Business and Corporate Communications Commons^™

Lindenlink Wins Six Regional Awards Including Top Online Publication, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Hammond Institute Fellow Publishes Retrospective On Nobel Prize Winner Samuelson, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Belleville Student Academic Awards Announced For 2020, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Student Academic Awards Announced For 2020, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Collegiate Dance Club Marketing Plan, Aubrie Malhoit

Honors Theses

The objective of this thesis is to develop a marketing plan to support the creation and implementation of a new dance club at Western Michigan University (WMU). A situational analysis was conducted that established that there are currently no dance-related opportunities on campus that offers a low time commitment and multiple styles of dance for all skill levels of dancers. Based on primary research, this marketing plan outlines a strategy for the inauguration of a dance club that encompasses what current dance-related activities at WMU are lacking and incorporates the features students are looking for in a new dance club. …

Mark Falkowski Named General Counsel For Lindenwood, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 04/20/2020, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Linguistic Complexity And The Post-Earnings Announcement Drift, Johnathan Youngs

DU Undergraduate Research Journal Archive

In this paper, I investigate the relationship between the verbal complexity of annual earnings announcement conference calls and the Post-Earnings Announcement Drift. I determine the degree of linguistic complexity in conference calls of large public companies in the S&P 500 using the Fog Index from computational linguistics. Consistent with my hypotheses, I find that both the timeliness and magnitude of the market’s reaction to qualitative information in annual conference calls exhibit evidence of a price drift. This research may be relevant to analysts, investors, managers, and regulators that wish to standardize how information within earnings conference calls is presented.

Alumna Centini And Professor Mcmaken Publish Co-Authored Book Review, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Elmes Publishes Collection Of Arthurian Poetry, Wins Competition, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Reynolds Paper On Title Ix Wins Top Undergraduate Prize At Siue Conference, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Intelligent.Com Ranks Lindenwood Online Mpa Seventh In Country, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood To Host Virtual Man Event For Admitted Students, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

School Of Health Sciences Donates Personal Protective Equipment To Ssm Health, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Centene Community Ice Center To Host 2022 Acha National Championships, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Summer Classes To Be Held Virtually Due To Continuing Covid-19 Threat, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 04/06/2020, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Understanding The Impact Of Cross-Cultural Communication Between American And Japanese Businesses, Scott Jenkins

Senior Theses

This thesis aims to investigate the cultural differences between American and Japanese society most relevant to successful business collaboration in relation to SIOS Technology Group. First, by providing an examination of the issues SIOS Technology Group has experienced as a company with businesses in both Japan and the United States, this case will provide context for the use of relevant frameworks for researching cultural differences. Second, this thesis analyzes relevant theories of cross-cultural research such as the CAGE Distance Framework, Hall’s Cultural Elements, Hofstede’s Cultural Dimensions, and Schwartz’s Cultural Values in order to apply their concepts to SIOS Technology Group’s …

2020 Ijbe Front Matter

International Journal for Business Education

1. Editorial Board
2. Letter from International President
3. SIEC-ISBE International

When And How Frontline Service Employee Authenticity Influences Purchase Intentions, Lynn Matthews, Meike Eilert, Les Carlson, James W. Gentry

Department of Marketing: Faculty Publications

In this manuscript, we investigate the central role of perceived frontline service employee (FSE) authenticity and the process by which it impacts purchase intentions, taking into account the represented brand's authenticity. While brand authenticity has previously been shown to enhance consumer outcomes, we find that FSE authenticity is a separate significant predictor of purchase intentions. Further, we find that FSE authenticity enhances purchase intentions by increasing perceived trust and perceived quality. However, this finding only holds for brands that do not emphasize their authenticity, indicating that brand managers should differentially emphasize FSE authenticity based on their brand's positioning. Furthermore, we …