Business and Corporate Communications Commons^™

Lindenwood Faculty Awards Recognize Connection And Academic Passion, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

College Of Arts And Humanities Awarded Civicai Missouri Humanities Council Grant, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Marketing De Moda Predictivo E Inclusivo: Estrategias De Segmentación Avanzada Para Audiencias Diversas Con Inteligencia Artificial, Oscar Barroso Huertas

GDI. Revista de investigación de Género, Diseño e Innovación

Introducción: El marketing predictivo, impulsado por la inteligencia artificial (IA), está transformando cómo las marcas anticipan las necesidades de sus audiencias. En Moda, la personalización es clave para conectar emocionalmente con los consumidores, pero también es esencial que las marcas sean inclusivas, respetando la diversidad y la privacidad. Este artículo explora cómo las marcas de moda usan el marketing predictivo para segmentar audiencias diversas, garantizando campañas personalizadas e inclusivas. Metodología: Este estudio adopta un enfoque mixto, combinando revisión documental y análisis cualitativo. Se revisan fuentes académicas y casos de marcas que aplican marketing predictivo inclusivo, utilizando tecnologías como machine learning …

Ada News - 06/02/2025, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Steering The Future, Shai Ganu

Asian Management Insights

Embracing the emergence of corporate stewardship.

Adaptive Expectation, News Impact And Lending Rate Behaviour In Nigeria: Evidence From Garch Models, Innocent Chile Nzeh

CBN Journal of Applied Statistics (JAS)

This study investigates how adaptive expectations and news impact shape lending rate behavior in Nigeria within the framework of both symmetric and asymmetric GARCH models. Using monthly data spanning 2006M1 to 2024M5, the paper analyzes the persistence, volatility, and responsiveness of the prime lending rate to positive and negative news shocks. Three error distributions (Normal, Student’s t, and Generalized Error Distribution (GED)) were employed to ensure robust estimation. The findings reveal that, in all models, the recent past value of the prime lending rate has a positive and sig nificant impact on the current value, indicating the presence of adaptive …

2025 June, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2025.

2025 Staff Awards Winners Recognized For Dedication And Commitment, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Bellyache, Valerie Braylovskiy

Canterbury Scholars

My manuscript of poems, called "Bellyache," speaks to my experience with endometriosis and how it intersects with both womanhood, and the pain we inherit from our ancestors that becomes stored in our bodies over time. This project gave me the permission to write poems that grapple with both escaping and recreating what it’s like to be a woman inside the medical system which continues to equate pain with hysteria, and inside a world that either says you’re sick, or you aren’t.

Corporate Reputation: The 'Currency' Of Communication, Kleon Battersby

Student Theses and Dissertations

The purpose of this research was to show how and why businesses rely on reputational currency as a resource when conducting business and how that reputation can be affected. The first part of the study was conducted using peer-reviewed articles, public-facing, and managerial articles from credible online sources. The second part uses a case study strategy, projecting the findings from the literature review into a single case on JP Morgan. This business corporation is an ideal choice for this topic because they use reputational currency as a tool to remain ahead of their competition, form business partnerships, and establish new …

Examining Nonprofit Organizations' Use Of Social Media To Reach Organizational Goals, Amanda L. Margiotta

Student Theses and Dissertations

This thesis investigated the impact of social media on nonprofit organizations’(NPOs) efforts to reach their organizational goals. Focusing on a breast cancer organization, the Ellen Hermanson Foundation, and a domestic violence organization, Hope’s Door, and their social media use, this study analyzed their marketing and fundraising campaigns for breast cancer awareness and domestic violence awareness months, as well as Giving Tuesday. With the use of qualitative content analysis, this study identified the use of communicative strategies such as testimonials, reporting and statistics, storytelling through short videos, and call to action to make posts compelling and solicit engagement. It also identified …

Crypto Accounting Market Dynamics: Advanced Econometric Analysis Of Earnings Impact With Bert-Powered Genai Models, Karina Kasztelnik, Steven Campbell, Eva K. Jermakowicz

Journal of Global Awareness

This study is, the authors believe, a groundbreaking investigation into the impact of cryptocurrency news on the earnings of publicly traded companies. Using advanced Generative AI (GenAI) models and the BERT framework for sentiment analysis, we integrated comprehensive data from the Financial Modeling Prep API. This enabled us to employ a rigorous event study methodology and advanced machine learning algorithms. Valuable insights were derived from the BERT model, shedding light on the reasons behind abnormal returns and facilitating a thorough analysis of material and immaterial impacts. The study’s findings highlight the significant influence of both positive and negative cryptocurrency news …

Dr. Amanda Price Receives President’S Distinguished Service Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

The Eyes Of Csr: Creating A Consulting Methodology To Bring Strategic Corporate Social Responsibility Into Established Organizations, Raven V. Brookes-Mcdougall

Student Theses and Dissertations

Corporate Social Responsibility (CSR) has become a crucial aspect of the corporate mindset, driven by the increasing demand for ethical and sustainable practices. Despite the strong business case for its implementation, CSR deployment often lacks strategic direction. This capstone project, titled "The Eyes of CSR: Creating a Consulting Methodology to Bring Strategic Corporate Social Responsibility into Established Organizations," aims to develop a universally applicable framework for integrating CSR into established organizations. This will be achieved through an extensive literature review that explores the multifaceted nature of CSR, including its history, benefits, challenges, criticisms, and various approaches.

The resulting framework emphasizes …

Who’S The Real Victim? Marriott’S Victimization And Customers’ Perception Of It - Marriott Data Breach Crisis In 2018, Jae Eun Park, Alyssa Lynn Reed, Alei Fan

ICHRIE Research Reports

This study examines the Marriott data breach crisis of 2018, analyzing Marriott's crisis communication through the lens of Situational Crisis Communication Theory (SCCT). It explores how Marriott framed and responded to the crisis and assesses public perception of these actions. Marriott's official statements were analyzed to determine if there was a match between the company's crisis response strategies and public comments from online news articles were analyzed to explore how the public actually perceived the crisis. The findings indicate that while Marriott employed rebuilding and diminishing strategies to position the crisis in a victim cluster, the public largely saw the …

Using Ai As A Responsible Technology - A Guide To The Future Of Work, Eric F. Martinez-Valerio Mr.

Student Theses and Dissertations

The capstone project, Using AI as A responsible Technology – A guide to the future of work is culmination of the last 2 years while in the Masters in Corporate Communications program at Baruch College. It is a training guide framework that is built upon the current discussions on the rise of Generative Artificial Intelligence (GenAI) in the workplace in recent years and aims to help organizations bridge the real time knowledge gap that is forming between individuals who have been using GenAI already and individuals who have not yet engaged with this new technology altogether. The framework for this …

The Algorithm Of Inclusion: Homonationalism, Queer Advocacy, And Digital Marketing Of Un Ecosoc Ingos And Indian Ngos, Dewansh Chauhan

Master's Theses

Advocacy organizations have increasingly turned to social media as digital platforms become integral to contemporary activism, shaping public discourse and securing institutional legitimacy. This thesis examines the organizational communication of organizations that support marginalized sexualities within a neoliberal and homonationalist context. Employing Critical Content Analysis (CCA), the study analyzes a representative sample of 200 Instagram posts from 2024, comparing two international NGOs with ECOSOC status at the UN (Outright International and ILGA) and two national NGOs in India (Humsafar Trust and Naz Foundation). The findings reveal how homonationalist tendencies may manifest at the intersection of engagement metrics, identity-centric rhetoric, brand …

Lindenwood Showcase Celebrates A Year Of Success, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2025 Craft Academy Senior Send-Off Program, Morehead State University. Office Of Communications & Marketing.

Communications and Marketing Publications Archive

The Morehead State University 2025 Craft Academy Senior Send-Off Program from May 9, 2025.

Ai And The Metaverse In Business Strategy, Emma M. Han, Emma Nguyen

Student Scholar Symposium Abstracts and Posters

The Metaverse has quickly become an important part of the future of the business world. Mainstream companies like Walmart, Toyota, Nike, and many others have established a presence with virtual goods (NFTs), virtual spaces for consumers to interact, and employees to collaborate and train. Yet there is little research into Metaverse strategies that are efficient and sustainable over time. With the rise of AI, businesses now have the opportunity to integrate AI and the Metaverse as complementary technologies, reshaping their strategies for innovation and competitive advantage. We researched the top 500 global brands to uncover lessons from entry approaches taken. …