Registration Opens For Lou Brock Golf Classic,
2012
Lindenwood University
Registration Opens For Lou Brock Golf Classic, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Ada News - 06/04/2012,
2012
American Dental Association
Ada News - 06/04/2012, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
Gop Senate Primary Debate To Be Held In Bezemes Theater June 11,
2012
Lindenwood University
Gop Senate Primary Debate To Be Held In Bezemes Theater June 11, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Poly Projects,
2012
California Polytechnic State University - San Luis Obispo
Poly Projects, Mary Carolyn Ward, Neal Patrick Donahue
Communication Studies
Poly Projects is an online network of Cal Poly students who are looking to collaborate on or search for a senior project, or work with other students on independent projects. For our senior project we wanted to bring Cal Poly students together who wish to work with other majors in interdisciplinary fields. For this to be possible, Cal Poly needs to implement a place where students can communicate in order to discover ways for how they can use their skills and knowledge with other students in different majors. Poly Projects’ goal is to bring Cal Poly students together to ensure …
Sales Process And Training Overview,
2012
California Polytechnic State University - San Luis Obispo
Sales Process And Training Overview, Thomas Holcomb
Communication Studies
Overview of the sales process as established by the National Collegiate Sales Competition (NCSC). This paper details Cal Poly's Sales Development Program and covers the ins and outs of what makes an effective salesperson. Would be beneficial for anyone who is considering sales as a career, looking to improve their sales abilities, or just searching for a senior project idea.
From The Last Frontier To The New Cosmopolitan A History Of Casino Public Relations In Las Vegas,
2012
Xavier University - Cincinnati
From The Last Frontier To The New Cosmopolitan A History Of Casino Public Relations In Las Vegas, Jessalynn Strauss
Occasional Papers
This research chronicles the history of public relations by the gaming industry in Las Vegas. Reflecting larger trends in the field, public relations efforts by the casinos and hotels in this popular tourist destination have used a variety of communication tactics over time to promote themselves to potential Las Vegas tourists. Based on archival materials from over 30 casinos and gaming corporations, this paper identifies four ways in which public relations is practiced in the gaming industry and four macro-level trends in the evolution of casino public relations in Las Vegas.
Effects Of Optical Brightening Agents On Color Reproduction In Digital Printing,
2012
California Polytechnic State University - San Luis Obispo
Effects Of Optical Brightening Agents On Color Reproduction In Digital Printing, Sandra Chaikovsky, Jaimie Garrison
Graphic Communication
In this study the effects of optical brightening agents (OBAs) on color reproduction in digital toner-based printing are explored. Through the comparison of two distinct substrates with different levels of OBAs, notable differences in the reflectance of blue light in the visible light spectrum are analyzed among light sources Illuminant A, D50, and D65. Fluorescence occurs in OBA paper under light with a UV component; between D65 and Illuminant A light sources there is a distinct difference in fluorescing effect of the sample substrates. Color discrepancy as a result of OBAs is analyzed between D50 and Illuminant A light sources, …
Intergenerational Communication In An Organizational Setting,
2012
California Polytechnic State University - San Luis Obispo
Intergenerational Communication In An Organizational Setting, Claire Kister
Communication Studies
No abstract provided.
Negotiating Crisis In The New Media Environment: Evolution Of Crises Online, Gaining Legitimacy Offline,
2012
Singapore Management University
Negotiating Crisis In The New Media Environment: Evolution Of Crises Online, Gaining Legitimacy Offline, Augustine Pang, Nasrath Begam Abul Hassan, Aaron Chee Yang Chong
Research Collection Lee Kong Chian School Of Business
This study examines how crises originate online, how different new media platforms escalate crises, and how issues become legitimized offline when they transit onto mainstream media. We study five social media crises, which includes United breaks guitars and Southwest Air’s too fat to fly. Crises are triggered online when stakeholders are empowered by new media platforms that allow user-generated content to be posted online without any filtering. Facebook, YouTube and Twitter emerge as top crises breeding grounds due to their large user base and the lack of gatekeeping. Facebook and blogs are responsible for escalating crises beyond the immediate stakeholder …
Repairing An Organization’S Image In Times Of Crises: What Strategies To Use When?,
2012
Singapore Management University
Repairing An Organization’S Image In Times Of Crises: What Strategies To Use When?, Augustine Pang, Benjamin Meng-Keng Ho, Nuraini Malik
Research Collection Lee Kong Chian School Of Business
The image repair theory has been described as the “dominant paradigm for examining corporate communication in times of crises” (Dardis & Haigh, 2009, p. 101). While the theory, which posits five major strategies and 14 sub-strategies, has been applied extensively, a fundamental question remains: What strategies should be used when? Through meta-analysis of the image repair studies, we examine the persuasiveness/effectiveness in the use of different strategies. This study addresses the call by Haigh and Brubaker (2010) to conduct more studies to understand the use of strategies across different crisis types with a view to providing a template to equip …
2012 June,
2012
Morehead State University
2012 June, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for June of 2012.
Corporate Image Vacuum: Nature, Characteristics And Implications For The Organization,
2012
Nanyang Technological University
Corporate Image Vacuum: Nature, Characteristics And Implications For The Organization, Noraizah Zainal Abidin, Augustine Pang
Research Collection Lee Kong Chian School Of Business
A good corporate image is important to organizations (Benoit & Pang, 2008). Even then, some organizations do not have one (Bernstein, 1984/1989; Walker, 2010). Arguably the first study to explicate the notion of corporate image vacuum through the development of the Corporate Image Grid Framework, this study examines how an image vacuum is generated and what organizations can do to fill it. The framework offers a systematic way of assessing an organization’s image to heighten practitioners’ awareness of image management of their organizations. Four organizations drawn from Fortune 2011 list of 50 most admired organizations are studied: Singapore Airlines, Google, …
Toward A Publics-Driven, Emotion-Based Conceptualization In Crisis Communication: Unearthing Dominant Emotions In Multi-Staged Testing Of The Integrated Crisis Mapping (Icm) Model,
2012
Virginia Commonwealth University
Toward A Publics-Driven, Emotion-Based Conceptualization In Crisis Communication: Unearthing Dominant Emotions In Multi-Staged Testing Of The Integrated Crisis Mapping (Icm) Model, Yan Jin, Augustine Pang, Glen T. Cameron
Research Collection Lee Kong Chian School Of Business
To better understand not only the minds, but also the hearts of key publics, we have developed a more systemic approach to understand the responses of audiences in crisis situations. The Integrated Crisis Mapping (ICM) model is based on a publics-based, emotion-driven perspective where the publics' responses to different crises are mapped on 2 continua, the organization's engagement in the crisis and primary publics' coping strategy. This multistage testing found evidence that anxiety was the default emotion that publics felt in crises. The subsequent emotions felt by the publics varied in different quadrants involving different crisis types. As far as …
Negotiating Crisis In The New Media Environment: Evolution Of Crises Online, Gaining Legitimacy Offline,
2012
Singapore Management University
Negotiating Crisis In The New Media Environment: Evolution Of Crises Online, Gaining Legitimacy Offline, Augustine Pang, Nasrath Begam Binte Abul Hassan, Aaron Chee Yang Chong
Research Collection Lee Kong Chian School Of Business
This study examines how crises originate online, how different new media platforms escalate crises, and how issues become legitimized offline when they transit onto mainstream media. We study five social media crises, which includes United breaks guitars and Southwest Air’s too fat to fly. Crises are triggered online when stakeholders are empowered by new media platforms that allow user-generated content to be posted online without any filtering. Facebook, YouTube and Twitter emerge as top crises breeding grounds due to their large user base and the lack of gatekeeping. Facebook and blogs are responsible for escalating crises beyond the immediate stakeholder …
Successful 5k Provides Relief For Injured Alumnus,
2012
Lindenwood University
Successful 5k Provides Relief For Injured Alumnus, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Ada News - 05/21/2012,
2012
American Dental Association
Ada News - 05/21/2012, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
Lu Archaeology Field School To Conduct Digs In St. Charles,
2012
Lindenwood University
Lu Archaeology Field School To Conduct Digs In St. Charles, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Lindenwood University To Host Criminal Justice Institute,
2012
Lindenwood University
Lindenwood University To Host Criminal Justice Institute, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Whole Foods Market ™ Case Study: Leadership And Employee Retention,
2012
Johnson & Wales University - Providence
Whole Foods Market ™ Case Study: Leadership And Employee Retention, Kristin L. Pearson
MBA Student Scholarship
Employee retention can be a challenge for Human Resources in today’s business climate, especially in retail food service occupations due to long and sometimes unpredictable hours, limited benefits, and growth potential to name a few. Despite the obstacles, Whole Foods Market has been able to overcome such limitations allowing employees flourish and as a result have set an industry benchmark for reducing voluntary turnover. This case study research is an examination of Whole Foods Market CEO John Mackey and his modern approach to leadership and its effect on employee retention. The purpose of the research is to examine the association …
Personal Social Networking: Affects On Companies Hiring Decisions,
2012
Johnson & Wales University - Providence
Personal Social Networking: Affects On Companies Hiring Decisions, Damaris Betances, Robert Solarczyk, Cathy Bellows
MBA Student Scholarship
The purpose of this exploratory study was to investigate the effects personal social networking sites had on candidate’s opportunities for obtaining employment and how and to what extent hiring managers used this information in the hiring process. Hiring managers across four industries: Retail, Banking, Healthcare and Hospitality were surveyed to learn how they are using social media sites to “screen” potential mid-level (and above) managers for their organizations. Additionally, the researchers wanted to determine what social media content was most influential in developing negative perception of the candidate. The results of the study showed contrasting results to prior studies which …
