraging Technology Through Crowdfunding To Ease Barriers Of Entry Into The Marketplace, Amye Melton, Terry Damron, Vikkie Mccarthy, William Rupp

International Journal of Applied Management and Technology

Small businesses and entrepreneurs face barriers to entering new markets, such as access to capital. Crowdfunding is one method for financing new ventures. The purpose of this article is to explore how crowdfunding can ease barriers of entry into new markets. Drawing from strategic management, planning, marketing, and technology acceptance literature, we present a conceptual model to explain the use of crowdfunding by small businesses and entrepreneurs. Factors that impact individuals’ propensity to utilize crowdfunding as a source of capital include ease of use, intention to use, attitudes toward use, and effectiveness.

E-Commerce And Web Design For Small Businesses: Using Blogs To Build Engaging Consumer Marketing, Emma N. Tomlin

Journalism

The following study explores how to develop a successful website for an E-Commerce store that is user-friendly and engaging to consumers. A key concept that this study will discuss, is how a blog can create engaging consumer marketing. This study is focused on Moondoggies Beach Club, a surf shop with two brick-and-mortar locations in San Luis Obispo, California. A Cal Poly student saw the need for their existing online presence to be reevaluated and recreated. This paper will address the importance of well-done web design for E-Commerce, including ways to achieve user-friendly, easily accessible, well thought out web design; as …

Emarketplaces: Strategic Challenges And Considerations, Sam Too

Asian Management Insights

Building scale and volume rapidly is key to surviving the roller-coaster journey and staying the course for a digital entrepreneur.

The Future Of Retailing: When The Artificial Becomes Real, Jagdish Sheth

Asian Management Insights

Digital technology, including e-commerce and e-market exchanges, has been the most significant disruptive force for the retail industry in the last two decades.

Juxtaposing Impacts Of Social Media Interaction Experiences On E-Commerce Reputation, Xinchen Li, Qinyu Liao, Xin Luo, Yaoyu Wang

Information Systems Faculty Publications

E-commerce enterprises use different social media channels to build their online reputation through customers’ rich interaction experiences, but no study has differentiated the individual impact of consumer-to-consumer and business-to-consumer interaction features on e-commerce online reputations. This study investigates the linkage between five interaction characteristics, consumers’ perceived values, and e-commerce online reputations. The results of our study show that only the perceived hedonic value has a significant influence on e-commerce online reputations. Perceived control, reciprocity, and responsiveness have a positive and significant influence on both perceived utilitarian value and perceived hedonic value. Sociability only shows a significant and negative influence on …

Privacy Concerns And Benefits Of Engagement With Social Media-Enabled Apps: A Privacy Calculus Perspective, Mohsen Jozani, Emmanuel Wusuhon Yanibo Ayaburi, Myung Ko, Kim-Kwang Raymond Choo

Information Systems Faculty Publications

Privacy threats in a social media-enabled application (app) can originate from either the institution or other app users. Although privacy in social media is well studied, the role of social (peer) privacy concerns is largely unknown and most privacy studies on mobile apps focus on initial adoption and ignore long-term behavioral outcomes. Drawing on the privacy calculus theory, this study examines the impact of both institutional and social privacy concerns on long-term user engagement with social media-enabled apps. Findings from the analysis of 354 survey responses reveal that both institutional and social privacy concerns decrease engagement. Regarding the antecedents, the …

Adoption Of E-Wallet Among University Of Malaya Students, Jia Enn Tan

Student Works (2020-2029)

Malaysia is towards a cashless nation and factors that delaying the process of cashless society are still unclear. The objective of this paper is to examine the adoption of e-wallet among University of Malaya (UM) students. The purpose is examined by key determinants which include social influence, perceived ease of use, perceived usefulness, perceived security and trust among university students. Data is collected by a self-administered survey questionnaire from University of Malaya (UM) students. Software IBM SPSS is adopted to analyse the data collected from survey questionnaires. The findings in this study shows that social influence and perceived usefulness are …

A Proposal Digital Marketing Strategy For Marcheluzzo Srl: Training And Evaluating A Prediction Model For The Number Of Adv. Impressions, Charles Alves De Castro

Articles

This research aims to describe a digital marketing strategy elaborated to be deployed in the MarcheluzzoSrl Company located in Italy. In addition, it intends to give a wide range of information to the company about its customers, target, competitors, market, digital marketing strategy, and potential recommendations. It is also important to highlight that this strategy is focused on the Brazilian market. Most of the information collected for the situational analysis and many other components for this research were gathered through the author`s perception during his internship in the company. The methodology includes secondary data collected through field observation in the …

Strategies To Prevent And Detect Occupational Fraud In Small Retail Businesses, Marquita V. Davis, David Harris Iii

International Journal of Applied Management and Technology

The objective of this multiple case study was to explore internal control strategies owners of small retail businesses in southeastern Pennsylvania used to prevent and detect occupational fraud. The results of this study indicated that there are areas for action that owners of small retail businesses could take to prevent and detect occupational fraud. Strategies business owners could implement to protect their businesses from occupational fraud include monitoring, employee identity documents to track employee activity, separation of duties, and communication with employees. Small business owners serve their communities by focusing on wealth distribution, including donations to local charities that foster …

The Substantial Growth Of Shadow Banking, Financial Technology And Digital Currency And Their Respective Roles In Shaping The Next Financial Crisis, Vardhan S. Chulani Mr.

Undergraduate Economic Review

Based on Goldman Sachs’ model and the state of current affairs, an underlying possibility of a financial crisis occurring in the foreseeable future does exist. This could be due to ongoing trade war and negotiations with different countries, the new policies introduced by political parties and their respective impacts, high amounts of corporate and student debts along with auto loans in the economy, thus indicating signs of excessive leverage and resulting in depressing consumer confidence. International issues such as Brexit, the existing currency and debt crisis with Turkey, and China’s debt bubble could also contribute to the global growth slowdowns. …

The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford

Honors Theses

This thesis is an overview of the creation and operation of Lindy and Liz, LLC dba Fraze. Fraze is an online boutique specializing in custom, beaded sunglasses. This thesis contains details of the founding, operation, and future of the business. The following business plan will give insights to marketing strategies, target audience demographics, and sourcing procedures.

Accompanying this business plan is market research relevant to the target market of Fraze. Part I details secondary research about the effects of social media on this target market and their consumption habits. It also contains insights about the products and marketing techniques most …

Green Delivery: An Arbor Day Foundation Partnership Program, David Petersen

Honors Program: Senior Projects (Public)

The Arbor Day Foundation (ADF) will partner with online retailers to create a ‘Green-Delivery’ option wherein customers can opt to delay the shipment of their order by a day in exchange for a tree being planted in their name. Each partner would fulfill their donation obligation to the ADF by allocating a portion of the cost savings generated by shipping their orders via a slower service.

Getting On The E-Commerce Carousell, Singapore Management University

Perspectives@SMU

Carousell has achieved impressive user numbers. Can the online marketplace now convert that into profitability?

Developing Online Business Strategy With Millennials Through Partnership With University, Yuanto Kusnadi, Gary Pan

Research Collection School Of Accountancy

The COVID-19 pandemic has brought about a significant shift in shopping behaviour from offline to online among Singaporean consumers. According to data from data analytics firm Nielsen, 37 per cent of Singaporean consumers have increased online shopping activities since the COVID-19 outbreak. This shift towards online shopping, food delivery and e-groceries may persist beyond the COVID-19 period. While the increase in online shopping has benefited online stores, many businesses who do not yet have an online presence or have not been paying much attention to conducting sales online were caught off-guard during the circuit breaker period which has resulted in …

A 2020 Perspective On "Client Risk Informedness In Brokered Cloud Services: An Experimental Pricing Study", Di Shang, Robert J. Kauffman

Research Collection School Of Computing and Information Systems

Cloud computing and the cloud services market have advanced in the past ten years. Cloud services now include most information technology (IT) services from fundamental computing services to more cutting- edge artificial intelligence (AI) services. Accordingly, opportunities have emerged for research on the design of new market features to improve the cloud services market to benefit providers and users. Based on our observation of the recent development of cloud services, in this short research commentary, we share our agenda for future studies of this important sector of IT services.

What Consumers Don’T Know They’Re Giving Away (Data And Privacy Concerns), Bayleigh Reeves

Marketing Undergraduate Honors Theses

The modern world leverages technology and information captured by it in ways the inventors of these technologies likely never imagined. Phones and other devices are gathering information about consumers in the background when they do not even realize it. Pew Research Center found that about 77% of Americans own a smartphone and 88% use the internet. This mass access to technology and information tracking raises many privacy concerns. Basic demographic information is being tracked as well as more in-depth information like shopping tendencies, financial information, and information about known associates. While most of this data is being used for marketing …

Web Analytics: Best Practices For An Organization’S Successful Performance; A Preliminary Analysis, Salma Dahbi

Electronic Theses and Dissertations

This research presents an exploratory study concerning organizations’ best practices of Web analytics for a successful performance and the factors influencing the companies’ successful adoption of Web analytics.

A qualitative research methodology was used engaging a comprehension of Web analytics adoption using the Diffusion of Innovation theory (Rogers, 1995) and the theory building approach (Eisenhardt, 1989). Interviews with five companies from different industries were conducted.

Findings suggest that for a successful performance, companies should consider:

• Data for better decision making.

• Web analytics barriers

• Selecting the right KPIs and metrics based on the company’s goals.

• Web analytics …

User Research And Real User Problems: Improving The User Experience Of Online Shopping, Lauren Ciulla

Honors Scholar Theses

“User Research and Real User Problems: Improving the User Experience of Online Shopping” is a creative thesis project that incorporates user research, user experience design, and coding skills. The first phase of the project consisted of market research and generative user research to develop a plan for a shopping companion app. The findings of this research shaped the scope of the project according to user needs and established the basis of a plan to create a progressive web application and Google Chrome browser extension that will respond to specific user problems. These tools would solve three key user problems: users …

Review-Guided Helpful Answer Identification In E-Commerce, Wenxuan Zhang, Wai Lam, Yang Deng, Jing Ma

Research Collection School Of Computing and Information Systems

Product-specific community question answering platforms can greatly help address the concerns of potential customers. However, the user-provided answers on such platforms often vary a lot in their qualities. Helpfulness votes from the community can indicate the overall quality of the answer, but they are often missing. Accurately predicting the helpfulness of an answer to a given question and thus identifying helpful answers is becoming a demanding need. Since the helpfulness of an answer depends on multiple perspectives instead of only topical relevance investigated in typical QA tasks, common answer selection algorithms are insufficient for tackling this task. In this paper, …

Click Here Now: The Impact Of Color And Size On Advertisements, Isabelle R. Fiore, Celia L. Hussar, Alexandra E. Lippincott, Kerry E. Ullman

Student Publications

Businesses and companies are always trying to find the most effective way to advertise their products to create higher click-through rates, increasing the intent to purchase, and consequently raising sales and revenue. This research examines the effect that several different design elements of an online advertisement have on the attitudes or behaviors of consumers. An online survey was sent out to students at Gettysburg College, consisting of pairs of advertisements differing either in color, hue, or size. Participants in the online survey were asked to click on the image that they preferred. All three of these categories had a significant …