2019 May,
2019
Morehead State University
2019 May, Morehead State University. Office Of Communications And Marketing
Morehead State Press Release Archive, 1961 to the Present
Press releases for May of 2019.
Consumers’ Reactions To Multiple Instances Of Negative Publicity: The Role Of Publicity Domain Similarity,
2019
CUNY Graduate Center
Consumers’ Reactions To Multiple Instances Of Negative Publicity: The Role Of Publicity Domain Similarity, Berna Basar
Dissertations, Theses, and Capstone Projects
Although it is very typical for consumers to be exposed to multiple instances of negative publicity about a brand, existing research has focused on consumers’ reactions to one-time negative publicity instances. Given the important role of self-brand connection in consumers’ reactions to negative brand-related information, the current study investigates how consumers with different self-brand connection levels react to multiple instances of negative publicity in a single domain versus across different domains. Specifically, I suggest that consumers with high self-brand connection might be defense motivated, which in return, might result in justification of one-time instances unless consistency in behavior is signaled. …
Deca Team Performs Well At International Competition,
2019
Lindenwood University
Deca Team Performs Well At International Competition, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Give Stl Day On May 1 To Benefit Lions' And Lynx Reserve Fund,
2019
Lindenwood University
Give Stl Day On May 1 To Benefit Lions' And Lynx Reserve Fund, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Retention,
2019
Saint John Fisher University
Retention, Matthew Molinaro
The Review: A Journal of Undergraduate Student Research
Employee retention in the 21th century reflects how companies keep their employees motivated and well prepared for the challenges in the workplace. In this paper, I apply the concepts of motivation and how employers keep their employees. I also emphasize the costly effects of a employee leaving the organization, both as a dollar and emotional standpoint.
A Critique Of Advertisements For Female Hygiene Products: A Silent Crisis In America,
2019
Liberty University
A Critique Of Advertisements For Female Hygiene Products: A Silent Crisis In America, Laura Schulte
Senior Honors Theses
Female hygiene advertisements can be ambiguous due to the intimate nature of menstruation. This can result in a lack of information and invoke the need to hide signals of menstruation. Further, understanding the target audience’s desires and needs is crucial. Just like any other advertisement campaign, the women buying female hygiene products desire to know the benefits of one type over another. Adding an emotive appeal or a creative method to the advertisement is not wrong. This thesis does not suggest for a dull advertisement; however, there is a balance—a campaign designed to care for and inform women while meeting …
Lindenwood To Sponsor Later Tales For Adults,
2019
Lindenwood University
Lindenwood To Sponsor Later Tales For Adults, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Book Review: Seeds Of Greatness By Denis Waitley,
2019
Brigham Young University
Book Review: Seeds Of Greatness By Denis Waitley, Jennifer Maynard
Marriott Student Review
Book review of Seeds of Greatness by Denis Waitley, personal anecdotes and summaries of research on the secrets to success in life and in the business world.
Collaboration: How Leaders Avoid The Traps, Create Unity, And Reap Big Results,
2019
Brigham Young University Marriott School
Collaboration: How Leaders Avoid The Traps, Create Unity, And Reap Big Results, Ryan Stenquist
Marriott Student Review
From the federal government to long-standing investment banks to small startups, every organization needs sensible and effective collaboration. Morten Hansen’s book, published by the Harvard Business Review Press, offers great frameworks for understanding what disciplined collaboration looks like and how our organizations are performing now.
Book Review: The Innovator's Method,
2019
Brigham Young University
Book Review: The Innovator's Method, Jennifer Ann Goldsberry
Marriott Student Review
No abstract provided.
Take The Busy Out Of Business,
2019
Brigham Young University
Take The Busy Out Of Business, Sarah Romney
Marriott Student Review
No abstract provided.
The Genius Of Good Questions,
2019
Brigham Young University
The Genius Of Good Questions, Matthew Erickson
Marriott Student Review
No abstract provided.
Beginning Of The New Smartphone Era,
2019
Brigham Young University
Beginning Of The New Smartphone Era, Braden Terry
Marriott Student Review
No abstract provided.
Executive Spotlight: Whitney Johnson,
2019
Brigham Young University
Executive Spotlight: Whitney Johnson, Andrea Cabrera
Marriott Student Review
No abstract provided.
The Futurist,
2019
Brigham Young University Marriott School
The Futurist, Ryan Stenquist
Marriott Student Review
Ubiquitous self-driving cars, robot workers, and massive political shifts may seem far away and irrelevant to our day to day lifestyles. However, Mr. Schenker proves that these changes are fast-approaching and come as timely responses to the problems and opportunities of today.
Buzzwords,
2019
Brigham Young University
Cultural Intelligence In Business Settings,
2019
Brigham Young University
Cultural Intelligence In Business Settings, Tanner Wegrowski
Marriott Student Review
No abstract provided.
Why Following Your Passion Might Not Be Right For You,
2019
Brigham Young University
Why Following Your Passion Might Not Be Right For You, Hunter Muse
Marriott Student Review
No abstract provided.
Editor’S Letter,
2019
Brigham Young University
Full Issue: Uncharted (Volume 3: Issue 1),
2019
Brigham Young University
Full Issue: Uncharted (Volume 3: Issue 1), Marianna Richardson
Marriott Student Review
No abstract provided.
