The Impact Of Insult Ad Reads On Podcast Listeners,
2023
Central Connecticut State University
The Impact Of Insult Ad Reads On Podcast Listeners, Jason L. Snyder, Mark D. Cistulli
Atlantic Marketing Journal
Audio podcasts have grown in popularity. Forty-six million Americans tune into an average of six podcasts each week (Nielson, 2020) and ad revenues are projected to top $4 billion by 2024 (IAB, 2022). To enhance the appeal of ads, many podcasters use humor in their ad reads. Although humor can be effective (Weinberger & Gulas, 1992) and reinforce the parasocial relationship between podcaster and audience, are there times when that humor has negative consequences? In this study, we are concerned primarily with the use of insult advertising in which the podcaster uses humor that targes the brand/product being endorsed. Participants …
Happy Campers Or Unhappy Prisoners: How Materialism Punishes Us In Lockdown Times,
2023
Northern Kentucky University
Happy Campers Or Unhappy Prisoners: How Materialism Punishes Us In Lockdown Times, Banwari Mittal
Atlantic Marketing Journal
COVID-19 and the resulting lockdowns created an unprecedented upheaval in consumers’ daily lives and lifestyles. The purpose of this research was to understand the psychological experience of life under lockdowns and the role of individual difference variables in that experience. Using survey data from U.S. consumers, the research identified two opposite feelings, coexisting: happy camper feeling or unhappy prisoner feeling. Younger, lower income, and less educated consumers felt more like prisoners than campers. Ability to maintain life as usual, and positive pre-pandemic life conditions (health, social network, and job satisfaction) led to happy camper feelings. In contrast, pre-pandemic materialism led …
Lindenwood Education System Acquires Dorsey College,
2023
Lindenwood University
Lindenwood Education System Acquires Dorsey College, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Kayla Meyer Wins Richard S. And Nelle Dabney Merit Award,
2023
Lindenwood University
Kayla Meyer Wins Richard S. And Nelle Dabney Merit Award, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Kerksick Presents Case Study With Crossfit Games Champion,
2023
Lindenwood University
Kerksick Presents Case Study With Crossfit Games Champion, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
The Mediating Influence Of Organizational Trust On The Relationship Between Transformational Leadership And Job Satisfaction In The Virtual Workplace,
2023
The University of Southern Mississippi
The Mediating Influence Of Organizational Trust On The Relationship Between Transformational Leadership And Job Satisfaction In The Virtual Workplace, Angela Daniels
Dissertations
Research has shown how leadership influences job satisfaction and organizational trust in the virtual workplace. With an increasing number of organizations shifting to these work environments, it is essential to study the effect of leadership on virtual workers. Prior studies suggest that leadership behaviors significantly impact job satisfaction (Hacker et al., 2019), and leadership plays a crucial role in inspiring employees to achieve the goals and objectives of the organization in a virtual workplace (Miller, 2020). Specifically, transformational leadership behaviors that shape the mindset and actions of employees are significant (Abelha et al., 2018). This study proposed a mediation model …
Dr. Daniel Kirk Named Dean, College Of Education And Human Services,
2023
Lindenwood University
Dr. Daniel Kirk Named Dean, College Of Education And Human Services, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Atlantic Records Artist Elkins Visits Lindenwood's Kclc Radio Station,
2023
Lindenwood University
Atlantic Records Artist Elkins Visits Lindenwood's Kclc Radio Station, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Lindengiving Showers Neighbors With Love On Valentine's Day,
2023
Lindenwood University
Lindengiving Showers Neighbors With Love On Valentine's Day, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Open Textbook For Art 27,
2023
Kingsborough Community College
Open Textbook For Art 27, Nate Cooper
Open Educational Resources
Work in Progress - In the Spring of 2023, I will endeavor to work collaboratively with students to develop an open textbook for the Art 26: UX Visual Design course. As this class has only been offered once in the past and in general the UX courses are new at Kingsborough there isn't an obvious single authority on the subject. As a practitioner in the field professionally, I grow concerned that even if a solid text could be found in print that industry changes happen so frequently that the only helpful authority will need to be a dynamic work. Hence, …
Ada News - 03/06/2023,
2023
American Dental Association
Ada News - 03/06/2023, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
Role Of Social Media On Travel Destination Decision-Making: Young American’S Motivation, Attitude, And Behavioral Intention,
2023
Minnesota State University Moorhead
Role Of Social Media On Travel Destination Decision-Making: Young American’S Motivation, Attitude, And Behavioral Intention, Wooyang Kim, Dale A. Cake, Hyun Sang An
AMTP Proceedings 2023
This study aims to examine how social media influences American Millennials’ and Gen Zers’ travel destination decision-making process in an integrative theoretical framework of the Uses and Gratification Theory and Theory of Reasoned Action. Young generations, who desire escapism and entertainment in order to relax through their everyday lives, are looking for value brought to their lives from vicarious out-of-routine experiences through social media, which engenders process gratification. This process evokes the desire to experience and explore the destination they viewed on social media, inducing vicarious pleasure that leads to affective responses toward the travel destination. Notably, a positive …
The Power Of Algorithms And Big Data: A Marketing Perspective On Consumer Manipulation In Business,
2023
Portland State University
The Power Of Algorithms And Big Data: A Marketing Perspective On Consumer Manipulation In Business, Jordan C'Rene Reuille-Dupont
University Honors Theses
In marketing, predictive analytics molds big data into tools that can create demographics, target pleasurable neuromodulator chemicals like dopamine, and influence individual and societal behavior patterns. Professionals and scholars alike can use machine-based computation to transform big data into usable knowledge that accurately represents and tracks human behavior. In the past couple of decades this has led to the acceleration of the attention economy and has fueled the age of information. It has pushed countries to not only enforce new laws and regulations, but also race to secure control over data science technologies. The research for this thesis will ultimately …
Lindenwood's Gutierrez To Partake In 2023 Icps In Belgium,
2023
Lindenwood University
Lindenwood's Gutierrez To Partake In 2023 Icps In Belgium, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Predicting Mobility Using Limited Data During Early Stages Of A Pandemic,
2023
University of Kansas
Predicting Mobility Using Limited Data During Early Stages Of A Pandemic, Michael T. Lash, S. Sajeesh, Özgür M. Araz
Department of Marketing: Faculty Publications
The COVID-19 pandemic has changed consumer behavior substantially. In this study, we explore the drivers of consumer mobility in several metropolitan areas in the United States under the perceived risks of COVID-19. We capture multiple dimensions of perceived risk using local and national cases and death counts of COVID-19, along with real-time Google Trends data for personal protective equipment (PPE). While Google Trends data are popular inputs in many studies, the risk of multicollinearity escalates with the addition of more relevant terms. Therefore, multicollinearity-alleviating methods are needed to appropriately leverage information provided by Google Trends data. We develop and utilize …
Ace! How The Waste Management Phoenix Open Rose From The Ash Heap To Become A Sponsorship Exemplar,
2023
Stonehill College
Ace! How The Waste Management Phoenix Open Rose From The Ash Heap To Become A Sponsorship Exemplar, Lee P. Mcginnis, Keevan Statz
Journal of Applied Sport Management
Waste Management leverages the PGA TOUR’s so-called “People’s Open” in a manner that is unparalleled in the sport industry. The Waste Management Phoenix Open (WMPO) is not only a zero-waste event but also utilizes activation tactics that maximize this value proposition for consumers through sponsored activities that engage fans of all ages, backgrounds, and motivations. After an extensive analysis of the event and what makes it distinct, we propose a framework that we term ACE (Activation optimization, Cohesive value propositions, and Experientially focused programs), which can serve as a three-pronged test that event/property owners and sponsors alike can use to …
Impacts Of Distributive Comparison Behavior On Corporate Social Responsibility In Supply Chains: The Role Of Small Firms,
2023
Zhejiang University
Impacts Of Distributive Comparison Behavior On Corporate Social Responsibility In Supply Chains: The Role Of Small Firms, Mingzheng Wang, Xin Fang, Zizhuo Wang, Ying-Ju Chen
Research Collection Lee Kong Chian School Of Business
Problem definition: In this paper, we explore how a firm’s concern about profit distribution and the size of downstream firms in supply chains affect corporate social responsibility (CSR) investment strategy. Methodology/results: In a supply chain consisting of one supplier and one manufacturer, both players decide whether to invest to reduce CSR violations, and they negotiate over a wholesale price. Distributive comparison behavior makes the manufacturer compare the profit with his equitable payoff, which is determined by the supplier’s profit. Advantageous (resp. disadvantageous) inequality occurs when the manufacturer’s profit is higher (resp. lower) than the manufacturer’s equitable payoff. We compare this …
2023 March,
2023
Morehead State University
2023 March, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for March of 2023.
Consumers’ Preferences For Ethical Entertainment Consumption: Conceptualization, Development, And Validation Of A Scale,
2023
Indian Institute of Management, Shillong
Consumers’ Preferences For Ethical Entertainment Consumption: Conceptualization, Development, And Validation Of A Scale, Avirupa Basu, Tamas Makany, Pratap Chandra Mandal, Ashutosh Bishnu Murti
Research Collection Lee Kong Chian School Of Business
Our study describes the conceptualization, development, and validation of a reliable scale to measure the Consumers’ Preferences for Ethical Entertainment Consumption (CPEEC) in the context of OTT platforms. Past literature has addressed Ethical Consumption in various contexts that hold significant importance among consumers. However, there is limited literature on the Ethical Consumption in the domain of OTT entertainment, which is a new and burgeoning field of literature. Conceptualizing and developing a measurement scale for CPEEC will help measure the ethicality of entertainment like films, web shows and reality shows. The CPEEC scale is developed and validated by performing 33 in-depth …
Lindenwood Inks Partnership With Endeavor Stem Teaching Certificate Project,
2023
Lindenwood University
Lindenwood Inks Partnership With Endeavor Stem Teaching Certificate Project, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
