Brand Activism And Democratic Legitimacy: Exploring Pitfalls Through A Habermasian Analysis,
2023
Leuven
Brand Activism And Democratic Legitimacy: Exploring Pitfalls Through A Habermasian Analysis, Roxan Degeyter
Emancipations: A Journal of Critical Social Analysis
Brand activism has emerged as a prominent practice among corporations, as they publicly take a stand on contentious socio-political issues such as gender inequality, climate change, or discrimination, often through advertising. While extensive research has been conducted on the impact of brand activism as a marketing tool, examining its effects on sales, brand image, consumer attitudes, and authenticity, only a limited number of studies have studied its influence on public debate and processes of democratic legitimation. The latter have portrayed brand activism as an empowering force for the supported social movements, the public sphere, and democratic legitimacy, largely ignoring the …
Going Green To Sell,
2023
CUNY Bernard M Baruch College
Going Green To Sell, N'Dja D. N'Guessan
Student Theses and Dissertations
The following thesis project discusses green communication strategies that can be implemented across industries to improve sales while aligning with consumers’ environmental values. It incorporates practical ideas and techniques within the reach of for-profit organizations when creating, developing, and promoting green products. The environmental, social, and governance expectations have challenged organizations across industries for years. By producing and interpreting the results of a meta-analysis of green business strategies found in existing research, Going Green to Sell offers ideas to new and growing organizations on how to market their products, using functional communication strategies that have worked before, focusing on green …
Analysis Of Islamic Comsumption Theory On Demand For Fast Moving Consumer Goods (Fmcg),
2023
Universitas Indonesia
Analysis Of Islamic Comsumption Theory On Demand For Fast Moving Consumer Goods (Fmcg), Fitria Alkhonsa, Nurwahidin Nurwahidin
Journal Of Middle East and Islamic Studies
This study aims to measure how Muslim consumers have applied Islamic Consumption Theory to regularly consumed products by analyzing the variables of maslahah, final spending, and tawazun Islamic consumption theory against the demand for Fast Moving Consumer Goods (FMCG). Fourty FMCG consumers can be removed in this study and were distributed randomly. The sample was done change to collected with a purposive sampling method, which obtain the primary data in the form of the respondents' answers to the distributed questionnaires. The results indicate an influence of maslahah in Islamic Consumption Theory on FMCG demand, while the other two variables of …
Maui Wildfires: A Case Study In Local Government Crisis Communication Response,
2023
CUNY Bernard M Baruch College
Maui Wildfires: A Case Study In Local Government Crisis Communication Response, Joshua A. Voda
Student Theses and Dissertations
When wildfires swept through the island of Maui in Hawai‘i in August 2023, the communities of Olinda, Kula and especially Lahaina were devastated. Thousands of people were displaced, and nearly 100 people were lost. Just like the speed at which the fiery winds consumed these towns, accusations of emergency mismanagement and a host of misinformation spread by word of mouth and online. The primary local government authority for these communities is the County of Maui, currently led by Mayor Richard Bissen. This case study examines the first month of communication from the County of Maui to the affected communities via …
Embodying Compassion: Striving Towards Sensitivity, Inclusion And Synergy,
2023
Baruch College
Embodying Compassion: Striving Towards Sensitivity, Inclusion And Synergy, Arva N. Anees
Student Theses and Dissertations
Inspired by the author's experience as the sole Muslim woman in a company of over 100 employees, the capstone project addresses the observed lack of prioritization for minority inclusion in the workplace. The capstone project outlined aims to address this issue by developing a cultural sensitivity and inclusion workshop that surpasses superficial efforts and encourages participants to internally reflect on their daily workplace interactions. The workshop, designed with an experiential approach lasting 1.5-2 hours, seeks to foster practical knowledge and instigate changes towards a more inclusive, equitable, and diverse working environment. Emphasizing increased awareness, engagement in reflective and collaborative activities, …
Weakness Is The New Strength: How Vulnerability Makes Leaders Stronger,
2023
UMASS Global
Weakness Is The New Strength: How Vulnerability Makes Leaders Stronger, Scott Dick
Transform
Weakness is the new strength: How vulnerability makes leaders stronger is the result from the meta-analysis of five phenomenological studies designed to generate a theory that explains how exemplar leaders from five different fields used “soft-skills” and four domains of behavior to create mutual shared knowledge, resolve conflict and transform relationships to produce breakthrough results. The four domains of behavior are communication, collaboration, ethics, and emotional intelligence. The sample was composed of 75 exemplar leaders from five different professional fields and included an analysis of over 1,300 pages of interview transcripts as the main data source for the study. The …
Ada News - 12/11/2023,
2023
American Dental Association
Ada News - 12/11/2023, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
2023 December,
2023
Morehead State University
2023 December, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for December of 2023.
The Persuasive Effect Of Ai-Synthesized Voices,
2023
Singapore Management University
The Persuasive Effect Of Ai-Synthesized Voices, Hannah H. Chang, Anirban Mukherjee
Research Collection Lee Kong Chian School Of Business
Artificial intelligence (AI) technology seeks to emulate humans. One aspect is AI-synthesized voices, used in voice assistants (such as Amazon Alexa, Apple Siri, and Google Assistant) to assistive technologies (such as voiceover narration in product videos). For example, there are currently more than 3.25 billion voice assistants; a number that is expected to touch about 8 billion by next year (i.e., 2023) (Statista 2022). With the extensive availability and enhanced accuracy of AI-synthesized voices, consumer research is starting to examine the impact of AI-synthesized voices on consumer information processing and decision making. The extant literature, however, is relatively limited because …
The Praxis Of Professional Communication In Simulated Business: Psu Capstone Analysis,
2023
Portland State University
The Praxis Of Professional Communication In Simulated Business: Psu Capstone Analysis, Molly Daniels
University Honors Theses
"Let knowledge serve the city" serves not only as Portland State University's motto but also as the guiding intent of the Business Administration capstone program to assist local companies in the city of Portland. This review covers the experience of my participation in the program including the use of education and challenges. While the experience recorded within is atypical due to the unforeseen closure of the participating client, effective communication studies with clients and other students remain pressing. This entailed examining the quantitative and qualitative needs of a hybrid coffee shop and event space and whether changing to a larger …
"Maybe I Shouldn't Have Worn Such High Heels" Examining Self-Presentation Expectations For Corporate Women Using Communication Theory Of Identity,
2023
Columbus State University
"Maybe I Shouldn't Have Worn Such High Heels" Examining Self-Presentation Expectations For Corporate Women Using Communication Theory Of Identity, Taylor E. Mack
Theses and Dissertations
The present study examines how corporate women use self-presentation in the workplace to communicate professionalism. The study utilizes Communication Theory of Identity (CTI) to consider the self-presentation experiences of corporate women. CTI identifies four identity layers: personal, relational, enacted, and communal, which interact and influence each other as individuals attempt to define themselves. Through semi-structured, in-depth interviews with corporate women, the present study found the following results: women often receive communication regarding self-presentation standards from peers rather than formal policies, self-presentation expectations have become more casual and diverse, women still encounter challenges resulting in the need to (re)negotiate their identity, …
Local Competition, Multimarket Contact, And Product Quality: Evidence From Internet Service Provision,
2023
Pomona College
Local Competition, Multimarket Contact, And Product Quality: Evidence From Internet Service Provision, Kyle Wilson
Pomona Faculty Publications and Research
I investigate the effect of competition on quality in the internet service provision industry: I examine both local competition within markets and multimarket contact among firms across markets. This industry offers an ideal setting, as quality is both objective and measurable. I use data from speedtest.net from 2008 to 2014 to estimate a reduced-form model of the effects of local competition and multimarket contact on realized consumer download speeds. I find that increased multimarket contact leads to decreased download speeds, which is consistent with the mutual forbearance hypothesis. I also find that duopolies lead to faster download speeds than do …
Ada News - 11/06/2023,
2023
American Dental Association
Ada News - 11/06/2023, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
A Review Of Two Decades Of Research On Language In International Management (1997 - 2022) - Supplemental Material,
2023
Truman State University
A Review Of Two Decades Of Research On Language In International Management (1997 - 2022) - Supplemental Material, Yung-Hwal Park, Kevin Lehnert
Other Faculty Publications
This research reviews over two decades of research on language within international management. This comprehensive review codes and summarizes 263 articles, highlighting the impact of language in various strategic areas of management: language policy; HRM and organizational behavior; internationalization; HQ-subsidiary relationship; knowledge sharing; corporate reporting and governance; and mergers and acquisitions (M&A) and inter-firm strategic collaboration. This study also highlights two major needs within the discipline (internal vs. external focus of language and level of analysis – individual, group and organizational), and addressed the call for a broader future research agenda.
Leadership Behaviors, Practices, And Sytles In Mergers And Acquisitions In The U.S. Technology-Based Organizations: A Qualitative Study,
2023
University of Texas at Tyler
Leadership Behaviors, Practices, And Sytles In Mergers And Acquisitions In The U.S. Technology-Based Organizations: A Qualitative Study, Susan E. Glover
Human Resource Development Theses and Dissertations
Leaders guide and shape the success of mergers and acquisitions (M&A) to meet an organization’s goals and objectives. In this study, I explored the role of leadership during M&A and the effect of different leadership behaviors, practices, and styles (BPS) on different organizational cultures during M&A. This study explored the contribution of leadership BPS on M&A outcomes within an organization with a robust and innovative culture. I focused on the human capital investment strategies of M&A integration concerning different leadership BPS utilized to improve the success rate of M&A goals and objectives. I concentrated on technology-based organizations because they are …
Students' Perceptions Of Professional Short-Messaging Education In Undergraduate Courses,
2023
Texas State University
Students' Perceptions Of Professional Short-Messaging Education In Undergraduate Courses, Seth S. Frei, Allison M. Alford, Ashly B. Smith
Journal of Communication Pedagogy
The popularity of short-messaging formats, like text and chat, is on the rise in the workplace with many employees preferring this style over long-form options like email. While many businesses expect employees to communicate using short messages, students may be ill-equipped to effectively use these methods due to a lack of formal training. This study sets out to understand students’ experience, confidence, and education related to professional short messaging. Results indicate a correlation between confidence and experience levels in writing text and chat messages. Further, the participants who indicated they had training on writing short messages, indicated they learned it …
2023 November,
2023
Morehead State University
2023 November, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for November of 2023.
Effects Of Framing, Nomenclature, And Aversion To Tampering With Nature On Consumer Acceptance Of Cultivated Meat In Singapore,
2023
Singapore Management University
Effects Of Framing, Nomenclature, And Aversion To Tampering With Nature On Consumer Acceptance Of Cultivated Meat In Singapore, Mark Chong, Angela K. Y. Leung, Tricia M. Fernandez, Shu Tian Ng
Research Collection Lee Kong Chian School Of Business
This paper comprises a qualitative (Study 1) and a quantitative phase (Study 2). Study 1 aimed to find out what frames and nomenclature would appeal most to meat eaters – including consumers who have eaten cultivated chicken – in Singapore. It also aimed to discover whether perceptions of cultivated meat's naturalness varied across different age groups. Study 2 assessed which message frame and nomenclature were most effective in fostering consumer acceptance of cultivated meat. In addition, it investigated if age was related to the perception of cultivated meat's naturalness and acceptance, and whether aversion to tampering with nature was negatively …
Introduction To International Business,
2023
Kennesaw State University
Introduction To International Business, Rajaram Veliyath
KSU Distinguished Course Repository
An introduction to the global business environment, this course examines the discrete and interactive effects of the geographic, historical, sociocultural, political/legal, economic and technological forces that shape business activities across borders and their consequences.
Ada News - 10/09/2023,
2023
American Dental Association
Ada News - 10/09/2023, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
