Business and Corporate Communications Commons^™

Barger Named Interim President Of Belleville Campus, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2015 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2015.

Beyond The Western Masses: Demography And Pakistani Media Credibility Perceptions., Kyujin Shim, Guy J. Golan, Anita G. Day, Sung-Un Yang

Research Collection Lee Kong Chian School Of Business

Based on a random survey sample, the current study examined audience assessments of different media platforms in Pakistan. This study found that in the complex Pakistani media landscape, ethnicity is a key indicator in predicting media credibility. Our study’s results indicate that minority ethnic groups tend to find domestic television to be less credible, and international television or traditional media to be more credible, than do members of the majority Punjabi group. Media reliance was found to be a significant indicator of media credibility assessment — particularly regarding media such as international television and the Internet — as media reliance …

Communicating About Marine Disease: The Effects Of Message Frames On Policy Support, Katherine A. Mccomas, Jonathon P. Schuldt, Colleen A. Burge, Sungjong Roh

Research Collection Lee Kong Chian School Of Business

Oceans are suffering from the dual climatic pressures of warming temperatures and acidification, increasing the presence of disease risks that affect marine organisms and public health. Through a randomized field-based experiment, this study examines the effects of communicating about risks to marine organisms and public health on people’s support for policies aimed at mitigating those risks as a function of different message frames. To maximize the salience of these issues, participants were recruited from ferry passengers (N1⁄4543) in the San Juan Islands of Washington State in the summer of 2013 and randomized to read one of four fictitious news articles …

Perceptions Of Social Norms Surrounding Digital Piracy: The Effect Of Social Projection And Communication Exposure On Injunctive And Descriptive Norms, Hichang Cho, Siyoung Chung, Anna Filippova

Research Collection Lee Kong Chian School Of Business

Using a national sample of 620 Internet users in the US, this study examined the extent to which social projection, communication exposure, and an interaction between the two, influenced individuals’ perceptions about two subordinate types of social norms surrounding digital piracy: injunctive norms and descriptive norms. In line with the social projection model, individuals made social estimates about others’ piracy attitudes and behaviors anchoring on their own personal attitudes and behavior. However, frequent communication exposure reduced the degree to which they relied on this egocentric thought process. In addition, the two-way interaction was contingent on another condition (perceiver’s own piracy …

Historic Gate Suffers Serious Damage, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 06/15/2015, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Sustainability Reporting Practices Of Group Iii U.S. Air Carriers, Lukas Rudari, Mary E. Johnson

International Journal of Aviation, Aeronautics, and Aerospace

Once a side note, sustainability reporting has become an important issue for companies and airlines globally and in the U.S. This exploratory study examined the sustainability reporting practices of U.S. passenger and cargo air carriers with total revenues exceeding $1 billion classified as Group III air carriers by the U.S Department of Transportation. The results showed that 53% of Group III air carriers published sustainability reports. Out of these 53%, all except one referenced the Global Reporting framework in their sustainability reports. Forty percent or 6 out of 15 carriers participated in at least one Carbon Disclosure Project questionnaire. Based …

Media Selection And Management For Virtual Teams, Randall Ross

Theses and Graduate Projects

This paper examines the challenges associated with communications in virtual teams. Specifically, the study reviews challenges of selection and utilization of commuications media for use in a virtual setting. From their early inception in the 1990s, virtual teams have undergone and continue to experience significant changes. The major factors in those changes are techonolgy development in communication and the globalization of business. The advances on communication technology combined with reduced costs of those technologies have allowed more organizations to utlize virtual teams. Lacking face-to-face contact, virtual team leaders must rely on computer-mediated communication to train, develop, and motivate team members. …

Ada News - 06/01/2015, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

The State Of Open Data In American Local Governments, Alice Zanmiller

City and Regional Planning

No abstract provided.

Clothing Company Differentiation Through Social Media, Joshua Birnbaum

Graphic Communication

The purpose of this study was to analyze social media techniques utilized by some of the dominant clothing companies in the industry. This will provide a base of information to strategize a social media approach to increase followers for the Birds Apparel clothing company across multiple social media platforms.

This study investigated the impact social media marketing techniques had on consumer response, and their effectiveness in translating this into a paying customer. Collaborations with photographers, a revamped website, and giveaways were all used as methods to draw new followers. Results from data collected from surveys and on the Birds Apparel …

2015 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2015.

What Is Public Relations To Society? Toward An Economically Informed Understanding Of Public Relations, Jurrien Gregor Halff, Anne Gregory

Research Collection Lee Kong Chian School Of Business

The notion of public relations contributing to the fabric of society is heavily contested in the public sphere and under-researched by the academy. The authors of this paper propose that the study of the relevance of public relations to society can be enlightened by turning to economics. Using information asymmetry as a framework, the argument is that public relations can be analyzed as a social institution that both helps to mitigate market imperfections and consequently increases the efficiency with which society’s resources are allocated as well as the chances for more market participants to derive value out of economic transactions.

How Motivated Reasoning And Temporal Frames May Polarize Opinions About Wildlife Disease Risk, Sungjong Roh, Katherine A. Mccomas, Laura N. Rickard, Daniel J. Decker

Research Collection Lee Kong Chian School Of Business

We draw from theories of motivated reasoning, dual-processing models, and attribution of responsibility to examine how scientific messages may increase public polarization with respect to emerging risk issues such as Lyme disease. A nationally representative sample of Americans (N = 460) read messages about Lyme disease that varied the framing of responsibility for the prevalence of the disease (human/wildlife vs. wildlife only) and when its effects will occur (today vs. in the next 10 years). The influence of framing was contingent on participants’ partisanship, which resulted in a boomerang effect among Republicans and increased the degree of political polarization regarding …

What Is Public Relations To Society? Toward An Economically Informed Understanding Of Public Relations, Halff, Gregor, Anne Gregory

Research Collection Lee Kong Chian School Of Business

The notion of public relations contributing to the fabric of society is heavily contested in the public sphere and under-researched by the academy. The authors of this paper propose that the study of the relevance of public relations to society can be enlightened by turning to economics. Using information asymmetry as a framework, the argument is that public relations can be analyzed as a social institution that both helps to mitigate market imperfections and consequently increases the efficiency with which society's resources are allocated as well as the chances for more market participants to derive value out of economic transactions. …

Lindenwood To Hold Groundbreaking Ceremony For $21 Million Library Building, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 05/18/2015, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Nominations Now Open For 40th Anniversary Lcie Outstanding Alumni Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Groundbreaking For New Library Building Scheduled For May 21, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.