Generational Differences & The Millennial Impact On Business,
2021
University of Arkansas, Fayetteville
Generational Differences & The Millennial Impact On Business, Micah Wittschen
Marketing Undergraduate Honors Theses
Business is the backbone of the United States of America. Often called The American Dream, citizens grow up with the idea that the possibilities are endless living in the land of opportunity. This dream also comes with the desire for a family, thus a good job is needed for financial support. It is often believed and proven that those that work hard can yield financial returns and benefit socially.
Generational differences trickle down to every aspect of life including the different trends and impacts each cohort has on business. Each generation has a different view of work and behaves differently …
Digital Marketing And The Culture Industry: The Ethics Of Big Data,
2021
University of Arkansas, Fayetteville
Digital Marketing And The Culture Industry: The Ethics Of Big Data, Jonathan Michael Bowman
Graduate Theses and Dissertations
Instead of the steady march of the one percent growth in ecommerce as compared to total retail revenues in the last decade (to comprise about nine percent of the industry at the close of 2019), we have witnessed leaps now to over twenty percent in just the last year. Scott Galloway marks the pandemic as an accelerant not just of digital marketing posting a year of growth for each month of quarantine but as an accelerant of each major GAFA (Google, Amazon, Facebook, and Apple) firm from market dominance to total dominance (Galloway 2020). Viewing these trends from the standpoint …
A Tale Of Two Companies: The Importance Of Public Relations Amidst The Shift Towards Corporate Activism,
2021
University of Mississippi
A Tale Of Two Companies: The Importance Of Public Relations Amidst The Shift Towards Corporate Activism, Olivia Schwab
Honors Theses
By comparing the controversies that stemmed from Papa John’s John Schnatter and CrossFit’s Greg Glassman, some obvious public relations strategies stand out, including but not limited to understanding an audience, adapting to a changing environment, establishing a crisis communications plan, and taking controversial stands on issues close to the audience’s hearts. Most importantly though, if companies preach messages of social change, they must follow up on their stances with corrective action to do their best to help facilitate it in society.
While examining the history of corporate activism, it is clear why and how some corporations become the victims of …
Global Recognition Of Sustainable Companies And The Search For Meaningful Returns,
2021
Sacred Heart University
Global Recognition Of Sustainable Companies And The Search For Meaningful Returns, Jenny Gyurova Hite
Doctoral Dissertations (DBA)
Can an investor realize meaningful returns by choosing sustainability? Global Knights publishes an annual 100 Global Most Sustainable companies list which has been announced each January in Davos, Switzerland since 2005. This paper examines the global recognition of the US sustainable companies which make that list and the presence of cumulative abnormal returns of their portfolio. Event study methodology is used to assess short and long term cumulative abnormal returns of a dynamic portfolio updated annually over 16 years to include those names. Standard Deviations and Sortino Ratios are evaluated to determine the comparative level of risk a potential investor …
Addressing The Internet's Influence On Fast Fashion,
2021
Illinois Mathematics and Science Academy
Addressing The Internet's Influence On Fast Fashion, Kelly Cruz '23, Uchenna Nnawuchi '23, Saamiyah Khan '23
Student Leadership Exchange (SLX)
Fast fashion, the rapid production of cheap clothing made for trends that will only last at most a month, is increasingly becoming more popular. Fast fashion damages both the environment and the workers that are put to work long hours but are underpaid. These issues are overlooked by online shoppers due to the fact that they are unaware of its unsustainability and harsh working conditions. Although, this problem of unintentional ignorance could be avoided if fast fashion companies were transparent with the work they are doing alongside as working towards fixing these issues regarding sustainability and the workers’ conditions. The …
Intellectual Property For New Entrepreneurs,
2021
Bowling Green State University
Intellectual Property For New Entrepreneurs, Michael Johnston
Honors Projects
Abstract – New entrepreneurs, regardless of age, encounter several barriers regarding intellectual property. My research posits that new entrepreneurs are burdened by both informational barriers and lack of resources. A data driven analysis of this problem produced an easy to comprehend guide targeted to new entrepreneurs. This paper presents a subjective guide for entrepreneurs that details patents, trademarks, copyrights, and licensing.
The Financial Impact Of Gender Diversity On Corporate Boards,
2021
Bellarmine University
The Financial Impact Of Gender Diversity On Corporate Boards, Elizabeth Hamilton
Undergraduate Theses
The purpose of this study is to investigate the relationship between gender diversity and firm financial performance, using a data set of 50 S&P 500 companies during 2015-2019. Gender diversity was measured through the percentage of women on the board and whether the board has a “critical mass” (of at least three women). In the results of the regression analyses, some significant relationships between variables were found. The regression between ROA and the percentage of women indicated a positive, significant relationship for ROA to the percentage of women. For the regression between ROA and the critical mass variable, no significant …
The Impact Of Wine Nutrition And Ingredient Labeling On Consumers’ Attitudes And Purchase Intentions,
2021
University of Mississippi
The Impact Of Wine Nutrition And Ingredient Labeling On Consumers’ Attitudes And Purchase Intentions, Kara Tate
Honors Theses
Current TTB regulations do not require that US wine producers display nutrition and ingredient labeling on their wine labels. However, recent attempts at passing legislation to mandate that such information be provided on labels in the EU suggests that US policy makers will soon follow suit. Research on how this addition would impact consumers has been scarce and has been primarily conducted in Europe, but what is available suggests that consumers are unaware of the nutritional values in a glass of wine and many do not look at the back label when selecting a bottle to purchase. We conducted a …
The Importance Of Business Ethics As A Project Management Professional (Pmp®),
2021
Liberty University
The Importance Of Business Ethics As A Project Management Professional (Pmp®), James Burrows
Senior Honors Theses
The Project Management Professional (PMP®) certification is the most industry-recognized certification due to the rigorous requirements and credibility of the Project Management Institute (PMI), (Alexander, 2020). PMI requires members and certification holders to abide by the PMI Code of Ethics and Professional Conduct, which prioritizes four main value areas: responsibility, respect, fairness, and honesty (Project Management Institute, 2006). The following research and analysis aim to define each value area by connecting project management methodologies and ethical business dilemmas through each value area’s accompanying subsections.
The Rescue Of American International Group Module B: The Securities Borrowing Facility,
2021
Yale School of Management
The Rescue Of American International Group Module B: The Securities Borrowing Facility, Lily S. Engbith, Alec Buchholtz, Devyn Jeffereis
Journal of Financial Crises
In 2008, American International Group (AIG) was among the largest insurance corporations in the world and maintained a profitable securities lending program. However, AIG invested much of the cash collateral received from counterparties in residential mortgage-backed securities, whose value began to collapse rapidly and unexpectedly, creating liquidity strain for AIG when borrowers returned their securities. Because of these strains, credit downgrades, and losses, in September, the company sought assistance from the Federal Reserve which, on October 6, 2008, approved the establishment of the Securities Borrowing Facility by the Federal Reserve Bank of New York (FRBNY). The FRBNY agreed to loan …
The Rescue Of American International Group Module A: The Revolving Credit Facility,
2021
Yale School of Management
The Rescue Of American International Group Module A: The Revolving Credit Facility, Alec Buchholtz, Aidan Lawson
Journal of Financial Crises
On September 15, 2008, the big three rating agencies downgraded AIG’s credit ratings multiple levels, exacerbating liquidity strains that the company was experiencing due to increasing cash demands by securities borrowers and collateral calls by credit default swap (CDS) customers. To prevent AIG from filing for bankruptcy, the Federal Reserve (the Fed) announced on the following day that, pursuant to its emergency powers, it would provide the company with an $85 billion Revolving Credit Facility (RCF). The RCF was secured by AIG assets and interests in its subsidiaries and required AIG to grant the US Department of the Treasury a …
The Issue Of Unemployment Among People With Disabilities,
2021
Kutztown University
The Issue Of Unemployment Among People With Disabilities, Angelina C. Pagano
English Department: Research for Change - Wicked Problems in Our World
The rate of unemployment for people with disabilities continues to rise greatly above that of people without disabilities. The issue seems to be exacerbated by employer biases and concerns which are not supported in the face of evidence. A lack of employer education on disability related subjects causes this misconception among both employers and the public as a whole. To resolve the underlying problem of miseducation, an increase in the self-identification of people with disabilities is necessary to provide researchers with data to assist in the formation of a revised curriculum.
Post-Scandal Organizational (Dis)Order: A Grounded-Theory Approach Shifting From Murphy’S Law To Safer Regulatory Environments,
2021
Texas A&M University-San Antonio
Post-Scandal Organizational (Dis)Order: A Grounded-Theory Approach Shifting From Murphy’S Law To Safer Regulatory Environments, Jesus R. Jimenez-Andrade, Timothy J. Fogarty, Richard J. Boland
Accounting Faculty Publications (Archived)
The literature shows that, in the wake of negative media exposition, organizations’ self-regulation tends to be strengthened. We investigate such motivation from the perspective of the psychosocial consequences in executives’ and organizational self-confidence. A grounded-theory approach supports findings from 27 different events described by top-level executives from major publicly traded organizations. Their testimonies document that scandalous episodes, when they occur, leave a trauma footprint within the organizational and individual consciousness because of the perceived post-event humiliation, remorse, guilt, and fear. The paradigm of reliance and trust in the designed structures is severely altered. In turn, a climate of excessive self-regulation …
Eliminating Forced Labor In American Corporations And Their Supply Chain: Existing Solutions And Failures,
2021
Brigham Young University
Eliminating Forced Labor In American Corporations And Their Supply Chain: Existing Solutions And Failures, Breann Hunt
Brigham Young University Prelaw Review
The author of this article examines current judicial precedent pertaining to human rights violations perpetrated in the supply chains of American companies. The author argues that existing legislation is insufficient to prevent firms from profiting from forced labor. The author demonstrates the effect of forced labor upon the competitive landscape and illustrates the damage done to ethical companies forced to compete with low-priced competitors. By analyzing existing research on competitive injury and Antitrust regulation, the author thus proposes that there be a synthesis of third party research capabilities and legislation that would help prove competitive injury due to forced labor …
Illusional Marketing: The Use Of Storytelling, User Experience And Gamification In Business,
2021
İstanbul Ticaret Üniversitesi
Illusional Marketing: The Use Of Storytelling, User Experience And Gamification In Business, Adnan Veysel Ertemel
Zea E-Books Collection
“This book is a must-have for marketers who need to use a composite set of tools to break through the attention economy. The book is also for the general public who might be concerned about the growing and numbing screen time that takes people away from doing other things.” — Philip Kotler on Illusional Marketing
Digital platforms know how to “hook” consumers and keep them glued to the screen. These products were developed based on psychologists’ research into the way the human brain works. These are new weapons in the marketing toolkit that will become even more effective when combined …
The Perceived Ethics Of Artificial Intelligence,
2021
University of Texas Rio Grande Valley
The Perceived Ethics Of Artificial Intelligence, Ross Murray
Markets, Globalization & Development Review
Artificial Intelligence (AI) is being used by millions of consumers in their daily lives. Although this technology is providing convenience, information, and instant gratification the underlying moral framework that AI uses remains largely unknown to the consumers of the technology. Two of the mostly widely used moral approaches (deontology and teleology), and their implications for AI, are discussed. The context of chatbots that use AI is examined, specifically exploring Amazon’s Alexa. The context illustrates the issue of the latent moral frameworks that AI technologies use when interacting with consumers or the environment. Although AI holds the promise of many potential …
Hidden Sugar And Its Bitter Obstacles For The Wellbeing Of Consumers,
2021
The University of Texas Rio Grande Valley
Hidden Sugar And Its Bitter Obstacles For The Wellbeing Of Consumers, Ai Nhan Ngo
Markets, Globalization & Development Review
This research paper explores issues pertaining to, and raises awareness about, high sugar intake among consumers, which causes several consequential health risks. The paper also points out various obstacles preventing consumers from reducing their high sugar consumption. These obstacles come from policymakers, policy influencers, the sugar industry, the food industry, and consumers themselves. For some obstacles, involvement of multiple parties was found. The research also discusses several possible solutions for improving a healthy consumption environment for consumer wellbeing.
J Mich Dent Assoc March 2021,
2021
American Dental Association
J Mich Dent Assoc March 2021
The Journal of the Michigan Dental Association
Every month, The Journal of the Michigan Dental Association brings news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200+ members. No publication reaches more Michigan dentists!
In this issue, the reader will find the following original content:
- A cover story, “Vaccination by Dentists: Integrating Vaccination into Dental Practice”.
- A feature article on “Creating Opportunities for HPV Awareness and Prevention in Dental Health Care Settings”.
- The feature article, “MDA Legislative Advocacy 2021: What We’ve Done and What’s to Come”.
- “How COVID-19 Has Impacted Michigan Dentists”, a feature article.
- News you need, Editorial and …
Review Of Corporate Peace: How Global Business Shapes A Hostile World,
2021
College of Saint Benedict/Saint John’s University
Review Of Corporate Peace: How Global Business Shapes A Hostile World, Deborah J. Pembleton
The Journal of Social Encounters
No abstract provided.
Global Shift Towards Stakeholder-Oriented Corporate Governance? Evidence From The Scholarly Literature And Future Research Opportunities,
2021
Singapore Management University
Global Shift Towards Stakeholder-Oriented Corporate Governance? Evidence From The Scholarly Literature And Future Research Opportunities, Toru Yoshikawa, Michael Nippa, Gavin Chua
Research Collection Lee Kong Chian School Of Business
Purpose: By reviewing prior scholarly corporate governance (CG) literature and a review of more recent stakeholder studies, this paper aims to examine the extent to which stakeholders and their interests have gained in importance in recent years compared to the shareholder approach, which is dominant in many national economies and suggest future research opportunities. Design/methodology/approach: This study conducts a literature review to examine major findings in prior studies. Findings: The reviews and analyses provide support for a formal and informal convergence of CG systems towards more stakeholder-oriented elements globally. In general, at the institutional and firm levels, there are remarkable …
