Business and Corporate Communications Commons^™

Lindenwood Selected As Pilot Campus For Social Services Resources, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Spring Semester Reminders, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Leadership Ed.D Begins Fall 2021, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Effect Of Information Technology Capital: Technology Infrastructure, Database, Software, And Brainware Toward Optimize The Use Of Information Technology (Case Study : Uin Sunan Ampel Of Surabaya), Rismawati Br Sitepu, Ilham M.Said, Tanti Handriana, Praptini Yulianti

Library Philosophy and Practice (e-journal)

This research was conducted to determine the extent of the influence of technology infrastructure costs, software costs, database costs and brainware costs to increase the information technology budget of the Sunan Ampel State Islamic University in Surabaya and efficient use of the budget. The purpose of this study is to prove that there is a positive and significant influence of technology infrastructure costs, software costs, database costs and brainware costs to increase information technology budgets by using validity and reliability tests and classic tests such as the Normality test, Multicollinearity test, autocorrelation test, Heteroskedasticity test , and Linearity test. This …

Ada News - 01/11/2021, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

A Systematic Literature Review : The Influence Of Information Technology And Organizational Learning On Performance, Merlin Apriliyanti, Ilham M, Dian Ekowati, Tanti Handriana

Library Philosophy and Practice (e-journal)

This Study is to discuss about literature review of Information technology enabler is a strategic asset in creating competitive advantage. The contribution of information technology investment to company performance does not appear immediately, but is independent in supporting business activities. The ability and mastery of information technology is not necessarily effective in contributing to company performance. Organizational learning plays a role in mediating the relationship between Information Technology enablers and company performance. This study aims to conduct a systematic literature review of research in the field of Information Technology Enabler and learning organization and performance with data from all international …

Mba Ranked Third By St. Louis Business Journal, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood's School Of Arts, Media, And Communications Prepares Students For Real Success, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

A Review Of Two Decades Of Research On Language In International And Multicultural Marketing (1997 – 2020) – Supplemental Material, Yung-Hwal Park, Kevin Lehnert

Other Faculty Publications

This comprehensive review piece investigates over two decades of research, reflecting on the crucial role of language in international marketing success. In coding and summarizing 181 articles, this work highlights how language has impacted international-marketing-related outcomes across 19 specific content areas. Those content areas are then grouped into seven broad research themes relating to language: Marketing Communications; Linguistics; Branding; Consumer Behavior; Servicescape and Retailing; Internationalization, Supply Chain and Sales; Bilingualism. We synthesize these themes and the common outcomes of the research. From these themes we highlight challenges to the field and explore future research in language in international marketing.

A Flair To Remember: Innovative Use Of Technology During Covid-19 Focus On Weddings, Carla Rosas, Danielle Lynch, Mj Adekanmbi, Simioluwa Opayemi

Case Studies

Student blog series from MSc in Event Management students at TU Dublin.

In this blog post Carla Rosas, Danielle Lynch, MJ Adekanmbi and Simioluwa Opayemi interview event planner Gabriella Olukoya from luxury events company A Flair to Remember. Gabriella gives vital insight on the current state of the wedding industry and also on how to ‘flip the script’ and use the ‘negatives’ and make them positives to elevate an events company. As a current ‘Regional Finalist’ for Wedding Planner of the Year, Gabby is a prime example of ‘Creating Success’ during COVID-19 by adding and implementing technology into their events …

Ua25 Memoranda, Wku Strategy, Operations & Finance

WKU Administration Documents

Memoranda issued by WKU Strategy, Operations & Finance to faculty & staff via email.

• End of Semester Message
• Campus Update

Towards A Peaceful And Just Society, American Dental Association

News Releases

This collection includes standard news releases, information kits and other documents distributed for publicity, information, announcements of events, etc. as issued from the ADA. Items included in this collection are archival and any costs, links, contact information, or other figures may be out of date. Please contact the ADA to verify information.

Covid-19 And Oral Health Conditions, American Dental Association

News Releases

This collection includes standard news releases, information kits and other documents distributed for publicity, information, announcements of events, etc. as issued from the ADA. Items included in this collection are archival and any costs, links, contact information, or other figures may be out of date. Please contact the ADA to verify information.

New Survey Finds Stress-Related Dental Conditions Continue To Increase, American Dental Association

News Releases

This collection includes standard news releases, information kits and other documents distributed for publicity, information, announcements of events, etc. as issued from the ADA. Items included in this collection are archival and any costs, links, contact information, or other figures may be out of date. Please contact the ADA to verify information.

Are Entrepreneurial Capabilities And Prior Knowledge The Silver Bullet For The Generation Of New Digital Venture Ideas In A Digital Context?, Meifang Yao, Dan Ye, Gao Yang, Hui Shi, Xianrong Zheng

Information Technology & Decision Sciences Faculty Publications

Digital technology has had an important impact on entrepreneurship. It has changed the uncertain nature of the process of new venture idea generation, and it has also brought unprecedented opportunities for the generation of new digital venture ideas. In order to explore how startups can deal with major challenges brought by digital technology and create new digital venture ideas, this paper focuses on micro level entrepreneurial actions and constructs a theoretical model of the relationship among networking capabilities, IT capabilities, prior knowledge, and new digital venture ideas. Furthermore, through the hierarchical linear regression analysis of 278 sample data, the paper …

Wabi-Sabi As A Way Of Life In The Japanese Employment System: Multilateral Connections, Relativity, And Duality, Kanji Kitamura

School of Business: Faculty Publications and Other Works

Wabi-sabi is a Japanese concept traditionally described as a type of beauty that conveys the philosophical values of imperfection, incompleteness, and impermanence. Going beyond the traditional interpretation of the concept, this chapter attempts to discover wabi-sabi as a way of life in Japanese corporate settings. This chapter first revisits the concept of wabi-sabi and the system of lifetime employment, positioning them as intrinsically linked systems. To contextualize employment practice, it examines the tool of a job description and the system of job rotation as attributes of employment practice. The findings reveal the existence of wabi-sabi as a way of life …

Lighting Up The Black Box –Digital Transformation In German Lobbying, Kathrin Barabara Stürmer

Theses

Digital transformation, alongside social media channels, influences policymaking. The aim of this research is to build knowledge of the consequences of digital transformation on lobbying at German federal level. This analysis uncovers how digital lobbying works in Germany and how it changes classic communication within the political sphere. Taking a grounded theory approach, the study addresses both communicating sides: lobbyists, on the one hand, and members of the German Bundestag and their employees, on the other. A profound understanding of, and differentiation between, lobbying and digital lobbying is gained through a first data-gathering step of 15 interviews with representatives of …

Branding Small Businesses In Small Communities, Lacey Jenkins

Masters Theses

Branding has grown into a vital part of communicating a brand to its audience members. Unfortunately, large portions of branding tactics are geared towards large corporations in large communities. Small and mid-sized businesses require different tactics in order to create a brand that effectively communicates its purpose and values to its consumers. Because of this, this thesis is looking at the branding tactics of a small business in Charleston, Illinois. This business, Phoenix Elite, showed weaknesses in multiple areas of its branding package. Using a literature review, the goal is to create a better understanding of what branding is, as …

Importance-Performance Gap Analysis Of The University Brand Equity Dimensions, Tulay Girard, Musa Pinar

Atlantic Marketing Journal

This study examines the gaps between the importance students place on brand equity dimensions and their perceptions of how well their university performs on each dimension. It also assesses if the brand equity dimensions differ based on student demographics including gender, class level, and their living arrangement. Data were collected from a university in the Midwestern U.S. from undergraduate students. The findings reveal significant gaps between the importance and performance perceptions of students, and that females, students living on campus, and freshman require special

Modeling Austrian Consumer Responses To A Vignette Television Commercial Drama For A Vacation Resort Destination, Ozcan Kilic, Michael Stoica, Andreas Nachbagauer, Darryl Miller

Atlantic Marketing Journal

Abstract- This project involved the formulation and test of a model of Austrian consumers' cognitive and affective responses to a vignette television commercial drama for a vacation resort area, the Halkidiki region of Greece. Results indicate that response to the commercial was both cognitive and affective with sympathy and empathy, mediating the influence of verisimilitude on attitudes toward the ad and brand. These results were consistent with what was expected from a sample of consumers from a low power distance and moderate individualistic culture such as Austria. Results suggest that to promote tourism services effectively, a commercial's production value and …